Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

Find you team https://bit.ly/49wqB0p

🔔 Follow Artem Borysenko for more updates!

Founder @ Halo Lab ✦ Design & Tech Agency Helping Brands Become TOP 1%

You’ve raised your Series A.

Now you’re proving you can deliver at scale.

And every week of delay costs runway, users, and momentum.
The big question?
Who’s actually going to build this thing?
You have three choices and each comes with a hidden price.

1. The dedicated team.
(Agency/product squad model)
Fastest to launch.
Move as one unit.
Cross-functional by default.
→ Best for: founders who need traction now and can’t afford to spend 3 months hiring.

2. Freelancers.
They’re flexible, affordable, and perfect for low-risk experiments.
But you become the PM, the QA, and the glue holding everything together.
When people churn, rework kills speed.
→ Best for: quick feature spikes or marketing tests, not your core product.

3. In-house team.
The long-term bet.
You get culture, domain memory, and control.
But it’s slow and expensive.
Median SWE comp in the U.S. sits around $187 K/year, and that’s before benefits or churn.
→ Best for: protecting core IP and scaling once product-market fit is locked.

My take? Go hybrid by design.
1. Dedicated team: ship your core product in < 90 days.
2. In-house team: retain knowledge and own the moat.
3. Freelancers: plug niche gaps when speed matters.

Re-evaluate every quarter: velocity, cost per feature, defect rate.
Because at Series A, your biggest risk isn’t cost, it’s time.

✦ At Halo Lab — Your Digital Partner, we help Series A founders scale with dedicated product squads - ready to ship fast, adapt faster, and grow alongside your in-house team.

♻️ Share this to help make a good choice.
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 Dedicated Team vs. Freelancers vs. In-House 

“We need a redesign.”

This is how half of discovery calls begin.

However, 10 minutes into the discussion and it’s obvious - they need a problem statement.

The product is not broken. 
The understanding of the problem is.

Founders say: “Our checkout flow is poor.” 
Users say: “I don’t trust this payment form.”

The difference? One adds a feature. The other builds the right feature.

A good problem statement is not an educated guess.
It’s that moment that your research turns into clarity. 
It translates chaos into focus.

Here is what strong product teams do completely differently:

1. They do not start their process around “what to build.” 
They start their process around “who’s struggling – and why.”

2. They use data and real voices, not assumptions. 

3. They state the problem in a way that the whole team- designer, PM, and CEO can read and ingest in an instant.

When you get the problem right the design almost builds itself.
Your next big UX breakthrough will not come from adding another feature. 
It will come from rewriting the question you are trying to answer.

♻️ Share if it resonates.
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The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
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UI for AI products

Most companies still treat a design system as a visual asset.

In reality, it behaves more like infrastructure.

When a design system is used by a company, it can help reduce costs for all the products the company already has. Also, using a design system can reduce the costs of making new products by different teams in the company.

Here’s where the real financial return shows up:

1. Reduction of duplicated efforts across teams.

When multiple teams are rebuilding and recreating similar elements, there are three new associated costs for each team: a new design, a new coded version, and the need for each team to perform QA. With the implementation of a design token system, this cycle is not necessary.

2. Component scalability across product portfolios.

When a company builds a system to support a group of products, they make more money by creating one design and using it many times for all the products in the group. This is why companies have been able to reduce the time it takes to get products to market by 20-40% without adding more staff.

3. Patterns decrease cognitive load and time spent deciding.

Once an organization sets up design patterns to support their onboarding, dashboards, permission systems, navigational structures, and error state designs, teams won't have to argue about the most important design principles. 

4. The cost of change decreases dramatically.

With no design system: A rebrand, accessibility update, or micro-interaction change triggers weeks of redesign and recoding..
With a design system: Update the source → every product updates automatically.

✦

A strong design system improves:

- Time to market.
- Cross-platform trust.
- Developer throughput.
- Conversion and activation.

✦

Build your design system for the next three products you launch. 
You will begin seeing returns on your investment in the early years.

🔔 Follow Artem Borysenko for more updates!

Your product already makes users feel something.

The question is what?

If your users don’t feel the right thing, they won’t do the right thing.
They’ll bounce, hesitate, mistrust, churn.

