Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Focus on action, not on the result for the user.
❌ Complex password requirements.
❌ Two fields for the email address.
❌ Unclear question & option. 
❌ Annoying captcha.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Founder @ Halo Lab ✦ Design & Tech Agency Helping Brands Become TOP 1%

Bad UX examples

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Inconsistent UX writing.
❌Too much content, perceived as overload.
❌Linear progress bars aren’t mobile-friendly.
❌Overloaded layout that pulls attention away.
❌ Key details are hard to spot, and the offerings feel like a maze.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Most companies still treat a design system as a visual asset.

In reality, it behaves more like infrastructure.

It's a one-time capital investment that reduces operating costs across every product, every release, and every team.

Here’s where the real financial return shows up:

1. Reduction of duplicated efforts across teams.

When teams reinvent or create their own designs for elements like spacing, colors, states, or micro-interactions, they incur the following new costs: a new desig, codebase, QA.

With a standardized token system, there is no longer any need for this cycle to occur. 

2. Component scalability across product portfolios.

A system built for a suite compounds value:
Build once → reuse for every new feature → reuse for every new product.
This is how product orgs cut delivery time by 20–40% without adding headcount.

3. Patterns decrease cognitive load and time spent deciding.

Standardizing onboarding, dashboards, permissions, navigation, or error states will eliminate debate about core design principles among teams. Instead, team members will spend more time identifying the activities that will result in increased KPIs.

4. The cost of change decreases dramatically.

With no design system: A rebrand, accessibility update, or micro-interaction change triggers weeks of redesign and recoding..

With a design system: Update the source → every product updates automatically.

✦

A strong design system improves:

- Time to market.
- Cross-platform trust.
- Developer throughput.
- Conversion and activation.

✦

Build your design system for the next three products you launch. 
You will begin seeing returns on your investment in the early years.

🔔 Follow Artem Borysenko for more updates!

Therapy of the future: how we helped ensure a better patient experience by updating the design of the myReha digital platform.

myReha, created by nyra health, is a digital neurotherapy platform that helps stroke survivors and patients with neurological conditions continue recovery.

When the nyra health team, led by Mario Zusag, reached out, they had a clear goal: make the platform more consistent, intuitive, and scalable without disrupting what patients already loved.

The challenge?
Functionality was not consistent across devices, resulting in multiple users experiencing friction accessing the platform and seeking simplicity and reassurance.

So, we focused on what truly matters in healthcare design: clarity, confidence, and care.

1. We unified card designs for consistency.
2. Clarified CTAs for premium upgrades.
3. Improved streak and progress screens.
4. Optimized dashboards and navigation for clinicians and patients alike.

The Halo Lab — Your Digital Partner team fine-tuned the system to ensure it could scale fast and support nyra health’s insurance readiness and market expansion while staying deeply patient-centered.

Huge thanks to the nyra health team for trusting us with such meaningful work.

✦

If you’re building a product that redefines how patients heal, we’d love to help bring your vision to life.

🔔 Follow Artem Borysenko for more updates!

Case Study

That’s the moment most brands lose people.

In that split second when something just feels off.

You’ve felt it too.
Website that looks polished but somehow doesn’t feel real.
The words are there.
The design is fine.
But it doesn’t connect.

That’s a trust gap.
In those first few seconds, visitors are quietly asking:
→ “Is this for people like me?”
→ “Do they actually understand my problem?”
→ “Can I explore without being sold to?”

If your homepage doesn’t answer those fast, even a great product starts to feel risky.

The fix isn’t louder headlines or flashier visuals.

It’s smaller, more human details:
1. Clear language that sounds like something you’d actually say.
2. Honest proof that real people built this, not a faceless company.
3. Calm, confident design that gives users room to breathe.

Trust doesn’t start with “we’re the best.”
It starts with “we get you.”

♻️ Share this to help others build trust with customers.
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Homepage Psychology

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

🔔 Follow Artem Borysenko for more updates!

