Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Focus on action, not on the result for the user.
❌ Complex password requirements.
❌ Two fields for the email address.
❌ Unclear question & option. 
❌ Annoying captcha.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Founder @ Halo Lab ✦ Design & Tech Agency Helping Brands Become TOP 1%

Bad UX examples

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Inconsistent UX writing.
❌Too much content, perceived as overload.
❌Linear progress bars aren’t mobile-friendly.
❌Overloaded layout that pulls attention away.
❌ Key details are hard to spot, and the offerings feel like a maze.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
🔔 Follow Artem Borysenko for more updates!

Most companies still treat a design system as a visual asset.

In reality, it behaves more like infrastructure.

It's a one-time capital investment that reduces operating costs across every product, every release, and every team.

Here’s where the real financial return shows up:

1. Reduction of duplicated efforts across teams.

When teams reinvent or create their own designs for elements like spacing, colors, states, or micro-interactions, they incur the following new costs: a new desig, codebase, QA.

With a standardized token system, there is no longer any need for this cycle to occur. 

2. Component scalability across product portfolios.

A system built for a suite compounds value:
Build once → reuse for every new feature → reuse for every new product.
This is how product orgs cut delivery time by 20–40% without adding headcount.

3. Patterns decrease cognitive load and time spent deciding.

Standardizing onboarding, dashboards, permissions, navigation, or error states will eliminate debate about core design principles among teams. Instead, team members will spend more time identifying the activities that will result in increased KPIs.

4. The cost of change decreases dramatically.

With no design system: A rebrand, accessibility update, or micro-interaction change triggers weeks of redesign and recoding..

With a design system: Update the source → every product updates automatically.

✦

A strong design system improves:

- Time to market.
- Cross-platform trust.
- Developer throughput.
- Conversion and activation.

✦

Build your design system for the next three products you launch. 
You will begin seeing returns on your investment in the early years.

🔔 Follow Artem Borysenko for more updates!

Therapy of the future: how we helped ensure a better patient experience by updating the design of the myReha digital platform.

myReha, created by nyra health, is a digital neurotherapy platform that helps stroke survivors and patients with neurological conditions continue recovery.

When the nyra health team, led by Mario Zusag, reached out, they had a clear goal: make the platform more consistent, intuitive, and scalable without disrupting what patients already loved.

The challenge?
Functionality was not consistent across devices, resulting in multiple users experiencing friction accessing the platform and seeking simplicity and reassurance.

So, we focused on what truly matters in healthcare design: clarity, confidence, and care.

1. We unified card designs for consistency.
2. Clarified CTAs for premium upgrades.
3. Improved streak and progress screens.
4. Optimized dashboards and navigation for clinicians and patients alike.

The Halo Lab — Your Digital Partner team fine-tuned the system to ensure it could scale fast and support nyra health’s insurance readiness and market expansion while staying deeply patient-centered.

Huge thanks to the nyra health team for trusting us with such meaningful work.

✦

If you’re building a product that redefines how patients heal, we’d love to help bring your vision to life.

🔔 Follow Artem Borysenko for more updates!

Case Study

That’s the moment most brands lose people.

In that split second when something just feels off.

You’ve felt it too.
Website that looks polished but somehow doesn’t feel real.
The words are there.
The design is fine.
But it doesn’t connect.

That’s a trust gap.
In those first few seconds, visitors are quietly asking:
→ “Is this for people like me?”
→ “Do they actually understand my problem?”
→ “Can I explore without being sold to?”

If your homepage doesn’t answer those fast, even a great product starts to feel risky.

The fix isn’t louder headlines or flashier visuals.

It’s smaller, more human details:
1. Clear language that sounds like something you’d actually say.
2. Honest proof that real people built this, not a faceless company.
3. Calm, confident design that gives users room to breathe.

Trust doesn’t start with “we’re the best.”
It starts with “we get you.”

♻️ Share this to help others build trust with customers.
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Homepage Psychology

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

🔔 Follow Artem Borysenko for more updates!

I audit real websites. I show what’s broken.

I explain why it doesn’t work.
And I give fixes you can apply today.

These are to help YOU avoid the same mistakes.
Every carousel = free consulting.
If you take the time to apply the lessons, your site will convert better.
Guaranteed.