Over 500+ products, I’ve learned that the best products aren’t the ones with the most features. They’re the ones with the clearest emotional tone.

Every product leans into one of three emotional modes.

1️⃣ Calm → “I feel safe here.”
Perfect for: health, finance, productivity, wellness.
How it’s built: soft palettes, clear language, gentle interactions, no pressure.

2️⃣ Competent → “I trust this.”
Perfect for: SaaS, B2B, dashboards, enterprise.
How it’s built: structured layouts, predictable behavior, strong signals of reliability (performance, clarity, proof).

3️⃣ Empowering → “I can do this.”
Perfect for: fitness, learning, creativity.
How it’s built: energetic visuals, progress celebrations, milestones, personalization.

When the emotional tone doesn’t match the product’s purpose:
1. A data tool feels playful → trust drops.
2. A wellness app feels intense → stress rises.
3. A learning app feels sterile → motivation dies.

Emotion either reduces friction or adds it. 
What to do before your next sprint.

✦ Pick your emotional tone before UI design.
✦ Build it into your design system (colors, spacing, motion, language)
✦ Test the gut reaction early (“How did this flow make you feel?”)
✦ Make sure every new feature reinforces that emotional mode.

We design products that make users feel the right thing.
It’s about building experiences users want to return to.

♻️ Share this to help others catch hearts.
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You didn’t just hire a team.

You hired a risk.

That’s what most founders realize by Sprint 2, but by then, momentum is already bleeding out.

What starts as “a good fit” quickly turns into:

→ Delayed updates.
→ Vanishing senior talent.
→ Quiet budget drift.
→ Process that feels more defensive than proactive.

It rarely breaks all at once.
It just slowly stops working.

At Halo Lab — Your Digital Partner, we’ve inherited dozens of these “almost there” projects.
And we’ve learned to spot the early signals that most teams ignore.

Here’s how experienced founders filter for risk before it shows up on a roadmap:

1. Ask who stays after kickoff.
Bait-and-switch team structures are common. 
Real partners show you the core team from day one.

2. Low prices don’t remove cost. 
Into rework. Into scope creep. 
Into things no one “thought about” until it’s too late.

3. Their process should flex around your product.
If their workflow can’t adapt to your stack, roadmap, or internal rhythm, you're buying overhead.

4. Silence isn’t a “working phase.” It’s a liability.
Communication isn’t a nice-to-have. 
It’s part of delivery.

5. IP, code ownership, and access - settle it early and in writing.
No smart founder leaves this vague.

6. Domain experience is a requirement.
A capable team isn’t enough. 
You need people who’ve solved your kind of problems before.

7. If there’s no post-launch plan, you’re the plan.
Support, iteration, and continuity should already be mapped.

We partner with founders who know that reliable execution is rare and valuable.
If that’s where you are, you’ll feel the difference from day one.

♻️ Share this to help others fint a right partner.
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I can’t remember the last time I used an app that didn’t ask me to share, rate, or “engage.”

Every product today (even in B2B) is designed for an algorithm.
Google’s. LinkedIn’s. App Store’s. TikTok’s.

We’ve quietly shifted from designing for people to designing for distribution.
The algorithm rewards speed, volume, stickiness.
And so we chase it - with notifications, widgets, and “viral moments.”

But something gets lost along the way.

When was the last time a product was designed for:
✦ Silence?
✦ Reflection?
✦ A human mistake that wasn’t punished instantly?

You've trained our teams to ask,
“How will this perform in search?”
“Will this trigger engagement?”
“Will this help retention metrics?”

Not:

“Will this make someone feel seen, understood, or at ease?”
We measure time-on-page, not peace of mind.
We optimize funnels, not flow.

And in doing so, we risk turning our users into an interface between two algorithms, feeding signals back and forth.

Maybe the next wave of great design won’t be about more engagement.
Maybe it’ll be about creating digital spaces that breathe.
Moments that respect our attention instead of stealing it.
Because the best products don’t just perform, they pause.
They make us feel something.

What’s one product you’ve used lately that still feels designed for humans, not algorithms?

♻️ Share this if it resonates.
🔔 Follow Artem Borysenko for more updates!

