Armin Kakas

Revify Analytics

Revify helps mid-market businesses ($10MM - $2B) move from data overload to profitable action. Our RGM-as-a-Service combines accessible, advanced analytics with expert Pricing & Revenue Growth Management advisory, providing a clear roadmap to unlock hidden margin leaks and drive revenue growth without enterprise-level complexity or cost.

Co-Founder

Revology Analytics

Revology Analytics is at the intersection of Advanced Analytics and Revenue Growth Management and specializes in impact and execution. If profitable growth, EBITDA expansion, and higher valuations are your goals, our strategies can help you achieve them.

We help mid-market companies ($10 million to $1 billion in revenues) overcome hurdles and elevate their business with pragmatic solutions focused on three critical areas:

1. Pricing & Revenue Management

2. Sales & Marketing Enablement

3. Commercial Analytics Transformation

Founder | Managing Partner

Pricing Lever

Consulting Partner for boutique Pricing Strategy advisory firm focused on Industrial Manufacturing and Distribution.

Consulting Partner

EBITDA Catalyst

Consulting partner for a specialized Revenue Management consultancy for middle-market and private equity portfolio companies. My advisory work focuses on three primary areas:

1. Margin Analytics & Optimization: Building 90/10 custom solutions for mid-market firms, primarily Manufacturers and Distributors, who want to augment their decision-making capabilities.

2. Promotion Effectiveness & Optimization: From distributors to retailers, provides crucial expertise to maximize ROI in this critical lever of profitability.

3. Sales & Customer Growth Analytics: Building on all-around analytics chops & deep understanding on the human sales execution factor, enables growth with both insights and Sales teams training & playbook development.

Reliancy

Senior Advisor for leading Sales & Marketing Enablement AI/ML advisory firm.

Senior Advisor - Revenue Growth Analytics

American Tire Distributors

I co-founded, built and scaled ATD’s first ever corporate analytics startup, driving incremental profits, valuation and industry profile for parent company ATD. Reporting to subsidiary CEO, I steered the data monetization strategy and execution of customer-facing ML-enabled SaaS solutions, growing the business from 0 to over 2,500 retail locations and manufacturers as customers. Additionally, drove ATD’s analytics transformation by prioritizing and building internal enterprise analytics solutions that augmented organizational decision-making capabilities, shifting the business to a data-driven culture.

A few key accomplishments in this role include:
• Forged key strategic partnerships with 10 of the 15 largest Point-of-Sale (POS) providers in the automotive aftermarket industry. Opened new revenue streams and paved the way for monetization of syndicated, anonymized POS transactional data.
• Led 15-member commercialization team (data translators, business development and sales ops managers) and influenced 50-member technical team to build innovative SaaS solutions that solved key customer pain points in competitive market and pricing insights, inventory management and optimization and profit / sales mix optimization.
• Realized substantial revenue and EBITDA growth for parent company in 3 years after conceptualizing and launching advanced analytics products across supply chain, revenue management and sales. 
• Represented analytics startup at industry conferences and served as trusted advisor and AI-translator to both ATD senior executive team and key clients within tire industry.

Vice President, Advanced Analytics Commercialization: Chief Customer Officer of Analytics Incubator

I was brought on to transition the revenue management function into a data science-driven department. I shifted the department to a Lean framework and expanded pricing capabilities by creating the company’s first in-house machine learning-enabled pricing solution that improved cash flow and liquidity using R, Python and Google Cloud SQL. 

Key accomplishments in this role include:
• Through architecting and deploying clearance price optimization platform, unlocked $300M in liquidity and $15M in gross profits from unproductive inventory despite difficult market.
• Developed and deployed descriptive and diagnostic price and margin analytics dashboards companywide using Tableau.

Director, Advanced Analytics: Head of Pricing and Margin Analytics of $5B Enterprise

Wells Enterprises

Recruited to transform administratively focused pricing team into strategic revenue growth management (RGM) group with analytics and strategy foundation for top 5 manufacturer of frozen desserts. Built RGM function from ground up, delivering volume and profit growth and providing actionable performance insights that optimized decision making. Shapeshifted business strategy and culture by establishing four key capabilities: 1) pay-for-performance mindset for promotions; 2) value-based pricing for private label business; 3) advanced analytics driven pricing architecture; 4) dynamic scenario analyses and optimization.