In each post, you'll find:
✅ Conversion blockers you might not see.
✅ Layout tweaks that improve clarity.
✅ Real examples of what not to do.
✅ UX advice backed by data and practice.

✦

New audit just dropped.
Go through the carousel.
Steal what works.
Fix what doesn’t.

And if you want your site reviewed next:
Comment “ROAST ME” below.

Let’s build stuff that sells. Not just looks good.

♻️ Share this to help others design better webpages.
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Website roasting

Helping people move better shouldn’t feel complicated. 

That’s what makes Rytmo such a powerful idea.

When the Rytmo team first shared their vision, it was inspiring.

They were building 

- A way for people recovering from injury or training with a specialist to feel guided, not overwhelmed.

- A way for coaches and physiotherapists to finally track movement in a way that feels intuitive.

- A way for patients to feel progress, not pressure.

Our role at Halo Lab — Your Digital Partner was simple in intention but meaningful in impact:

1. Turn complex motion-tracking technology into a visual language anyone can understand.

2. Design an interface that supports both ends (the patient and the specialist ) without friction.

3. Create a unified UX that reinforces trust, motivation, and confidence with every action.

We redesigned flows so users never feel lost.
We shaped progress screens that celebrate even small wins.
We built a design system flexible enough to scale as Rytmo grows without ever losing its gentle, supportive core.

Huge thanks to the entire Rytmo team for trusting us with something this important.

Your commitment to building a better experience for patients and specialists is real, rare, and deeply needed in the industry.

✦

If you're building something meaningful in healthtech - a product that helps people feel safer, stronger, healthier - we’d love to collaborate.
Let’s create the next story together.

♻️ Share this to inspire others.
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Most founders think onboarding is just a checklist.

A few tooltips, a welcome email, maybe a product tour.

Big mistake.

First 7 days don't only determine retention, they forecast lifetime value.

The best products don't "teach" features. They create habits.

Here is what distinguishes your high-LTV onboarding from the rest.

1. Show value quickly.
Don't explain — show. 
Get your users to the "aha" moment in minutes, not days. 

2. Guide behavior, not swipes. 
Organize onboarding around your user's journey, not your feature tree. 
Day 1: Solve a problem. 
Day 2: Build context. 
Day 3+: Reinforce success and add proof.

3. Make it personal. 
A marketer ≠ an engineer ≠ a founder. 
Ask one smart question, customize the flow, and you can expect 25-50% higher activation.

4. Build habit loops. 
Cue → Simple action → Instant reward. 
“Don’t lose your progress” is always better than “Complete your profile.”

4. Measure what matters. 
Forget “onboarding completed.” 
Measure: 
• Time to first value.
• % of users hitting core action Day 1.
• Retention at Day 3 and 7.

Onboarding is not your tutorial. 
It’s behavioral design. 
And as soon as you start to treat it that way, your retention will improve, as will your revenue.

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Good interfaces are built for humans with roles, moods, habits.

And most “design rules” don’t cover that part.

Here are the non-obvious principles we now swear by:

1. Design for roles.

An operator, manager, and analyst can see “the same tool” but they are living three different narratives.

2. Tell a story.

Good UI behaves like a scene in a movie: each frame indicates, “Here’s what happens next.”

3. Simplicity isn’t minimalism.

It’s knowing what to conceal. A complex system should feel simple, even if it is not.

4. One action per screen.

Every screen should answer one question. The moment users have to pause, you’ve lost the moment.

5. Adapt, don’t copy.

There is no “best practice” for everybody.
A healthtech dashboard and a crypto wallet shouldn’t look/feel the same, and that’s a feature not a flaw.

6. Accessibility is a growth strategy.

It’s how you earn trust and give access to the people your competitors are forgetting.

The best interfaces don’t impress. They disappear.
You’re not noticing them because they are busy making you feel capable.

What was the last interface you loved using is, and why?

♻️ Share if you agree.
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I have looked through hundreds of product interfaces.

And most trust issues come from invisible details that are saying, "We did not care enough."

1. Text locked in images.
It seems nice... until you realize:
Google can't read it.
Screen readers aren't being able to get through it.
It is going to break on mobile.