I sat in a meeting where a CEO said something I'll never forget:

“I don’t need it to look beautiful. I need it to make money.”

At the time, it stung a little.
We’d poured weeks into crafting the perfect interface.
But he was right.

If your design doesn't move revenue or retention, it's wallpaper.
That moment changed how we work at Halo Lab — Your Digital Partner.
Now, every design decision starts with a business question:

1. What does this screen earn?
2. How does this feature reduce churn?
3. Can this interaction build trust faster?

We stopped chasing “nice-to-have” visuals and started designing for impact: shorter time to value, higher conversion, more clarity.

Last quarter, applying this thinking helped a SaaS client cut trial-to-paid time by 40%. Design decisions became revenue decisions.

What's one screen in your product that looks great but doesn't move the needle?

🔔 Follow Artem Borysenko for more updates!

Andrea Petrone

The CEO Whisperer | Top 1% Executive Coach & Speaker in the UK | CEO at 35 | Founder of WCL21 | Host of The World Class Leaders Show | Follow for Mindset & Leadership Mastery

I'm known as The CEO Whisperer because CEOs come to me for the conversation they can't have anywhere else.

When you're in the CEO seat, the hardest part isn't strategy. It's the invisible pressure:

↳ Boards
↳ Investors
↳ Optics
↳ Internal politics
↳ Leadership team (reading every signal you send)

That's why most CEOs need a private, high-trust space where they can:

↳ Speak without consequences
↳ Think without distortion
↳ Pressure-test the decision before it becomes public
↳ Refine the message so people actually follow

For 20+ years across seven countries, I've worked with Fortune 500s, mid-caps, and high-growth companies - partnering with CEOs and top leaders at Shell, Unilever, Goldman Sachs, Takeda, EssilorLuxottica, BT, ENI, Snam and others.

My work strengthens what decides outcomes at the top: identity, influence, and presence - and the CEO's ability to align the company through a clear message.

The result: CEOs who make faster, clearer decisions and lead with unshakeable conviction- even when the pressure is highest.

My work happens in three ways:

1. CEO Coaching & Labs – Confidential, high-trust advisory for CEOs navigating complexity and high-stakes decisions
2. Leadership Development – Partnering with organisations to strengthen their C-suite and senior leadership teams
3. Keynote Speaking – International stages, corporate events, and leadership summits where I challenge leaders to think differently about identity, influence, and impact

I also lead:

↳ WCL21, an invitation-only CEO hub built on trust, peer learning, and growth
↳ The World-Class Leaders Show (top 5% globally)
↳ CEO Playbook weekly newsletter

I'm a Wiley author with a new CEO book coming Q4 2026.

I share practical leadership insights with 160K+ leaders on LinkedIn, but my most important conversations happen in private.

Connect with me and let me know which conversation you're looking for.

Andrea

Performance and Executive Coach to CEOs and their Leadership Teams, Facilitator, Speaker

I help visionary and ambitious CEOs to become world-class leaders, build extraordinary companies and achieve breakthrough performance.

Since 2019: 👇 

- I've been coaching and advising 250+ leaders across the globe.

- I've seen them:

 - transform themselves and become powerful leaders
 - shift their mindsets and behaviors to achieve breakthrough results
 - create a bold future for themselves and their company
 - lead and empower their executive teams to raise the capability of their organization
 - lead successfully massive change and strategic initiatives

The real leadership failure is invisible.
It starts when humans become secondary to status.
Because some leaders fall in love with their:

↳ Ego
↳ Title
↳ Power
↳ Authority

And their team pays the price.

