Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

Find you team https://bit.ly/49wqB0p

🔔 Follow Artem Borysenko for more updates!

Founder @ Halo Lab ✦ Design & Tech Agency Helping Brands Become TOP 1%

You’ve raised your Series A.

Now you’re proving you can deliver at scale.

And every week of delay costs runway, users, and momentum.
The big question?
Who’s actually going to build this thing?
You have three choices and each comes with a hidden price.

1. The dedicated team.
(Agency/product squad model)
Fastest to launch.
Move as one unit.
Cross-functional by default.
→ Best for: founders who need traction now and can’t afford to spend 3 months hiring.

2. Freelancers.
They’re flexible, affordable, and perfect for low-risk experiments.
But you become the PM, the QA, and the glue holding everything together.
When people churn, rework kills speed.
→ Best for: quick feature spikes or marketing tests, not your core product.

3. In-house team.
The long-term bet.
You get culture, domain memory, and control.
But it’s slow and expensive.
Median SWE comp in the U.S. sits around $187 K/year, and that’s before benefits or churn.
→ Best for: protecting core IP and scaling once product-market fit is locked.

My take? Go hybrid by design.
1. Dedicated team: ship your core product in < 90 days.
2. In-house team: retain knowledge and own the moat.
3. Freelancers: plug niche gaps when speed matters.

Re-evaluate every quarter: velocity, cost per feature, defect rate.
Because at Series A, your biggest risk isn’t cost, it’s time.

✦ At Halo Lab — Your Digital Partner, we help Series A founders scale with dedicated product squads - ready to ship fast, adapt faster, and grow alongside your in-house team.

♻️ Share this to help make a good choice.
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 Dedicated Team vs. Freelancers vs. In-House 

“We need a redesign.”

This is how half of discovery calls begin.

However, 10 minutes into the discussion and it’s obvious - they need a problem statement.

The product is not broken. 
The understanding of the problem is.

Founders say: “Our checkout flow is poor.” 
Users say: “I don’t trust this payment form.”

The difference? One adds a feature. The other builds the right feature.

A good problem statement is not an educated guess.
It’s that moment that your research turns into clarity. 
It translates chaos into focus.

Here is what strong product teams do completely differently:

1. They do not start their process around “what to build.” 
They start their process around “who’s struggling – and why.”

2. They use data and real voices, not assumptions. 

3. They state the problem in a way that the whole team- designer, PM, and CEO can read and ingest in an instant.

When you get the problem right the design almost builds itself.
Your next big UX breakthrough will not come from adding another feature. 
It will come from rewriting the question you are trying to answer.

♻️ Share if it resonates.
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The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
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UI for AI products

Most companies still treat a design system as a visual asset.

In reality, it behaves more like infrastructure.

When a design system is used by a company, it can help reduce costs for all the products the company already has. Also, using a design system can reduce the costs of making new products by different teams in the company.

Here’s where the real financial return shows up:

1. Reduction of duplicated efforts across teams.

When multiple teams are rebuilding and recreating similar elements, there are three new associated costs for each team: a new design, a new coded version, and the need for each team to perform QA. With the implementation of a design token system, this cycle is not necessary.

2. Component scalability across product portfolios.

When a company builds a system to support a group of products, they make more money by creating one design and using it many times for all the products in the group. This is why companies have been able to reduce the time it takes to get products to market by 20-40% without adding more staff.

3. Patterns decrease cognitive load and time spent deciding.

Once an organization sets up design patterns to support their onboarding, dashboards, permission systems, navigational structures, and error state designs, teams won't have to argue about the most important design principles. 

4. The cost of change decreases dramatically.

With no design system: A rebrand, accessibility update, or micro-interaction change triggers weeks of redesign and recoding..
With a design system: Update the source → every product updates automatically.

✦

A strong design system improves:

- Time to market.
- Cross-platform trust.
- Developer throughput.
- Conversion and activation.

✦

Build your design system for the next three products you launch. 
You will begin seeing returns on your investment in the early years.

🔔 Follow Artem Borysenko for more updates!

Your product already makes users feel something.

The question is what?

If your users don’t feel the right thing, they won’t do the right thing.
They’ll bounce, hesitate, mistrust, churn.