I audit real websites. I show what’s broken.

I explain why it doesn’t work.
And I give fixes you can apply today.

These are to help YOU avoid the same mistakes.
Every carousel = free consulting.
If you take the time to apply the lessons, your site will convert better.
Guaranteed.

In each post, you'll find:
✅ Conversion blockers you might not see.
✅ Layout tweaks that improve clarity.
✅ Real examples of what not to do.
✅ UX advice backed by data and practice.

✦

New audit just dropped.
Go through the carousel.
Steal what works.
Fix what doesn’t.

And if you want your site reviewed next:
Comment “ROAST ME” below.

Let’s build stuff that sells. Not just looks good.

♻️ Share this to help others design better webpages.
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Website roasting

Helping people move better shouldn’t feel complicated. 

That’s what makes Rytmo such a powerful idea.

When the Rytmo team first shared their vision, it was inspiring.

They were building 

- A way for people recovering from injury or training with a specialist to feel guided, not overwhelmed.

- A way for coaches and physiotherapists to finally track movement in a way that feels intuitive.

- A way for patients to feel progress, not pressure.

Our role at Halo Lab — Your Digital Partner was simple in intention but meaningful in impact:

1. Turn complex motion-tracking technology into a visual language anyone can understand.

2. Design an interface that supports both ends (the patient and the specialist ) without friction.

3. Create a unified UX that reinforces trust, motivation, and confidence with every action.

We redesigned flows so users never feel lost.
We shaped progress screens that celebrate even small wins.
We built a design system flexible enough to scale as Rytmo grows without ever losing its gentle, supportive core.

Huge thanks to the entire Rytmo team for trusting us with something this important.

Your commitment to building a better experience for patients and specialists is real, rare, and deeply needed in the industry.

✦

If you're building something meaningful in healthtech - a product that helps people feel safer, stronger, healthier - we’d love to collaborate.
Let’s create the next story together.

♻️ Share this to inspire others.
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Most founders think onboarding is just a checklist.

A few tooltips, a welcome email, maybe a product tour.

Big mistake.

First 7 days don't only determine retention, they forecast lifetime value.

The best products don't "teach" features. They create habits.

Here is what distinguishes your high-LTV onboarding from the rest.

1. Show value quickly.
Don't explain — show. 
Get your users to the "aha" moment in minutes, not days. 

2. Guide behavior, not swipes. 
Organize onboarding around your user's journey, not your feature tree. 
Day 1: Solve a problem. 
Day 2: Build context. 
Day 3+: Reinforce success and add proof.

3. Make it personal. 
A marketer ≠ an engineer ≠ a founder. 
Ask one smart question, customize the flow, and you can expect 25-50% higher activation.

4. Build habit loops. 
Cue → Simple action → Instant reward. 
“Don’t lose your progress” is always better than “Complete your profile.”

4. Measure what matters. 
Forget “onboarding completed.” 
Measure: 
• Time to first value.
• % of users hitting core action Day 1.
• Retention at Day 3 and 7.

Onboarding is not your tutorial. 
It’s behavioral design. 
And as soon as you start to treat it that way, your retention will improve, as will your revenue.

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Good interfaces are built for humans with roles, moods, habits.

And most “design rules” don’t cover that part.

Here are the non-obvious principles we now swear by:

1. Design for roles.

An operator, manager, and analyst can see “the same tool” but they are living three different narratives.

2. Tell a story.

Good UI behaves like a scene in a movie: each frame indicates, “Here’s what happens next.”

3. Simplicity isn’t minimalism.

It’s knowing what to conceal. A complex system should feel simple, even if it is not.

4. One action per screen.

Every screen should answer one question. The moment users have to pause, you’ve lost the moment.

5. Adapt, don’t copy.

There is no “best practice” for everybody.
A healthtech dashboard and a crypto wallet shouldn’t look/feel the same, and that’s a feature not a flaw.

