SDR Labs

SDR as a Service | Go-To-Market Strategy & Automation | Agency Leader

Guardz

I support the outbound SDR team operations by delivering qualified lead lists and managing multi-channel outreach infrastructure across LinkedIn, email, and phone channels.

Key Responsibilities & Achievements
>Lead Generation & Qualification
>Map and analyze Total Addressable Market (TAM) across the United States
>Qualify and enrich prospect data to ensure high-quality lead handoffs to SDR team
>Process and enhance inbound leads for improved conversion rates

Technology & Automation
>Build and maintain custom automation workflows using Clay platform
>Manage email deliverability across 450+ inboxes spanning 15 domains
>Orchestrate LinkedIn outreach sequences and SDR campaign management
>Leverage AI tools (ChatGPT, Claude, Gemini) for copy optimization and dashboard creation

Multi-Platform Operations

Execute campaigns across 10+ sales and marketing platforms including Clay, Trigify, LinkedIn Sales Navigator, Instantly, Dripify, HeyReach, Explorium, Apollo.io, Zoominfo, Hypertide, HubSpot, and Salesloft

Outbound Specialist | GTM | Clay 

Clay

Using Clay Mostly for 
Intent-based Lead Scraping
Find the right prospects by capturing those who show genuine interest in what you offer.

Waterfall Email Enrichment + Verification
Build richer prospect profiles and ensure your emails actually reach their inbox.

Tracking/Watching Triggers in Lead List
Stay alert to key changes in your lead database - know exactly when to make your move.

Lead Scoring and AI Qualification
Let AI help you focus on the leads most likely to convert, saving you precious time.

AI/Datapoint Personalization
Make every interaction count by tailoring your message to each prospect's specific context.

Outbound Campaign Automation
Scale your outreach without losing that personal touch - work smarter, not harder.

Clay  Practitioner

SOUL - LinkedIn Outreach & Ads Agency 

You need sales results now. And you can get them while saving on costs.

❌ No recruiting, training, or employee management.

With SOUL Marketing, you get higher productivity much sooner 📈! 

And we're not just filling your pipeline with hundreds of leads that have no value. 

We help you boost your close rate by manual prospecting and generating highly qualified leads🎯.

Having an extensive experience with multiple tech companies, we know how to address specific pain points that your prospects are looking to fix.

We provide a fast, effective, cost-efficient, and low-risk solution to grow your business today🚀.

Go to https://calendly.com/soulm/linkedin and book a strategy call that will change your game.

Founder, Head of Sales and Marketing

Founder at SDR Labs | Father of 2

I don’t usually work Fridays. The reason being is AI. 

My mission is simple. 

I want to coach as many digital marketing agencies as possible on how to ditch the soul-crushing repetitive tasks (that no one likes).

So everyone can spend more Fridays with their families.

But why AI Automation?

Because the world is speeding up. 

Wasting hours on spreadsheets doesn't work anymore.
Wasting hours on manual follow ups doesn't work anymore.
Wasting hours on customer support doesn't work anymore.

What matters is your ROI, your team, and your ability to scale.

And the best way to do it?
Have someone like us build and test a custom AI workflow.

AI automation works. I’m the living proof.
My clients are the living proof. 

The choice is clear. You can either refuse AI, call it delusional, or master it before it masters you.

Ariel Levin

I hire about a freelancer a week usually.
Most of them think I base my hiring decision on experience, skills or price.
Yes, these are important. 
But only in "low-touch" jobs where I hardly communicate with the freelancer. 

The question I care about most in high touch jobs is...
🥁 🥁 🥁 
Will I enjoy working with this person? 

If the answer is yes they enter the short list.

Enjoyment isn’t a “nice to have.”
It’s the multiplier.

Go to market for Tech Companies, B2B startups and SMBs

Fun fact one: LinkedIn terms and conditions state that you can only use your real name and not your business name.
Fun fact two: LinkedIn allows its paid influencer Caleb Kruse - Mr. Paid Social to add whatever he wants to his name.

When I added "SDR as a Service" to my name I got slapped by LinkedIn and forced to remove it.

But apparently there are different rules for different users.

I hired two Clay operators last month. 
One costs $X per hour. 
He's decent.

The other costs $1.7X per hour.
He's a superstar.
Takes ownership.
Works hard.
Comes up with novel solutions I never thought of. 

Turns out the bargain was hiding in the bigger invoice.