• Achieved 5% and 3% EBITDA growth in FY16 and FY17 despite relatively flat industry. Employed strategic price increases, restructured rebate programs across all channels, implemented rigorous pricing council reviews, and optimized price pack architecture.
• Brought order to chaotic pricing structure process by selecting team of 8 to create and implement standardized pricing strategy and processes and right size price and product positioning based on perceived price-value maps.
• Drove 13% in total Gross Profit $ in FY16 (+11% in unit volume and +2% in GP$ per unit) for anchor brand via tiered pricing strategy and optimized promotion plans that maximized in-store display and advertising support.
• Orchestrated launch of Tableau server and promotional data warehouse migration in MS Azure. Enabled self-serve descriptive and diagnostic price and margin analytics companywide. 
• Harmonized shipment and sellout data to produce macro- and micro-level promotion effectiveness platform that raised ROI from 80% to 92% in 1.5 years.

Director, Revenue Growth Management: Head of RGM and Advanced Analytics of $2B Consumer Goods Co. 

Best Buy

Accelerated dynamic pricing capabilities as lead of data science team in pricing and merchandising strategy analytics. Masterminded strategy and blueprint for pricing strategy across 1K+ stores. Engineered algorithmic framework to implement dynamic pricing for physical and online stores. Led global team to develop innovative solutions that drove business growth.
•	Designed pricing science roadmap, authored descriptive/predictive analytics capabilities, and directly contributed to the evolution and adoption of human capital/resources.
•	Cut 70% of budget by insourcing strategic planning and implementation function enterprise wide. 
•	Produced 30+bps jump in gross margin after introducing adaptive pricing techniques / capabilities.
•	Won Leadership Award for personal impact based on transformational strategies within pricing function.

Head of Price Analytics & Modeling: Building and Implementing Dynamic Pricing for $50B Retailer

MillerCoors

Collaboratively led a talented, tenured team of analytics professionals responsible for all aspects of revenue management for 500+ distributors and approximately 4k Walmart/Sam’s Club stores.

♦ Drafted an organizational roadmap for retail chain revenue management capabilities. Realized category and margin growth with the use of advanced price analytics.
♦ Successfully delivered unique and specific insights through a combination of integrated data and machine learning methods. Improved the quality and sustainability of newly presented insights.

Manager, Pricing Analytics and Strategy: Head of RGM for $700M Walmart / Sam’s Club Business Unit

GE Capital

♦ June 2011 - June 2012: Sales Force Effectiveness (SFE) Leader
♦ June 2008 - June 2011: Experienced Commercial Leadership Program (ECLP) Participant/Graduate
- 3rd ECLP rotation: Marketing Analytics (GE Capital Retail Consumer Finance - now Synchrony Financial)
- 2nd ECLP rotation: Marketing Analytics & Strategy (Vendor Finance - now part of Wells Fargo)
- 1st ECLP rotation: Price Analytics & Strategy (Equipment Finance - now part of Wells Fargo)
- ECLP Internship: Corporate Finance

Commercial and Consumer Finance Analytics and Strategy (various)

Revenue Growth Analytics advisor to executives in charge of growing Net Revenue, Gross Profit, and Sales Productivity | Posts and articles about Revenue Management + Machine Learning insights, methods, and processes.

As the founder of Revology Analytics, I have the privilege of offering mid-market businesses unparalleled expertise in advanced Revenue Growth Analytics & Management, focusing on three core advisory areas: Pricing & Revenue Management, Sales & Marketing Enablement and Commercial Analytics Transformation efforts. 

Beyond my advisory work, I am the creator of the Revology Analytics Insider, a bi-weekly newsletter offering readers unique insights into the world of Revenue Growth Analytics. You can catch the latest issues on LinkedIn and our website, revologyanalytics.com/articles-insights.

To learn more, please visit revologyanalytics.com

Revology Analytics is a Revenue Growth Analytics consultancy for middle-market companies in the Manufacturing, Retail, and Distribution industries.

