Arnaud Renoux

Co-founder @Scalelist

Co-Founder

All infos are just one click away: www.thescalelab.com

The Scalelab is a Lead Acquisition Agency and Consulting firm helping companies to make the first best impressions in front of their prospects by using cold email and cold LinkedIn messages.

🚀 Interested?

Today, it’s my 9 years anniversary in Singapore.

I never planned this. 👇 


December 2016, I told my parents: “1 or 2 years. Max.”

Classic lie.

Why I stayed?

Because Singapore quietly checks every box.

• Career acceleration 
• Global friendships 
• Insanely convenient 
• Asia at your doorstep 
• Built for business 
• Green, clean, structured 
• Sport is a lifestyle, not a slogan 
• Big city benefits, without the problem of a big city

You don’t fight the city. The city works with you.

I just spent a month in Europe (Brittany + Madrid).

Best moment? Landing at Changi.

That feeling of: “I’m home” is just magic

My Singapore timeline:

2017 (Jan) — Packed my life from France 
2017 (Jan–Nov) — Rocket Internet 
2017 (Nov) — Accelerasia 
2020 (Jan) — Left Accelerasia 
2020 (Feb–Apr) — EF 
2020 (May) — Started an outbound agency with Youssef 
2020 (Jun) — Met my wife 
2023 (Mar) — Started Scalelist 
2023 (May) — Got married 
2024 (Aug) — transition from Agency to SaaS
2025 (Sept) — Sold The Scalelab 
2026 (Jan) — 100% focused on Scalelist

On paper: 9 years.

In reality? Feels like a lifetime of learnings, failures, wins, friendships, and reinventions.

Deeply grateful to still be here. Genuinely excited for what’s next on this tiny island.

Sometimes you don’t choose a place. The place chooses you.

PS: The picture was taken in Pulau Ubin (small island facing Singapore) in Jan 2017.

Help B2B Sales teams find the best email addresses and mobile numbers worldwide.

Since 2015, I’ve opened every cold call with the same line.
(And yes — it still works in 2026.) 👇 

Script:

- Prospect: “Allo?”
- Me: “John?” (or whatever your prospect’s first name is)
- Prospect: “Yes.”
- Me: “This is Arnaud from Scalelist, how are you doing?”

That’s it. Simple. Human. Natural.

From there, the replies are almost always one of these:

- “Arnaud from where?”
- “Good, and you?”
- “What is this regarding?”
- “Scale—what?”
- “Is this a cold call?”

And so on…

The secret? Repetition. You don’t get better at handling these without hearing them again and again. (I’ll break that down in another post.)

But if you want to boost your results right now:

1- Get mobile numbers from Scalelist.
2- Call on WhatsApp. People pick up more often there.
3- Smile. (Yes, they hear it in your voice.)
4- Be confident.
5- If they hang up, keep smiling. Then dial again.

Cold calling isn’t dead.

It just requires consistency, confidence, and the right opener.

PS: Show you an example of how I use that script into the video below 👇

Last night at 10:27 PM. Toothbrush in mouth.
A roofing company sales leader in Florida just bought a 50k credits Scalelist plan ($549/month) 👇 

I immediately:

- Stopped brushing my teeth
- Emailed the client

Priorities.

Why?

Because I want to understand:

- what pushed him to subscribe
- what they need beyond valid emails & mobile numbers
- how their sales + marketing teams are structured
- what their 2026 (and beyond) plan looks like
- why a company outside our top 10 industries picked one of our biggest plans

During the Christmas break, I reflected on 2025.

And I realised something simple.

What gives me the most energy isn’t dashboards or features:

It’s talking to people.

Learning how Scalelist is actually used.

- What clients love.
- What frustrates them.
- What we should do differently.
- That’s the part of the job I enjoy the most.

Very excited for 2026.

PS: If you need really good emails and mobile numbers to prospect, you know where to find Scalelist.

I’m not into "productivity hacks".

But this simple one changed how I'm starting working in 2026 👇 


Use a chess clock when I work.

- One side = real, focused work
- The other = everything else (meetings, context switching, scrolling, “being busy”)

At the end of the day, I see the truth.

Did I actually get 4 hours of deep work or not?

- It’s simple.
- It’s brutal.

I love it.

I don’t even need a physical chess clock. The price of a physical one starts at 19 USD on Amazon. 

I looked for a digital one:

1- Open the App Store
2- Search “chess clock”
3- Pick any app

That’s it.

If you already do this — or plan to try it — like the post.

Ps: each clock on both side starts at 4:00 hours. My objective is to reach 0:00 on the green side every day and be super honest about it.

Making an automated sales rep for your SaaS (a defined sales video) | Turning views into warm leads, not just numbers on the screen. | Ambitious young men 🙌

We've been making sales videos for the past 3-4 years for all types of tech companies. We’ve worked with startups to companies with a $100 million ARR, and private to publicly traded companies.

Our main goal is to make you a video that sells so good you’ll be dying to share with your prospects and cold leads, without wasting your valuable time.

I know you want to see some of our work, so here it is: truggl.com/portfolio.

And since I know you’re curious about pricing, you can find all our plans here: truggl.com/pricing.

Happy to chat,
Ahmed

If you’re a Tunisian business (agency) and looking to explore how to break into the Western market, feel free to email me at ahmedyassinbettaib@truggl.com. I offer a premium mentorship program. (Please note: it’s best suited for businesses making at least 20,000 TND in monthly recurring revenue.)