Over 500+ products, I’ve learned that the best products aren’t the ones with the most features. They’re the ones with the clearest emotional tone.

Every product leans into one of three emotional modes.

1️⃣ Calm → “I feel safe here.”
Perfect for: health, finance, productivity, wellness.
How it’s built: soft palettes, clear language, gentle interactions, no pressure.

2️⃣ Competent → “I trust this.”
Perfect for: SaaS, B2B, dashboards, enterprise.
How it’s built: structured layouts, predictable behavior, strong signals of reliability (performance, clarity, proof).

3️⃣ Empowering → “I can do this.”
Perfect for: fitness, learning, creativity.
How it’s built: energetic visuals, progress celebrations, milestones, personalization.

When the emotional tone doesn’t match the product’s purpose:
1. A data tool feels playful → trust drops.
2. A wellness app feels intense → stress rises.
3. A learning app feels sterile → motivation dies.

Emotion either reduces friction or adds it. 
What to do before your next sprint.

✦ Pick your emotional tone before UI design.
✦ Build it into your design system (colors, spacing, motion, language)
✦ Test the gut reaction early (“How did this flow make you feel?”)
✦ Make sure every new feature reinforces that emotional mode.

We design products that make users feel the right thing.
It’s about building experiences users want to return to.

♻️ Share this to help others catch hearts.
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You didn’t just hire a team.

You hired a risk.

That’s what most founders realize by Sprint 2, but by then, momentum is already bleeding out.

What starts as “a good fit” quickly turns into:

→ Delayed updates.
→ Vanishing senior talent.
→ Quiet budget drift.
→ Process that feels more defensive than proactive.

It rarely breaks all at once.
It just slowly stops working.

At Halo Lab — Your Digital Partner, we’ve inherited dozens of these “almost there” projects.
And we’ve learned to spot the early signals that most teams ignore.

Here’s how experienced founders filter for risk before it shows up on a roadmap:

1. Ask who stays after kickoff.
Bait-and-switch team structures are common. 
Real partners show you the core team from day one.

2. Low prices don’t remove cost. 
Into rework. Into scope creep. 
Into things no one “thought about” until it’s too late.

3. Their process should flex around your product.
If their workflow can’t adapt to your stack, roadmap, or internal rhythm, you're buying overhead.

4. Silence isn’t a “working phase.” It’s a liability.
Communication isn’t a nice-to-have. 
It’s part of delivery.

5. IP, code ownership, and access - settle it early and in writing.
No smart founder leaves this vague.

6. Domain experience is a requirement.
A capable team isn’t enough. 
You need people who’ve solved your kind of problems before.

7. If there’s no post-launch plan, you’re the plan.
Support, iteration, and continuity should already be mapped.

We partner with founders who know that reliable execution is rare and valuable.
If that’s where you are, you’ll feel the difference from day one.

♻️ Share this to help others fint a right partner.
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I can’t remember the last time I used an app that didn’t ask me to share, rate, or “engage.”

Every product today (even in B2B) is designed for an algorithm.
Google’s. LinkedIn’s. App Store’s. TikTok’s.

We’ve quietly shifted from designing for people to designing for distribution.
The algorithm rewards speed, volume, stickiness.
And so we chase it - with notifications, widgets, and “viral moments.”

But something gets lost along the way.

When was the last time a product was designed for:
✦ Silence?
✦ Reflection?
✦ A human mistake that wasn’t punished instantly?

You've trained our teams to ask,
“How will this perform in search?”
“Will this trigger engagement?”
“Will this help retention metrics?”

Not:

“Will this make someone feel seen, understood, or at ease?”
We measure time-on-page, not peace of mind.
We optimize funnels, not flow.

And in doing so, we risk turning our users into an interface between two algorithms, feeding signals back and forth.

Maybe the next wave of great design won’t be about more engagement.
Maybe it’ll be about creating digital spaces that breathe.
Moments that respect our attention instead of stealing it.
Because the best products don’t just perform, they pause.
They make us feel something.

What’s one product you’ve used lately that still feels designed for humans, not algorithms?

♻️ Share this if it resonates.
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I sat in a meeting where a CEO said something I'll never forget:

“I don’t need it to look beautiful. I need it to make money.”