✅ Fix: Always use proper, responsive HTML text overlaid on visuals. That communicates quality and care.

2. Stock photos with zero context.
If your visuals could go on any website, they shouldn't be on yours. 
People simply don't connect with "perfect smiles" and "handshakes in glass offices."
User's even notice when an image doesn't match what they are viewing.

✅ Fix: Use visuals with your product, actual people or even simple, authentic brand illustrations. Authenticity scales better than aesthetics.

3. Inconsistent spacing.
Uneven padding. A headline that is floating. Tight corners next to wide gaps. Users may never name the issue, but they feel it.
That feeling? Uncertainty. And uncertainty is lethal when it comes to conversion.

✅ Fix: Use a modular grid and consistent spacing system. Regular rhythm = subconscious trust.

What’s the smallest design detail that instantly makes you lose trust in a product?

🔔 Follow Artem Borysenkofor more updates!

Guess which of our projects gained more views?

Drop A, B, C, or D in the comments.

But don’t just guess. Consider:

🔹 What details stand out? 
🔹 Which design feels more refined? 
🔹 What makes one stronger than the other?

This isn’t just a fun test.
It’s how you train your creative judgment.
The more you analyze, the faster you recognize what works.

A, B, С, or D? Drop your guess below! Let’s level up together.

The best design

Most founders struggle to explain their product in 10 sec.

And that’s usually why people forget it.

Founders jump into features, tech, or long backstories.
But the products that stick are the ones described with immediate clarity.

After helping dozens of teams simplify their pitch and homepage messaging, here are 3 frameworks that consistently work:

1️⃣ The “Movie Trailer” Line.
Hit emotion + problem + solution in one shot.

Structure:
“We help [audience] solve [problem] through [unique solution].”

Example:
 “We help remote teams brainstorm faster with an AI whiteboard that auto-organizes ideas.”

This gives people the whole story instantly.

2️⃣ The “Six-Second Test”. If you can answer these in one tight sentence, you’re done:
• Who it’s for.
• What it does.
• Why it’s different.
• What problem it solves.
• What outcome it creates.

Example:
 “For busy parents, our app plans healthy meals automatically — saving hours and reducing food waste.”

3️⃣ The “Anchor to the Familiar.”
When something is new, you need a shortcut.

Structure:
 “It’s like [familiar thing], but for [your context].”

Example:
 “It’s like Airbnb, but for campers.”
It reduces cognitive load and accelerates understanding.

If someone can’t repeat your product back to you after 10 seconds, you don’t have a messaging problem, you have a clarity problem.

What’s your 10-second product explanation?

♻️ Share if this helped.
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What founders actually need from a design partner.

Across many startup projects, one pattern is clear:

Founders don’t need resources.
They need a partner with a product mindset.
That team will give you clarity, speed, and traction.
Let’s look at the difference.

1. Designers make wireframes.
Product thinkers define outcomes.

2. Designers ship features.
Product thinkers shape systems.

3. Designers follow tasks.
Product thinkers challenge assumptions.

4. Designers deliver visuals.
Product thinkers deliver clarity.

5. Designers optimize screens.
Product thinkers optimize revenue.

A design partner shouldn’t just make your product look good.
They should make your business stronger.
Because the right partner doesn’t just design interfaces,
they help you think, operate, and grow like a product company.

✦

If you’re scaling and you need a dedicated team that thinks like your co-founder, not your vendor, let’s talk.

♻️ Share if it resonates.
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Last week, I tried to book a demo of a new tool.

Those 20 seconds told me everything.

Product UX failed here.
I scrolled twice. 
Clicked the wrong button. 
Didn’t find clues.
And gave up.

Review your product like a first-time user.

And try to fix UX issues.

1. Watch the heatmaps.
When a user pauses, backtracks, or clicks twice, that’s a red flag.
Confusion shows up in body language before it shows in analytics.

2. Check forms first.
Long fields. Missing confirmations. Mobile layouts that break.
Forms kill more conversions than bad marketing ever will.

3. Scan for “dead weight.”
Buttons nobody clicks. Copy nobody reads. Features nobody touches.
If it doesn’t guide the user forward, it’s friction.

