Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Insight Assurance

As a co-founder of Insight Assurance, Felipe Saboya, CPA leads all aspects of the organization’s global client service delivery and security assessments services for including SOC, ISO, HITRUST, PCI, HIPAA, PENTEST, GDPR, and CMMC assessments. Under Felipe’s leadership, Insight Assurance has become one of the fastest growing IT audit CPA firms. During 2024, the firm achieve its goal for $10mm ARR with over 100 employees globally and nominated for the Fastest 50 Companies in the Tampa Bay Area.

Co-Founder - Partner - Technology Quality Risk Assurance

Vernon&Vernon CPAs

Sr. Manager Lead 

BDO USA, LLP

Senior

Senior  Accountant

Staff Accountant

Kerkering Barberio

Accountant

Bank of America

Banking

Tampa Bay Services

Founder

I am constantly eager to learn  new information and methods. I never stop learning and applying new concepts, methods, and ideas.

Felipe  Saboya Gomez, CPA, CIS LA

taplio

The Battle

Ariel Levin

Felipe Saboya Gomez, CPA, CIS LA

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