6. Accessibility is a growth strategy.

It’s how you earn trust and give access to the people your competitors are forgetting.

The best interfaces don’t impress. They disappear.
You’re not noticing them because they are busy making you feel capable.

What was the last interface you loved using is, and why?

♻️ Share if you agree.
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I have looked through hundreds of product interfaces.

And most trust issues come from invisible details that are saying, "We did not care enough."

1. Text locked in images.
It seems nice... until you realize:
Google can't read it.
Screen readers aren't being able to get through it.
It is going to break on mobile.

✅ Fix: Always use proper, responsive HTML text overlaid on visuals. That communicates quality and care.

2. Stock photos with zero context.
If your visuals could go on any website, they shouldn't be on yours. 
People simply don't connect with "perfect smiles" and "handshakes in glass offices."
User's even notice when an image doesn't match what they are viewing.

✅ Fix: Use visuals with your product, actual people or even simple, authentic brand illustrations. Authenticity scales better than aesthetics.

3. Inconsistent spacing.
Uneven padding. A headline that is floating. Tight corners next to wide gaps. Users may never name the issue, but they feel it.
That feeling? Uncertainty. And uncertainty is lethal when it comes to conversion.

✅ Fix: Use a modular grid and consistent spacing system. Regular rhythm = subconscious trust.

What’s the smallest design detail that instantly makes you lose trust in a product?

🔔 Follow Artem Borysenkofor more updates!

Guess which of our projects gained more views?

Drop A, B, C, or D in the comments.

But don’t just guess. Consider:

🔹 What details stand out? 
🔹 Which design feels more refined? 
🔹 What makes one stronger than the other?

This isn’t just a fun test.
It’s how you train your creative judgment.
The more you analyze, the faster you recognize what works.

A, B, С, or D? Drop your guess below! Let’s level up together.

The best design

Most founders struggle to explain their product in 10 sec.

And that’s usually why people forget it.

Founders jump into features, tech, or long backstories.
But the products that stick are the ones described with immediate clarity.

After helping dozens of teams simplify their pitch and homepage messaging, here are 3 frameworks that consistently work:

1️⃣ The “Movie Trailer” Line.
Hit emotion + problem + solution in one shot.

Structure:
“We help [audience] solve [problem] through [unique solution].”

Example:
 “We help remote teams brainstorm faster with an AI whiteboard that auto-organizes ideas.”

This gives people the whole story instantly.

2️⃣ The “Six-Second Test”. If you can answer these in one tight sentence, you’re done:
• Who it’s for.
• What it does.
• Why it’s different.
• What problem it solves.
• What outcome it creates.

Example:
 “For busy parents, our app plans healthy meals automatically — saving hours and reducing food waste.”

3️⃣ The “Anchor to the Familiar.”
When something is new, you need a shortcut.

Structure:
 “It’s like [familiar thing], but for [your context].”

Example:
 “It’s like Airbnb, but for campers.”
It reduces cognitive load and accelerates understanding.

If someone can’t repeat your product back to you after 10 seconds, you don’t have a messaging problem, you have a clarity problem.

What’s your 10-second product explanation?

♻️ Share if this helped.
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What founders actually need from a design partner.

Across many startup projects, one pattern is clear:

Founders don’t need resources.
They need a partner with a product mindset.
That team will give you clarity, speed, and traction.
Let’s look at the difference.

1. Designers make wireframes.
Product thinkers define outcomes.

2. Designers ship features.
Product thinkers shape systems.

3. Designers follow tasks.
Product thinkers challenge assumptions.

4. Designers deliver visuals.
Product thinkers deliver clarity.

5. Designers optimize screens.
Product thinkers optimize revenue.

A design partner shouldn’t just make your product look good.
They should make your business stronger.
Because the right partner doesn’t just design interfaces,
they help you think, operate, and grow like a product company.

