Most founders I meet share a familiar frustration, turning a great idea into a production-grade product without burning through months or budgets.

I’ve lived that story myself. 

When I started building my first SaaS, I spent more time fixing code and managing dev teams than actually growing the business.

That experience shaped JoulesLabs, the dev team I wish I had back then! 

We’re now 30+ engineers and product builders who treat every SaaS we build like it’s our own. 
Our focus is simple: clean, scalable systems that don’t need rewrites six months later.

Over the past 8 years, we’ve helped SaaS founders and agencies build and scale production-grade products.

We usually come in when: 
A founder needs a reliable dev partner to take full ownership of the build.

An agency needs white-label capacity without worrying about handoffs or quality loss.

A team wants to move fast but stay scalable.

Our model is built on clear communication, weekly Loom updates, and senior engineers who act like co-founders. 

A few things we’ve built recently:
 • eSignature SaaS – a lean DocuSign alternative with enterprise-grade UX
 • Global Trading Platform – powering 110,000+ funded traders
 • EV Fleet Logistics Backend – IoT-enabled tracking and admin tooling
 • Creator Monetization Suite – 500+ creators managing revenue and eCommerce in one place

If you’re building your next SaaS or scaling your studio’s dev capacity, I’d love to connect.
We’re the kind of team you’d build yourself,  if you had the time.

Feel free to dm/ reach out at naim@jouleslabs.com

Arifur Naim

Programming Hero

Chief Operating Officer (COO)

⚡️ driving Programming Hero's growth and strategy from its inception, transforming it into a thriving success story 🚀.

🚀 Together with our dedicated team, we achieved phenomenal growth at Programming Hero, expanding from 13 to 92 members within 3 years (31% YoY growth) 

🌟 United as a team, we attracted 75,507+ registered users, celebrating a 35.3% YoY growth and constantly expanding our impact 

💰 By delivering exceptional value, our team has driven a 37.1% YoY increase in paid users, reaching 24,150+ satisfied customers 

🎓 We've empowered 2,500+ students with job placements, thanks to our team's unwavering support, maintaining a consistent 6.8% monthly growth in career transitions 

💡 Our collaborative efforts led to the successful launch of Phitron, a new vertical focused on computer science fundamentals, complementing our web development course 

🧑‍💼 With teamwork, we've fostered leadership development, hiring and mentoring 6 managers who now lead diverse teams within our organization 

🔄 Revamped HR processes to better align with the needs and expectations of a young and energetic team. 

🌟 Developed a dynamic hiring and onboarding process to attract and integrate top talent into our team.

Lead, Strategy & Growth

Phitron

Chief Operating Officer

Exprovia

At Exprovia, I help shape its vision to deliver innovative software solutions that solve real-world challenges.

Backed by Programming Hero, we’re investing to grow Exprovia into our software development wing, scaling from a team of 15 to 100 within the next 3 years.

We’ve already delivered 350+ projects across 20+ countries, earning a stellar 4.9 rating on marketplaces like Fiverr and Upwork.

Our mission? To empower businesses globally and lead digital transformation with expert problem-solving.

Strategic Advisor

Brain Station 23

I'm responsible for providing comprehensive strategical support to the COO, Board of Directors, and Executive Team.
⚡️ I try to be a thought partner to the COO on the organization's vision, priorities, and challenges.   
⚡️ Assist to track and provide analytical reports on the development of strategic initiatives, financial performance, and the market.
⚡️ Research and recommend new and revised policies and strategies and drive strategic initiatives and/or discrete projects on behalf of the COO.  
⚡️ Ensure timely and effective completion of projects and initiatives of the COO and Support towards transparent, efficient, and accountable decision-making.  
⚡️ Work with the Leadership Team to coordinate the COO’s outreach activities. Follow up on contacts made by the COO to cultivate ongoing relationships.

Strategic Assistant to COO

Currently working with COO for the Dubai, UAE(Brain Station 25) Market Expansion.

Strategy & Operation, Brain Station Dubai & Japan

Technical Project Manager

I took a break from BS23 and joined Sheba XYZ, one of the largest service marketplaces in Bangladesh, to get experience in Product Management.