4. Run 10-minute heuristic checks.
Navigation, readability, error states, consistency.

These basics sound boring, but they fix 80% of user frustration.
You don’t need a 3-month research sprint to uncover UX flaws.
You need sharp eyes, real users in mind, and the discipline to ask:
“Where does this experience break trust?”

♻️ Share this to help others avoid UX issues.
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 How to find UX problems

“$5K for a full app” should set off alarm bells.

I’ve seen founders get burned by quotes that sound too good to be true.

And here’s the reality: they usually are.

A credible app budget runs anywhere from $50K–$250K+, depending on scope and complexity. 

At $5K, what you’re really buying is a prototype, a landing MVP, or a template, not a production-grade product.

The hidden costs show up later:

✦ No discovery → scope creep and endless change requests.
✦ No QA → your users become the testers.
✦ No maintenance plan → apps break as OS versions and APIs update.
✦ No IP clarity → some “cheap shops” keep the repo keys, locking you in.
✦ No security → exposing you to compliance fines or breaches (the average costs $4.9M globally).

So what does a serious proposal include?

1. Discovery: user flows, integrations, edge cases.
2. Delivery plan: milestones, QA, release strategy.
3. Security & compliance baked in.
4. Ongoing ops & maintenance plan.

🚩 If a vendor quotes $5K for the whole thing, don’t think “deal.” 
Think “demo.”
The real bill will come later, in rewrites, downtime, or lost trust.

The smarter play: if budget is tight, scope a small, clear MVP with defined limits and a real path to production. 

That way, your “cheap” start doesn’t become an expensive rewrite.

♻️ Share it resonates
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The plan is clear, the prototype is exciting.

But there’s a quiet signal that something is wrong.

Because the MVP shape is wrong.
Too frequently, MVPs wind up created as demos.
They’re polished enough to show, broad enough to dazzle users, and thin enough that they can’t generate persistent, repeatable value.

Here’s the shift that will actually move the meter: An MVP is not the smallest version of your product. It is the smallest engine of recurring value.

That distinction forces you to ask:

1. What is the one capability users must succeed at?
2. What must be there so the system works without us holding it together manually?
3. What closes the feedback loop, not just opens it?

When you design an MVP from that perspective, you start developing outcomes:

✔ Clarity on measurable value.
✔ One solution for users with or without you.
✔ One core workflow that gains repetitive usage.
✔ Just enough automation to avoid operational drag.
✔ One feedback loop where you learn every time - how to scale.

This is how products gain traction early.
Build the smallest version of your value engine.
That’s the MVP you actually need.

♻️ Share this to help others create MVPs.
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The MVP You Actually Need

“How much does a website cost?”

Everyone loves the safe answer: “It depends.”

But that doesn’t help when you’re budgeting, forecasting, or explaining ROI to your board.

So here’s a straightforward breakdown.

1️⃣ Landing Page.
$1,000–$5,000
A single, conversion-driven page. Perfect for launches or campaigns.
Simple structure but every word, interaction, and visual must earn its place.

2️⃣ Small Business Website.
$5,000–$15,000
Usually 4–6 pages: Home, Services, About, Contact, and maybe a Blog.
You get custom branding, clean UI, and a structure that builds trust fast.

3️⃣ eCommerce Website.
$25,000–$100,000
Product listings, filters, navigation logic, checkout systems, mobile optimization.
At this tier, UX becomes critical because every friction point = abandoned carts.

4️⃣ SaaS Marketing Website.
$75,000–$300,000
Your website becomes part of the product experience.
It must tell your story, guide users to demos, handle content, and match your product’s design language.

5️⃣ Enterprise Website.
$20,000–$100,000+
Think of it as a digital ecosystem:
Dozens of templates, multilingual support, role-based navigation, integrations, governance rules.

The real question isn’t the price.
A website is your 24/7 sales team.
If it doesn’t convert, educate, or build trust, the real cost is the revenue you’re not capturing.

So instead of asking: “How much does a website cost?”
Ask: “How much is a weak website costing me every month?”

♻️ Share if this helps someone price smarter.
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The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
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Design Patterns For AI Interfaces

Every product fosters feelings.

Slack develops curiosity (you check threads). 
LinkedIn develops affirmation (you observe reactions). 
Airbnb develops trust (you reside within somebody else's space). 
Uber develops control (you follow the car, the route, the pricing).