Here’s what leaders must avoid:

❌ Ignoring personal connections:
↳ Focusing only on metrics erodes trust
↳ Strong relationships show you genuinely care

❌ Overlooking team achievements:
↳ Neglecting to celebrate hard work kills motivation
↳ Recognition fuels engagement and loyalty

❌ Engaging in gossip:
↳ Negative talk about team members spreads toxicity
↳ A toxic culture always starts at the top

❌ Hoarding information:
↳ Secrecy undermines trust
↳ Transparency shows respect and builds confidence

❌ Criticizing without solutions:
↳ Pointing out failures without guidance crushes morale
↳ Constructive feedback inspires growth

Want to lead with impact? Here's what to do:

✅ Create meaningful connections:
↳ Spend time with your people
↳ Build real teamwork through trust

✅ Celebrate successes:
↳ Publicly recognize achievements
↳ What gets celebrated gets repeated

✅ Be transparent:
↳ Share decisions openly
↳ Trust grows in the light, not the shadows

✅ Offer constructive feedback:
↳ Focus on solutions, not problems
↳ Help your team improve and thrive

✅ Prioritize well-being:
↳ Encourage breaks and time off
↳ Boundaries aren’t optional—they’re essential

Great leaders know:

It's not about you. It's about them.

So, which leader are you becoming?

♻️ Share this to remind leaders of what truly matters
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---

📌 Want a stronger leadership identity and a message people follow? Get CEO Playbook: https://lnkd.in/ec3XVa9w

The CEO Whisperer | Wiley Author (New Book → Q4 2026) | Keynote Speaker & Advisor | Coached 250+ CEOs & C-Suite Leaders to Win Under Pressure | Founder of WCL21 & World Class Leaders Show

Losing a top performer doesn’t just leave a gap.

It leaves a ripple.

And most companies underestimate the true cost.

Let’s break it down:

1. Financial cost: 2.5x their salary
↳ Recruiting, onboarding, productivity loss add up—fast
↳ But that’s just the beginning

2. Lost knowledge
↳ Top performers hold more than job descriptions
↳ They hold relationships, context, and insight
(𝘉𝘢𝘥 𝘯𝘦𝘸𝘴: 𝘺𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘳𝘦𝘱𝘭𝘢𝘤𝘦 𝘪𝘵 𝘪𝘯 𝘢 𝘩𝘢𝘯𝘥𝘰𝘷𝘦𝘳 𝘥𝘰𝘤)

3. Morale drop
↳ When a high performer leaves, it sends a message
↳ People wonder: “Why do they leave? Should I go too?”

4. Burnout for those who stay
↳ Someone has to pick up the slack
↳ And it’s usually your other top people
(𝘖𝘷𝘦𝘳 𝘵𝘪𝘮𝘦, 𝘵𝘩𝘪𝘴 𝘤𝘳𝘦𝘢𝘵𝘦𝘴 𝘥𝘰𝘶𝘣𝘭𝘦 𝘢𝘵𝘵𝘳𝘪𝘵𝘪𝘰𝘯, 𝘵𝘳𝘶𝘴𝘵 𝘮𝘦)

5. Client confidence dips
↳ When a well-known employee exits, clients feel it too
↳ Service, relationships, and trust all take a hit

6. Momentum slows
↳ Every departure causes delays, projects stall, doubts
↳ The team moves from thriving → surviving

7. Culture weakens
↳ If departures become common...
↳ A “what’s the point?” mindset creeps in
(𝘙𝘦𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘪𝘴 𝘩𝘢𝘳𝘥𝘦𝘳 𝘵𝘩𝘢𝘯 𝘳𝘦𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘩𝘦𝘢𝘥𝘤𝘰𝘶𝘯𝘵)

So...

The real cost of losing great talent?

It’s not just the hire.

It’s:

→ Lost energy
→ Lost loyalty
→ Lost time
→ Lost belief
→ Lost self-confidence

Retention isn’t HR’s job.

It’s a leadership responsibility.

♻️ Share it for those who think turnover is “just business”
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The cost of losing one employee

You don’t lose energy because you do too much.
You lose it because you manage it the wrong way.
10 ways to protect and grow your energy every day:

1. Audit your leaks
↠ Notice what drains you
↠ People, habits, clutter, overthinking
↠ Awareness is step one

2. Protect your mornings
↠ Don’t start with screens
↠ Start with silence, water, and movement

3. Say fewer yeses
↠ Every yes is a withdrawal from your energy bank
↠ Spend it wisely

4. Simplify your space
↠ Physical order creates mental clarity
↠ Remove all distractions

5. Move every day
↠ Not to burn calories (which is helpful!)
↠ To release tension

6. Fuel with intention
↠ Eat and hydrate to sustain focus
↠ Not just to fill time

7. Pause between tasks
↠ A 2-minute reset keeps your brain sharp all day
↠ Don't book back-to-back meetings

8. End rumination early
↠ Worry is a thief that never pays you back
↠ It's the best pathway to unhappiness

9. Sleep like it’s strategy
↠ Recovery is not rest
↠ It’s performance insurance

10. Guard your joy
↠ What excites you gives more back
↠ Than any caffeine ever will

Energy isn’t built overnight.

