Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Focus on action, not on the result for the user.
❌ Complex password requirements.
❌ Two fields for the email address.
❌ Unclear question & option. 
❌ Annoying captcha.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Founder @ Halo Lab ✦ Design & Tech Agency Helping Brands Become TOP 1%

Bad UX examples

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Inconsistent UX writing.
❌Too much content, perceived as overload.
❌Linear progress bars aren’t mobile-friendly.
❌Overloaded layout that pulls attention away.
❌ Key details are hard to spot, and the offerings feel like a maze.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
🔔 Follow Artem Borysenko for more updates!

Most companies still treat a design system as a visual asset.

In reality, it behaves more like infrastructure.

It's a one-time capital investment that reduces operating costs across every product, every release, and every team.

Here’s where the real financial return shows up:

1. Reduction of duplicated efforts across teams.

When teams reinvent or create their own designs for elements like spacing, colors, states, or micro-interactions, they incur the following new costs: a new desig, codebase, QA.

With a standardized token system, there is no longer any need for this cycle to occur. 

2. Component scalability across product portfolios.

A system built for a suite compounds value:
Build once → reuse for every new feature → reuse for every new product.
This is how product orgs cut delivery time by 20–40% without adding headcount.

3. Patterns decrease cognitive load and time spent deciding.

Standardizing onboarding, dashboards, permissions, navigation, or error states will eliminate debate about core design principles among teams. Instead, team members will spend more time identifying the activities that will result in increased KPIs.

4. The cost of change decreases dramatically.

With no design system: A rebrand, accessibility update, or micro-interaction change triggers weeks of redesign and recoding..

With a design system: Update the source → every product updates automatically.

✦

A strong design system improves:

- Time to market.
- Cross-platform trust.
- Developer throughput.
- Conversion and activation.

✦

Build your design system for the next three products you launch. 
You will begin seeing returns on your investment in the early years.

🔔 Follow Artem Borysenko for more updates!

Therapy of the future: how we helped ensure a better patient experience by updating the design of the myReha digital platform.

myReha, created by nyra health, is a digital neurotherapy platform that helps stroke survivors and patients with neurological conditions continue recovery.

When the nyra health team, led by Mario Zusag, reached out, they had a clear goal: make the platform more consistent, intuitive, and scalable without disrupting what patients already loved.

The challenge?
Functionality was not consistent across devices, resulting in multiple users experiencing friction accessing the platform and seeking simplicity and reassurance.

So, we focused on what truly matters in healthcare design: clarity, confidence, and care.

1. We unified card designs for consistency.
2. Clarified CTAs for premium upgrades.
3. Improved streak and progress screens.
4. Optimized dashboards and navigation for clinicians and patients alike.

The Halo Lab — Your Digital Partner team fine-tuned the system to ensure it could scale fast and support nyra health’s insurance readiness and market expansion while staying deeply patient-centered.

Huge thanks to the nyra health team for trusting us with such meaningful work.

✦

If you’re building a product that redefines how patients heal, we’d love to help bring your vision to life.

🔔 Follow Artem Borysenko for more updates!

Case Study

That’s the moment most brands lose people.

In that split second when something just feels off.

You’ve felt it too.
Website that looks polished but somehow doesn’t feel real.
The words are there.
The design is fine.
But it doesn’t connect.

That’s a trust gap.
In those first few seconds, visitors are quietly asking:
→ “Is this for people like me?”
→ “Do they actually understand my problem?”
→ “Can I explore without being sold to?”

If your homepage doesn’t answer those fast, even a great product starts to feel risky.

The fix isn’t louder headlines or flashier visuals.

It’s smaller, more human details:
1. Clear language that sounds like something you’d actually say.
2. Honest proof that real people built this, not a faceless company.
3. Calm, confident design that gives users room to breathe.

Trust doesn’t start with “we’re the best.”
It starts with “we get you.”

♻️ Share this to help others build trust with customers.
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Homepage Psychology

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

🔔 Follow Artem Borysenko for more updates!

I audit real websites. I show what’s broken.

I explain why it doesn’t work.
And I give fixes you can apply today.

These are to help YOU avoid the same mistakes.
Every carousel = free consulting.
If you take the time to apply the lessons, your site will convert better.
Guaranteed.

