Over the past 3 years, I’ve helped over 100 businesses achieve growth with digital marketing (Growth marketing, Paid search, CRO)

My goal is to support others to reach their marketing goals with the same dedication and passion that fuels my own journey.

What I offer:

→ Google Ads management for ecommerce brands and SAAS.
→ A proven framework to scale businesses with a systematic Google Ads approach.
→ Expertise in business economics to scale brands profitably, basically your CMO consultant.

My results:

→ Retaining clients organically
→ €1 million in monthly ad spend
→ PPC community of 20,000+ members
→ Scaling accounts with 70% revenue growth in 3 months

Here's how my team or I can help you:

If you want to learn more about how we can grow your business
👉 Go here: https://flowboost.com/growth-plan

If you want to get better at Google Ads specialist:
👉 Go here: https://flowboost.com/flowboost-library

Follow my journey:
👉 Go here: https://www.arjanschoorl.com/ or follow my on Instagram: @arjanschoorl

Arjan Schoorl

At the age of 12 I taught my granddad how to make a website to host family photos on. 

Full built in html and hosted on our own server (a desktop which we couldn’t turn off anymore 😂).

It was around that time that my love for code, automation and marketing must have started.

Due to puberty I neglected this 'skill'. 

At the age of 23 I tried to get in at a local marketing agency. It's where I started doing SEO. And after a while Google Ads crossed my path.

I have never let it slip away. And immediately tried to outperform all my colleagues who where in the business for a long time. 

Wasted a lot of Ad spend doing so. 

When Google Ads scripts got my attention I was 25. I used and edited existing ones and I learned a lot, the performance went really well. 

After some years working at the agency I took some time off traveling. When I returned I started FloBoost as a freelancer. I used my agency experience for my clients, started working with automations and I did lost of courses to become better at marketing and tracking.

After a while an old colleague called me and asked me to help at their agency. They 'won' a big client and it needed growth / improvement. I have to say that I learned everything at that one account.

From Google Ads to project management and CRO. Thanks Fightclub !

In the end they offered me a great full-time position, I declined. 

For two reasons:

- I knew for a long time building my own company was a dream. 
- I knew some agencies we're cowboys and I wanted to change that.

After a year hustling around I needed a break, we went to Sri Lanka in feb. 2022. I hired a few freelancers to manage the clients/accounts and project management for me. Thomas van Miert was one of them.

When I came back I knew this was the start of an agency.

Somewhere at the end of the summer 2022 I started sharing knowledge and Google Ads scripts. As well as in different PPC communities and here on LinkedIn. It boosted my (personal) brand a lot and I got more requests than I could handle.

3 more specialists entered FloBoost around January 2023.

In May 2023 I decided to rebrand to 'Flowboost' and to take Thomas van Miert on as a partner. I am very happy he took the opportunity. Together with him and other specialist we're building amazing marketing companies.

In January 2024 we’ve acquired 50% of the shares in backlink.nl which is the most transparent linkbuilding and PR platform in NL.

Fast forward to 2025 we’re with 13 FTE and 21 people in total, just a crazy ride is already is.

To be continued...

🤙🏼

Floris Schrijver

We've invested all our 2025 profit in Wolfy... 

Over 100k in salaries alone. 

Now we're saving close to 120 hours per month with our powerful new team member. 

This is the #1 business case for any agency.

Because what if:

- juniors can ask Wolfy what to do next
- mediors can approve what juniors present
- seniors can work on innovation

Only then you have an agency that is ready for the future.

Because selling hours for maintenance and repetitive work is literally going away. Therefore you want to train your juniors into mediors as soon as possible. 

Wel all need to shift towards innovation. 

- new marketing channels
- attribution tooling and CDPs
- business consulting

To name a few. 

The good thing is, now you can. 

And you do not need to invest all your profits into building one. 

Wolfy is available to join your team as well. 

She’s trained with our knowledge which we’ll keep doing until the end of days. 

And where others charge €€€ a month for 10 connected accounts, hosted on US servers we’re keeping close to our values. 

Wolfy services are hosted on state of the art cloud environments in Europe with multiple layers of security and redundancy.

- your (client) data is safe
- hosted on EU servers
- unlimted accounts for 150,-
- free plan available 
- trained by our seniors

Let’s get some traction. 

Please comment if you approve this message and I might share a 50% discount coupon 🙃

There are limited early access places left. 

See you on the other side. 

