Ari Murray

Sharma Brands

Chief Growth Officer

VP of Growth

Director of Growth

The Sales Millennials

The Sales Millennials is for winners. Sell us this pen – kidding! Catch us learning and hitting quota together. Fun, helpful, and tactical insights from one Sales Millennial to another. See you at President’s Club, mate.

Editor in Chief

Workweek

Creator

INBOUND

Excited to speaking at Hubspot’s annual event, INBOUND, on September 18-20, 2024, in Boston.

Our session, “How To Build a 7 Figure B2B Media Brand”

We’ll dive deep into our end-to-end processes, revealing our methods for creating compelling content, growing a loyal audience, retaining engagement, and effectively monetizing our brands for now and the future.

Use the discount code MARKETINGMILLENNIALS24 to get 15% off your General Admission tickets to INBOUND!

Speaker

Go-to-Millions

Founder and Creator

about-face beauty

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

Manager, eCommerce

Poosh

By Kourtney Kardashian. The modern guide to a life well-lived.

eCommerce Manager

Pressed Juicery

Owned the Direct B2B/ Ecommerce revenue channel for Pressed Juicery, nationally. Ran and operated all drop-shipping programming for key eCommerce Accounts. Ran the B2B site (powered by Shopify) where new and recurring sales transactions took place daily at scale. Personal liaison to all enterprise accounts, ensured a unique and exceptional experience for all partners. Acquired and maintained new luxury B2B accounts at the enterprise level who did business in various categories. Sole customer-facing business development person worked to grow existing customer accounts and partnerships. Utilized the B2B/ eComm tech stack including Shopify, NetSuite, ShipStation, CommerceHub, SPS Commerce, and Genius Central. Controlled Pressed Juicery's EDI.

Direct B2B / eCommerce Sales Manager

SnackNation

Managed eCommerce strategy and execution across two B2C arms: SnackNation and Love With Food (Acquired). Ran and operated the company’s Shopify and Amazon channels. Managed the outputs of the in-house Merchandizing, Marketing, Customer Support and Operation teams as they related to eCommerce. Emphasized the In-Box Experience, drove improvements to the product itself, corrugate, branding, and customer facing messaging. Was liaison to SnackNation’s 3PL warehousing; led a successful transition to two new warehouses. Managed eCommerce partnerships and was the sole eCommerce salesperson for all orders at scale across SnackNation and Love With Food.

Curated the company’s B2B and B2C inventory. Created Bills of Materials, SKUs, Inventory Analyses, and customer facing Curation Materials to highlight important attributes of each unique product. Maintained eCommerce partnerships and the company’s eCommerce website; helped to set the tonality of B2C In Product Collateral. Shepherded the company's insights and brand report processes, which culminate in the delivery of collected data to partner CPG Brands. Assisted with significant Request for Proposals; worked to select and tell the stories of the chosen SKUs to the potential enterprise B2B members.

eCommerce and Products Specialist

Utilized Zendesk, Shopify, Recharge, Zuora, Salesforce, Netsuite, Klaviyo, and SurveyMonkey as the sole eCommerce Member Success representative. Worked to strengthen and nurture potential and existing eCommerce members; implemented strategy that helped to grow the member base by 800%. Created member surveys that collected information that was shared with CPG Brand Partners. Handled and sought after enterprise eCommerce accounts, bringing in substantial recurring revenue.

Member Success and eCommerce Support Guru

Three Wishes College Strategies, a division of Nancy Paul Inc

Researched, wrote, and edited informational articles and newsletters; drafted and circulated marketing mailings for clients and prospective clients; designed branding and advertising materials; initiated and responded to emails and calls from clients and vendors; arranged, coordinated, and staffed marketing meetings and presentations.

Marketing Coordinator

Chief Growth Officer @ Sharma Brands & Creator of Go-to-Millions @ Workweek

Shopify Plus is my middle name ;)

DTC x GTM x launching the brands you’re about to know and love (taking them from $0 to MILLIONS) $$$

Tampa Electric

Customer Communication Strategist

The College of the Florida Keys

Adjunct Professor

Keys Federal Credit Union

Director of Marketing and Facilities

Marketing Director

City of Key West Parks and Recreation Advisory Board

Board Member

Destination Networks

Distribution Director

Comcast

Specialties and Work Experience:
Project Management:  
•	Identify stakeholders, design project plans and implement marketing initiatives with a team of 6 Marketing Coordinators.
•	Engage multiple departments to create cross functional teams that create processes and remove obstacles to bring new products and services to the local market.
Sales and Incentives:
•	Identify sales shortfalls; coach team and create incentives to meet subscriber goals. 
•	Established Florida Keys Direct Sales and Collections Team for customer acquisition and Non-Pay Retention.  
•	Plan local media campaigns, negotiate rates and placement, and create ads within budget guidelines.
Communication and Training:  
•	Create training tools that educate cross functional teams on new products, features and services.
•	Create and conduct employee training sessions to review product information and eligibility. 
Budget and Expense Management: 
•	Create annual expense budget for marketing tactics and legal notifications.
New Products Marketing: 
•	Develop a cross functional team to ensure local market is prepared for new product deployment; including product testing, billing compliance, customer eligibility and employee preparedness. 
•	Create strategic Marketing Plans that pinpoint appropriate customers and incorporate multiple sales channel messages within budget. 
Programming and Leased Access:
•	Create Messaging Plans and programming collateral. 
•	Maintain and audit Comcast programming database to ensure accuracy and contract compliance.   
•	Provide Account Management to Leased Access clients; establish relationships, facilitate agreements and monitor accounts contract compliance.
Pay-Per-View and On Demand: 
•	Execute marketing strategies to maximize usage and sales.
•	Manage programmer relationships; secure maximum marketing opportunities like co-op funds, prizes and co-promotional opportunities to increase sales.

Marketing Manager for Programming, New Products, Operations and Pay-Per-View/On Demand

Comcast Spotlight

During my tenure at Comcast Spotlight I maintained the departments advertising orders; contract confirmations, correspondence and network inventory.  I created advertising packages based on customer budgets, inventory, targeting opportunities and revenue goals. I created and designed client proposals and presentations for the Account Executives. I researched programming options and promotional opportunities utilized by our customers to increase revenue, foot traffic and customer growth. I assisted the Production and Local Origination studio with commercial scripts, program research, design and commercial development. As a Client Services Specialist I managed our Traffic and Billing System with Novar Remote Software and Aims Inventory Management software. I hosted, prepared and designed sales presentations for local trade shows and community affairs functions.

Client Services Specialist

I am a passionate marketing and business development professional who's focused on achieving goals! I am dedicated to building partnerships that enhance my community and my company's brand. I love using creativity and team-building skills to motivate teams and improve the customer's experience. Although I love the fun of marketing and business development, I'm a business person at heart. I thrive on reducing expenses, improving quality, delivering ROI, and enhancing productivity.

taplio

The Battle

Ari Murray

Mary Lou Carn, MBA, CUBDP

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?