It’s built by protecting what matters.

One small choice at a time.

♻️ Share this post to help others to recharge
And follow Andrea Petrone for more.

---

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The CEO Whisperer | Wiley Author (New Book → Q4 2026) | Helping CEOs & Leaders Turn their Identity, Message and Presence into Results | Founder of WCL21 & World Class Leaders Show | Top 1% Executive Coach & Speaker

Most presentations lose the room in the first 30 secs.
Not because the content is bad.
Because of one thing almost everyone gets wrong:

They don't connect with the audience.
But stories do.

They’re how humans connect, trust, and remember.

Here’s how to make your next presentation unforgettable:

1️⃣ Introduce the Villain
↠ Start with the problem you’re solving
↠ Be specific—what pain points does your audience face? 
↠ When they feel the problem, they’ll lean in

2️⃣ Position Your Solution as the Hero
↠ Show how your solution saves the day
↠ Make it aspirational, not just functional
↠ Think: “This could change everything for you.”

3️⃣ Add Personal Touches
↠ Share your “aha” moment: how did you solve this?
↠ Vulnerability creates trust
↠ Your story becomes theirs

4️⃣ Use the Power of Three
↠ People love patterns
↠ Give them three parts:
↠ The challenge, the breakthrough, the transformation

5️⃣ Create a Visual Journey
↠ Your slides should feel like a movie, not a spreadsheet
↠ Bold visuals + concise words = memorable
↠ The simpler, the better

6️⃣ End With a Mic Drop
↠ Leave them with ONE unforgettable message
↠ Tie it back to their pain—and what they can do next
↠ A powerful ending moves people to act

7️⃣ Rehearse Until It Feels Natural
↠ Practice your story—not your slides
↠ Your authenticity is your superpower
↠ The more natural you feel, the more they’ll believe you

Great presentations don’t just share information.

They spark emotion. Build trust. Inspire action.

What strategy resonates most with you?

♻️ Share this to inspire someone to tell their best story
and follow Andrea Petrone for more.

----------------

📌 Want more? Grab your FREE template to create presentations that captivate every audience: https://lnkd.in/evgSDXEX

Ever feel like everything’s urgent?

Here’s how to focus on what moves the needle:

1️⃣ Don’t start with your tasks, start with your outcomes
↠ Ask: “What does success look like this week?”
↠ Clear on results = drop what doesn’t serve them
↠ Busyness ≠ Progress

2️⃣ Use the ‘Impact vs. Effort’ filter
↠ Plot your work into 4 categories:
↠ High impact / low effort = do first
↠ High impact / high effort = plan and schedule
↠ Low impact = question if it’s worth doing at all

3️⃣ Prioritize people, not just projects
↠ Some of your most important work is invisible:
↠ Building trust, clarifying direction, helping them
↠ Your calendar should reflect this

4️⃣ Choose 3 priorities per day—max
↠ The brain isn’t built for 10 urgent tasks
↠ Choose 3 things that matter most.
↠ Everything else? Bonus, not baseline

5️⃣ Say “not now” without guilt
↠ You don’t have to say “no” forever, just not now
↠ Try: “Happy to revisit your idea next week?”
↠ “This deserves full attention which I can't offer now"

6️⃣ Share your focus with your team
↠ Tell your team what you’re working on and why
↠ This creates alignment and fewer interruptions
↠ You can’t lead with clarity if you prioritize in silence

7️⃣ Check in weekly: what’s noise vs what matters?
↠ Each week, ask: What’s the most valuable thing I did?
↠ What could I drop with no real consequence?
↠ Over time, you’ll learn to spot true priorities faster

Hard truth:

You don’t need more hours.

You need to know what makes a real difference.

