Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Activision

Expert Programmer

Big Fish Games

I’m currently leading a project to automate the release pipelines of a mobile game studio. My responsibilities include architecture, design, and implementation of solutions.

Release Automation Architect

In this role, I provided comprehensive game design and technical consultation services to studios seeking expertise and guidance. Leveraging my deep understanding of the gaming industry, I offered valuable insights and recommendations to enhance the game production process. My clients range from startups to established organizations like Loto-QC and Autodesk.

Examples of previous short-term mandates:
  ● Implemented CI/CD pipelines for SmartPixel.tv.
  ● Designed lottery game prototypes for Loto, Quebec. 
  ● Wrote technical articles and presentations for Autodesk.
  ● Set up AWS development environments for Watcha Games.

Game Developer

Procom

In my position, I led the initiative to automate the provisioning of machine learning environments for quantitative analysts, streamlining and optimizing the setup processes. Moreover, I was critical in designing and implementing cloud-based tools and online services for traders and portfolio managers. I also functioned as a DevOps expert, integrating industry best practices across multiple projects.

Senior Tools Programmer

Packt

In this role, I authored a comprehensive programming book focused on harnessing software design patterns within the Unity engine. The book aimed to guide readers in leveraging these patterns to enhance their Unity development skills. I meticulously covered various design patterns, providing practical examples and insightful explanations to empower readers in creating well-structured and efficient Unity projects.

Freelance Writer

Reflector Entertainment

As a key contributor, I undertook to construct a robust production infrastructure for an AAA studio. My core responsibilities encompassed architecting a scalable build system, fine-tuning a core automation toolchain, and liaising between IT and production.

Senior Build Engineer

Studio XP

In this role, I had the rewarding opportunity to instruct students of diverse age groups in introductory courses on game development. My responsibilities encompassed delivering comprehensive lessons that provided foundational knowledge and skills in game development.

Teacher

iLLOGIKA

In my role, I successfully facilitated the porting of Hitman Go to both the Steam and Oculus VR platforms. Additionally, I actively engaged in the development of various virtual reality (VR) projects using Unity.

Game Programmer

Square Enix Montreal

As an online programmer, I contributed my expertise to an internal R&D project called Shinra. My primary role revolved around designing and implementing the backend components of an innovative software development kit (SDK) for a cutting-edge video game streaming platform.

Online Programmer

Ubisoft

In my role, I played a pivotal part in developing an AAA open-world game titled Watch Dogs, where I contributed to the design of core missions and game elements.

Level Designer

I've worked in every aspect of game development, from design and art to programming. And I'm continuing to sharpen my technical and design skills to master the craft of game development.

taplio

The Battle

Ariel Levin

David B.

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