At the time, it stung a little.
We’d poured weeks into crafting the perfect interface.
But he was right.

If your design doesn't move revenue or retention, it's wallpaper.
That moment changed how we work at Halo Lab — Your Digital Partner.
Now, every design decision starts with a business question:

1. What does this screen earn?
2. How does this feature reduce churn?
3. Can this interaction build trust faster?

We stopped chasing “nice-to-have” visuals and started designing for impact: shorter time to value, higher conversion, more clarity.

Last quarter, applying this thinking helped a SaaS client cut trial-to-paid time by 40%. Design decisions became revenue decisions.

What's one screen in your product that looks great but doesn't move the needle?

🔔 Follow Artem Borysenko for more updates!

Entrepreneur, Mentor, Keynote Speaker. Follow for insights on Entrepreneurship, 'Real-world' Education & my journey. Founder Of Platform Seven

At 16, I dropped out of school, feeling defeated. 
At 17, I found a mentor who introduced me to Central London's real estate scene. 
By 24, I launched my first company, Hatton Real Estate. 
By 30, I sold it to Colliers International.

Now based in LA, I mentor aspiring entrepreneurs, students, and celebrities worldwide. I've helped clients raise millions on TV shows like Shark Tank and Dragon's Den, and advised participants from shows that include Million Dollar Listing and The Apprentice. I've also advised the UK government on entrepreneurship and education. I regularly engage in public speaking, sharing my experiences with businesses, high schools, colleges, and community events across the US & Europe.

In 2023, I founded Platform Seven to bridge the gap between traditional education and the 'real' world. Platform Seven offers practical courses, inspiring events, personalised mentoring and the tools to help members thrive, whether they're just starting out or already established. 

Giving back and paying it forward are core to my mission, ensuring others have the same support and guidance that fueled my success.

Ricky Blair

You can't skip the middle

We all start somewhere, and often that somewhere is far from perfect

Success doesn’t come overnight, and the path isn’t linear

First, you struggle...
↳ Then you start to improve

Then you find your rhythm...
↳ Then you hit your stride

Then you excel...
↳ And before you know it, others are asking how you did it

But here’s the thing: 
The middle is where the real magic happens
It’s where you grow, learn, and build resilience

It's easy to get discouraged in the messy middle, but that’s when the real work is being done.

You won’t reach greatness without first going through the grind

Embrace the process, trust the journey, and keep pushing forward

Your success isn’t just a destination – it’s a series of small wins along the way

Image credits: Leila Hormozi

Like this post?
🔁 Repost for someone who needs this push today
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Entrepreneur, Coach / Mentor, Keynote Speaker. Follow for insights on Entrepreneurship, ‘Real-world’ Education & my journey. Founder Of Platform Seven

No results?
Keep working.

Bad results?
Keep working.

Good results?
Keep working.

Because progress does not respond to mood.
It responds to one important thing... 
CONSISTENCY

Early on, effort feels invisible.
Then it feels discouraging.
Then it starts to work.

Most people quit in the first two stages.
Right before momentum shows up.

The mistake is tying effort to outcomes too quickly.
Results lag.
Habits lead.

What actually works ↓

→ Show up when nothing is happening
→ Learn when things go wrong
→ Stay disciplined when things go right

Consistency is not glamorous.
It is reliable.

If you keep working through every phase, results stop being an event and start becoming a pattern.

That’s how real progress is built.

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Some rooms only feel comfortable
when you stay small.

You stop sharing ideas.
You soften your opinions.
You second-guess yourself.

Not because you lack ability.
But because the room was never built for growth.

Here’s the truth ↓

If a room needs you smaller,
choose a bigger room.

→ One that welcomes questions
→ One that respects healthy disagreement
→ One that rewards contribution, not compliance
→ One that stretches you instead of shrinking you

Growth does not happen where you are managed into silence.
It happens where curiosity and courage are allowed.

You are not too much.
You are just in the wrong environment.

Choose rooms that rise with you.

Credits: Eva Gysling, OLY

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Every failure gives you feedback.
Every feedback gives you knowledge.
Every knowledge gives you power.