The emotional loop your product supports, becomes the habit that makes users return - or leave.

And here is where many teams miss.
Your design doesn't just support feelings. It influences them.

✦

For every engagement, a micro-feeling is triggered - frustration, relief, pride, fear. 
These micro-feelings accumulate into a memory. 
Then memory drives retention.

Behavioral design studies confirmed that:

✦ Positive feelings (clarity, control, competence) are proven to increase engagement by 30-40%.

✦ Unresolved frustration (human error, waiting, loss of context) is the leading cause of churn within SaaS and consumer apps.

So when your UX creates anxiety (loading uncertainty, unclear steps, overwhelming dashboards) - the user has accomplished their task, but subconsciously will avoid returning.

Ways to audit emotional design in your product.

1. Avatar: the emotion you want your users to feel. (Do you want them caring, empowered, energized, etc.?) 

2. Map the emotion to each interaction. For every step: "What is this moment teaching?" 

3. Test the users' reactions, not just the usability. Record facial expressions or tone, or even keywords in a survey, after each interaction. 

4. Design feedback loop(s)- use motion, microcopy, timing, etc. to bake in positive emotions in the experience.

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CoachNina.AI

20 years inside C-suite hiring rooms taught me one truth: human performance = business performance. 

When talent drifts, profit drifts.

Leaders are busy babysitting when they should be scaling. 
Gen Z & millennials want direction, not theory. 
Both sides lose... until now.

CoachNina.AI™ drops two decades of insider talent performance  intel into a 5-minute, on-demand coaching sprint. 
No fluff. 
No jargon. 

Just scripts, drills and daily nudges that turn “help me” into “watch me deliver.”

Founder

ELLEUMINATE

ELLEUMINATE is a movement. 

An amalgamation of “Elle” (French for “she”) and “illuminate” (to light up), ELLEUMINATE was originally created as a platform to help leaders design careers and lives they love, and to become courageous, authentic changemakers in the world.

Today, ELLEUMINATE serves as the holding group for a portfolio of purpose-driven brands at the intersection of leadership, culture, and human potential. We exist to help individuals and organisations lead boldly in today’s complex, multi-generational, and multi-cultural world.

Our Globally delivered Accelerator programmes help emerging and established leaders unlock their voice, sharpen their edge, and lead with influence. 

Every ELLEUMINATE brand shares one mission: to spark personal and professional transformation through deep insight, bold action, and conscious leadership.

This is where performance meets purpose. 

This is where leaders BECOME ELLEUMINATED.

CEO & Founder

People & Organisation Performance Catalyst

Nina Devouge is a leadership futurist and architect of workplace change. She is leading a movement to reimagine leadership from the inside out - one that is grounded in emotional intelligence, fuelled by high-performance habits, and amplified by bold 4.0 talent insights.

Her keynotes have been described to inspire and transform. Drawing on two decades of leadership across Asia Pacific, Nina weaves behavioural science, AI trends, intercultural fluency, and personal stories of courageously breaking free into every talk. 

Whether she’s speaking on multi-generational workplace dynamics, A.I. and well-being, or helping leaders break free from the “hostage of themselves,” she builds a new category of conversation one that shapes culture, shifts systems, and sparks immediate action.

Your leaders are your culture. And culture is the heart of your performance system.

Nina works with time-starved founders, HR leaders, and executives who want to build resilient, high-performing organisations that put people first and still deliver results. Her talks are rooted in real experience, leading talent strategies at LinkedIn, WPP, Lazada, and The Trade Desk, and delivered through the lens of someone who’s developed and built teams across borders, generations, and bottom lines.

Nina marries the dialogue of the mind in business, with the desires of the heart as humans.

Keynote Speaker

As an Insights Discovery Practitioner & Partner, I help individuals and teams harness the power of self-awareness, adaptability, and behavioural insights. 

Using the Insights Discovery framework, I enable professionals to understand their unique energy preferences, enhance cross-cultural & effective leadership communication, and build stronger, more effective relationships.

High-performance leadership is about developing deep self-awareness, emotional intelligence, and the ability to flex and connect with others. 

Through tailored coaching and workshop facilitation , I guide leaders in leveraging their strengths, bridging team dynamics, and driving organisational success.

