Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

Product Think Your Way to the Top | Certified Leadership Coach

Still thinking about work when the laptop is closed.

Replaying decisions in your head instead of resting.

Optimizing small things because the big ones feel heavy to touch.

On paper, you’re winning.

In reality, your mind never fully powers down.

A constant cognitive load you don’t talk about.

This isn't a capability problem. 

Things are like this not because you lack discipline, ambition, or intelligence.

It’s a 𝘀𝘆𝘀𝘁𝗲𝗺 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺,

between how your brain works 

and how responsibility has scaled around you.

I know this pattern because I’ve lived it. 

I led AI/ML teams building products used by millions.

I grew into senior product roles inside high-pressure tech environments.

I learned how quickly performance breaks when thinking doesn’t scale with scope.

I’m Tomer. 

Founder of Authentic Voice. 

Ex- Product Leader. 

Certified Leadership & Performance Coach (ACT, Brown University).

I work with high-performing ICs and Tech Leads who need their thinking to scale with their responsibility. 

The work is called 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽. 

Not motivation, productivity hacks or therapy.

We rebuild how decisions are made.

𝗧𝗵𝗲 𝗳𝗼𝗰𝘂𝘀:

• Surface the autopilot loops silently draining your attention.

• Define one high-leverage direction that filters decisions and future noise.

• Translate that choice into a 90-day execution plan backed by AI Growth Copilot.

You stop negotiating with yourself.

Tomer Camus Wertheimer 👋

Follow through is the hard part.
Most next career step plans die fast.

Not because the plan was unclear,
but because the system can’t handle real life.

You don’t need a new productivity app.
You need habits that survive real life.

A few tested ideas that work:

✦ Make accountability easy.
Quick check-ins inside tools you already use (like WhatsApp or Slack) work better than adding new apps.

✦ Keep the loop short.
A quick weekly reflection keeps you motivated.

✦ Anchor to identity, not goals. 
You don’t “try to be disciplined,” 
you become someone who keeps small promises.

✦ Share progress. 
When others can see your effort, 
it creates healthy pressure and a sense of belonging.

_____

After our Growth Ownership workshop at Amazon,
one participant told me the real win was this:
short check-ins inside tools he already uses.
That’s what made it stick.
_____

Clarity is the start.
Consistency makes it real.
And it also makes you trust yourself again.

Do you agree?

Tomer Camus Wertheimer

Performance coach for tech builders | Clear mind, sustainable pace, better decisions

Yesterday I ran loops around my neighborhood.

Not my usual route.

I can't run in the park or at the beach.
I need to stay near shelters. 

Israel. War. Still running. 

Because I'm not "trying to stay fit."
I'm someone who moves. 

_____

Here's the thing about behavior change:

Most people think it's all discipline.
But the brain doesn't work that way.

❌ "I will workout 3x/week" 
❌ "I will speak up more in meetings" 
❌ "I will be strategic"

"Trying to get fit" → skipping is easy 
"Someone who moves" → skipping feels wrong 

When your identity shifts, behavior follows. 

Not through willpower. 
Through alignment.

✅ I move (even when it's hard)
✅ My voice adds value
✅ I think strategically

The question isn't "What should I do?"
It's "Who am I becoming?" 

P.S. Yes, this photo is from the desert. No, I don't live in the desert. I live in Tel Aviv. I just don't usually stop to take selfies mid run.

A senior program manager told me last week:
"I know what I need to do. I just can't decide"

I asked her to say it out loud.
She listed four things.
(all pointing in different directions)

That's not a motivation problem.
Or a confidence problem.
That's just a lot of noise with no one helping you sort through it.

What I do in 60 minutes isn't therapy.
Not mentoring either.

It's closer to: 
let's sit down, figure out what you actually want, 
and leave with one clear next step. 

That's it.

One next step you can explain to yourself in one sentence.

If you're in tech, senior enough to know the answer, 
and still can't act on it: reach out. I help with that.

P.S. She left the session knowing exactly what to do. Did it three days later 👊

לאחרונה מהנדס אחד שיתף אותי 
״יש לי תפקיד מעולה, מנהל שמפרגן, שכר גבוה...
אבל בשבועיים האחרונים אני פחות מצליח להירדם בלילה״

היה לו עומס מחשבות סביב העבודה שלא נתן לו מנוחה.
והוא ממש לא לבד.

לא תמיד אנחנו מצליחים לייצר מרחב לעצור ולשאול: 

✦ ״איך לשמר ביצועים גבוהים לאורך זמן בלי להישחק?״
✦ ״מה הצעד הבא שלי בארגון שיקדם אותי בכיוון שחשוב לי?״
✦ "איך החוזקות שלי יכולות לתרום לארגון בצורה שמחוברת ליעדים העסקיים?״
✦ ״מה אני באמת רוצה מהקריירה שלי (היום, לא לפני 5 שנים)?״

בעולם של הצפת מידע, שינוי מואץ וחוסר ודאות, ״לחשוב יותר חזק״ או רק להעביר משימות ל-Done כבר לא מספיק. 

