🚫 OTAs Suck ✅ Building a Book Direct, Decentralized, Open-OTA ➜ 🚀 Operators Get Direct Bookings ✈️ Travelers Get Rewards for Booking Direct 💰 Anyone Who Refers Travelers Owns Them & the Revenue Stream They Generate.

🐥 I'm a startup founder, launching a direct booking travel platform for the AI agent era.

Why? Today, Online Travel Agent (OTA) commissions are draining 10's of billions of dollars out of the travel ecosystem. They enrich "Big Tech" and "Big Travel", at the expense of everyone else. I know because I helped them do it. For years I was a super-affiliate of Expedia and other big OTAs. I fed $100m+ in hotel bookings to the OTAs, generating $10m in commissions, but adding little of value to the ecosystem.

Now, I'm building a new travel distribution platform and protocol that enables travelers and their AI agents to bypass the OTA middlemen and book direct.

👇 Want to be notified when we launch? Leave a comment in the featured post below titled "AI-powered community", or reach out and connect! 

~~~~~~~~~~~~~~

Previously...

🐣 I co-founded a venture studio. We launched 3 notable ventures:
 
1️⃣ 3Genius International. Network of travel booking websites. $100M+ in bookings and $10M+ in gross profit.

2️⃣ Moola.com. Multiplayer game. Grew virally to 450k community members, $7.6M economy. PCWorld's “Best Places to Waste Time on the Web”.
 
3️⃣ Locationary. Local data and community platform. Rewarded users for crowdsourcing local business data (eg. like for Apple Maps). $4.5M in funding. Acquired by Apple.

~~~~~~~~~~~~~~

🧠 Current Interests: AI, community, machine learning, travel, fintech, loyalty rewards, web3 / tokens / blockchain, creator & influencer economy, social commerce, marketplaces, network effects.

Arlen Ritchie

Hi, I'm Steve Hui - The Points Whisperer

I help Australian business owners fly Business Class without paying full price - by turning everyday business expenses into Business Class points flights.

**Most People Struggle With Points - And It’s Not Their Fault.
If you’ve ever looked at your points and thought:

“This is too hard.”
“They’re probably worthless.”
“I’ve tried, but it feels like a scam.”

You’re not alone.

The whole system is deliberately confusing - complex rules, hidden availability, booking frustrations.
And for most people, points feel like a sucker’s game.

But with the right strategy, points can unlock $10,000+ Business Class flights - reliably and repeatedly.

Why Most People Don’t Use Points Successfully
❌ They don’t know where to start.
❌ They redeem at poor value (e.g. gift cards or upgrades).
❌ They let points expire.
❌ They don’t earn the right points in the first place.
❌ It’s just not worth the time - so they give up, forever!

**How I Help You Win at the Points Game
I’ve spent 12+ years building a proven, done-for-you system that removes the stress, complexity and guesswork.

Through The Flights Club, I help Aust-based business owners:

✔️ Design a personalised Points Travel Strategy matched to your business spend
✔️ Earn millions of points from business expenses you already pay - including ATO, payroll, suppliers, rent and more
✔️ Maximise value on every point (not the low value gift cards type - but the high Business Class value)
✔️ Book your Business & First Class flights for you

This isn’t about chasing points by signing up to new credit cards - you don't need to do that, because you have something a lot more powerful - lots of business expenses to pay and earn lots of points.


**What I Do - And What I Don’t
I'm not a travel agent.
I'm not a blogger.
And I’m not a payments platform.

I’m your Points Strategist - turning your business spend into Business Class flights, without changing how much you spend or how you operate.

We partner with your accountant, your cards, and your team to make it all work seamlessly.

🏆 Real Results
We've managed over 1 billion points, unlocking Business Class flights on Qantas, Emirates, Singapore Airlines, Etihad, Cathay Pacific and more.

Our clients regularly save $5,000–$10,000 per flight, fly more often, and never waste points again.

Simply Google iFLYflat—and see what others say.

📩 Contact me:
Web: www.iFLYflat.com.au
Email: steve@iflyflat.com.au
Office: +61 2 9258 1115

📸 Follow us on Instagram: @iflyflat

Steve Hui

https://lnkd.in/g-ieWQKx

Follow Smart Traveller Australia for updates and advice.

Keep safe, travel safe.

Australia’s #1 Points Travel Experts | The iFLYflat Flights Club | The Points Whisperer ®️

Open article: Middle East conflict by smartraveller.gov.au

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Arlen Ritchie

Steve Hui

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The Battle

Arlen Ritchie

Steve Hui

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steve Hui's LinkedIn Performance

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