CloudCraft

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC Brands Scale with content that actually converts. Ready to Scale? Let’s find out.

Growth & Scale Specialist

Dapper - the Growth Agency

As the first employee I contributed significantly to the establishment and professionalisation of the agency.

Senior Growth Marketing Consultant

Growth Marketing Consultant 

At Dapper I help companies and entrepreneurs to position and grow their business online. We do not stop until we have reached the full online potential of a company!

First Employee - Growth Marketeer

Reboxd Nederland

Reboxd offers a response to this current crisis, and provides a solution for regional and local governments to deliver emergency homes quickly.

Growth Lead

Xebia Academy

Successful experiments allowed us to form a high-performing lead generation funnel. 5000+ Leads generated to date

Ecolands

The CO2 challenge is a challenge that we have to fight together. We have to support each other to change. Ecolands offers a map where virtual land and real world CO2 compensations are shown on.

dbf 

Growth Marketing Consultant

Museum of Illusions

SOPHIA MAE

Played a key role in the launch and scaling of SOPHIA MAE, leading to its current success as a profitable E-commerce store.

VMN media

NCC Group

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC brands 𝟭𝟬𝘅 their paid social 𝗥𝗢𝗜 with content that actually converts | E-commerce Growth Specialist | Book a Free Consult

Ready to Scale your DTC Brand? Let’s chat!

Aron van den Ende

TrackMage

Key Responsibilities:
- Defining the clear, concise, and compelling vision for the business
- Recruiting the team, setting up company operations and managing employees payroll
- Marketing research and execution
- Planning, defining and prioritising of all key activities
- Scheduling and building TrackMage.com software
- Raising money and promotion of the company
- Sales management and setting up of a sales pipeline

Founder

WeBananas Software Inc.

Irina set up the SCRUM process in the company with in-house and remote teams in the mix. Key responsibility is driving the application to the release and make it a success.

Scrum Master / Project Manager

Nimbus Web Inc

Review: 
"Originally when I first contacted Irina I was a SAAS founder stuck in managing all my teams' operations trying to make all the developers work efficiently and deliver good results.
The thing is, my team always asked too many questions and they didn't have a good idea what to do all the time.
The biggest obstacle was that I wanted to start finally focusing on marketing our system, but I couldn't step away from managing the daily operations. That meant I couldn't really grow the business if I didn't switch the focus, which meant I wasn't able to make my project a success.
Then I hired Irina to help to build a company culture that can support self-organization!
In only a few hours it became crystal clear to me how to make developers manage themselves and still be on track because I saw that I actually could do less hands-on management and my team could still perform.
With Irina as our Agile coach, I can now finally focus on growing my business and be sure my team has got my back.
And that's why I'm providing my highest recommendations to work with Irina so you can get these types of results too."

Agile Coach to optimize team workflow and project management

CloudAnswers

As a consultant, Irina is streamlining and optimizing business processes and operations.

Agile Coach / Scrum Consultant

Think Media Labs

Responsibilities of an Agile Project Manager or Scrum Master:
* Define all of the touchpoints that are typical of a Sprint: backlog, velocity, sprint review meeting, sprint retrospective meeting,
* Providing, in writing, the guidelines for each of the sprint touchpoints above. For example, Daily Scrum Meeting / Standup has a maximum of 15 minutes,
* Advising on how the above touchpoints can be used in a non-software development environment of consulting,
* Attending with us the initial set of touchpoints to monitor and give feedback on what is working and what needs more work
* Helping set up a tool (or tools such as ClickUp) to organize the sprints

Agile Project Management Consultant / Coach

StoriesOnBoard

Agile consultant with content management experience

Foretold.io

Review:
"Irina is fantastic. Highly responsive, very plentiful advice. She worked with me to understand Jira and Upwork hiring. She responded to several periodic messages incredibly quickly with useful feedback."

Project Management Mentor / Coach for Statistica l/ Technical Nonprofit

Mustly.io

Review: 
"Irina is one-of-a-kind, a hidden gem on the platform. Thoughtful, straightforward, resourceful and with very special expertises. Definitely hope to work again with her soon."

Startup consultant / advisor

Automated Dreams

Review: 
"Hire Irina if:
🚫 You're tired of hiring and re-hiring amateur project managers
🚫 You know that your project management system is lacking
🚫 You aren't surrounded with people that give you the constructive and direct feedback you need to grow your business
🚫 You're in charge of managing projects and you HATE it or like it but are lying to yourself at being good at it
✅ You're ready for growth
✅ You're ready for clarity on what's going on in your business
✅ You're a business owner long overdue for a vacation but can't take one because you're afraid everything will fall apart.