כדי לא רק לשרוד, אלא להצליח, כדאי לאמץ תפיסות חשיבה וכלים שמצמצמים עומס קוגניטיבי ומאפשרים להסתגל למציאות החדשה ממקום של בחירה והתכווננות. 
 
כשאין שיח ישיר על הנושאים האלו, מגיעים די מהר לשחיקה שקטה, 
ירידה במוטיבציה וטאלנטים שמתחילים לפזול החוצה הרבה לפני שמיצו את מה שיש להם לתת בארגון. 

אחרי שהעברתי את גרסת הבטא של הסדנה שלי ב-Yotpo, למחלקות מכמעט כל תחום התמחות בחברה, בחודשים האחרונים העברתי סדנאות צמיחה מקצועית וקבלת החלטות גם ב-Amazon, וובינר לתוכנית Woman2Woman של עמותת בוגרי 8200.

אני מתרגשת לשתף שבניתי פורמט חדש וממוקד: הרצאה של שעה שאשמח להעביר גם אצלכם. בהרצאה אני משלבת עקרונות מתוך חשיבה מוצרית ומחקרים פסיכולוגים, כדי ליצור מסגרת חשיבה חדשה לקבלת החלטות על ״הצעד הבא שלי״ בתפקיד. 

בנוסף, אציג Live Demo של AI Growth Copilot - ונראה יחד איך אפשר להשתמש בבינה מלאכותית כשותפה אסטרטגית לחשיבה. כזו שעוזרת לחדד מטרות ולתכנן את הצעדים הבאים, תוך התחשבות בהגדרה אישית להצלחה, אילוצים וקונטקסט של הארגון. 

למה ההרצאה רלוונטית דווקא היום?

✦ מחזקת תחושת ownership על המסלול המקצועי
✦ משפרת משמעותית שיחות קריירה בין מנהלים לעובדים
✦ בונה שפה ארגונית משותפת לצמיחה ארוכת טווח 
✦ מעניקה כלים פרקטיים עם דוגמאות קונקרטיות שקל ליישם מחר בבוקר

אם את.ה ב-HR, או באחריותך תחום הלמידה והפיתוח הארגוני, 
וחשוב לך לחזק אצל העובדים תחושת מסוגלות ושליטה על ההתפתחות המקצועית שלהם, שיהיו אקטיביים, בואו נדבר.

תייגו אנשים שזה רלוונטי עבורם או שלחו להם בפרטי!

מעריכה *מאוד* את התמיכה 🧡   

כל הפרטים וגם לינק לקבוע איתי אינטרו
https://lnkd.in/diTwCneu

I loved being a product leader.

the teams, the building, the problem solving.
I loved the work.

but the mission stopped aligning with who I was becoming.

so I didn't just leave. I rebuilt.

studied leadership & performance coaching at Brown.
learned how the brain actually makes decisions.
combined it with product thinking.

kept expanding my toolkit - AI, systems thinking, behavioral science. 

your career is a product. you're the strategist. 
whether you realize that or not.

90,000 hours working in your lifetime.
that's 2,250 weeks.

too long to serve a mission if that doesn't feel right anymore.

same drive. new tools. different why.

have you ever loved the work but outgrown the mission behind it?

----

If this resonates, let's talk 🤎
I help people design their next chapter, not just grow within the company or find their next job.

Growth Ownership with Tomer  | Workshops, Lectures  | 1:1 Leadership Coaching

Do you know what your next move should be?
Yeah… it’s not always quitting.

One of my clients works at a FAANG company.

Sharp people. Strong teams. 
Solid culture. High pay.

Still, she’s been feeling stuck.

In our last session, we focused on one question:

“What can I make meaningful today?”

That reframes the whole situation:

from ❌ “What’s wrong with this role?”
to ✅ “Where can I create impact, learning, or connection this week?”

Quitting should be part of a strategy, not an impulse.

Before you start browsing for new opportunities, try these:

✦ Expand the problem you own
 take one real bottleneck (cross-team, technical, customer) end to end.

✦ Rewrite the constraints
tweak scope, cadence, visibility, or responsibilities. 

✦ Build a learning loop
design a 14‑day sprint around one skill with a clear output.

If you’ve genuinely reshaped the work and it still feels flat, the signal is real. 
A bigger change makes sense.

Just don’t make quitting your first move.
Make it your last experiment.

_____

What do you think?

No alternative text description for this image

As an Israeli mom and solo founder living through 
these days of war,

I keep coming back to a few simple things.

Physical safety is mostly covered.
Iron Dome, and a shelter when we need it.

The hardest part is the inner work:

⇢ Staying present and grounded with my kids.
⇢ Letting fear show up, without letting it take over.
⇢ Trying to build a small island of “okay for now”
inside a reality that is anything but okay.