In each post, you'll find:
✅ Conversion blockers you might not see.
✅ Layout tweaks that improve clarity.
✅ Real examples of what not to do.
✅ UX advice backed by data and practice.

✦

New audit just dropped.
Go through the carousel.
Steal what works.
Fix what doesn’t.

And if you want your site reviewed next:
Comment “ROAST ME” below.

Let’s build stuff that sells. Not just looks good.

♻️ Share this to help others design better webpages.
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Website roasting

Helping people move better shouldn’t feel complicated. 

That’s what makes Rytmo such a powerful idea.

When the Rytmo team first shared their vision, it was inspiring.

They were building 

- A way for people recovering from injury or training with a specialist to feel guided, not overwhelmed.

- A way for coaches and physiotherapists to finally track movement in a way that feels intuitive.

- A way for patients to feel progress, not pressure.

Our role at Halo Lab — Your Digital Partner was simple in intention but meaningful in impact:

1. Turn complex motion-tracking technology into a visual language anyone can understand.

2. Design an interface that supports both ends (the patient and the specialist ) without friction.

3. Create a unified UX that reinforces trust, motivation, and confidence with every action.

We redesigned flows so users never feel lost.
We shaped progress screens that celebrate even small wins.
We built a design system flexible enough to scale as Rytmo grows without ever losing its gentle, supportive core.

Huge thanks to the entire Rytmo team for trusting us with something this important.

Your commitment to building a better experience for patients and specialists is real, rare, and deeply needed in the industry.

✦

If you're building something meaningful in healthtech - a product that helps people feel safer, stronger, healthier - we’d love to collaborate.
Let’s create the next story together.

♻️ Share this to inspire others.
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Most founders think onboarding is just a checklist.

A few tooltips, a welcome email, maybe a product tour.

Big mistake.

First 7 days don't only determine retention, they forecast lifetime value.

The best products don't "teach" features. They create habits.

Here is what distinguishes your high-LTV onboarding from the rest.

1. Show value quickly.
Don't explain — show. 
Get your users to the "aha" moment in minutes, not days. 

2. Guide behavior, not swipes. 
Organize onboarding around your user's journey, not your feature tree. 
Day 1: Solve a problem. 
Day 2: Build context. 
Day 3+: Reinforce success and add proof.

3. Make it personal. 
A marketer ≠ an engineer ≠ a founder. 
Ask one smart question, customize the flow, and you can expect 25-50% higher activation.

4. Build habit loops. 
Cue → Simple action → Instant reward. 
“Don’t lose your progress” is always better than “Complete your profile.”

4. Measure what matters. 
Forget “onboarding completed.” 
Measure: 
• Time to first value.
• % of users hitting core action Day 1.
• Retention at Day 3 and 7.

Onboarding is not your tutorial. 
It’s behavioral design. 
And as soon as you start to treat it that way, your retention will improve, as will your revenue.

♻️ Share this if it resonates.
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Good interfaces are built for humans with roles, moods, habits.

And most “design rules” don’t cover that part.

Here are the non-obvious principles we now swear by:

1. Design for roles.

An operator, manager, and analyst can see “the same tool” but they are living three different narratives.

2. Tell a story.

Good UI behaves like a scene in a movie: each frame indicates, “Here’s what happens next.”

3. Simplicity isn’t minimalism.

It’s knowing what to conceal. A complex system should feel simple, even if it is not.

4. One action per screen.

Every screen should answer one question. The moment users have to pause, you’ve lost the moment.

5. Adapt, don’t copy.

There is no “best practice” for everybody.
A healthtech dashboard and a crypto wallet shouldn’t look/feel the same, and that’s a feature not a flaw.

6. Accessibility is a growth strategy.

It’s how you earn trust and give access to the people your competitors are forgetting.

The best interfaces don’t impress. They disappear.
You’re not noticing them because they are busy making you feel capable.

What was the last interface you loved using is, and why?

♻️ Share if you agree.
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I have looked through hundreds of product interfaces.

And most trust issues come from invisible details that are saying, "We did not care enough."

1. Text locked in images.
It seems nice... until you realize:
Google can't read it.
Screen readers aren't being able to get through it.
It is going to break on mobile.

✅ Fix: Always use proper, responsive HTML text overlaid on visuals. That communicates quality and care.

