Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Paradise Mobile

Building and defining the future of telecommunications and technology

Chief Digital Officer (CDO)

Advisor

Agile By Design Inc.

Head of Applied Innovation

Senior Enterperise Agile Coach

SingularityU Canada Summit

Direct and lead the creation of "The Expo" at SingularityU Canada's First Summit.  

We will Inspire attendees through a unique showcase of companies using exponential technologies to make a positive global impact on SU’s 11 Grand Global Challenges.

Our Showcase will include the most exciting tech-focused impact companies presenting projects we believe have the potential to positively impact one billion people.

"The Expo" Lead

Deloitte Digital

Technology Consulting - Deloitte Digital, Deloitte LEAN

Highlights: 

Product Owner and Engagement Lead for Augmented Reality (AR) Product at Financial Institution
- Integrated a Design Thinking, Agile and Lean UX approach to Product Own an AR application that enhances the workplace of the future experience and strengthening innovative culture within the organization.

Agile Coach at a Financial Institution:
- Developed and executed 12-week coaching plan to go from 0 knowledge in Agile to an efficient Agile team with a stable velocity. Coached multiple to go from concept to working code in 2 week increments.
- Established an Agile Centre of Practice building agile champions through knowledge sharing.

“The Age of Disruption” Innovation Strategy and Greenhouse Digital Strategy Workshops:
- Planned and delivered innovation strategy workshops enabling clients to educate, self-assess and plan the impact of disruptive technologies to their business.

Stream Lead (Project Manager) at Oil and Gas Sector:
-  Managed and delivered requirements and design stages of Enterprise Information Management (EIM) program under Iterative PM model (Agile/Waterfall hybrid).

Scrum Master, Agile Coach and Lead Developer for Agile Program Management Office (PMO) at Oil and Gas Sector:
- Agile coach for enterprise agile transformation program composed of dozens of inflight projects.

Senior Consultant

TEDxToronto

Technical Coach for live on-stage demos demonstrating the potential and impact of exponential technologies to society.

Live Demos Coach

ACM SIGGRAPH

Directed and executed the Real Time LIVE! venue at SIGGRAPH 2014 and SIGGRAPH 2015. 

Real-Time Live! Remains the premier showcase for the most innovative and interactive real-time graphics created in the last 12 months, packaged into a diverse and fast-paced show.

An interactive extravaganza that celebrates real-time achievements within the intersection of genius technical skills and creative beauty, Real-Time Live! showcases the latest trends and techniques for pushing the boundaries of interactive visuals.

Real Time LIVE! Chair

- Produced juried program showcasing live demos of interactive technologies to an audience of over 5000 people.
- Restructured Student Volunteer (SV) program; managed 400+ SVs to fulfill logistics for 20,000+ attendees.
- Designed and deployed web presence for multiple initiatives, enhancing user experience and growing user base.

ACM SIGGRAPH S3 Technical Lead

Support, promote and aid in the execution of Real-Time LIVE! Program at SIGGRAPH 2011

Real Time LIVE! 2011 Producer

- Lead the restructuring, standardization and deployment of student volunteer programs in SIGGRAPH and SIGASIA (2007-2010).
- Manage 400+ Student Volunteers providing logistic tasks for SIGGRAPH 2009.

SIGGRAPH 2009 Student Volunteer/ExStudent Volunteer Program Chair

Lead the restructuring, standardization and deployment of student volunteer programs in SIGGRAPH and SIGASIA (2007-2010).

SIGGRAPH 2008 SV/XSV Program Manager

Managed onsite operations and logistics for SIGGRAPH SV Program.

SIGGRAPH 2006 SV Sub-Committee Technical Liaison

Managed Groups of SVs to effectively perform varied logistical tasks around the conference.

Team Leader and Student Volunteer

Creative Destruction Lab

MBA CDL Program

Flixel Photos Inc.

- Created strategic media exposure campaign via tradeshows and high profile events leading to multiple new clients for Flixel’s creative agency solution.
- Provided strategic consulting in go-to market, target market identification and novel technology advisory. 
- Created and implemented novel pipeline for filter creation integrating creative and techical channels into one solution.

Technology and Business Strategy Consultant

University Health Network

- Developed, designed and managed medical diagnostic pipeline including cloud based solution from first line of code to online service base model to be offered across Canada in 2014.
- Coordinated with multiple directors and stakeholders on platform requirements and implementation of best practices including management of software quality assurance process.
- Redesigned, strengthened and re-launched digital presence for multiple critical external facing websites introducing Content Management System (CMS) that allows stakeholders to produce and manage content efficiently.
- Managed resources and relationship with project coordinators on brand guidelines and web presence strategy to include social, mobile and digital screen media.

Technical Analyst II

- Created 3D modeling of all assets in surgical simulator currently used to aid in medical staff training. 
- Developed custom exporter for commercial 3D modeling software increasing production pipeline efficiency.
- Proposed integration of realistic skin rendering via novel and innovative techniques; recommendation was adopted.

3D Graphics Development Consultant

Extreme Startups

Extreme Startups is a venture backed startup accelerator that helps supercharge founder development and secure institutional seed capital. Our evolved programs provide an unrivaled combination of seed capital (up to $210K), digital product leadership education and access to a global pool of mentors. Founding investors include Extreme Venture Partners, Business Development Bank of Canada (BDC), Relay Ventures and Rho Canada Ventures.

Associate

I love making companies awesome. How? Kill old school mindsets and structures, and focus on forward looking ecosystems that value human first behaviours, innovation and agility.

taplio

The Battle

Ariel Levin

Nico Gonzalez 💡

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