Aesara Partners 

At Aesara Partners, our mission is simple: enable you to be the best version of yourself. We offer a range of focused services that unlock the potential of people, teams and cultures to maximise business performance. 

Collectively our Partners and Associates have decades of experience both in executive coaching and as board level leaders themselves working in multiple sectors across global markets.

Partner & Executive Coach

Doshisha University

Professor of Strategic Management, Global MBA Program

The CFO Coach K.K.

The CFO Coach K.K. is a boutique executive coaching firm specializing in developing High-Performance​ Financial Leaders and Teams.

Founder & Executive Coach

Kansai Gaidai University

•	Awarded President's Global Education Award (Teacher of the Year).

Professor of Leadership & Management

Benesse Holdings, Inc. (USD 4.5B; Tokyo Stock Exchange Code: 9783)

•	Member of the Board of Directors for Berlitz Corporation; Benesse Corporation; and Benesse Style Care.  Chairman of Audit Committee for Berlitz Corporation. Member of Benesse Holdings Pension Committee.
•	Global CFO covering all 40+ Benesse group companies
•	Championed and supported multiple cash generation initiatives including a CFO led "Save to Grow" initiative to improve Company Financial performance and to identify significant savings for business reinvestment
•	Enhanced Finance bench strength and hired a high potential team to start financial business consulting
•	Implemented several process and capability best practices to move group companies towards global standards

Global Chief Financial Officer & Corporate Senior Vice President

McCann Worldgroup Holdings

• Overall Responsibility for Operations (Finance, IT, Legal, and Administration - 10 legal entities) 
• Successfully turned around long term loss making lead agency by delivering double digit margin improvements within two years
• Delivered double digit margin improvements for all six MWG Group companies 
• Built a new Finance team and moved from Scorekeeping to Business Partnership and improved business performance
• Major projects within last two years include: 
  - Shared Service center creation/migration
  - New Financial System Migration
  - Acquisition & Divestiture
  - Business Turnaround
  - Retirement Plan consolidation/change
  - Office relocation/rent reductions

Group Chief Financial Officer, Executive Vice President, and Member of The Board

Becton, Dickinson and Company

• Led Finance, Procurement, General Affairs, and Rebates teams (43 staff) to deliver multi-million dollar cash and profit performance improvement for first year and beyond. Exceeded all budget expectations.
• Engaged Japan Management Team and Global Finance Leadership Team on company objectives to deliver best outcome (Finance Transformation initiative, Sales effectiveness improvement, Key Account Management, Business Continuity plan, and strategy/selection of backup distribution center).  Led process for 2012-16 Business Plan development
• Developed and executed Finance department strategy and vision to move from scorekeeping to business partnership. Implemented job rotation program and hired several high potential employees to improve bench strength.
• Championed multiple Finance and Procurement initiatives including definition and implementation of new 401k Retirement Plan; divestiture of non-core business; change of primary banks (reduced bank fees by over 30%); vendor reduction process, and new travel expense management system 
• Taught New Manager Essentials program and selected as leadership trainer for PEPFAR program in South Africa to teach Leadership and Change Management to African Health Ministry officials

Finance and Administration Director

Avon Products Inc.

•	Implementation project leader for Avon Sales Leadership Framework (ASLF) – Highest priority project for the Company to adapt to a new Sales Model.  Completed project implementation in record timing.  Awarded regional award as part of ASLF Team. Only person in Asia recognized for both Top-line and Bottom-line contributions in the same year.
•	Defined and executed new vision and mission and led Sales Support department to complete over 40 initiatives (within a six-month period) as part of Team’s new journey towards field motivational excellence. Incorporated new processes to deliver high impact incentives, and to create Sales energy and momentum for sales turn-around.    
•	Achieved highest employee engagement scores with Sales Support Department significantly exceeding country results in over 95% of categories.  Previously had also led Finance department to highest employee engagement scores.
•	Global Project leader for a high potential, multi-functional, multi-national team to study and recommend actions to improve Global Sales Incentive management/spending process.
•	Oversaw execution of a variety of Company and Public/Media events ranging from Sales Conferences to Philanthropic events including Annual Awards to Women, and Pink Ribbon Campaign support.