Downloaded 449 cybersecurity leads for a client. Apollo gave me emails but when I ran them through the verification? A mess. 
Risky, undeliverable, or straight up missing.

So I'm sitting there with106 leads I can't touch. Normally I'd just throw them away. That's money down the drain but whatever, right?
Wrong.

Decided to test BetterContact. Installed the Google Sheets add-on, copied my API key, and hit submit.

10 minutes later?
35% recovery rate. Got back around 30+ emails I can actually use. These are people that Apollo completely missed or gave me garbage emails for.

Here's why this matters:
If I'm pitching and I have BetterContact, and someone else just has Apollo - they're missing a quarter of their leads. I'm reaching people they literally cannot reach.

The waterfall through multiple providers just works. Yeah it costs credits but who cares if you're actually getting the contact info.

Anyway - if you're doing outbound and Apollo is leaving you with dead ends, might want to check this out.
That's it. Back to work.

International Rescue Committee

The IRC's Airbel Impact Lab develops and scales cost-effective solutions for conflict and disaster-affected communities. I am a user centered designer within the Climate resilient agro-pastoral livelihoods, one of our global research priorities (GRIPs). As the Climate GRIP, we generate innovative approaches to enhance the resilience of communities facing climate change and conflict. Our current portfolio centers on improving seed security and strengthening disaster risk reduction across 8 countries.  

I am currently a Project Co-lead and Designer for projects in Pakistan, Somalia and South Sudan. By leveraging a holistic approach that integrates design thinking, behavioral insights, and our collective expertise we strive to make a lasting impact on the clients that we serve and co-create with.

Climate Resilience Designer

The Institute for Design and Innovation

IDI is a design and innovation lab made of designers, researchers, thinkers and passionate changemakers. We employ HCD and behavioral research approaches to co-create lasting solutions in the climate change, social impact and development spaces.

https://www.idi.africa/

Design Researcher

ThinkPlace

At ThinkPlace, we employ a combination of design thinking, human centered design, systems thinking, research and behavioral insights to address complex social and development challenges. 

https://www.thinkplaceglobal.com/

GROOTS Kenya

My consulting stint with GROOTS Kenya saw me work on a €5.6M European Union-funded project in Tana River County targeting 3,000 households called REBUILD (Community Resilience Building in Livelihood and Disaster Risk Management). REBUILD seeks to increase the resilience of communities to drought and other effects of climate change through smart agriculture, value addition, improved marketing, crop diversification and capacity building. As Research consultant, I oversaw research design and supervised the mapping of 3,280 households by 45 mapping assistants. The mapping report I authored is now guiding project design and implementation. 

https://grootskenya.org/

Research Consultant

Yale School of the Environment

This was a collaborative project between the United Nations Development Program, the Yale School of Forestry and Environmental Studies, the University of Washington and Turkey. The goal was to develop a computerized and integrated environmental resource management system for Turkey with a focus on the realization of 4 Sustainable Development Goals (SDGs). These were goals 1 (No Poverty), 6 (Quality Water for All), 8 (Decent Work and Economic Growth) and 15 (Life on Land). 

https://environment.yale.edu/

Research Assistant

Grassroot Organizations Operating Together in Sisterhood (GROOTS) is a nation-wide movement of grassroots women-led community based organizations (CBOs) and self help groups. It seeks to have grassroot women as change agents at all levels. Project areas include rural development, climate change mainstreaming, capacity building, gender equality and advocacy. 

https://grootskenya.org/

Kenya Red Cross

Working together with the branch coordinator, we organized community outreach projects and programs, undertook community sensitization drives, and crafted programs that sought to attract more young people to volunteerism, community development and leadership. As a key achievement, we were able to connect and engage with more partners, especially on community development projects.

Youth Board Member

I am passionate about the alleviation of multidimensional poverty through user centered problem solving. I work to weave climate resilience and disaster risk reduction into programs and interventions in resource constrained and fragile environments. 

I have 8 years of experience as a design researcher in climate resilience, sustainable development and gender, spanning across Eastern Africa, South Asia and the United States. My masters studies at Yale University focused on the linkages between research and sustainable development.

In my easy time, you'll find me playing soccer, hiking, jogging or exploring places, people and communities. I'm location-independent, so if you recognize synergies, I'd love to hear from you regardless of where you are around the world.

taplio

The Battle

Ariel Levin

James Wainaina

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taplio

The Battle

Ariel Levin

James Wainaina

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ariel Levin's LinkedIn Performance

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