We are an impact- and execution-oriented advisory firm founded on Outcome-Based Analytics™, with focused specializations in AI/ML-enabled Margin Analytics & Optimization, Sales & Customer Growth Analytics and Promotion Effectiveness & Optimization.

Bitwise Inc

Director of Growth

LTIMindtree

Principal Director, Business Development for the Retail Consumer Goods Industry.

Principal Director, Business Development RCG

JadeCo LLC

Work with local small businesses to help them promote and market their company. Create awareness, attract companies to websites using search engine optimization techniques and various tools including Hubspot, Yost, Wordpress, Constant Contact, etc. Use Canva to create attractive social media posts and use tools like Hubspot, Octopus and others to propogate social media posts, schedule optimal exposure times and attract prospects to our site. Use CTA's "Calls to Action" to capture contact information. Leverage a variety of tools to push out emails and attract back to our website. Focus on Inbound leads by creating blogs that establish clients as industry experts. Provide valuable industry information to our clients that can be used as blogs and create creative blogs and articles that include hyperlinks, key words and key word density to help improve our authority level with Google and other search engines.

President

JadeCo strives to excite you about your business, reinvigorate your team and show you how your growth potential can be achieved. We'll help you learn how to surpass your competition and establish yourselves as industry experts. 

JadeCo leverages business intelligence & content marketing to reinvigorate your business, bring in more leads and increase sales.

Our data integration and business intelligence foundations provide you and your team with reports and advanced analytics that help you understand your sales better, increase profits, improve your customers experiences and make smarter business decisions.

Our content marketing, sales, and consulting services will increase leads and traffic to your site. We leverage tools, social media and years of experience to increase traffic to your site and requests for information. We partner with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies and designing high quality informational material and content that will attract and engage prospects.

Relational Solutions

Relational Solutions was the first company in the mid-west to focus on data warehousing and business intelligence. We build data warehouses across all industries including for Chrysler, Xerox, Timken Industries, Bell South and over 180 others. Our expertise in data integration and analytics was unsurpassed. We worked with business intelligence tools as well as ETL tools before developing our own. Our data integration engine, BIS, is fast and robust. Our Analytics tool, BlueSky evolved over time to do reporting, analytics, predictive analytics, prescriptive analytics, machine learning & artificial intelligence. 

We have specialized in the consumer goods industry since 2000 and have developed applications that automate the integration of point of sale data in with CPG companies internal data and syndicated or other third party data. 

Our application, POSmart is the industry leading Enterprise Demand Signal Repository (DSR) solution. POSmart automates the integration and harmonization of POS data from any sources including Retail Link from Wal-Mart as well as EDI 852 data, AS2, syndicated data from Nielsen, IRI and much more. We then integrate POS with internal data to give supply chain analysts, category managers, sales and marketing teams and others fast access to information that will support retailer relationships, improve internal efficiencies, provide a 360 degree view of business and maximize profits. Our flexible DSR architecture can be hosted or behind your firewall. It also allows you to leverage other Business Intelligence tools that can query POSmart in addition to our BI tool, BlueSky Analytics.

Our solutions were used by sales and marketing teams as well as supply chain teams to help companies determine what products are selling best where, when and under what circumstances.

Owner & VP of Sales

Mindtree

Promoting POSmart and TradeSmart for consumer goods companies. Lead the Mindtree Center of Excellence for Analytics.

I am Director of Growth for Bitwise Global, a global IT consulting and services company. With over 25 years of experience in sales, marketing, and business intelligence, I help clients achieve their growth potential by leveraging digital transformation, migration, data warehousing, business intelligence, AI and innovation capabilities.

Before joining Bitwise Global, I was the President and founder of JadeCo LLC, a boutique consulting firm that specialized in expanding growth for local companies by developing marketing strategies and business intelligence. I led a team of experts who provided data integration, advanced analytics, web design, SEO, social media, and email marketing services to help clients increase their online presence, generate more leads, and close more sales. We also helped clients establish themselves as industry experts and trusted advisors by creating high-quality informational material and content that attracted and engaged prospects. We partnered with our clients from start to finish, focusing on their needs while producing new ideas, developing effective strategies, and designing solutions that delivered results.

Prior to that, I owned a data warehousing and business intelligence consulting and software company for 21 years.

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