2. Stock photos with zero context.
If your visuals could go on any website, they shouldn't be on yours. 
People simply don't connect with "perfect smiles" and "handshakes in glass offices."
User's even notice when an image doesn't match what they are viewing.

✅ Fix: Use visuals with your product, actual people or even simple, authentic brand illustrations. Authenticity scales better than aesthetics.

3. Inconsistent spacing.
Uneven padding. A headline that is floating. Tight corners next to wide gaps. Users may never name the issue, but they feel it.
That feeling? Uncertainty. And uncertainty is lethal when it comes to conversion.

✅ Fix: Use a modular grid and consistent spacing system. Regular rhythm = subconscious trust.

What’s the smallest design detail that instantly makes you lose trust in a product?

🔔 Follow Artem Borysenkofor more updates!

Guess which of our projects gained more views?

Drop A, B, C, or D in the comments.

But don’t just guess. Consider:

🔹 What details stand out? 
🔹 Which design feels more refined? 
🔹 What makes one stronger than the other?

This isn’t just a fun test.
It’s how you train your creative judgment.
The more you analyze, the faster you recognize what works.

A, B, С, or D? Drop your guess below! Let’s level up together.

The best design

Most founders struggle to explain their product in 10 sec.

And that’s usually why people forget it.

Founders jump into features, tech, or long backstories.
But the products that stick are the ones described with immediate clarity.

After helping dozens of teams simplify their pitch and homepage messaging, here are 3 frameworks that consistently work:

1️⃣ The “Movie Trailer” Line.
Hit emotion + problem + solution in one shot.

Structure:
“We help [audience] solve [problem] through [unique solution].”

Example:
 “We help remote teams brainstorm faster with an AI whiteboard that auto-organizes ideas.”

This gives people the whole story instantly.

2️⃣ The “Six-Second Test”. If you can answer these in one tight sentence, you’re done:
• Who it’s for.
• What it does.
• Why it’s different.
• What problem it solves.
• What outcome it creates.

Example:
 “For busy parents, our app plans healthy meals automatically — saving hours and reducing food waste.”

3️⃣ The “Anchor to the Familiar.”
When something is new, you need a shortcut.

Structure:
 “It’s like [familiar thing], but for [your context].”

Example:
 “It’s like Airbnb, but for campers.”
It reduces cognitive load and accelerates understanding.

If someone can’t repeat your product back to you after 10 seconds, you don’t have a messaging problem, you have a clarity problem.

What’s your 10-second product explanation?

♻️ Share if this helped.
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What founders actually need from a design partner.

Across many startup projects, one pattern is clear:

Founders don’t need resources.
They need a partner with a product mindset.
That team will give you clarity, speed, and traction.
Let’s look at the difference.

1. Designers make wireframes.
Product thinkers define outcomes.

2. Designers ship features.
Product thinkers shape systems.

3. Designers follow tasks.
Product thinkers challenge assumptions.

4. Designers deliver visuals.
Product thinkers deliver clarity.

5. Designers optimize screens.
Product thinkers optimize revenue.

A design partner shouldn’t just make your product look good.
They should make your business stronger.
Because the right partner doesn’t just design interfaces,
they help you think, operate, and grow like a product company.

✦

If you’re scaling and you need a dedicated team that thinks like your co-founder, not your vendor, let’s talk.

♻️ Share if it resonates.
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Last week, I tried to book a demo of a new tool.

Those 20 seconds told me everything.

Product UX failed here.
I scrolled twice. 
Clicked the wrong button. 
Didn’t find clues.
And gave up.

Review your product like a first-time user.

And try to fix UX issues.

1. Watch the heatmaps.
When a user pauses, backtracks, or clicks twice, that’s a red flag.
Confusion shows up in body language before it shows in analytics.

2. Check forms first.
Long fields. Missing confirmations. Mobile layouts that break.
Forms kill more conversions than bad marketing ever will.

3. Scan for “dead weight.”
Buttons nobody clicks. Copy nobody reads. Features nobody touches.
If it doesn’t guide the user forward, it’s friction.

4. Run 10-minute heuristic checks.
Navigation, readability, error states, consistency.

These basics sound boring, but they fix 80% of user frustration.
You don’t need a 3-month research sprint to uncover UX flaws.
You need sharp eyes, real users in mind, and the discipline to ask:
“Where does this experience break trust?”

