Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Upwork

Written for several  companies in the blockchain and crypto space——-Landmine NFTS and Blockchain Magnates

- Developed technical content and papers in partnership with engineers

-Edited and proofread copy
Produced informative articles on a range of crypto and DeFi topics Researched relevant trends on DeFi and crypto and pitched new content ideas 

-Performed audiences research and produced tailored content

-Owned the overall content strategy for all channels (blog, social, community, articles, etc) to ensure consistency

-Owned content calendar and ensured content was published
Wrote blogs, whitepapers, case studies, webinars, technical papers, etc

-Produced tutorials and video scripts for Developer Certification programs

-Supported other marketing related initiatives as needed and produced copy for ads, newsletters and marketing campaigns

-Used SEO and marketing principles to maximize copy’s reach

-Designed, wrote, and created written, audio, or video content targeting developers & technical audiences

Content Marketing Specialist

The DG Sentinel

•Research market trends and competition to create a strategy to reach our online audience 

•Review monthly social media calendar

•Create a brand personality that is in line with the DG Sentinel’s vision and mission 

•Oversee and manage the content and social media team 

•Collaborate with editorial team to create content on published articles 

•Prepare and present  monthly  reports on our social media efforts

Head of Digital Media

Anakle Limited

Senior Strategist

Strategist

Socialander Digital Agency 

• Created growth  strategy  for fintech companies
 
• Handled the go-to market strategy for  Art Split - leading market place for exclusive African art

• Managed execution team , leading to 20% boost in productivity

Marketing Strategist

Virtual Nigeria

• Managed social media platforms, increased engagement by 20%

•Analyzed our customer’s needs and recommended products

• Drafted proposals and reports to companies pitching  Red hat products 

• Created manuals to aid customers comprehension of technical concepts

Tech Sales And Marketing

E'sorae Luxury

• Created content for the e-commerce website, newsletters, and social media platforms.

Content Marketing

Alz Trust Limited

• Created  content for the website

• Oversaw  branding and public relation activities 

• Pitched  to companies to use our consulting services.

Content writer

Bank of Industry Limited

• Drafted legal documents and legal opinions

•Reviewed legal agreements 

•Documented confidential paper work of  companies seeking loans  from the Bank

Graduate Intern

iAish Foundation

The goal of the The NGO a was to integrate  Technology in the Almajiri System of Education

•Drafted  proposals to tech companies requesting for partnership  to provide technology to children in Nothern Nigeria lacking education

•Managed  the NGO’s  social media page during

Volunteer Research and Content writer

Ronald & partners solicitors

Intern Student

"Believe you can and you're halfway there" 

This quote serves as the cornerstone upon which my career is built. With a passion for marketing and a belief in the power of Theodore Roosevelt's words I strive to empower brands to reach their fullest potential. 

Having worked in Nigeria's vibrant business landscape for years, I've gained invaluable experience across diverse sectors, including FMCG, SAAS, Telecommunications, Banking, and Fintech. Now, I've embarked on a new chapter in Canada, pursuing professional development at Centennial College, eager to seize exciting marketing opportunities in this dynamic market.

My journey in marketing has equipped me with proven expertise in content, product, and digital marketing. I specialize in leveraging customer insights to craft strategies that resonate, engaging and converting audiences into loyal clients. Whether it's developing SEO-enabled content or managing client communication, I am dedicated to delivering results that exceed expectations.

Collaboration fuels my drive, and I thrive in environments where diverse perspectives come together to refine strategies and achieve common goals. I'm known for aligning teams towards KPIs and fostering a culture of innovation and excellence.

Beyond traditional marketing, I have a keen interest in the intersection of data, technology, and emerging trends like Web 3, Crypto, NFTs, and Defi. Through my insights and discussions, I aim to highlight the exciting marketing opportunities that these developments offer.

In essence, I am here to connect, collaborate, and create transformative marketing experiences. 

Let's embark on this journey together, shaping the future of marketing one innovative campaign at a time.

taplio

The Battle

Ariel Levin

Karen Okoro

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?