CloudCraft

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC Brands Scale with content that actually converts. Ready to Scale? Let’s find out.

Growth & Scale Specialist

Dapper - the Growth Agency

As the first employee I contributed significantly to the establishment and professionalisation of the agency.

Senior Growth Marketing Consultant

Growth Marketing Consultant 

At Dapper I help companies and entrepreneurs to position and grow their business online. We do not stop until we have reached the full online potential of a company!

First Employee - Growth Marketeer

Reboxd Nederland

Reboxd offers a response to this current crisis, and provides a solution for regional and local governments to deliver emergency homes quickly.

Growth Lead

Xebia Academy

Successful experiments allowed us to form a high-performing lead generation funnel. 5000+ Leads generated to date

Ecolands

The CO2 challenge is a challenge that we have to fight together. We have to support each other to change. Ecolands offers a map where virtual land and real world CO2 compensations are shown on.

dbf 

Growth Marketing Consultant

Museum of Illusions

SOPHIA MAE

Played a key role in the launch and scaling of SOPHIA MAE, leading to its current success as a profitable E-commerce store.

VMN media

NCC Group

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC brands 𝟭𝟬𝘅 their paid social 𝗥𝗢𝗜 with content that actually converts | E-commerce Growth Specialist | Book a Free Consult

Ready to Scale your DTC Brand? Let’s chat!

Aron van den Ende

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $100k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$100k+ on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

Ladie Pabillar

Nobody expected a water brand to break the internet.

In March 2024, Liquid Death sent Julia Fox through New York City covered in corpse paint.

The canned water company partnered with e.l.f Cosmetics to create a coffin-shaped makeup set. It sold out in under an hour.

But here's what made it genius.

While every other brand was hoarding their weird ideas for Halloween, Liquid Death showed up in the dead of spring.

Completely alone. 
Nothing to compete with. 
No noise to fight through.

Just one utterly bizarre water brand doing something nobody saw coming.

It didn't make sense on paper. 

A water brand partnering with makeup? 

People were confused.

That was the point.

Liquid Death has always prioritized personality over product. 

It's not what you sell. It's how you sell it.

Because attention isn't about the biggest budget. It's about showing up where nobody else will.

They earned it by doing three things most brands are too afraid to try:

Paired with a brand nobody predicted. 
Launched at the wrong time on purpose.
Let personality lead and product follow.

Their campaigns still get noticed long after that makeup set sold out.

Here's the lesson for every brand running Meta ads right now: 

Your audience won't remember what you sold them. 

They'll remember how you made them feel.

Fitting in is expensive. 

Being unforgettable is a choice.

Growth & Performance Marketing | Writing about Meta ads & AI-powered creatives | Scaled 7+ consumer brands past $100K/mo

Last weekend, I spent the day with Chris Asahara and his team.

Chris leads with a smile. You can see it the moment you meet him. He's brilliant. You could talk to him all day and never get bored. So many ideas. So much to share.
 
He doesn't make you feel like you're learning from some untouchable leader.
 
He makes you feel like you're hanging out with a friend.
 
That's what I love most about meeting people like him.
 
No pretense. No trying to impress. Just real conversation. Real connection. Real friendship.
 
If you ever get the chance to meet someone who makes you feel that way, don't pass it up.
 
Those are the people who remind you why building connections matters.

In 2009, Burger King created one of the most controversial social media campaigns.

They called it "Whopper Sacrifice."

The offer was brutally simple.

Delete 10 Facebook friends, get a FREE Whopper.

Within 10 days, 82,000 people sacrificed 233,000 friendships for a burger.

Here's what made the campaign brilliant:

Every deleted friend received a notification: "You've been sacrificed for a Whopper."

Facebook requested multiple times to remove this notification feature. 

Crispin Porter + Bogusky refused every request.

They knew the campaign had a built-in expiration date.

When Facebook finally shut it down citing privacy issues, the agency was ready. 

They posted: "Whopper Sacrifice has been Sacrificed."

Burger King had exposed an uncomfortable truth: people valued a $3 burger more than their Facebook friendships.

The shutdown became bigger news than the launch.

I see 3 lessons here:

1. Notifications were the most powerful distribution tool on social platforms
   
2. Facebook friendships weren't real relationships just casual connections inflated by numbers
   
3. Follow platform policy, but think creatively to pivot your approach

What other lessons do you see in this campaign?

taplio

The Battle

Aron van den Ende

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance ScoreLadie Pabillar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aron van den Ende

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ladie Pabillar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLadie Pabillar's LinkedIn Performance