Irina was a pivotal resource in our growth as a company at a very crucial point. She came in as I was really feeling the pain of being a solo business owner that was trying to grow their organization and was feeling the growing pain of wearing so many hats in the business that I wasn't suited for.

Irina was outside of my initial budget, but I was 100% certain she was the right expert to untangle the mess and set our startup in a better growth trajectory with a cleaned-up PM experience. She was confident and decisive from the get-go, which was great. I get that some people want to collaborate with experts, but in an area where I have no expertise, that is the last thing I need to be doing. 

There are very few people that you can 100% trust, and Irina is one of them. With her, I always felt that if something went wrong she would take complete ownership to fix that problem at all costs and wouldn't throw up her hands. She's not only a specialist in PM but a generalist overall when it comes to growing a business and it's operations, and getting sh*t done! 

Had I not hired Irina when I did, I'd not be surprised if our business had closed due to crumbling operations and lackluster project management expertise."

Project Manager

Vyng, Inc.

Review:
"We were finding our engineering velocity had ground to a halt as we brought on more engineers. Especially with remote teams, improving communication and process became a necessity. So we set out to find a coach to help us improve our agile process and communication.
Irina was incredibly professional and came in with well-honed process principles. She met with team members and reviewed Jira, then hit the ground running with team education via video demos, process proposals and overall consensus-building (what good is a process if everyone is not on board).
She then set up all our team meetings with agendas, and acted as a scrum master, moderator and referee for standup, backlog refinement, sprint planning, sprint review, and retrospective ensuring we all adhered to the process, played our defined roles and stuck to the principles of Scrum. Additionally, she added some time-saving automation in Jira and introduced us to some cool 3rd party tools that saved us real-time.
Overall, Irina quickly became an invaluable member of our team, including offering great insight to our leadership team and helped us graduate from the world of the processes to a more self-governing team with unified understanding and accountability.
If you are a startup or maturing engineering team that has sort of made-up process, as an amalgamation of what different engineers have picked up from various companies they’ve worked out, we would highly recommend working with Irina, to unify your process, and provide the predictability that communication and accountability bring."

Scrum Master for Android App Project

Founder @ TrackMage | I help DTC ecommerce brands create memorable post-purchase experiences, foster repeat business, customer loyalty, boost sales and streamline ops with TrackMage.

🚀  Nice to meet you, I'm Irina, your ecommerce Business Optimization Expert! 🚀

🌐 Specializes in Operations & Processes Optimization for businesses worldwide
🏆 Worked with 50+ small and large companies to create outstanding results
🛍️ eCommerce industry veteran with 10.5 years of experience
📦 Founder of TrackMage.com, your eCommerce automation solution

TrackMage's Outstanding Features:

📦 Automated shipment tracking for seamless order management
📈 Upsell additional products to boost sales effortlessly
💌 Automatic follow-ups for reviews, improving customer satisfaction
⏱️ Reduce customer support time by 70% and increase sales by 5-10% on autopilot

💡 Empowering Online Content Creators:
💰 Monetize your following without relying on social media platforms
🧵 Efficiently manage the supply chain for branded merchandise
🎨 Focus on what you do best: creating content

🎙️ Available as a Podcast Guest:

📚 Expert insights on optimizing processes and standing out in a competitive market
🎯 Topics: post-purchase sales funnels, automation, customer retention, and more
💼 Discuss entrepreneurship, leadership, and management strategies


🎁 FREE eBook:
📈 Learn how to make 5-10% extra sales on autopilot without increasing ad spend or hiring more staff
📚 Grab your copy at: https://trackmage.com/flywheel-extra-sales/
🔗 Connect with Irina today and supercharge your business!

Irina Poddubnaia

Reinventing yourself is not an identity crisis. It is a growth strategy.
I reinvent myself every 2 to 3 years. Sometimes - every project.
Same brain. New mission. New skill stack.

Marketing culture wants you boxed into one label.
One lane. One headline. One “thing”.
That works for selling templates. Not for building real leverage.

Here’s my rule.
Keep exploration private. Keep outcomes public.

Public:
What I ship. What I learned. What I can do for you now.

Private:
The messy rebuild. The doubt. The experiments. The pivots.

If you post every reinvention in real time, you look unstable.
If you hide forever, you look invisible.

Publish when the new version has proof.
Revenue. Results. Reps. Receipts.

From the Top of The World Burj Khalifa in Dubai 1920 feet (585.36 meters) high

Results-Focused Investor | Strategic Advisor. I turn big ideas into unstoppable ventures that scale fast. I talk about AI, Robotics and Growth

taplio

The Battle

Aron van den Ende

Irina Poddubnaia

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taplio

The Battle

Aron van den Ende

Irina Poddubnaia

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Irina Poddubnaia's LinkedIn Performance

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