♻️ Share this to help others avoid UX issues.
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 How to find UX problems

“$5K for a full app” should set off alarm bells.

I’ve seen founders get burned by quotes that sound too good to be true.

And here’s the reality: they usually are.

A credible app budget runs anywhere from $50K–$250K+, depending on scope and complexity. 

At $5K, what you’re really buying is a prototype, a landing MVP, or a template, not a production-grade product.

The hidden costs show up later:

✦ No discovery → scope creep and endless change requests.
✦ No QA → your users become the testers.
✦ No maintenance plan → apps break as OS versions and APIs update.
✦ No IP clarity → some “cheap shops” keep the repo keys, locking you in.
✦ No security → exposing you to compliance fines or breaches (the average costs $4.9M globally).

So what does a serious proposal include?

1. Discovery: user flows, integrations, edge cases.
2. Delivery plan: milestones, QA, release strategy.
3. Security & compliance baked in.
4. Ongoing ops & maintenance plan.

🚩 If a vendor quotes $5K for the whole thing, don’t think “deal.” 
Think “demo.”
The real bill will come later, in rewrites, downtime, or lost trust.

The smarter play: if budget is tight, scope a small, clear MVP with defined limits and a real path to production. 

That way, your “cheap” start doesn’t become an expensive rewrite.

♻️ Share it resonates
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The plan is clear, the prototype is exciting.

But there’s a quiet signal that something is wrong.

Because the MVP shape is wrong.
Too frequently, MVPs wind up created as demos.
They’re polished enough to show, broad enough to dazzle users, and thin enough that they can’t generate persistent, repeatable value.

Here’s the shift that will actually move the meter: An MVP is not the smallest version of your product. It is the smallest engine of recurring value.

That distinction forces you to ask:

1. What is the one capability users must succeed at?
2. What must be there so the system works without us holding it together manually?
3. What closes the feedback loop, not just opens it?

When you design an MVP from that perspective, you start developing outcomes:

✔ Clarity on measurable value.
✔ One solution for users with or without you.
✔ One core workflow that gains repetitive usage.
✔ Just enough automation to avoid operational drag.
✔ One feedback loop where you learn every time - how to scale.

This is how products gain traction early.
Build the smallest version of your value engine.
That’s the MVP you actually need.

♻️ Share this to help others create MVPs.
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The MVP You Actually Need

“How much does a website cost?”

Everyone loves the safe answer: “It depends.”

But that doesn’t help when you’re budgeting, forecasting, or explaining ROI to your board.

So here’s a straightforward breakdown.

1️⃣ Landing Page.
$1,000–$5,000
A single, conversion-driven page. Perfect for launches or campaigns.
Simple structure but every word, interaction, and visual must earn its place.

2️⃣ Small Business Website.
$5,000–$15,000
Usually 4–6 pages: Home, Services, About, Contact, and maybe a Blog.
You get custom branding, clean UI, and a structure that builds trust fast.

3️⃣ eCommerce Website.
$25,000–$100,000
Product listings, filters, navigation logic, checkout systems, mobile optimization.
At this tier, UX becomes critical because every friction point = abandoned carts.

4️⃣ SaaS Marketing Website.
$75,000–$300,000
Your website becomes part of the product experience.
It must tell your story, guide users to demos, handle content, and match your product’s design language.

5️⃣ Enterprise Website.
$20,000–$100,000+
Think of it as a digital ecosystem:
Dozens of templates, multilingual support, role-based navigation, integrations, governance rules.

The real question isn’t the price.
A website is your 24/7 sales team.
If it doesn’t convert, educate, or build trust, the real cost is the revenue you’re not capturing.

So instead of asking: “How much does a website cost?”
Ask: “How much is a weak website costing me every month?”

♻️ Share if this helps someone price smarter.
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The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
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Design Patterns For AI Interfaces

Every product fosters feelings.

Slack develops curiosity (you check threads). 
LinkedIn develops affirmation (you observe reactions). 
Airbnb develops trust (you reside within somebody else's space). 
Uber develops control (you follow the car, the route, the pricing).

The emotional loop your product supports, becomes the habit that makes users return - or leave.

And here is where many teams miss.
Your design doesn't just support feelings. It influences them.

