Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

AI Governance Implementation / AI Engineering Compliance

- AI Governance Development: Supported clients and AI Engineering teams in designing, developing, and implementing the AI Governance programs in depth, contributing significantly to Responsible AI initiatives.
- Technical Assessments: Conducted comprehensive assessments of AI systems and components to gain an in-depth and technical understanding of the current state. Developed procedures to operationalize compliance with AI legislations, frameworks, focusing particularly on the AI Act.
- Regulatory Benchmarking: Created and operationalized a benchmark of regulations, frameworks, and guidelines, including those from Singapore IMDA, AI Verify, Microsoft RAI, ISO 42001, NIST, and IEEE. Developed tailored compliance requirements adapted to clients environment for different business units to ensure adherence to these standards.
- Identify GAPs and observations: identify regulatory gaps, based on current state in the AI lifecycle management, from data governance, model development, documentation, and components, proposed actionable steps and procedures and recommendations to rectify gaps.
- Controls and Procedures: Operationalized and proposed established and adapted controls procedures at various levels, including AI systems, components, and AI model development. Adapted these to the specific client’s ecosystem and tool environment to ensure compliance with specific requirements

Manager | Global Responsible AI @Digital Risk Consulting

Led/supported the development and implementation of AI risk assessment frameworks and governance, focusing on maturity assessments, use case evaluations, and compliance with AI legislation such as the AI Act. Developed and operationalized benchmarks for regulations and frameworks, including IMDA, AI Verify, Microsoft RAI, ISO 42001, NIST, among others. Contributed in the creation of RACMs aligned with global standards, enhancing EY's risk assessment strategies. Collaborated globally across EY offices (France, Netherlands, UK, Canada, US, etc.) and international teams, establishing a comprehensive framework for operational and regulatory AI risks. Conducted training sessions on AI, and compliance, while collaborating research initiatives on fairness, bias, and sustainable AI initiatives, among others

Senior Consultant - Global Responsible AI (Mobility4U)

- EY Research & Development Initiatives – Emerging Technologies
AI & Robotics Design & Development/Risk Evaluation Framework: Developed and optimized risk and security assessment frameworks for AI, GenAI and Robotics platforms (Ui Path, Blueprism, Automation Anywhere). Presented frameworks, sahred and integrated them into EY's Global Methodology.

- Public Sector / Defense 
Cybersecurity Approval Strategy – Robotics (Ui Path): Assisted in the cybersecurity approval of Ui Path Orchestrator and robots, collaborating with Ui Path consultants and EY's Cybersecurity team. Developed approval strategies, established security control points, and presented proposals to the government approval committee.

- Oil & Gas / Energy Sector
 Robotics Governance & Assessment: Implemented internal controls and evaluated architecture/infrastructure for RPA platforms (Blueprism - 97 Bots, UiPath - 35 Bots). Developed tailored governance strategies focusing on cybersecurity risks and continuity.

- Automotive Sector
Digital Transformation – Security & Compliance: Coordinated security and compliance scope, designed and documented controls, and ensured alignment with operational and business needs.

- Aerospace & Defense / Manufacturing Sector
Data Analytics: Engineered and automated data processing models for database design and scripting. Conducted data reconciliation and revenue reconstruction using SQL, Python, and process audits in SAP environments. Implemented machine learning models for anomaly detection.

- Multiple Industries
IT Audit Support: Performed technology risk assessments, conducted cybersecurity reviews, audited IT control frameworks for SOX compliance, reviewed segregation of duties, and oversaw data migration reviews during system implementations.