Insights Discovery Practitioner & Partner

International French School (Singapore)

The Board at the International French School oversees the management and long term strategy of the school excluding pedagogical matters. 

This includes strategic advisory on long term initiatives such as Talent and Teacher Development, Marketing strategy and Operational Initiatives which are critical to the success of the school.

Member Board of Directors

As the chair of International French School's HR Sub-Committee, I collaborate with The Directors and HR representatives to support the talent strategy for the school. 

With WellBeing a priority for us, our aim is to provide a safe space for students and staff in their mental health and overall wellbeing.

HR + WellBeing Committee Chair

Harvard Business Review

As a member of the HBR Advisory Council, I contribute HBR in charting the future direction of the content they publish in the realm of management and leadership given my 20 years of experience and leadership tenure.

Advisory Council Member 

Seat At The Table

She Cares,
She Dares, 
She has a SEAT AT THE TABLE.

Now you can too. 

Join 3,800+ Women already receiving this newsletter designed receive tips, techniques and actionable insights to take charge and lead on their own terms, with courage and confidence.

Founder & Editor 

Take Her Lead Podcast

Take Her Lead is a podcast where Real Women share Real Stories, of courage, grit, determination and resilience.

We’ve completed Season 1 and are preparing for a new 
Rebrand and launch! 

Be sure to follow me and subscribe to the newsletter to know about our launch.

Founder & Host

The Trade Desk

As part of the Global Talent Leadership team, reporting into the Chief Growth Officer, my top responsibility is to lead and manage the high-performing Talent team across Asia Pacific in order to attract, recruit, and retain top talent for the organization. 

Developing and implementing strategic recruitment plans, building and maintaining relationships with key stakeholders, and staying abreast of industry trends and best practices are just some of the activities I oversee in order to continuously improve the organization's talent acquisition efforts using data-driven insights.

By partnering closely with business leaders to identify and address diverse talent needs, I ensure that the organization's recruitment efforts are inclusive and aligned with its overall business revenue objectives.

Head of Talent, APAC

Director, Talent Acquisition, APAC

Essence

Head of Talent Acquisition, APAC

Driver of change for the APAC Recruiting engine and supporting a newly formed team of 8 across APAC that covers 7 markets, 9 offices and exponentially high growth.

Essence helps top brands earn valuable connections with their consumers. We are a global data and measurement-driven agency, with expertise in data science, objective media, and captivating experiences. 

Our mission is to make advertising more valuable to the world.

Find out more about us below.

Talent Acquisition Director, APAC

Trellis Asia

Scaling a company is all about people: Hiring the best. Providing great leadership. Fostering collaboration. Building high performing teams. And keeping the whole organization aligned, motivated and happy. 

Nina is a HR Kickstarter, delivering HR-in-a-box and Recruiter-on-tap to early stage startups on a Build-Operate-Transfer model. Drawing on 11 years' experience in Recruitment, Employer Branding and Leadership Trainings, she had pioneered the redesign of the recruiting engine during Lazada’s early expansion, and spent the last three years in LinkedIn helping startups and SMEs win the talent war.

•	Build HR and Recruitment toolkits & processes for early stage startups and operate as Interim HRM/Recruiter
•	Developed the go-to-market strategy for HR/Recruitment Kickstarter product stack
•	Manage the network of partnerships with Venture Capitalists, Incubators & Accelerators

People Strategy Consultant

LinkedIn

I helped SME and Startup Agencies redefine the way they connect and engage with talent across the SEA region by advising them on their talent acquisition, marketing and employer branding strategies from the start of the candidate journey.

As part of my added value, I work with business owners and decision makers in managing better their learning and talent development strategy for their business,  as well as train their recruiters to optimise their skills in targeted recruiting on LinkedIn platform with the use of LinkedIn analytics and tie it back to the clients' business priorities.

Client Relationship Manager

Hi! I’m Nina Devouge

I help leaders fix talent leakage before it costs culture, customers, or cash. 
 
In the last 20 years, I've worked with Starbucks, LinkedIn, Lazada, WPP, and The Trade Desk, helping them hire, grow, and keep great people globally. 