✦

For every engagement, a micro-feeling is triggered - frustration, relief, pride, fear. 
These micro-feelings accumulate into a memory. 
Then memory drives retention.

Behavioral design studies confirmed that:

✦ Positive feelings (clarity, control, competence) are proven to increase engagement by 30-40%.

✦ Unresolved frustration (human error, waiting, loss of context) is the leading cause of churn within SaaS and consumer apps.

So when your UX creates anxiety (loading uncertainty, unclear steps, overwhelming dashboards) - the user has accomplished their task, but subconsciously will avoid returning.

Ways to audit emotional design in your product.

1. Avatar: the emotion you want your users to feel. (Do you want them caring, empowered, energized, etc.?) 

2. Map the emotion to each interaction. For every step: "What is this moment teaching?" 

3. Test the users' reactions, not just the usability. Record facial expressions or tone, or even keywords in a survey, after each interaction. 

4. Design feedback loop(s)- use motion, microcopy, timing, etc. to bake in positive emotions in the experience.

♻️ Share this if it resonates.
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Founder | Startup Consultant | One Exit | Angel Investor | Fundraising

I am an expert in my field with 18+ years of diverse business experience, from startups to established enterprises with one exit under my belt!

My business journey is not linear and has been a blend of creativity, strategy and hustle!

I have guided and collaborated with hundreds of startups from Pre-seed to Series D. My expertise is helping startups tell their story to get funded and accelerate growth!

I am very good at preparing:

✔Pitch Decks: a compelling story to setup investor meetings 
✔Executive Summaries: a comprehensive but concise overview of startups condensed to 1-page 
✔Sales Presentations: a winning deck to land more clients and/or strike partnerships.
✔Business Plans: a detailed plan covering your operation from A to Z 
✔Branding: brand guidelines including visual identity, logo, color palette, and typeface.
✔Financial Projections: an editable and dynamic model with 3-5 year projections, balance sheet, and cash flow statement

My experience spans many sectors: Technology, Education, Real Estate, Fintech, Fashion, Health and Wellness, SaaS, Consumer Goods, Life Sciences, Adtech, Media and entertainment, Legal, Hospitality, Tourism, Financial Services, and Aerospace.

Why Work With Me?

✔Proven Success: $1M+ sales generated on Upwork and an approach that's helped startups raise $2B+
✔Customized Strategy: Each project is tailored to peak investor interest and secure capital
✔Efficienct: Ensured maximum productivity within the agreed timeline
✔Credibility: Endorsed by clients as professional, approachable, and exceeding expectations

I'm excited to be part of your success with a proven process and a passion for seeing startup ideas come to life.

✉️ Send me a message and let’s discuss

Peter Korbel

Most startups fail for a reason no one wants to admit.

The co-founder relationship!

Everyone obsesses over the idea.

But here’s what actually breaks most startups.

The founders don’t really know each other.

I see it all the time.

Two people meet for the first time, think they “vibe,”
and decide to start a company together.

The only thing holding them together is the startup itself.

And that works fine,
until the moment all startups eventually hit:

The moment it looks doomed.
Worthless. Hopeless.

The point where it feels easier to walk away than to keep going.

And if the relationship isn’t real,
if there’s no trust, no shared history, no real connection
then the partnership collapses right there.

They quit. They split.
They move on.

But founders who have known each other for years,
built things together,
seen each other under pressure . . .

They don’t walk away.
They keep going, even when it feels pointless.

And funny enough,
that “misplaced loyalty” often saves the company.
Because what looked doomed wasn’t actually doomed.
It was just a rough chapter.

A strong co-founder relationship outlasts the hard days.
And the hard days are the ones that matter.

So before you choose your co-founder, ask yourself:

Are we building a company together,
or are we just building a moment?

---

For more of my content, check out my newsletter Startup Anatomy.
https://lnkd.in/gCcWi-iw

We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

Let’s go!

♻ Repost to help your network reach its full potential.

And follow Peter Korbel for more content!

Startup Strategist | Founder | One Exit | Angel

Some startups explode while others stall.

The trick is surprisingly simple:

Anti-trend.

Most people chase what’s trending.

It feels safe.

Everyone is running in the same direction.

But when everyone copies the same playbook,
everything starts to look identical.

That’s where real opportunity opens up.