Executive Director and Member of the Board

•	Responsible for Financial policy making/implementation and reporting for Avon Japan as a public company (including statutory/public, and Board Meetings). All year-end financial documents audited with no comments/exceptions.
•	Defined and executed new department Vision and Mission, and recruited, trained and developed a completely new Finance team (80% new hires within a six month period) to move from scorekeeping to business partnership. Finance team formed core of country high potential list.
•	Consistently over achieved profit performance commitment under adverse conditions of sales decline by aggressively managing strategic business needs with cost cutting; Delivered zero overhead growth during all years; Japan winner of regional awards for best cost management performance, and for boldest transformation strategy.
•	Provided leadership and support for critical decisions and strategy development as Japan Leadership Team Member.  Actively led change management process within company.
•	Consistently achieved best internal control results in Asia-Pacific/Avon over a period of eight audits.  Japan one of only two countries with highest audit rating. Outstanding performance generated support to remove Japan from list of High Coverage countries.
• Co-developed strategic/financial business case, and obtained approval for number of campaign reduction in 2006 making Avon Japan only country ever in Avon to undergo campaign reduction. 
• Independently analyzed and provided strategic direction for Plant study which challenged and reversed previous recommendation by outside consultants on plant closure.
• Provided leadership in several restructuring initiatives by providing an achievable plan to achieve 12% people related cost reduction.  Played lead role in this study representing Finance, Supply Chain and HR 
• Consistently achieved highest performance rating and nominations to several high potential programs
• Elected (and re-elected) to Board of Directors

Executive Director, CFO and Member of the Board of Directors

Delphi

• Prepared Asia-Pacific regional messages / presentations for Delphi Strategy Board, and for Delphi Board of Directors.
• Supported development and implementation of critical Asia-Pacific strategies.  Performed competitive intelligence and other special studies to identify risks / competitive threats and outlined regional / corporate response.
• Provided Miller Heiman strategic selling process training to Asia-Pacific personnel to improve value propositions and increase sales effectiveness.

Director Asia-Pacific Planning

• Management responsibilities for Finance, HR, General Affairs, and Six-Sigma.
• Active member of the Japan Strategy Board and Japan management team.  
• Six-Sigma Deployment Champion for Delphi Japan.

Delphi Japan – CFO & Administration Director

Country Responsibilities:
• Managed all finance functions including accounting, budgeting / forecasting and treasury.
• Lead development of cross-functional and cross-divisional Internal Control Review Board.
• Lead and supported strategic initiatives including venture development support, site enhancement, competitive analysis, transfer pricing, and cost reduction studies.
• Represented Japan in Asia-Pacific Financial Task Team.

Regional Responsibilities:
• Coached country CFO and staff to implement common financial reporting processes.
• Supervised and provided training for engineering / commercial / plant / site analysts.  Coordinated regional financial training programs for the sector in the Asia-Pacific region.
• Coordinated the regional budget, business plan, and capital management process.
• Supported development of common financial practices among ventures including:  Loan monitoring, F/X and cash management, compliance with accounting principles, report submission, etc. Provided regional oversight of venture risk exposure.

Asia-Pacific Senior Finance Mgr.

Executive Coach | MBA Professor | Ex-Global CFO

I help senior leaders master complexity, elevate strategic impact, and lead with authentic authority.

I bring over 25 years of C-level and boardroom experience as a former Global CFO for a $5B publicly traded company, combined with a deep commitment to human-centered leadership development.

Today, I coach global executives, CEOs, and leadership teams — specializing in executive transitions, strategic leadership, high-performance teams, and Asian leadership development.

I am also an MBA Professor of Leadership and Strategic Management, blending research-driven frameworks with boardroom-tested insights to develop transformational leaders.

Based in Kyoto, fluent in English, Urdu, and Japanese.

Connect with me: arif@thecfocoach.jp

Website: www.thecfocoach.jp (please sign up on my mailing list to receive future announcements and newsletters)

Arif Iqball

Coaching Culture Consulting

Transformamos Ejecutivos en los mejores Coaches Ejecutivos, a través de una Escuela de Coaching donde todo ha sido diseñado por profesionales con años de experiencia corporativa, con los más altos estándares mundiales y donde la mayoría de los profesores han trabajado en la empresa.