Senior IT Risk Consultant | Business Consulting

IT Consultant | Business Consulting

Sanofi

Functional and security administration of Group Reporting and Plan Systems
 
• Technologies : SAP ECC/S4, Oracle HFM, Essbase, SAP BW (BO), Cognos BI, TM1, SharePoint
• Management of parameterization updates, evolution, changes, accesses, users support, trainings for a   1350-end-users worldwide population 
• Projects implementation: version upgrade, applications optimization.
• Management of processes for reporting cycles (Actual, Budget, Forecast) on different technologies
• Test UAT/DEV Project SAP NetWeaver Business Client (NWBC)
• RPA - Robotic Process Automation 
• Data check and user migration
• Planning and implementation of RPA tool for user access provisioning

Group Controlling Systems Management

Disneyland Paris

Projects :
• Tools development improving the reliability and control of the economic and financial information of the organization with its information system.
• Tools transformation, RPA, harmonization and data centralization.
• Development of automatic retrieval tool on application.

Tasks : 
Ensuring Data Accuracy: Implement and maintain systems to ensure data accuracy and validity, which is critical for reliable reporting and analysis.
Data Integration: Oversee the integration of various data sources into a coherent and accessible data warehouse or database, facilitating seamless data retrieval and analysis
Custom Reporting Tools Development: Design and implement custom reporting tools tailored to the specific needs of the organization, ensuring stakeholders have access to relevant, actionable insights.
System Integration: Ensure seamless integration between RPA tools and existing data management/reporting systems to facilitate automated data flows and reporting.
Strategic Insights: Use data-driven insights to advise on strategic business decisions, identifying trends, opportunities, and potential risks.

Management Controller /  Data & BI

LiveStyle, Inc.

Feasibility Studies: Conduct feasibility study to assess the technical and economic viability of proposed projects infrastructure projects
Data Governance: Implement data governance practices to ensure data quality, integrity, security, and compliance with relevant regulations.
Database Design and Implementation: Participate in the design and implementation of databases and data warehouses that support efficient data storage, retrieval, and management.
Data Integration: Oversee the integration of data from various sources, ensuring consistency and accessibility for analysis purposes.
Visualization Tools: Utilize data visualization tools to create intuitive and interactive dashboards and reports that communicate complex data insights in an understandable manner.

Information Technology Project Analyst

Audifarma S.A

- Develop and manage business intelligence solutions using SAP Business Objects, SQL Database, Excel, SAP BW, and R.
- Analyze business requirements and processes to create proposals and recommendations for management.
- Collaborate with team members to collect data, analyze it, and generate reports using dashboards and specific areas at the supervisor level.
- Maintain databases and data systems, managing master data, user roles, and data integrity.
- Create and maintain documentation including design, requirements, and user manuals.
- Support initiatives for data integrity and normalization, and develop reports and analysis.
- Conduct mass data corrections, design training materials, and propose new optimization models.
- Monitor and control charges/costs, conduct business model audits, and perform gap analyses with proposed solutions.
- Follow-up on the strategic plan and standardization to streamline and improve organizational operations for efficiency and profitability.
The goal of this experience was to provide reporting through office applications/SAP BO or querying databases to improve business processes and profitability, and to identify development needs in order to streamline and improve organizational operations for efficiency and profitability.

BI Analyst / Data Analyst

Senior IT Consultant | EY

Kevin is a Digital Risk Consultant with a specialization emerging technologies, including robotics, AI, machine learning, and notably, designing and implementing AI governance supporting Responsible AI initiatives. He has been a key asset at EY Business Consulting since joining in September 2019. Kevin brings a rich background from both the private and public sectors, with diverse experience in development, research, strategy and education.

Kevin has led numerous technology risk engagements and digital transformation projects across various countries. His work has been especially in the technology, defense, energy, and aerospace sectors. Kevin's expertise encompasses data analytics, robotics, machine learning and chatbots. At EY, he played a pivotal role in establishing the 'Responsible AI' practice.

Before EY, Kevin gained substantial experience in data science, business intelligence, RPA/Bots implementation, information systems management and security. His multifaceted experiences enabled him have a transversal and end to end vision of complex projects

Kevin has a degree in Industrial Engineering and Computer Science, with a dual Master’s degrees in Management Control, and Audit and Consulting in Information Systems, his career has spanned multiple countries, including France, Netherlands, Spain, Colombia, and actually the US. This international exposure has enriched my understanding of both the business and technical facets of IT consulting.

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The Battle

Ariel Levin

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