Sometimes the smartest move is choosing the opposite.

If people want louder, make it quieter.

If everyone builds bigger, try smaller.

If the whole market speeds up, go slow.

Anti-trend ideas work because they give people what’s missing.

Stability. Simplicity.
A breather.

Look around your niche.

Notice what everyone is doing.

Then flip the pattern.

The next breakout idea might not be “the next big trend.”

It might be the thing that moves against it.

What’s the opposite move in your space?

---

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 Opportunity Is in the Opposite

Think you need funding to scale?

Try this instead:

Turn creators into your new growth engine.

Building is easy now.

A few AI tools can do what teams and millions once did.

The real struggle is getting noticed.

And that’s exactly what creators solve.

Give them ownership, not payment.
And now they care like a founder.

One real mention = months of paid ads.
No VC pressure.
Traction from day one.

Take a look at Stanley.

They didn’t blow millions on marketing.
They built a movement through the community.

Viral posts turned their tumbler into a status symbol.
Each creator mentioned became free distribution.

That’s the new model.

Creators aren’t just promoters. They’re partners.

You keep building.
They bring culture and audience.

The result:

You grow faster.
You scale smarter.
You disrupt before others even notice.

In this game, influence is your real investor.

Because attention moves faster than money.

---

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Influence is the Investor

Why do some problems keep repeating?

They’re pointing you toward:

Opportunity!

Most people chase ideas that sound exciting.

You don’t need excitement.

You need evidence.

Real ideas live in the moments when you think,
“Why is this still so complicated?”

That’s the signal most people skip.

Because the best startup ideas rarely appear shiny.
They show up as small frustrations you face again and again.

A slow workflow.
A tool that never does what you need.
A messy process everyone secretly hates.

Start where the friction is loud.
Start where the annoyance is real.
Start where you feel it yourself.

Because if it irritates you daily,
it probably irritates thousands of others too.

And that’s the place worth building from.

---

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 Broken Markets    Build Winners

Think starting a business is about ideas?

It is actually about:

How much uncertainty you can survive.

Starting a business off the ground feels simple on paper.

In reality, it is months or years of slow progress.

You keep building while asking yourself, 
Is this ever going to work?

That is the real price of freedom.
You pay it with fear.
And you pay it over time.

Fear when you hire your first employee.
Fear when you land your first customer.
Fear when people judge or underestimate what you are building.

The founders who win are the ones who can sit with uncertainty the longest.

They keep moving when nothing is guaranteed.
They build while scared.
They show up anyway.

If you can hold the fear, you give your business room to become something real.

---

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Founders skip updates all the time.

Here’s why it’s a mistake:

Investors notice!

Teams feel the gaps.

Alignment slips quietly.

A consistent monthly update fixes that fast.

The best updates follow a simple, 
structured format:

1️⃣ Highlights
Celebrate wins first.
What moved the needle this month?
New customers, product breakthroughs,
or key milestones.
Set the tone with clear achievements.

2️⃣ Lowlights
Acknowledge what didn’t go as planned.
Transparency builds trust.
Call out the challenges without defensiveness.
It shows you’re in control, not hiding issues.

3️⃣ Key Metrics
Numbers give clarity.
Cash balance, runway, MRR, and total customers.
Month-over-month growth adds crucial context.
Metrics are the real scoreboard of the company.

4️⃣ Help & Requests
Ask for the support needed.
Intros, advice, or resources. Specificity matters.
Investors can only help when you tell them how.
Clarity here creates actionable collaboration.

Structured updates save time, 
build trust, and accelerate growth.

Which section could transform your investor updates today?

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The Perfect Investor Update

Startup Anatomy // Newsletter Edition 6

A founder who built a SaaS, scaled it to $55K a month, and sold it in just two years.

Arvid Kahl

No funding. No team.
No Silicon Valley story arc.

Just a real problem, a tiny niche, and the courage to build fast.

In 2017, Arvid Kahl watched his partner Danielle spend hours writing repetitive student feedback after every online class.

Same structure, same details, same pain.

So they built a tool for it.
A simple web app called FeedbackPanda.

Teachers loved it.
Communities spread it.
MRR climbed to $55K/month.
Two years later, they sold it and bought their freedom.

Arvid didn’t disappear after the exit.

