Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Hello there,

I am Filipe Picoito Jorge and since September 2012 that I've been a developer who tackled a lot of different languages, and has taken many different roles, from being a junior developer, to a tech lead, to a technical account manager responsible for an amazing project which really gave me a huge experience in management, and now both as a Product Owner and Product Manager.

I'm people-driven as I really love to talk and bond, though I don't stay late for drinks I do attend dinners, and what I search for is fulfilment.

I am eager to make a difference wherever I am, whatever the industry (as I've been in many), whatever the role, technology, framework or methodology, I always try to add value.

My current goal is to experience the many aspects of management, learn different tools, mindsets, frameworks, and methodologies, and find what I'm best at, so that I can not only bring value but absolutely excel.

taplio

The Battle

Ariel Levin

Filipe Jorge

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