✦

If you’re scaling and you need a dedicated team that thinks like your co-founder, not your vendor, let’s talk.

♻️ Share if it resonates.
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Last week, I tried to book a demo of a new tool.

Those 20 seconds told me everything.

Product UX failed here.
I scrolled twice. 
Clicked the wrong button. 
Didn’t find clues.
And gave up.

Review your product like a first-time user.

And try to fix UX issues.

1. Watch the heatmaps.
When a user pauses, backtracks, or clicks twice, that’s a red flag.
Confusion shows up in body language before it shows in analytics.

2. Check forms first.
Long fields. Missing confirmations. Mobile layouts that break.
Forms kill more conversions than bad marketing ever will.

3. Scan for “dead weight.”
Buttons nobody clicks. Copy nobody reads. Features nobody touches.
If it doesn’t guide the user forward, it’s friction.

4. Run 10-minute heuristic checks.
Navigation, readability, error states, consistency.

These basics sound boring, but they fix 80% of user frustration.
You don’t need a 3-month research sprint to uncover UX flaws.
You need sharp eyes, real users in mind, and the discipline to ask:
“Where does this experience break trust?”

♻️ Share this to help others avoid UX issues.
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 How to find UX problems

“$5K for a full app” should set off alarm bells.

I’ve seen founders get burned by quotes that sound too good to be true.

And here’s the reality: they usually are.

A credible app budget runs anywhere from $50K–$250K+, depending on scope and complexity. 

At $5K, what you’re really buying is a prototype, a landing MVP, or a template, not a production-grade product.

The hidden costs show up later:

✦ No discovery → scope creep and endless change requests.
✦ No QA → your users become the testers.
✦ No maintenance plan → apps break as OS versions and APIs update.
✦ No IP clarity → some “cheap shops” keep the repo keys, locking you in.
✦ No security → exposing you to compliance fines or breaches (the average costs $4.9M globally).

So what does a serious proposal include?

1. Discovery: user flows, integrations, edge cases.
2. Delivery plan: milestones, QA, release strategy.
3. Security & compliance baked in.
4. Ongoing ops & maintenance plan.

🚩 If a vendor quotes $5K for the whole thing, don’t think “deal.” 
Think “demo.”
The real bill will come later, in rewrites, downtime, or lost trust.

The smarter play: if budget is tight, scope a small, clear MVP with defined limits and a real path to production. 

That way, your “cheap” start doesn’t become an expensive rewrite.

♻️ Share it resonates
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The plan is clear, the prototype is exciting.

But there’s a quiet signal that something is wrong.

Because the MVP shape is wrong.
Too frequently, MVPs wind up created as demos.
They’re polished enough to show, broad enough to dazzle users, and thin enough that they can’t generate persistent, repeatable value.

Here’s the shift that will actually move the meter: An MVP is not the smallest version of your product. It is the smallest engine of recurring value.

That distinction forces you to ask:

1. What is the one capability users must succeed at?
2. What must be there so the system works without us holding it together manually?
3. What closes the feedback loop, not just opens it?

When you design an MVP from that perspective, you start developing outcomes:

✔ Clarity on measurable value.
✔ One solution for users with or without you.
✔ One core workflow that gains repetitive usage.
✔ Just enough automation to avoid operational drag.
✔ One feedback loop where you learn every time - how to scale.

This is how products gain traction early.
Build the smallest version of your value engine.
That’s the MVP you actually need.

♻️ Share this to help others create MVPs.
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The MVP You Actually Need

“How much does a website cost?”

Everyone loves the safe answer: “It depends.”

But that doesn’t help when you’re budgeting, forecasting, or explaining ROI to your board.

So here’s a straightforward breakdown.

1️⃣ Landing Page.
$1,000–$5,000
A single, conversion-driven page. Perfect for launches or campaigns.
Simple structure but every word, interaction, and visual must earn its place.