He turned his lessons into The Bootstrapped Founder, wrote Zero to Sold, built Podscan, and kept teaching founders what most playbooks ignore:

You don’t need to build big to build well.

Arvid reminds us that focus is a superpower.

You can build lean, stay small, and still create something life-changing.

You can work quietly and still build a business loud enough to change your future.

That’s the story I unpack in this week’s edition of Startup Anatomy.

How a bootstrapped founder turned a tiny pain point into financial freedom — and why writing in public might be the most underrated growth engine on the internet.

Read the full story here: https://lnkd.in/g38rG88D

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Investors often test your conviction.

They ask: 

Can you survive a big player?

Most founders freeze when a giant enters their space.

It feels impossible to compete.

Yet some startups still thrive despite the giants.

How? 

They focus on what big competitors won’t touch.

And they prove their startup isn’t a blind bet.

Here’s the strategy: 

✅ Acknowledge The Reality:
Yes, big companies have massive resources.
Yes, if they wanted to, they could copy you.
But that doesn’t mean they will.

✅ Show Why It’s Unlikely:
Big companies only pursue massive markets.
If your audience is small or niche, 
you’re invisible to them.
Explain this clearly.

✅ Highlight Their Focus:
Big companies rarely build outside their core strengths.
They stick to what they know.
You stick to what you do best.

✅ Identify Proven Patterns:
Notice how big companies handle gaps in their products.
They often partner, license, 
or adopt instead of building themselves.

If you move fast and execute well,
you can become the obvious solution they rely on.

Worrying about big players is natural.

But showing logic and strategy builds investor confidence.

Are you ready to turn competition into opportunity?

---

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Outsmart The Titans

You don’t need to fear AI. 

AI isn’t hitting every job the same way.

Some roles are shrinking fast.

Others are growing quietly on the side.

White collar isn’t automatically “safe” anymore,
and blue collar isn’t automatically “replaceable."

The gap between the two keeps widening.

Tasks that live on a screen get automated first.

Tasks that live in the real world take longer to copy.

That’s why plumbers are rising.

And why junior analysts are shrinking.

Not because one job is “better”, 
but because one job is harder to automate.

While full replacement takes time,
task-by-task replacement is already here.

A slice disappears, then another, 
until the role looks nothing like it used to.

The real question becomes:
Are you betting your career on the right side of change?

---

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The Great AI Job Shift

How do top founders stay resilient?

The secret is . . .

Operating in two modes!

Building a startup means living in two worlds at once.

You’re patching what broke this morning.
You’re designing what could change your whole category.

You’re reviewing a contract that’s due in an hour.
You’re outlining a roadmap that might take three years.

You’re sending late-night emails to keep things moving.
You’re sketching a product that only exists in your head.

It’s chaotic.

It’s unglamorous.

It feels like you’re switching gears every five minutes.

But that’s the real work.

The best founders don’t chase perfect plans.

They move cleanly between now and next.

They zoom in when something needs them.

They zoom out when direction matters.

They shift modes without losing pace.

Scrappy today.
Audacious tomorrow.
Always both.

Because resilience isn’t just endurance.
It’s knowing which mode to be in, and when.

Which mode are you in right now?
---

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Two Timelines, One Goal

Do you need to nail the idea first?

No! 

Ideas don’t start perfectly.

They evolve.

Most people stall.

They think an idea must be airtight.

But that’s not how real ideas work.

The first version is just a draft.

Not the final design.

The real shape is discovered when it collides with users.

When someone tries it.
Questions it. 
Misuses it.

Pushes it in a direction you never planned.

And that’s when the idea changes. 

Every great product looked different at the beginning.

None of them started polished.

Builders don’t chase “the perfect version.”

They chase the next version.

Small tests. 
Tiny adjustments.
Fast feedback loops.

That’s the real competitive advantage.

Because while everyone else debates, 
you’re learning from real signals.

And every signal pulls your idea forward.

So if your idea feels messy or incomplete right now,
that’s good. That means it’s alive.

The only real mistake is waiting for the perfect moment.

That moment never comes.

What tiny step can you launch today?
---

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Evolving Ideas Win

How do early founders land big-name investors?

They follow one simple rule:

Find the rooms where capital already flows.

Most founders look everywhere.

But rarely in the spots that actually move fast.

The twist?

There are three channels that quietly work.