The most successful people aren’t the ones who never fail.

They’re the ones who:

- Learn
- Adapt
- Grow

Failure isn’t a dead end - it’s a detour leading to something greater.

It reveals weaknesses you can strengthen, mistakes you can fix, and lessons you can carry forward.

Think about it: 
Every breakthrough, every success story, every game-changer started with failures that paved the way.

The difference? 
Some let failure stop them. 
Others use it to rise higher and higher.

So don’t fear failure. 

Extract its power.

Because every failure is just fuel for your next success.

What’s one failure that made you stronger?
Share in the comments.

♻️ Repost now with your network.
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What people call success is usually just the part above the surface.

They see the result.
The title.
The outcome.

They rarely see what made it possible.

The real work happens out of sight ↓

→ The sacrifices no one applauds
→ The risks taken before confidence existed
→ The boring consistency on ordinary days
→ The criticism absorbed without quitting
→ The failures that taught what success never could
→ The discipline that stayed when motivation left

That hidden work is not a phase.
It is the foundation.

If you admire someone’s success, ask yourself a harder question:

Would you be willing to do the part no one sees
and no one celebrates?

Because growth is fed underground long before it shows above.

If you are in that unseen phase right now,
keep going.

Roots come first.

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Your title doesn’t prove your worth.

How you show up when the room is on fire does.

When things are calm → hierarchy works.
When things break → character shows.

Pressure has a way of stripping away appearances.

It reveals:
+ who takes responsibility.
+ who stays present.
+ who steadies others instead of escalating fear.

In moments like that, no one asks for your job title.

They look for:

- calm
- clarity
- accountability

Real leadership isn’t announced.

It’s recognized in crisis.

By the questions you ask.
By the tone you set.
By the way you protect people while solving problems.

Titles can give authority.

But trust is earned under pressure.

And that’s what people remember.

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You don’t need a title to lead.
You just need to be someone others want to rise with.

Real leadership isn’t loud.
It doesn’t always come with followers, applause, or job descriptions.

It’s often quiet. Subtle. Unseen.
But its impact runs deep.

Here’s what real leaders do differently:

1/ They show up with consistency
↳ Not when it’s convenient but when it’s needed.

2/ They live their values
↳ Integrity over image. Every time.

3/ They invite growth, not control
↳ They ask better questions instead of giving all the answers.

4/ They remain calm under pressure
↳ Their steadiness becomes a safety net for others.

5/ They lift others up without needing credit
↳ Because it was never about them.

6/ They share mistakes, not just wins
↳ Transparency builds trust. Perfection doesn’t.

7/ They lead beside, not above
↳ Power is shared. Respect is mutual.

If your actions inspire someone to:
- dream more
- learn more
- do more
- become more...

You’re not just showing up,
You’re leading.

—

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Are You Planning… or Procrastinating?
 
When I started my second business, I was scared. 

- Scared to take the first step. 
- Scared to take the next one.
 
But like most people, I didn’t want to admit that to myself.
 
So what did I do instead?

1/ I planned.
I created overly detailed business plans.

2/ Set goals.
Wrote endless to-do lists.

And the worst part? 
I spent hours in my head, fantasizing about the future version of the business.

All of that planning felt productive.

It felt like progress.
It felt like action.
But it wasn’t.
 
Don’t get me wrong, planning has value. Setting targets matters.

The problem starts when planning becomes a substitute for action.
 
Because progress doesn’t live in your notebook.

It lives in what you actually do.
 
So if you’re buried under planning and calling it productivity, pause.
Put the lists down. Close the business plan.
And take one real step forward.

Deep down, you already know what that step is.

Repost now with others
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Internship Opportunity | New York & Boston

If you’re a college student based in New York or Boston and have an interest in the events industry, I’m currently exploring a potential internship opportunity.

This would suit someone who is:
	•	Curious about how live events are planned and executed
	•	Comfortable working in fast-paced environments
	•	Interested in gaining hands-on experience rather than just observing

If this sounds like something you’d like to learn more about, please send me a DM with a short introduction about yourself.

taplio

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Ricky Blair

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taplio

The Battle

Artem Borysenko

Ricky Blair

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Posts

Engagements

Likes

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