2️⃣ Small Business Website.
$5,000–$15,000
Usually 4–6 pages: Home, Services, About, Contact, and maybe a Blog.
You get custom branding, clean UI, and a structure that builds trust fast.

3️⃣ eCommerce Website.
$25,000–$100,000
Product listings, filters, navigation logic, checkout systems, mobile optimization.
At this tier, UX becomes critical because every friction point = abandoned carts.

4️⃣ SaaS Marketing Website.
$75,000–$300,000
Your website becomes part of the product experience.
It must tell your story, guide users to demos, handle content, and match your product’s design language.

5️⃣ Enterprise Website.
$20,000–$100,000+
Think of it as a digital ecosystem:
Dozens of templates, multilingual support, role-based navigation, integrations, governance rules.

The real question isn’t the price.
A website is your 24/7 sales team.
If it doesn’t convert, educate, or build trust, the real cost is the revenue you’re not capturing.

So instead of asking: “How much does a website cost?”
Ask: “How much is a weak website costing me every month?”

♻️ Share if this helps someone price smarter.
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The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
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Design Patterns For AI Interfaces

Every product fosters feelings.

Slack develops curiosity (you check threads). 
LinkedIn develops affirmation (you observe reactions). 
Airbnb develops trust (you reside within somebody else's space). 
Uber develops control (you follow the car, the route, the pricing).

The emotional loop your product supports, becomes the habit that makes users return - or leave.

And here is where many teams miss.
Your design doesn't just support feelings. It influences them.

✦

For every engagement, a micro-feeling is triggered - frustration, relief, pride, fear. 
These micro-feelings accumulate into a memory. 
Then memory drives retention.

Behavioral design studies confirmed that:

✦ Positive feelings (clarity, control, competence) are proven to increase engagement by 30-40%.

✦ Unresolved frustration (human error, waiting, loss of context) is the leading cause of churn within SaaS and consumer apps.

So when your UX creates anxiety (loading uncertainty, unclear steps, overwhelming dashboards) - the user has accomplished their task, but subconsciously will avoid returning.

Ways to audit emotional design in your product.

1. Avatar: the emotion you want your users to feel. (Do you want them caring, empowered, energized, etc.?) 

2. Map the emotion to each interaction. For every step: "What is this moment teaching?" 

3. Test the users' reactions, not just the usability. Record facial expressions or tone, or even keywords in a survey, after each interaction. 

4. Design feedback loop(s)- use motion, microcopy, timing, etc. to bake in positive emotions in the experience.

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DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

The biggest threat from AI isn't sameness.

It's customers who feel nothing.

Everyone's drunk on the AI Kool-Aid.
AI-centric.
AI-driven.
AI-fueled.

The result? A one-note chorus.

Every brand sounds the same.
Messages flatline.
Human connection? Gone.

In the rush to adopt, 
brands are forgetting the 
fundamental definition of branding:

The art of differentiation.

This is creating a wasteland of emotionally flat marketing.
Messages that have no pulse.
No human connection.

Here's what nobody expected.

Instead of fighting AI, I tackled it differently.

I recently built a brand to combat this exact problem.
It's called ReadingMinds.

The innovation wasn't more AI.
It was adding a layer of emotional intelligence to AI.

Making insights three-dimensional, not two.

The name says it all.
ReadingMinds.
The slogan: "Why guess when you can know?" 

(Yup, a brilliant name for this new company. Instantly distinct for growth leaders and intriguing. One of the superpowers I use when you and I work together.)

Because the antidote to emotionally numb marketing isn't better tech.
It's understanding why people actually buy, cry, and share.

Not sure if your brand is connecting emotionally?

I get that. Many are too close to their brand to nail this.

It's why I offer 20-minute UNcovery calls.
LIVE with me, and you.

Tone-deaf brands become invisible. Fast.
20 minutes with me is better than visiting an exotic spa, without the awkward moments.
https://lnkd.in/gVE56ZfW

P.S. The brands surviving this AI wave?
They're not trying to out-AI the AI.
They're out-humanizing it.

