Armand Farrokh

Author x Founder at 30 Minutes to President's Club | VP of Sales

I led Pave from $0-10M ARR as VP of Sales, moved to Hawaii to live in a hut, then landed in NYC to build the #1 media company in sales, meet cool people, and make crazy memories 🤙🏽

This is what I've learned about myself along the way --> https://armandfarrokh.substack.com/

Founder x Host

Building the #1 revenue media platform in the world off of hyper-actionable sales tactics from the most elite sellers in tech. Today, that platform consists of 4 products:

- Podcast: The #1 sales podcast in the world that started it all.
- Tactic Teardowns (Not Webinars): Live 30 minute breakdowns of real sales tactics in action.
- Toolkits: Templates, scripts, and playbooks you can steal and use in sales cycles today.
- Newsletter: The most value-dense sales newsletter, stuffed with actionable tactics from elite sellers.

Applied Medical

⭐️ 103% YTD Quota Attainment for 2024

At Applied Medical, I’ve consistently exceeded performance expectations by growing my portfolio, particularly through expanding the GelPOINT platform including, GelPOINT, GelPOINT V-Path for vNOTES, and driving adoption of our Contained Extraction portfolio across the Los Angeles market.

I specialize in launching and scaling innovative technologies within competitive surgical spaces by combining strategic territory management with clinical expertise and business acumen. I target high-value surgeons and hospital systems, build relationships across all levels of the care team, and execute on initiatives that result in strong, measurable growth.

Key Contributions:

Drove portfolio expansion to exceed 2024 quota at 103% YTD

Grew adoption of vNOTES by increasing surgeon training and awareness of GelPOINT V-Path

Secured new product approvals by presenting clinical and financial data to hospital leadership

Delivered impactful surgeon education and real-time surgical support

Built a robust pipeline through cold outreach, referrals, and territory planning

My approach blends persistence and strategy whether it’s cold walking into ORs, training new users, or leading complex stakeholder conversations to accelerate product approvals and usage.

Territory Manager/Advanced Procedure Specialist

Hologic, Inc.

⭐️ 100% Quota Attainment | Quota Achiever Award, 2022

I began my career at Hologic as an Associate Territory Manager and quickly earned a promotion to lead a struggling territory that was underperforming and at risk of being eliminated. Through strategic focus, relationship-building, and clinical expertise, I revived the territory, transforming it into a quota-achieving region in my first full year as Territory Manager.

I expanded the MyoSure, NovaSure, and Fluid Management product lines across both existing and newly penetrated accounts by taking a hands-on approach to selling and supporting the complete procedural solution.

Key Contributions:

Turned around a high-risk, underperforming territory to hit 100% quota in 2022

Recognized with the Quota Achiever Award for outstanding performance

Drove adoption of GYN surgical technologies by identifying whitespace opportunities and converting competitive accounts

Delivered consistent sales growth through strong clinical selling, education, and field support

Collaborated with physicians, administrators, and staff to deliver better outcomes and secure long-term business

This experience reinforced my ability to step into challenging situations, earn trust quickly, and execute with urgency and precision, all while delivering meaningful results for the business and the providers I supported.

Territory Manager

⭐️ Territory Finished at 98% to Plan

In my role as Associate Territory Manager, I partnered closely with the Territory Manager to drive growth and protect business across a competitive OB/GYN surgical space. I supported case coverage, trained staff, and helped implement account strategies that led our territory to finish the year at 98% to plan.

This role was foundational to my development it’s where I learned how to sell to surgeons, navigate hospital systems, and build strong, productive relationships with providers and key stakeholders.

Key Contributions:
, 
Supported expansion of MyoSure, NovaSure, and Fluid Management usage in both existing and new accounts

Provided hands-on surgical support, staff education, and field training

Helped implement strategic plans to retain and grow key accounts

Developed a strong understanding of hospital processes, capital sales, and the buying cycle

Built trust with surgeons and decision makers by being reliable, clinically knowledgeable, and proactive

This experience gave me a strong foundation in clinical selling, territory strategy, and hospital relationship management, which directly prepared me for success in my later promotion to Territory Manager.

Clinical Account Manager

Zimmer Biomet

Sales Associate

⭐️ 170% to Quota YTD 2019 | On track for President’s Club 
⭐️ Closed Office’s Largest Deal of the Year — $800K in Annual Revenue
⭐️ ADM of the Month — March 2018

At ADP, I was promoted from Associate District Manager to District Manager after demonstrating strong sales performance and leadership potential. I specialized in selling comprehensive solutions including payroll, 401(k), workers’ compensation, and HR software to business owners in a highly competitive market.

I made an impact by closing the largest deal in our office for the year, generating $800,000 in annual revenue, and consistently outperforming my goals, reaching 170% to quota YTD in 2019 and earning a spot on the path toward President’s Club.

Key Contributions:

Promoted from Associate District Manager to District Manager based on performance and initiative

Delivered 170% of quota YTD in 2019 and was tracking for President’s Club recognition

Won ADM of the Month in March 2018 for sales excellence

Closed largest deal in the office, showcasing my ability to win high value, complex deals

Sold full-suite business solutions to SMB clients by identifying pain points and tailoring value-based proposals

My time at ADP sharpened my skills in solution selling, pipeline generation, and negotiating large deals laying the foundation for my success in medical device sales.

District Manager

Sales Intern

I Help Gynecological Surgeons Simplify Vaginal Surgery Through vNOTES Technology | MIGS | Vaginal Surgery | Women's Health | Medical Device 🏥

I’m a medical sales professional with 7 years of experience in B2B and medical device sales, including 5 years in the operating room, partnering directly with surgeons.

Currently, I work alongside gynecological surgeons to support the adoption of advanced technologies that enhance minimally invasive procedures, including vNOTES, contained extraction, and laparoscopic techniques.

Throughout my career, I’ve met and exceeded quota year after year, and helped teams drive meaningful growth through strategic, consultative selling.

I’m passionate about building long term partnerships, learning continuously, and showing up as a strong, reliable resource to those I work with.

If you’d like to connect or learn more, feel free to send me a message. I do my best to respond to every one.

Posts, comments, and opinions are my own.

Fun facts about me:
- I’m a proud boy mom 💙
- I was born in Wisconsin (which explained my love of 🧀)
- I’m married 💍
- I love to travel ✈️
- I love to workout
- I invest in myself personally and professionally 
- I love to cook 👩‍🍳
- I never get tired of The Office or Seinfeld 
- I love to read  📚 

taplio

The Battle

Armand Farrokh

Vendela Martin

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