¿Quieres formarte como Coach Ejecutivo?

Executive Director

FelipePenayLillo.com

Accelerating leadership for executives willing to win in a new role, to win advancing their careers and to win overcoming complex challenges.

Executive Coach

Impact audiences and teams with challenging leadership conferences.

International Speaker

Lukkap Chile

Acompaña Gerentes que participan de los Programas Ejecutivos de Lukkap Chile, entrenándolos para encontrar un nuevo trabajo que conecte con sus anhelos y todas sus capacidades. He entrenado Gerentes de Walmart, Cencosud, Falabella, Polpaico, DuocUC, y otras 15 empresas.

Coach Ejecutivo

Entel

Diseño y lanzamiento de la operación nacional en terreno de ENTEL Hogar, para un crecimiento de ventas 4x, con un equipo de 33 colaboradores y 1.000+ colaboradores externos. Negociación de contratos de USD 80 millones logrando eficiencias -20% en costos unitarios.

Field Service Director B2C

Deploy field services across Chile for TELCO customers. Assure customer satisfaction by accomplishing time goals and quality on new services installations, upgrades and service recovery. 150 team members, 1,000+ outsourced team.

Field Service Director

SME Channel strategy designer. Over 140,000 customers, 60 team members, 150 indirect sales reps, 60 teleaccoount positions and 40 in store reps. Maximize customer satisfaction, sales goals and channel mix cost efficiency.

SME Sales and Service Director

Responsible for proactively deploy the technical resources and teams across Chile, to assure customer satisfaction by accomplishing time goals and quality on new services installations, upgrades and service recovery.

Lead a presales team (22) that specializes in TELCO/TI/Mobile solutions, developing the offering in a case by case base for Enterprise and SME customers and focusing on maximize the success rate.

Responsible for build in a team base (with the sales force and specialist support) the value proposition, logical solution and price strategy to achieve the best probability to success.

Responsible for advance TELCO  and mobile data product lines, in terms of EBITDA, Revenue and Churn; and for build the 2012-2014 innovation Roadmap for the connectivity product line.

Product and Presales SME Manager

Universidad Técnica Federico Santa María

Desarrollo de habilidades de Liderazgo para Subgerentes, Superintendentes, Jefes y Expertos en Mantenimiento en Minería e Industria.

Profesor Liderazgo Magister Gestión de Activos

2016+ Strategic Leadership, Negotiation and Communications Skills for MBA USM
2018+ Strategic Leadership for Master in Asset Management (MGA).
2021+ Strategic Leadership for Master in Industrial Engineer (MII).
2018-2021 Strategic Leadership for Master of Technological Innovation and Entrepreneurship (MITE).
2013-2019 Strategic Leadership for Business Bachelor.

Strategic Leadership Professor (MBA/MGA/MII)

Ripley

Responsible for plan and create the Retail Affiliation area, I joined “Tarjeta Extra” credit card team when it was a Ripley’s start up for developing the C2, C3 and D socio-economic markets.

Responsible for launch new branches, increase customer base, negotiate with local commerce bureau and direct affiliation of key regional retail accounts.

Responsible for define the pricing strategy and financial products, for increase the total revenue (USD 2 MM) by negotiation with clients activation campaigns, loyalty campaigns and POS trade marketing.

Responsible for lead the growth from 5 regional branches to 30 across Chile; and from 200 to 2.000 customer in two years (900% increase). I had to define profiles, hire and train the affiliate channel supervisors (20).

Retail Affiliation Manager

LAN Airlines

Responsible for coordinate the long a short-term efforts and commercial strategy in the Europa and Mexico routes, looking for the inventory (PROS software) and pricing optimization to make the USD 230 millons quota.

Responsible for segmentate customers and define pricing strategies by segment and country.

I have to lead the Europa route strategy the very first time LAN confront relevant competition from a low-cost carrier.
Commercial Tactical process leader for Europa and México: weekly route analysis, highlights generation, tasks assignation to the different areas.

Responsible for negotiate prices and class availability with regional offices in Spain, Germany, Mexico, Ecuador, Argentina, Peru y Chile.