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Most companies chase productivity.

The best protect the humans who create it.

The $9B Truth Nobody Talks About:

Your brand isn't built by algorithms.

It's built by humans who give a damn.

FACT: Disengaged teams build disengaged brands.

We spend millions on tech.
And pennies on understanding people.

That's why I'm sharing 7 milestone books that shift how we elevate our most valuable asset.

The Human-First Library Every Brand Builder Needs:

1. “Good to Great” by Jim Collins
Level 5 Leadership isn't about charisma.
It's about building something that lasts beyond you.

1. “The Culture Code” by Daniel Coyle
How the best teams build trust at scale.
Spoiler: It's not about perks.

1. “Rich Brand Poor Brand” by David Brier
Why some brands become legends while others become landfill.
The blueprint I've used to align teams and bring their brands to life. 

1. “Start With Why” by Simon Sinek
People don't buy what you do.
They buy why you do it.
Still revolutionary 15 years later.

1. “Be Yourself at Work” by Claude Silver
The Chief Heart Officer at VaynerMedia shows why authenticity beats strategy. Every time.

1. “Firms of Endearment” by Raj Sisodia
Companies loved by employees outperform the S&P 500 by 14x.
The data that proves people > profit.

1. “Delivering Happiness” by Tony Hsieh
How Zappos built a billion-dollar brand on one principle:
Make employees happy first.

What These Authors Know That Most Don’t:

Strong brands aren't built on tactics.
They're built on belief.

Not in products.
In people.

The brands winning tomorrow?
They're reading these books today.

While their competition chases the next AI tool.

The Bottom Line:

You can automate everything.
Except giving a damn.

That's still a human superpower.
And always will be.

P.S. These aren't just books.
They're $100M case studies disguised as reading material.
The ROI on a book that changes how you see people?
Infinite.

AI is having the conversations humans used to.

Leaving customers untouched, unseen, unmoved.

What's killing brand loyalty? Two machines talking to an empty room.

Brands are outsourcing their interactions to AI.
Consumers are outsourcing their decisions to AI.

Machine talks to machine.
And the human connection flatlines.

The result is a wasteland of sameness.
Disingenuous, cookie-cutter interactions lacking reality.

The companies that win aren't the ones optimizing for this.
They're the ones who will be the most human.

The problem is that "ingenuity" isn’t found on a spreadsheet crunching numbers.

It will be found by studying what customers say and do.
And spotting what they don't say or do.

The most human brands will win in the long term.

→ A city that implemented my strategy saw a 500% increase in tourism.
→ A client who implemented this added $913K to his bottom line (without any increase in his marketing spend)
→ A B2C client who used my strategy saw a 4X sales increase in 3 months

That's how I'm building brands today.

The fastest way to build an unforgettable brand?

Own a problem — not a prompt.

Everyone's asking how to create a unique voice AI can't replicate.
They're focused on prompts, tone, and personality.

Wrong focus.

The absolute fastest way is to own a problem.
One single problem in the marketplace.

We don't remember people for their skills.
We remember them for the problems they solve.

Period.

When someone asks what you do, don't list services.
State the problem you own.

"You know how brands sound exactly the same? I make them unmistakable."

That's a brand.
That's a soundbite.
That's unforgettable.

When one person is known for one problem, they're irreplaceable.

The problem I solve?

I'm the guy CEOs call when they've 
burned so much cash on marketing, 
their spouses think they have a coke habit.

I'm like the Betty Ford Clinic of branding, 
but with better ROI and no group hugs.

This is how you build a moat between you and the competition.
A moat no competitor can cross.

Because while they're trying to copy your voice,
you're solving problems they haven't even identified yet.

And you better be worth the swim to deliver the solution customers want.

P.S. What problem do you own?
Drop yours below — let's see who owns what.

Need help dialing in on the problem you can own and dominate with? Your breakthrough is one DM away (and is not addictive).

