Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Miele X

Managing 5 direct reports focussing on providing services to stakeholders from global Miele group, such as

- data ingestion, modelling, warehousing, and egress (azure, databricks, dbt, api)
- platform management 
- in-house application development 

Focus points: resetting ways of working, strategy, vision & mission, sustainable capacity planning, roadmap planning and priorization with in a fast changing environment

Interim Head of Data Integration 

Managing 6 direct reports for topics such as

- Compliance (GDPR, ePrivacy, CCPA, other international frameworks)
- OneTrust consent management 
- Data quality 
- Access management 
- KPI and metric definition 
- Identifying compliance and business risks
- Alignments with central legal department & DPO

Focus points: Increasing scalability of work, simplification, standardization and automation of processes, evaluating and re-setting team communications to focus on guidance and support

Head of Data Governance

Just Eat Takeaway.com

Leading the teams efforts to provide a structured, easy to use, and meaningful data base, joining petabyte of different source formats of nested web and app analytics data, to enable users with diverse technical abilities to create detailed analysis and insights within minutes; to apply same structured solitions to data from different departments (re-using the working wheel, not reinventing it) on reduced data amounts, while keeping information available at 100%; to create straight forward data map and template based processing solutions, to effectively join new data sources to the existing offer. 

Supporting GDPR and ePrivacy projects; providing trainings and guidance to several topics; supporting client- and server side tracking set ups; providing support for google cloud management; providing support for complexe analytical questions; Integrating different cultures and personalities into one team, creating one common idea; leading analytics on country and stack migrations

Lead Web Analyst

Measurement, Data Infrastructure, AB Test and Experimentation, Trainings, Data Privacy, Analysis for Web and App Data and everything in between with 

Google Analytics / Firebase / Google Tag Manager / Tealium / JavaScript / Python / R / SQL / BigQuery / Redshift / Google Cloud Platform / Google Analytics APIs / BigQuery APIs / CrazyEgg / Hotjar / Optimezly / Optimezly Fullstack (server side) / Data Studio / Tableau / Excel / Google Sheets / oneTrust

Senior Web Analyst

Measurement (Implementation), Data Infrastructure, AB Test, Analysis and everything in between with

Google Analytics / Google Tag Manager / Tealium / JavaScript / Python / R / SQL / BigQuery / Redshift / Google Cloud Platform / Google Analytics APIs / BigQuery APIs / CrazyEgg / Hotjar / Optimezly / Android Studio / Tableau / Excel

Web Analyst

iFlavours

Content tasks:
- Conversion Rate Optimization
- Technical SEO
- Traffic optimization
- Building internally used frameworks

Administrative tasks:
- Administrating the company's Google Analytics and Search Console accounts 
- Implementing custom made measures with Google Tag Manager using JavaScript and other available techniques
- Safeguarding data and measurement quality
- Process automation and optimization
- Implementing A/B testing and MVT testing

Analytical tasks:
- Analyzing data with Excel, R, and Python
- A/B and MVT Testing
- Data Modelling: Working on explanations and predictions
- Detecting and reporting technical and behavior trends that are relevant to the company's goals.

Answering questions:
- Translating questions to data and data to answers
- Adjusting measurement strategy to company goals

Data Privacy Task:
- Involved in GDPR preparations
- Preparing online analysis environment on GDPR requiements

Tools: Google Analytics, GTM, Google Search Console, JavaScript, Python, R, HotJar, Google Experiments, Google Optimize, Excel, Google Data Studio, Power BI

Web Analyst and Data Analyst

ReachLocal

- Supporting role-out of Lead Conversion & Marketing Automation
- Supporting Development and Sales by Analyzing Traffic, Conversion and Internal Systems
- Facilitating Implementation of Web Presence Solutions in German and Dutch market
- Optimizing web presence for Conversion, SEA, SEO, Display and Remarketing Add requirements
- Conducting and analyzing A/B Testing of new implementations and developments
- Collaboration with development, sales & account manager teams as well as with partnering companies on daily basis
- Controlling Processes and SLAs and reporting on developments

Senior Web Project Executive (Project Manager & Analyst)

- Supporting role-out of lead conversion & marketing automation (ReachEdge) and web presence solutions (ReachSite) in German and Dutch market
- Facilitating implementation of ReachEdge & ReachSite for customers
- Training and advising customers on use of online marketing channels based on statistics and on the use of statistic for marketing optimization
- Conducting and analyzing A/B testing of new implementations and developments
- Gaining insides in SEO, SEA, Display- and Remarketing Advertisement 
- Collaboration with development, sales & account manager teams as well as with partnering companies on daily basis
- Controlling processes and SLA and reporting on developments

Web Project Executive (Project Manager & Online Analyst)

U Diverse Career Coaching

- Development and implementation of a marketing strategy
- Research to define online & social media channels as well as marketing messages relevant to target group

Marketing Advisor

University of Amsterdam

- Translation of a survey (English and Dutch to German)
- Coding Dutch and German newspaper articles for the European Elections Studies (EES) 2014

Research Assistant

EuroClix

- Project management
- Affiliate & online marketing (Sale & Lead)
- Social Media Campaigning & management
- Supporting email marketing
- Stakeholder communications (B2b and B2c) 
- Content & website management
- Controlling on traffic quality and fraud 
- Administrative tasks
- Advising on German market specifics
- Translations (Dutch - German, Englisch - German)
- Customer service (E-Mail, Telephone, Social Media),

Part-Time Project Manager

Soliya

Facilitating mixed online-groups of Arabic and western students to foster cultural understanding.

taplio

The Battle

Ariel Levin

Kolja Siegmund

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