Ari Murray

Sharma Brands

Chief Growth Officer

VP of Growth

Director of Growth

The Sales Millennials

The Sales Millennials is for winners. Sell us this pen – kidding! Catch us learning and hitting quota together. Fun, helpful, and tactical insights from one Sales Millennial to another. See you at President’s Club, mate.

Editor in Chief

Workweek

Creator

INBOUND

Excited to speaking at Hubspot’s annual event, INBOUND, on September 18-20, 2024, in Boston.

Our session, “How To Build a 7 Figure B2B Media Brand”

We’ll dive deep into our end-to-end processes, revealing our methods for creating compelling content, growing a loyal audience, retaining engagement, and effectively monetizing our brands for now and the future.

Use the discount code MARKETINGMILLENNIALS24 to get 15% off your General Admission tickets to INBOUND!

Speaker

Go-to-Millions

Founder and Creator

about-face beauty

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

Manager, eCommerce

Poosh

By Kourtney Kardashian. The modern guide to a life well-lived.

eCommerce Manager

Pressed Juicery

Owned the Direct B2B/ Ecommerce revenue channel for Pressed Juicery, nationally. Ran and operated all drop-shipping programming for key eCommerce Accounts. Ran the B2B site (powered by Shopify) where new and recurring sales transactions took place daily at scale. Personal liaison to all enterprise accounts, ensured a unique and exceptional experience for all partners. Acquired and maintained new luxury B2B accounts at the enterprise level who did business in various categories. Sole customer-facing business development person worked to grow existing customer accounts and partnerships. Utilized the B2B/ eComm tech stack including Shopify, NetSuite, ShipStation, CommerceHub, SPS Commerce, and Genius Central. Controlled Pressed Juicery's EDI.

Direct B2B / eCommerce Sales Manager

SnackNation

Managed eCommerce strategy and execution across two B2C arms: SnackNation and Love With Food (Acquired). Ran and operated the company’s Shopify and Amazon channels. Managed the outputs of the in-house Merchandizing, Marketing, Customer Support and Operation teams as they related to eCommerce. Emphasized the In-Box Experience, drove improvements to the product itself, corrugate, branding, and customer facing messaging. Was liaison to SnackNation’s 3PL warehousing; led a successful transition to two new warehouses. Managed eCommerce partnerships and was the sole eCommerce salesperson for all orders at scale across SnackNation and Love With Food.

Curated the company’s B2B and B2C inventory. Created Bills of Materials, SKUs, Inventory Analyses, and customer facing Curation Materials to highlight important attributes of each unique product. Maintained eCommerce partnerships and the company’s eCommerce website; helped to set the tonality of B2C In Product Collateral. Shepherded the company's insights and brand report processes, which culminate in the delivery of collected data to partner CPG Brands. Assisted with significant Request for Proposals; worked to select and tell the stories of the chosen SKUs to the potential enterprise B2B members.

eCommerce and Products Specialist

Utilized Zendesk, Shopify, Recharge, Zuora, Salesforce, Netsuite, Klaviyo, and SurveyMonkey as the sole eCommerce Member Success representative. Worked to strengthen and nurture potential and existing eCommerce members; implemented strategy that helped to grow the member base by 800%. Created member surveys that collected information that was shared with CPG Brand Partners. Handled and sought after enterprise eCommerce accounts, bringing in substantial recurring revenue.

Member Success and eCommerce Support Guru

Three Wishes College Strategies, a division of Nancy Paul Inc

Researched, wrote, and edited informational articles and newsletters; drafted and circulated marketing mailings for clients and prospective clients; designed branding and advertising materials; initiated and responded to emails and calls from clients and vendors; arranged, coordinated, and staffed marketing meetings and presentations.

Marketing Coordinator

Chief Growth Officer @ Sharma Brands & Creator of Go-to-Millions @ Workweek

Shopify Plus is my middle name ;)

DTC x GTM x launching the brands you’re about to know and love (taking them from $0 to MILLIONS) $$$

California State University - East Bay

- Provided front-line customer service, assisting students, faculty, and visitors with parking and transportation inquiries, permit purchases, and citation appeals, ensuring a seamless experience.
- Supported the daily operations of the Parking and Transportation Services department, including the issuance of parking permits, monitoring parking compliance, and resolving customer concerns.
- Assisted in managing and maintaining accurate records in the department's parking management system, ensuring data integrity and compliance with university policies.
- Collaborated with team members to promote sustainable transportation initiatives, such as carpool programs, shuttle services, and alternative commuting options, to enhance campus sustainability goals.
- Conducted routine audits of parking facilities, identifying maintenance issues and providing detailed reports to supervisors to ensure safety and accessibility.
- Contributed to marketing efforts by creating informative materials and updating communication channels, including email and bulletin boards, to keep the campus community informed about parking and transportation services.
- Utilized time management and multitasking skills to balance administrative duties, customer support, and operational tasks in a fast-paced environment.