He built a $4.6B tech empire.

And he rarely speaks publicly, until this Thursday.

Stu Sjouwerman, SACP built KnowBe4 into a $4.6 billion security giant.

This isn't another AI panel.
It's two practitioners sharing what actually works.

Roughly 70% are running AI-assisted workflows.

Yet fewer than 15% have built systems 
for ROI, trust, or cross-functional governance. 

We tackle how to fix this.

Exclusive: 
Stu's just written the bible on mastering 
AI to eliminate churn and maximize 
customer happiness. 

Every attendee gets Stu's upcoming book free.

Join us at the Agentic Singularity Summit.

Register free: https://lnkd.in/g87G4E6k

P.S. Stu sold his last company for $4.6 billion.
His next play? Even bigger.
Don't miss this conversation.

#agenticsingularity #agenticgtm #predictions2025

The Artlist Report shook me. 

AI sameness is only half the story. 

87% use AI. 
38% can’t keep up. 
27% have become invisible.

The real casualty? Talented creators.
They're drowning in an ocean of indifference.

And it's not because they lack skill.

The Brutal Math That's Killing Ingenuity:

AI turned everyone into a content factory.
10x the output.
100x the noise.

The 2026 Artlist Trend Report nailed it:
"When the barrier to creating polished work is zero,
the barrier to being memorable is higher than ever."

Translation: Polish became worthless overnight.

The Great Wall of Beige:

The best creators I know are exhausted.
Not from creating.
From competing with machines that never sleep.

And here's what's actually dark:

"The problem we'll soon be facing is user slop, not AI slop.
The tool can execute flawlessly, but it can't fix a bad idea."

We're drowning in perfect executions of terrible concepts.

What The Survivors Know:

The creators still thriving?
We stopped playing the volume game.

Not posting more.
Mattering more.

AI: The Great Magnifier

Weak ideas get weaker faster.
Strong voices get "ripped" instantly.

The Opportunity:

When everyone sounds the same,
being different is your superpower.

This is why I am offering 
a complimentary Brand Audit.

Live with me, 
your brand
and you.

The Brand Expansion Scorecard™:

20 questions.
15 minutes.

I have a few remaining slots in my schedule:
https://lnkd.in/gVE56ZfW

Join me.
Let’s see if you’re sitting on gold.
Learn if you’re the signal or the noise.

https://lnkd.in/gVE56ZfW

P.S. That 27% struggling to stand out?
They're trying to out-AI the AI.
The winners are out-humanizing it.

Grab one of the remaining spots today.

How customers discover you is about to change forever. 

The real winners are betting on this instead: 

Google no longer drives discovery. It taxes it.

Tomorrow: I'm dropping data nobody's talking about.

Data that directly impacts your brand's survival.

• How to optimize for AI citations (ChatGPT, Claude, Perplexity)
• The data behind hyper-personalization
• Multi-sensory branding trends
• Why brand heritage matters again

It's why 2026 brand discovery will look nothing like 2025.

I include 6 strategies you can implement before your competition wakes up.

The Old Way:

Chasing keywords while AI builds answers.
Fighting for rankings that no longer matter.

Tomorrow's article shows you the new playbook.

Before everyone else figures it out.

Subscribe now: https://lnkd.in/g2zqk58P

Drop opens at 7 AM.

P.S. You can buy more Google ads.
Or be where your customers are.
Who wins that game?

One nugget sampler for your mental taste buds: 
"The microphone didn't make the Beatles sound good. 
The Beatles made the microphone sound good." Thank you Jeremy

AI is not the problem. 

David Brier says it's something much deeper.

AI generated posts.
AI generated comments.
AI is absolutely everywhere.

And it's affecting the way we think.

I just had branding legend David Brier on the program and we dove deep into this problem. He said people are outsourcing their ingenuity, their uniqueness, and their ability to think on their feet. Prompts are replacing original thought, and many creators don't even notice it happening. 