1️⃣ Twitter

Investors think out loud there.
You see what excites them in real time.
Reply. Engage. Send short DMs.
Simple messages start real conversations.

2️⃣ Other Founders

Skip random outreach.
Talk to builders in your space.
They know who’s active right now.
Their notes beat any list you could scrape.

3️⃣ Sector Signals

Watch launches in your industry.
Partnerships, hires, 
and updates reveal who’s moving money.
Reach out with clarity, not copy-paste.

Most investors are open to listening.

They just want effort, not templates.

Show them focus, and the door opens faster.

Show them depth, 
and they remember your name.

Are you ready to land your first investor?

---

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 Investor Access Unlocked

Do you think innovation means inventing something new?

It doesn’t.

Here’s the part nobody talks about:

Most ideas are tiny evolutions of something that already existed.

Nothing crazy.
Nothing groundbreaking.
Just a small twist that makes it better.

The best founders don’t wait for “original.”
They study what already works.
Then improve it by one percent.

That’s it.

Look at the biggest platforms today.

They didn’t create everything they’re known for.

They spotted what people loved.
They rebuilt it.
They did it better.

That’s the real game.

You don’t need a brand-new idea.
You need a sharper version of an existing one.

A small upgrade can become a huge advantage.
Real growth comes from improving, not inventing.

---

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You don’t need to live in Silicon Valley.

You just need one thing:

International reach.

Most founders get stuck on the same question:
“How do I get customers outside my country?”

The good news is:

You don’t need to relocate, nor do you need investor circles and a network.

You just need smarter launch channels.

Because even if you’re building from a small town,
with zero connections, you can still gain global visibility for your product.

Two platforms to launch a tech startup:

1️⃣ BetaList

A perfect place for early traction.
Simple to submit.
Consistent for quality signups.
And often leads to more exposure than you expect.

2️⃣ Product Hunt

Early adopters scroll it daily.
They’re actively looking for new tools.
A single launch can open global demand.

Your location doesn’t decide your access.

Your launch channels do.

Pick the right platforms and the world becomes your market.

Where are you planning to launch next?

---

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Startup Anatomy // Newsletter Edition 5

You don’t need fame or a huge following to build a meaningful life.

Sometimes, all you need is two quiet hours a day and the courage to write what you actually think.

Dan Koe was earning fifty-five thousand a year at a corporate desk when he realized something:

He was building someone else’s future, not his own.

So he walked away.

No team.
No office.
No “big break.”

Just writing, thinking, and sharing ideas with people who didn’t want to live life on autopilot.

He didn’t go viral overnight.
He didn’t skip the failures.

He built slowly.
Tweet by tweet.
Thread by thread.
Idea by idea.

Every experiment, even the ones that flopped, sharpened his skills.

And when his audience finally formed, he turned clarity into products that actually helped people:

A planner he needed.
A system he wished he had years ago.
Courses built from his own mistakes.
A business designed on purpose, not pressure.

Dan proves you don’t need a 50-person team to make real money or real impact.

You can build lean.
You can build honestly.
You can build quietly and still move millions of people.

That’s the story I unpack in this week’s edition of Startup Anatomy.

How one creator built a multi-million-dollar business . . .
with a laptop, discipline, and two hours of writing a day.

Read the full story here: https://lnkd.in/g8XhvrVP

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“Follow your passion” is nice advice.

It’s just not enough to build a real business.

Passion is how most founders start.

It’s exciting. It feels good.
It gives you energy in the beginning.

But passion fades the moment things get boring, hard, or repetitive.

That’s where obsession comes in.

Obsession is what keeps you thinking about the problem when everyone else has moved on.

It’s when you keep tweaking, testing, improving, even when there’s no applause or even no traction.

But obsession alone still isn’t enough.

Endurance is the quiet skill nobody talks about.

It’s showing up when progress is slow.

It’s staying in the game after the first launch flops, the second offer underperforms, and the third pivot still isn’t perfect.

Endurance is choosing to keep going longer than most people are willing to.

Passion gets you started.
Obsession gets you improved.

Endurance is what actually gets you across the finish line.

---

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If you’re in Manhattan and looking for a beautiful venue for your company’s holiday party, check out Blender Space at 31st & Madison in NoMad — home of 135 Madison.

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The Battle

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