Break

⚡️ Completed Projects with 24% profit margin – 2019.
⚡️ Led 2 software development teams in the delivery of 3 projects.
⚡️ Managed the ACI Fosholi app with 5 Developers having 70k+ active users.
⚡️ Developed an Approval Management System for Partex Star Group that has 2.7k daily active users.
⚡️ Modernized BD's one of the largest e-learning platforms, Esho Shikhi, using React Native, 33 k Users onboarded within 3 months.
⚡️ Drove a 12 Developers team for Pulse Healthcare Services.
⚡️ Digitalized BD's Largest medicine chain Lazz Pharma, to an Online Delivery, e-pharma, 2.3k Monthly active users.
⚡️ Gathered requirements, defined scopes, allocated resources, and established schedules meeting or exceeding project demands.
⚡️ Kept projects on schedule by managing deadlines and adjusting workflows as needed.

Software Project Coordinator

Very few days I got time to participate directly in coding after being into this position, although I love to code. At the same time, I love to lead a team towards a bigger goal.  So, I started managing projects. It was like my learning time to be in the project management role. Managed 4 projects s during this time.

⚡️ Developed NID data extraction app for Grameenphone using Google cloud API. (POC)
⚡️ Image Background extraction app for e-commerce.
⚡️ Developed several automation scripts using python for MS windows server.
⚡️ Made an automated web crawler using python bs4 to collect applier’s data from bdjob.com’s against a job circular.
⚡️ Developed an automation script using python bs4 to download 10k 3D photos from a website then upload them into a PHP CMS.
⚡️ Did a POC for Standard Charted Bank, Bangladesh, it’s an automated script using python to find some specific data from CIB report PDFs then map all those specific data into an excel sheet, also needed to do some calculations using those data.

Associate Software Engineer

MetLife

Assigned to MetLife BD Business Excellence team as part of Brain Station 23 ltd.
⚡️ Managed MetLife BD direct to customer policy selling in bkash and online claim submission web application development.
⚡️ Managed digital customer portal (My Policy) web application development.
⚡️ Managed MetLife eKYC product maintaining customer Trust and Safety in collaboration with MetLife BD & Malaysia team.
⚡️ Coordinated MetLife BD & MetLife Malaysia test automation development.
⚡️ Managed the MetLife BD Customer Service App development(postponed).
⚡️ Communicated project plans and progress to key stakeholders, including project contributors, business, operational and technical resources.
⚡️ Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.

Technical Project Manager, Business Excellence

Sheba.xyz

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚡️ Looked after the "Bondhu" Product, a Fintech product.
⚡️ Implemented Digital e-KYC to ensure customer Trust and Safety.
⚡️ Started qualitative research for improving better customer experience.
⚡️ Decreased Mobile TopUP failure ratio from 7-8% to less than 1%.
⚡️ Decreased TopUP frauds by less than 1% that helped to increase customer trust & safety.
⚡️ Bulk TopUp automation system using CSV or excel in all telecom operators.
⚡️ 17 % TopUP GMV growth during the Covid 19 pandemic.


𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

•	Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
•	Prioritized roadmap in order to achieve product goals and metrics.
•	Helped incorporate product changes to drive customer engagement and firm revenue.

Product Manager

All my life, i meet inspiring individuals, learn from them, and share the wisdom and knowledge I receive from Allah with future generations.

I empower them to code their way to meaningful careers.

Now, I’m on a mission to help 10,000 students each year secure global tech jobs by 2028. 

With 5+ years of experience in software development—across roles like developer, PM, and strategy & growth.

I’ve also spent 5 years scaling Programming Hero from 13 to 130+ teammates.

We teach programming in a personalized way to 15,000+ students annually in Bangladesh.

🚀 At Programming Hero, we’re not just teaching code.

We’re transforming lives and building a thriving community of lifelong learners, fulfilling my duty to serve Allah and make a positive impact.

taplio

The Battle

Arifur Naim

Abdur Rakib

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