I speak English, Mandarin, French, and Malay and live and work across both Eastern and Western cultures. My unique views into how people think, lead, and connect and how we can do it better, is based on daily exposure to multicultural neurolinguistics and lived experiences.

Our work sits at the intersection of leadership, talent, and transformation, helping businesses attract the right people, develop robust systems, and keep their best Gen Z talent engaged. We combine real-world leadership experience with behavioural science, data insights, and proprietary technology to create systems that scale with your business.

We help global companies : 
- Align their people strategy with business growth in Asia
- Navigate organisational change, compliance, and complexity across borders
- Build inclusive cultures that work across generations and geographies
- Activate high-performance teams through coaching, workshops, and advisory

We deliver impact in moments that matter,  from restructuring to expansion
We focus on making small shifts that create big results especially bridging the multi- generations.
We are redefining the future of leadership -  bold, emotionally intelligent, and built for purpose that is fluid, fast, and human.

If you're serious about growing your business, we'll make your talent The priority.

Nina Devouge

Forget motivation...
You don’t rise to your goals.
You fall to your systems.

I’ve spent 20 years in rooms you're not in, and here are my insights from the inside: 
💡 Ambition doesn’t keep you consistent.
💡 Talent doesn’t set you apart.
💡 Goals don’t create results.

The robustness of your systems do.

If you’re not getting the outcome you want,
look at what you fall back on when things get hard.

 ⁉️Do you default to reactive leadership or proactive rhythm?
 ⁉️Do you manage chaos or design for clarity?
 ⁉️Do you wait for a crisis or follow through on your feedback loop?

That’s the difference.

High performers don’t just have goals.
They have levers, daily, repeatable systems that hold them up when discipline runs dry.

And in a Gen Z-driven workplace,
where expectations shift fast and feedback moves faster,
systems aren’t a nice-to-have.

They are your only advantage.

♻️ Repost if you’re serious about upgrading the way you live.

—- 

Hi, I’m Nina Devouge
✅ I help leaders stop talent leaks before they drain culture or cash.
➡️ Follow me for people systems & habits that drive high-agency teams.
➕ Become a high performer now - get www.coachnina.ai FREE

People, Culture & Performance Catalyst | Enabling Founders to grow their business with High-Agency HR that delivers profitability | Board Member | Podcast Host | Keynote Speaker

"What you're not changing, you're choosing." 

5 uncomfortable truths about staying in your comfort zone

That stagnant job? You're choosing it. 
That toxic relationship? You're choosing it. 
That unfulfilling career path? You're choosing it.

Every day you don't make a change is a day you actively choose your current situation. 

Here's why this matters:
1. Inaction is a decision 
Your comfort zone feels safe, but it's actually a choice you make every morning.

2. Change requires ownership 
Nothing transforms until you stop blaming circumstances and start owning your choices.

3. Discomfort is growth currency 
Every successful person you admire chose discomfort over settling.

4. Tomorrow isn't guaranteed 
"Someday" is a dangerous word. 
The best time for change was yesterday. 
The next best time is now.

5. Your future self is watching 
Every choice you make today shapes who you'll become tomorrow.

As you reflect this Sunday evening:
↳ What patterns keep repeating in your life?
↳ Which "temporary" situations have become permanent?
↳ What would you do if you weren't afraid?
↳ Where are you settling for "good enough"?

The good news? 
↳ You can make a new choice right now.
↳ What are you finally ready to stop choosing?
Perfect timing for a Sunday evening reflection as we prepare for a new week ahead. 

Sometimes the most powerful moments of change start with a quiet moment of truth.


♻️ Repost this to help your network learn these lessons!
-- 
Hi, I’m Nina Devouge
✅ I help leaders stop talent leaks before they drain culture or cash.
➡️ Follow me for people systems & habits that drive high-agency teams.
➕ Become a high performer now - get www.coachnina.ai FREE

taplio

The Battle

Artem Borysenko

Nina Devouge

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Performance ScoreArtem Borysenko's LinkedIn Performance

Performance ScoreNina Devouge's LinkedIn Performance

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taplio

The Battle

Artem Borysenko

Nina Devouge

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Artem Borysenko's LinkedIn Performance

Performance ScoreNina Devouge's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreArtem Borysenko's LinkedIn Performance