Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

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Atypical Company

We're an AI-enhanced studio that collaborates with visionary leaders of disruptive brands, innovating and redefining sectors to craft next-generation businesses, products, services, and experiences.

Co-Founder, Head of Studio

Fast Company Executive Board

Board Member

Column

Column is a design studio specializing in the development of Brand Systems. We like to think of ourselves as an extension of your team ­— uniting the design prowess of a boutique, the project capacity of a large firm and the efficiency of an in-house department. We are here to support your brand.

Advisor

The FWA

Judge

Design Leadership Forum

Member

T-Mobile

Head of Experience Design

Bank of America

XD Platform Executive. Industrialization of our foundations. Global design systems.

SVP, Digital Channel Executive XD

SVP, Digital XD Director

SVP, XD Director - Services

Digitas North America

Led XD across all LOBs of Bank of America for GroupeConnect

VP/GD, Experience Design

Creative consultancy network focused on celebrity entertainment, the music industry, and generative AI technologies.

Head of Design

Nike

Experience Design Direction and leadership for the Nike+ Run Club app, ecosystem, and design systems.

XD Director, Nike+

With over two decades of experience, I have been responsible for product excellence and implementation for some of the best brands in the world. Fire-hardened by years of dedicated service at high-end agencies in NYC, the Bay Area, and Chicago, I returned to my home state of Oregon to work with Nike, where I headed XD for the Nike+ Run Club App and ecosystem. After Nike, I led Platform Experience Design at Bank of America for many years - focusing on global design systems and brand frameworks. Before rebooting Atypical Company, I oversaw Experience Design at T-Mobile.

taplio

The Battle

Ariel Levin

MDavid Low

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