This is a huge problem. 
 
We also talked about LinkedIn. 

David believes the biggest issue is not the algorithm. It is the wave of AI generated posts and comments that all sound the same. When everything blends together, curiosity dies. Creativity weakens. Indifference grows.
 
David also explained why emotion still drives every sale. If people don't feel something, the message never connects with anyone and the real danger in branding is when people feel nothing. 
 
What's your thoughts on AI generated content?

Everyone’s “strategy” for attention?

A carbon copy of the noise customers love to ignore.

The first instinct is to look inward.
Wrong.

They ask:
"How do we convince the world we're different?"
"How do we convey our unique qualities so we're interesting?"

Wrong questions.

The first place to look is OUT THERE.
Take an inventory of THE NOISE.

What is the volume?
What is the variety?
What are the overlapping commonalities everyone is doing variations on?

Only by taking inventory first can you find that unique place.
Unless your goal is to be invisible.

Own that unique lane.
By first looking OUT THERE.

To own the lane that ideally becomes your unique category.

In an ideal world, you’ll be a category of one.

By the way, want to turn tomorrow (Saturday) into a secret weapon so you’re on fire Monday morning? 

Then subscribe to tomorrow’s amazing new article where I introduce “The Bigger Problem Roadmap™.” It's an exact strategy that leverages Alex Hormozi’s Value Equation for where business is headed. 

It’s free. Join here: https://lnkd.in/g2zqk58P

Inside the mind of a CEO who built a $4.6B tech giant. 

Sharing the real opportunity with AI.

Join Stu Sjouwerman, SACP and me next Thursday. 
Registration details below.

See you there.

Most companies treat AI as a toolkit.
Stu Sjouwerman, SACP treats it as an operating model.
David Brier treats it as a narrative engine.

Stu’s new book, Agent-Powered Growth, comes from an unusual vantage point:
founder and executive chairman of KnowBe4, the world’s largest security awareness platform, creator of ReadingMinds.ai, and a three-decade operator who has built and scaled billion-dollar companies through multiple technological upheavals.

His central argument: once agents understand context, autonomously test messages, and reshape narrative structure, growth stops behaving like a manual function. It becomes a governed system.

That view meets its creative counterpart in David Brier, one of the most influential brand architects of the last three decades. His work has anchored category leaders across SaaS, healthcare, CPG, and enterprise technology, and his thinking consistently anticipates how markets actually interpret meaning. Few people understand how identity, differentiation, and emotion operate in high-velocity environments the way he does.

Together, they represent both sides of the 2026 GTM equation:
the computational and the creative.

At the Agentic Singularity Summit, they will lead Agent-Powered Growth, expanding the central ideas of Agent-Led Growth into the strategic decisions facing CMOs, CROs, CEOs, and founders:

• How agent swarms run narrative and emotional research at a resolution no team can match
• How brand architecture evolves when LLMs shape first impressions before human touch
• How differentiation concentrates when creative direction and agentic optimization intertwine
• How pipeline creation becomes a computational workflow rather than a sequential funnel
• How leaders maintain narrative and strategic control when execution cycles operate continuously

Every attendee will receive a complimentary copy of Agent-Led Growth.

This session is a practical model for how growth, brand, and GTM design shift when agents become the primary interface between companies and the market.

Dec 11, 1 pm PT.
Agent-Powered Growth with Stu Sjouwerman and David Brier.
Attend free / virtual: https://lnkd.in/d_6Ppw4g

A conversation at the intersection of creative mastery and agentic system architecture, exactly where 2026 GTM will be defined.

Gainsight Momentum.io Metadata	Mindtickle Mural Webflow VelocityEngine ZoomInfo Alta | AI Revenue Workforce Deeto RevSure AI BuyerForesight Amzai Limited Amoeba AI AirOps Common Room Alysio Nooks Wrike Actively AI

#agenticsingularity

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