Share it with someone stuck in overwhelm
And follow Andrea Petrone for more.

The CEO Whisperer | Wiley Author (New Book → Q4 2026) | Helping CEOs & Senior Leaders Lead Under Pressure | Founder of WCL21 & World Class Leaders Show | Top 1% Executive Coach & Speaker

How to Set Priorities When Everything Feels Urgent

Capable people often fail not because of their ability. 

But because of the system they’re in.

I see too many great people fail in the wrong systems. 

They are hired to bring a fresh perspective to the organization...

But end up getting swallowed by the environment they find themselves in.

Because the system pushes them away.

Often unintentionally.

Bottom line:

They can't create the impact they were hired for.

If you feel this way, you have three options:

1️⃣ Blame the system and complain
 ↳This is easy because you don't have to fight it. You get off the hook by accepting the status quo.

2️⃣ Take responsibility for what is not working
↳ It gives you back the power to shape the system and make a real difference. You don't resign mentally.

3️⃣ Leave (but only if you tried hard to make it work)
↳ Only when you have tried really hard after having taken responsibility. If not, it's just quitting because it's easier.

In summary...

There’s no chance to create an impact when you feel like a victim of the system.

You create impact when you face the system despite the headwinds.

Have you ever experienced that?

♻️ Repost it to spread the idea
and follow Andrea Petrone for more.

People engage when they get connected with you. Here’s how to stop broadcasting and start connecting:

1. Start with why it matters 
→ Don’t begin with facts. 
→ Start with purpose. 
→ Show people what’s at stake.

2. Use stories, not slides 
→ People remember feelings more than facts. 
→ Stories spark attention.

3. Ask more than you tell 
→ Make your message interactive. 
→ Ask for reactions, ideas, responses.

4. Short sentences, real words 
→ Cut the jargon. 
→ Speak like you would to a friend.
→ Clear and human.

5. Move your energy 
→ If you’re flat, so is the room. 
→ Energy is contagious.
→ Use yours well.

6. Use names, not just roles 
→ Call people in directly. 
→ Engagement rises when people feel seen.

7. Create space to pause 
→ Don’t fill every second. 
→ Let silence do some of the talking.

8. React to the room 
→ Engagement is a two-way street. 
→ Adjust your style based on what you see.

9. End with a call, not a close 
→ Don’t just wrap. 
→ Say, “What will you do next?”
→ To turn listening into action.

Because you don’t need a mic to move people. 

You need real connection.

♻️ Repost to lead more engaging conversations 
And follow Andrea Petrone for more.

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How to Communicate in a Way That Drives Engagement

AI isn’t a wave. 

It’s a tsunami that will hit the unprepared leaders.

For 30+ years, Nancy Duarte has shaped how leaders communicate, written bestselling books on presentations, and delivered one of the most-watched TED talks on how great talks work.

In our conversation, she shared insights on how to win with AI and how CEOs and leaders can communicate powerfully.

Here are 5 big takeaways:

1. If you delegate AI, you delegate your voice.
You can outsource tools and vendors. 
You can’t outsource how AI changes the way you:
Think, speak and show up as a leader

2. Use AI to clarify your thinking, not fake your genius
Let it test your logic and structure your story
Then put everything back into your own words
“This doesn’t sound like you” is the worst feedback

3. Prepare for resistance more than applause
Every big move now creates friction
List the toughest questions people will ask
And rehearse those out loud

4. Cascade one story, not ten slogans
Your execs should all share the same simple narrative: 
Where we are, we’re going, and what this means for you
Their style can change. The story can’t

5. Hold performance and belonging at the same time
Letting go of low performers is brutal
But if you talk about it clearly and respectfully..
They learn that courage & honesty are part of belonging

I bet the CEOs who win the next decade will be the ones who lean into AI personally and treat communication as a core system of the company, not a soft skill.

This conversation with Nancy is a masterclass in both.

If you’re a CEO or aspire for greatness, this episode is for you.

Watch it here: https://lnkd.in/ev-Nwsyx

Which of these five would make the biggest difference in how you lead if you fixed it this quarter?

♻️ Share this post to inspire more leaders
And follow Andrea Petrone and The World Class Leaders Show for more.

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