Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Desifer 

Desifer isn’t just another consulting firm. We are digital business builders working with you side-by-side to build cutting-edge products and ventures. A group of entrepreneurs at the intersection of business, technology, and design, ensuring your company is ready for tomorrow’s challenges.

Venture Lead, Founding Partner

Founder Institute

Startup Mentor

The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses.  As a Founder Institute Director, I worked directly with founders of early stage startups.

Director

Venture Cup Sweden

Jury member

Cartina AB

Cartina is a management consultancy focused on digital transformation. Co-founder, partner and senior management consultant with focus on key aspects of digital transformation: business and channel strategy, new business and operating models as well as technology and solution development. A selection of previous assignments:

• Development plan for the analytics offering at a major communication and logistics provider
• Definition of and plan for Social Media Center of Excellence for a global retailer
• Advisor to an e-commerce program for a major food retailer
• Digital sales strategy for a large Swedish retail bank
• Digital operating model for Swedish Bank and Insurance company
• E-commerce realisation strategy for international manufacturing company
• Transformation of online communications for global pharmaceutical company

Founding Partner & Senior Management Consultant

Connecta

Partner and part of Connecta's management team, responsible for the digital offering and working as a senior management consultant with focus on key management aspects of digitalization and digital transformation.

Director, Digital Strategy & Management Consultant

Sony Ericsson

Responsible for a strategy, solution delivery and management organization delivering digital marketing, customer service and e-commerce for Sony Ericsson. One key achievements was to transform the delivery model to bi-modal and Agile.

Head of Digital Solutions

Consultant with focus on digital marketing, project and program management. Example assignment include the following: responsibility for development and roll out of all Sony Ericsson B2C and B2B e-commerce initiatives at the time as well as strategy and development of the mobile billing platform used to sell and deliver premium content in 50 markets.

Consultant, Digital Project Management

Resorsia AB

Co-founder of Resorsia, an electronic marketplace for human resource allocation optimization in the construction industry where participating construction companies could buy and sell qualified manpower as needed.

Co-founder

Valtech AB

Valtech is a global business transformation agency delivering innovation with a purpose. We enable clients to anticipate tomorrow’s trends and connect more directly with consumers across their digital touch points while optimizing time-to-market and ROI.

Business Area Director

Built a company which was acquired by Valtech SA in 2001.

Managing Director

Axon IT

An example achievement is the development of an interactive TV-game broadcasted nationally. The game engine, which was designed to be a generic TV-game platform, has been licensed and sold to third parties.

Senior Consultant

As a Venture Lead and Founding Partner at Desifer, I help established companies build new digital products / services / ventures by leveraging their existing assets.

With 20+ years of experience in the digital field and a curious mind, I have a deep understanding of the trends, technologies, and challenges that shape the business landscape and society.

I am also passionate about supporting and mentoring early-stage startups, as a startup mentor and former Director at the Founder Institute. I enjoy sharing my insights and expertise on topics such as product development, business strategy, goto market approaches and growth hacking. My goal is to empower entrepreneurs to transform their vision into reality and achieve positive impact.

Specialties: 
• Corporate venture building & corporate venturing
• Building your own venture studio 
• Product management & lean product development
• Digital sales and marketing, marketing automation, growth hacking
• Business strategy and goto-market strategy development
• Digital transformation and innovation management
• Tech startups and funding
• Experience from primarily the telecom, retail and finance industry

taplio

The Battle

Ariel Levin

Joel Sunnehall

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