Student Assistant

Performics

CLIENTS : DISNEY+ HOTSTAR , TIKTOK, STAR TV, ZEE5, AIRTEL
-  Leveraged advanced SEO (Search Engine Optimization) strategies to improve website visibility and enhance organic search rankings, optimizing content and technical elements for high-priority clients like Disney+, TikTok, and ByteDance.
- Designed and implemented comprehensive ASO (App Store Optimization) campaigns to increase app discoverability and user retention, focusing on keyword optimization, A/B testing for app store creatives, and competitor analysis.
- Conducted in-depth data analysis using tools like Google Analytics, Adobe Analytics, and Google Data Studio to identify user behavior patterns, optimize user flows, and deliver actionable insights for improved marketing performance.
- Developed data-driven strategies to align marketing campaigns with business objectives, effectively bridging the gap between technical SEO/ASO initiatives and broader marketing goals.
- Created customized dashboards in Google Data Studio to provide real-time insights into app and website performance, improving decision-making and reducing response time for technical and content issues.
- Collaborated with cross-functional teams, including creative, technical, and marketing teams, to ensure a seamless integration of analytics insights into actionable plans for audience growth and engagement.
- Specialized in resolving conversion bottlenecks, reducing bounce rates, and improving engagement metrics through tailored content strategies and technical optimizations.

Analyst

Kreative Keeda Entertainment

- Spearheaded the creation and execution of a comprehensive brand development initiative, including brand positioning, messaging, and visual identity, enhancing brand recognition and customer loyalty within the entertainment industry.
- Managed artist bookings, collaborating with talent agencies and independent artists to secure performers for concerts and events, ensuring smooth coordination and timely communication.
- Led client acquisition efforts, identifying potential clients, pitching creative solutions, and fostering long-term relationships to expand the company’s portfolio in the entertainment sector.
- Negotiated and finalized Memorandums of Understanding (MOUs) and contracts with artists, vendors, and event sponsors, ensuring alignment with organizational goals and budgetary constraints.
- Directed vendor management, overseeing logistics, sound, lighting, and venue arrangements, ensuring flawless execution of events and maintaining high-quality standards.
- Coordinated hospitality management for concerts and artist events, arranging travel, accommodation, and on-site requirements to ensure a seamless and comfortable experience for performers and VIP guests.
- Conducted comprehensive market research to analyze consumer trends, competitor strategies, and audience preferences, crafting data-driven marketing strategies to enhance engagement and market share.
- Collaborated with cross-functional teams to oversee event planning, marketing campaigns, and on-site execution, ensuring alignment with client expectations and organizational objectives.

Marketing Executive

I’m a passionate professional with a knack for turning complex data into meaningful insights that help drive strategic decisions. Currently pursuing my Master of Science in Business Analytics at California State University - East Bay has been an exciting journey for me. In my role as a Student Assistant on campus, I’ve not only honed my analytical skills but also played a part in promoting sustainable transportation initiatives - something I truly believe can make our community better.

Before diving into my studies here, I spent over two years as an Analyst at Performics in Mumbai. Working with clients like Disney+ Hotstar and TikTok, I developed advanced SEO strategies that improved website visibility significantly. One of my proudest moments was optimizing content for high-priority campaigns that led to a noticeable increase in organic search rankings—it's rewarding to see how data can shape marketing success.

I also had the opportunity to work as a Marketing Executive at Kreative Keeda Entertainment where I spearheaded brand development projects. This experience taught me the importance of positioning and messaging within the entertainment industry; it was thrilling to enhance brand recognition while managing artist bookings and collaborations.

Outside of my professional life, I enjoy volunteering and engaging with initiatives that focus on sustainability and community welfare. I believe it’s essential to give back while also learning from those experiences - whether it’s helping organize local events or simply being present for people who need assistance.

If you’re looking for someone who can blend analytical thinking with creative problem-solving in business analytics or digital marketing roles, feel free to reach out! Let’s connect over email if you’d like to chat about potential opportunities or collaborations.

Skills: Python , R , SQL , Power BI , Tableau , Looker , SEO , SEM , Business Analytics , Digital Marketing , Data Analysis , Google Ads,  Facebook Ads , Google Analytics , Adobe Analytics

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Ari Murray

Arpit Ghatoriya

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