Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

DXC Technology

Project Management:
• Clients and partners relationship management (Public Sector - Service Cloud, Experience Cloud, Marketing Cloud)
• Managing time, risks, quality and resources throughout the entire project
• Requirements gathering and project documentation management
• Monitoring the development team's activities for no-code configurations and integrations with other systems
• Organization and supervision of training, UAT, E2E, and integration test meetings with the client or other partners
• Preparation and presentation of daily and weekly status meetings

Business development:
• Conduct researches to identify new opportunities with prospects and clients
• Proactively initiate communication, build the relationship and maintain engagement with prospects
• Organize demos with qualified prospects 
• Collect clients needs and key informations on prospects

Salesforce Associate Manager

TechStar srl

Activities: 
• Client relationship management (Sales Cloud, Service Cloud, Experience Cloud, Pardot, CPQ)
• Feasibility analysis and solution design, discovery and technical walk-throughs with the customer;
• Monitoring impact analysis activities and functional design of application solutions on Salesforce platform and integration with other systems on the application map;
• Planning of project roadmap: configurations, release to test, UAT, deployment, workshop;
• Business process and requirements analysis and customer relationship development;
• Pre-sales and discovery documents creation;
• Design of value-added business solutions to potential customers;
• Draw up and coordinate the preparation of functional documents;
• Prepare and lead workshops for administrators and end users

Salesforce Senior Consultant

AlmavivA

Activities:
• Gathering and analysis of functional requirements;
• Impact analysis and functional design of solutions on the Salesforce CRM and integration with other internal systems;
• Design, documentation and execution of application and integration tests;
• Functional support to the development team;
• Interfacing with the customer's functional / technical key users;
• Prepare and lead workshops for administrators and end users

Salesforce Consultant

PwC Italy

Salesforce Project:
• Planning, gathering of requirements and creating dashboards and reports to meet business needs

Activities:
• Ensure the analysis, enrichment and data quality from SALESFORCE, Qlik Sense, SAP and other available sources, in order to enable the professionals to track both previously executed deals and prospective deals;
• Enable effective decision making by retrieving and aggregating data from multiple sources and showing it into a clear and actionable format;
• Arrange ad-hoc reports and analyzes on request;
• Keeping information and data constantly up to date;
• Closely work with colleagues of the team and with other departments in order to better understand specific topics and satisfy particular needs

CRM Consultant

IKEA

• Store supervision to ensure the optimal level of customer experience
• Support the development of marketing and communication plan 
• Organization and coordination of events 
• Support to Sales team with insights and analysis
•KPI monitoring and reporting

CRM Intern

Passionate about technology and business development with broad experience in Salesforce projects. Strong track record on projects related to improvement and transformation of sales and customer service processes across diverse industries, building strong trusting relationships with clients and partners.

taplio

The Battle

Ariel Levin

Domenico Bianco

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