Revenue & Pricing Europa México

Responsible for SME commercial strategy and achieve a monthly USD 4 millon revenue quota.

Key role in sale strategy transformation. I have the opportunity to work in customer segmentation, in creating new sales profiles, and in adjusting the incentive plan.

Responsible for monitor and follow up customer’s metrics (ARPU, Churn, up-selling).

Responsible for improve the business intelligence. I create the first multiproduct vision of a customer leading a team with the Corporate Datawarehouse.

Santiago Metropolitan Market Manager

SuperObra.com

Responsible for create and define the logical design and main interactions.

SuperObra.com Project Manager

𝗙𝗜𝗘𝗟𝗗 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗗𝗜𝗥𝗘𝗖𝗧𝗢𝗥 𝗕𝟮𝗖 𝗘𝗡𝗧𝗘𝗟 💙 | Executive Coach & Leadership expert 𝐇𝐀𝐑𝐕𝐀𝐑𝐃 trained 🇪🇸🇧🇷🇺🇸 | President ICF 🇨🇱 | 𝐌𝐁𝐀 Leadership Professor | MTB 🚴🏼 Magician 🎩

¿Te cuesta tomar el liderazgo en tu empresa o con tu equipo? 

¿Tienes IDEAS brillantes con un tremendo potencial para la empresa y te cuesta ser “visto” y “escuchado”?

Si lo anterior resonó en ti.

Y quieres empezar a pensar como los mejores Gerentes.

Trabajemos juntos.

Hola, soy Felipe.

He trabajado con 100+ maravillosos ejecutivos que han acelerado su liderazgo:

🟢 Superando una situación difícil con su equipo o jefe.

🟢 Empezando a pensar como Gerentes.

🟢 Encontrando un nuevo trabajo.

🟢 Brillando en su nuevo cargo.


🔥 “A los 6 meses de trabajar con Felipe, ya entendía como pensar como Gerente, reordené lo que estaba haciendo, definí mis prioridades y me enfoqué en construir valor. No pasó un año y me ascendieron a Subgerente”

En los últimos 10 años…

He estudiado Liderazgo en Harvard 3 veces. Me forme y trabajo como Coach Ejecutivo, Coach de Ventas y Coach de Empleabilidad.

He hecho clases de Liderazgo y Negociación en MBA.

👉🏽 Y lo más importante es que hablo tu idioma, el idioma de la empresa.

Tengo 20+ años de experiencia en la empresa.

He sido Gerente de Operaciones, he sido Gerente de Ventas, he trabajado con las mejores consultoras del mundo, McKinsey, BCG, Accenture y en grandes empresas como ENTEL, Latam Airlines y Ripley.

He implementando mejores prácticas para las organizaciones, visitando China, Japón, Estados Unidos, UK, España y Portugal.

(No me lo han contado, yo lo viví, lo he estudiado y lo enseño)

🔥 “Fue Gerente, me da confianza que sabe de lo que habla y siempre tiene a mano un recurso que conecta con lo que me está pasando, me desafía y eso me ha hecho aprender a pensar más ejecutivo”

Comencemos. Juntos.

Intensivo al comienzo para acelerar.

Después experimentar, reflexionar y aprender.

Trabajar conmigo no es magia, porque no hago tu trabajo.

Es mágico porque te mostraré exactamente que necesitas hacer. Los pequeños pasos y los atajos.

He trabajado con 100+ ejecutivos.
He liderado equipo de 1.500+ personas.
Me he equivocado y he aprendido en la empresa.
He entrenado en liderazgo a 1.000+ profesionales en MBA.

Conozco lo que funciona y lo que no.

Estoy poniendo mis 20+ años de experiencia en la empresa, en formación y desarrollo de ejecutivos a tu alcance.

Me mueve que tú ganes.

3 formas en que puedes trabajar conmigo:

1. Programa de Coaching Ejecutivo o Equipos - 8 sesiones.
2. Conferencias de Liderazgo.
3. Talleres y Off Sites.

¿Interesado?

Escríbeme por LinkedIn o bien por WhatsApp a +56984189907

❤️

taplio

The Battle

Arif Iqball

Felipe Peña y Lillo Yañez

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