It’s the same mental muscles I work on with clients 
in calmer times: attention, regulation, 
and choosing how to show up 
when the context is out of your control. 

To every friend, client and family member abroad
who checks in, thank you ❤️ 

From far away I know it can look terrifying.
Up close, we're safe and it's mostly about taking it one moment at a time.

Really enjoyed recording with Adi Levin on the Radio Button Podcast - פודקאסט על עיצוב חוויית משתמש.

We talked about career growth and why taking ownership of your development isn't optional anymore. It is what keeps you growing and relevant.

LinkedIn’s 2026 Talent Report talks about “Talent Velocity” as the ability to see your skills clearly, spot the gaps, build or learn what is missing, and move when new opportunities show up.

The report also says that 86% of companies are still struggling to build this capability and match the right talent with the right opportunities.

If you’re thinking about your next step, I think you’ll relate to this one.

I was invited to speak on International Women's Day.
I tried to practice between sirens. 
It didn't work.
Then they told me the event was pushed to May.

So what did I do this past week?

I paid 6-year-old Berry to find matching sock pairs that had been lost in a basket for months. ₪2 per pair. (she made decent money)

I had her friends from the building over for a spa night. 
Gold face masks. Cucumbers on their eyes. 
Thai spa sounds on YouTube in the background.

My son Noah asked to play tennis.
We played for two hours. Laughed a lot.

(that's my Women's Day vibe. no conference. no panel. no "so empowering")

I'm learning in this war to let go.

Not to push forward when there's nothing left. 
Not to resolve things with the kids in the heat of the moment. 
To talk about it later, when there's actual space to take in.

That's more important than any AI I've learned this year.
(yes, including Claude Code)

And yet, somehow, two new clients joined.
3 posts went out. As usual.

Writing is part of me now. a year of showing up does that.
I didn't win. I just kept the system alive.

If you're a woman in tech who recognizes this feeling and wants to figure out what's actually next:

✦ Next Step Session: one hour of clarity and practical tools 
✦ Talk: product thinking, behavioral science, and AI for better decisions 
✦ Ownership Lab: a workshop for organizations to rebuild ownership and create a 90-day focus plan

DM me and let's talk.

P.S. the best thing about going independent: no one tells you what to do. the worst thing: no one tells you what to do.

When I work out, there's no title.
No expectations.
Just me.

I love that feeling.

When I left product management to start my own business, 
I didn't expect the hardest part.

Not knowing who I was without the title.

"PM" had answered that question for almost a decade.
I didn't realize it until it was gone.

That's when I started asking:

What would make you feel like yourself at work again?

Now I hear it from senior tech leaders every week:

"I can't leave, I've worked so hard to get here"
(if I leave, what was it all for?)

"I don't know what I actually want"
(I build for metrics, not for myself)

"I feel empty even though things are going well"
(the job is fine. I'm not)

The fix isn't another title.
It's knowing who you are without one.
If that resonated, my DMs are open.

P.S. The answer is usually in the question you keep not asking.

I used to catastrophize in silence.
That's the actual problem.

When you suppress a worst case scenario, your brain can't tell the difference between imagining it and living it.

So it just keeps the alarm on.

The counterintuitive move: say it out loud. 

Dramatically. Like a movie trailer.

"The demo breaks live. In front of everyone"

Say it again. Louder.
Until it bores you.

That's it. Exposure therapy, essentially. 
Your brain stops treating the familiar as dangerous.

(Simon Sinek calls this "making the monster mundane" 
Backed by real neuroscience, not just a mindset tip)

One more thing worth keeping:

Courage isn't internal fortitude. It's not "dig deep and find it"

It's having one person who says: if this goes sideways, I'm still here.

That's the architecture.

So: voice the scenario. Then call your person.

P.S. Confidence isn't the absence of uncertainty. It's uncertainty you've already met

On March 8th, you can celebrate International Women’s Day with flowers and chocolates.

Or… you can finally create that thing you’ve been putting off for months.

Lovable is making their platform completely free for the entire day.

shebuilds.lovable.app

That day, I’ll be giving a private talk at a tech event: 

𝗦𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝗢𝘂𝘁 𝗼𝗳 𝗔𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁: 𝗛𝗼𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗮𝗻𝗱 𝗔𝗜 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝗠𝗮𝗸𝗲 𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀? 

And once I'm home, I plan to get curious with my kids and see where our ideas take us. 

So if you’ve been stuck in "someday" mode, maybe this is your sign to experiment and learn by doing. 

Flowers are a must (still old fashioned, I know), but that feeling of bringing an idea to life? way better 🩷

P.S. Men, you’re invited too. No one knows who’s behind the keyboard anyway

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Artem Borysenko

Tomer Camus Wertheimer 👋

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The Battle

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Tomer Camus Wertheimer 👋

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