🤙🏼 

p.s. if you’re a member of our library.flowboost.com you can find Wolfy there - check out the video

Floris de Schrijver

3x top 100 most influential PPC experts | profitably scaling businesses with digital marketing and our PPC agent, Wolfy

This is the 'Ugly Ad' experiment... 😑 

Founders and managers do not want to hear this.

The 'Ugly Ads' had between +121% and +78% better conversion rates and sometimes -92% lower CPMs. 

Seriously, so much lower CPM's.

That is just crazy.

It's because the engagement is way better on the 'Ugly Ads'.

Native always works better.

And even better when combined with speed of iteration/ creation.

I will talk about that on Thursday.

🤙🏼

As someone in the PPC bubble I realize what's plausible to happen...

It's terrifying.

With over 25,000 businesses registered as a marketing agency in the Netherlands alone, it's a crazy amount of specialists. 

The beauty is that we all love what we're doing.

Building brands, helping businesses grow.

Lately I notice many agencies still looking to grow, hire and set the foundation for the future. Not really realizing what is coming.

Personally I am not planning to hire anyone in 2026. 

At least not marketers. We are going to settle in, analyze how AI is making our jobs more efficient and take it from there.

Because more is not always better.

Definitely not in times where AI companies rise so fast and marketing get's automated.

Please do not get me wrong.

PPC consultants will still be in high demand because the market thinks it's needed, only I believe that all PPC maintenance can be automated. 

Not today, but very soon.

We are laying the foundation at Flowboost, because I don't want to be 'the blockbuster' of the PPC industry.

And while I am in a PPC bubble, it's a bubble that can burst.

Maybe even faster than the AI bubble will.

🤙🏼

I never bragged about something we’ve built. 

But this is so cool…

One of our first agency users handled a client issue in 20 minutes using Wolfy.

This saved him over multiple hours. 

Therefore it didn’t f*ck up his day and he could work on his client’s long term strategy. 

Amazing stuff ❤️

Check it out here > https://lnkd.in/evvjhmWe

🤙🏼

Apparently I fight Google's algo updates, while chilling... 😭

This is the only social media trend I like.

Ask any LLM to create a caricature of yourself and your job based on everything it knows about you.

Pretty scary and accurate actually.

We do understand (and fight) the data better, faster 🐺

Only not sure why my whoop is around my leg, but hey. That might be a new trend we'll tap into later.

Did you try this already?

If you did, was it accurate?

Lemmeknow 🤙🏼

Paid advertising is not hard, in 2026 it's logical thinking... 🤔

This is how you outsmart in high-retention markets.

Platforms are great in finding the right customer, at the right time. 

I think this was a slogan of Google a few years back.

Anyway.

When the traffic is warmed-up or when enough signals are present, the advertising platforms flourish.

At least that is what the platforms show you.

The big downside is that warm-traffic does not mean bottom-line growth. You'll see it when comparing the data.

Guess you might have some clues.

Google and Meta go after:

- warmed-up traffic (by organic presence or a previous ad)
- your existing customers

And what do most advertisers do?

They treat the 2 segments as one.

Meaning you pay the same price and therefore want on the same (high) ROAS on both.

I do not want to sound like a lecturer...

But it does not make sense.

Not at all.

We all know you should not steer on (seven day) view conversions in Meta. 

Only why are we not talking about spending a LOT more on new customers and a LOT less on existing ones.

Or even spend nothing on existing ones when they are loyal.

Spending more on new customers is the best thing to do.

I love a 40% ROAS target and 5,- CPCs. And if you can train the algorithm to only target new customers you'll love it too.

We certainly love it.

It's a beautiful thing to stop spending a lot of ad budget into your client base and grow with less budget.

Let me know if you want to know how.

Happy to explain over DM.

🤙🏼

Three things a visit to the garage taught me… 🚗 

1) their coffee is shit. 

2) copy stays super relevant. 

Sometimes we forget what the effect is. 

We as marketers are often too ‘nice’ when it comes to copy. But it’s such a powerful tool. 

It creates engagement and readers like it. 

Ad copy is often boring.

But when you stand out you’ll win. 

That’s why I am always pushing team Flowboost to at least add a few creative headlines. 

Because, if you would see these 2 covers without any copy you would probably not open it. 

And that is the same with copy in search marketing. 

Not that I am reading any of these magazines now. 

I am writing this post instead. 

3) I do not think it’s real coffee. 

🤙🏼

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The Battle

Arjan Schoorl

Floris Schrijver

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taplio

The Battle

Arjan Schoorl

Floris Schrijver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Floris Schrijver's LinkedIn Performance

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