Ahmed Yassin Bettaib

TrugglAI is our new software at Truggl, and we’re going to launch it to help tech and SaaS companies create actual high-performing scripts for their videos no more unproven junk. 

The goal? Better conversion and stronger awareness across your creatives.

But what does it actually do?

A year ago, we launched a free “Free Script for Everyone” offer.

People started sending us their scripts to help them and honestly, not a single one met even the basic standards of effective scripting.

Here’s what most of them lacked:

- No structure
- Poor or missing blocking
- Hard to animate
- No clear sales flow

That’s when we realized just how many brands had no idea how to craft a winning VSL script.

Of course, we had to pause the free script offer our resources were maxed out.

But the idea stuck with us.

That’s why we built TrugglAI.

TrugglAI is a hyper-trained AI model built on top of thousands of high-performing VSLs. We’ve used our real client data and proven frameworks to shape how it thinks exactly like we would if you hired us directly.

TrugglAI launches at 10AM CEST on May 29, 2025 just 17 days from now.

It asks the same questions we ask when working 1-on-1 with clients. 

Then, based on your answers, it uses sales psychology, market research, and industry standards to generate scripts that not only sound great, but actually sell and are easy to animate or record.

TrugglAI reflects our passion for helping companies make better videos because the internet doesn’t need more mediocre ones.

We’d love for you to be one of our first users.

We’re offering 1 free month to everyone who joins early no strings attached.

Go claim your spot from the link in the comments

Oh, and there’s an even better offer waiting on the waitlist page… but we won’t spoil it here.

To celebrate the launch, we made this video and yes, we can create videos like this for any type of company.

Ahmed Yassin bettaib

Executive Director @ Truggl | Commercial Video Funnels/Systems for B2B Tech Companies

We produce 6,000–8,000 seconds of animated content every year, and this is the exact process behind every single video, copy us:

I keep seeing companies try to do this in-house and they repeat the same mistakes every time:

- Hiring one “motion designer” to do the job of an entire team
- Ignoring art and creative direction entirely
- Writing motion scripts like talking-head videos
- No real research just scripting what feels good
- Out-of-brand visuals that dilute the company’s identity
- I could list more, but honestly, it’d take a full day.

The outcome is always the same:
videos that hurt the brand more than they help it.
They look amateur and people subconsciously judge the company as amateur.

In this video, I broke down our entire process for free the system behind the work you see from Truggl.

If you want to build this in-house properly, the minimum setup looks like this:

- Creative / Art Director
- Illustrator (asset creation)
- UI Designer (structure & visual systems)
- Script Copywriter (who understands motion, not blogs)
- Skilled Motion Designer (not a Fiverr or Upwork generalist)
- Sound designer

And yes they all need to actually work well together.

When that system is in place, the payoff is massive:
a nonstop content engine of videos, GIFs, Lotties, static assets, and website visuals all aligned, all on-brand.

Or…
you can rent Truggl’s system for roughly the cost of one salary :))

And just to be clear:
AI still isn’t there. There’s no “Lovable” or “Bolt” for motion yet.

I feel sorry for brands that mix video marketing with social media video content.
It’s one of the worst mistakes a brand lead can make...

Here’s what I mean.

On one hand, there’s normal social media video content the stuff social media agencies usually do:
• office tours
• mini event vlogs
• employee interviews

This is filler content.
It’s fine. It’s useful. It can be posted weekly alongside static content.
It doesn’t require many resources and it’s not expensive.

I actually like this type of content it fills the gaps.

The problem starts when brands treat video marketing the same way.

Video marketing is a different category entirely:
• explainer videos
• brand videos
• testimonial videos

This type of content is resource-intensive, strategic, and not meant to be produced or used weekly.

Using these videos one by one like normal social content is basically setting money on fire.
They’re almost guaranteed to fail when used this way.

From experience, the most effective approach is building a 3-stage video funnel, where:
• each video has a role
• each stage supports the next
• everything is built around campaigns, not random posting

and it’s exactly what we apply with all our clients.

If you want the full breakdown, DM me and I’ll share it.

But in all cases Teams should understand before building:
• how to build a video funnel
• how to develop a team and a system around it
• how professional video marketing is actually done not the amateur stuff we see everywhere

More soon.
Truggl

New year. New formats. New challenges.

One of the last videos we made: “2025 Wrapped”–style video for Markaaz, inspired by Spotify’s Wrapped format.

The goal wasn’t “just another video.”
It was to turn raw yearly achievements into a story people can instantly understand progress, momentum, and credibility in under a minute.

If you’ve followed our work with Markaaz, you’ll notice something different here.
This video doesn’t follow their usual art direction and that was intentional.

Wrapped-style content demands:
• faster pacing
• more visual experimentation
• stronger narrative beats

Their existing branding wasn’t built for that so we stretched it without breaking it.

First time producing a Wrapped-style video.
Clear win.

This is also how we think about video systems, not one-offs.
Different goals → different formats → different creative rules.

If you’re planning to build a proper video funnel for 2026 (not random videos that go nowhere), we run full creative video systems at scale same quality, better economics.

If you want to understand how a video funnel actually works,

taplio

The Battle

Arnaud Renoux

Ahmed Yassin Bettaib

Followers

Posts

Engagements

Likes

Performance ScoreArnaud Renoux's LinkedIn Performance

Performance ScoreAhmed Yassin Bettaib's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Arnaud Renoux

Ahmed Yassin Bettaib

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arnaud Renoux's LinkedIn Performance

Performance ScoreAhmed Yassin Bettaib's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreArnaud Renoux's LinkedIn Performance