SDR Labs

SDR as a Service | Go-To-Market Strategy & Automation | Agency Leader

Guardz

I support the outbound SDR team operations by delivering qualified lead lists and managing multi-channel outreach infrastructure across LinkedIn, email, and phone channels.

Key Responsibilities & Achievements
>Lead Generation & Qualification
>Map and analyze Total Addressable Market (TAM) across the United States
>Qualify and enrich prospect data to ensure high-quality lead handoffs to SDR team
>Process and enhance inbound leads for improved conversion rates

Technology & Automation
>Build and maintain custom automation workflows using Clay platform
>Manage email deliverability across 450+ inboxes spanning 15 domains
>Orchestrate LinkedIn outreach sequences and SDR campaign management
>Leverage AI tools (ChatGPT, Claude, Gemini) for copy optimization and dashboard creation

Multi-Platform Operations

Execute campaigns across 10+ sales and marketing platforms including Clay, Trigify, LinkedIn Sales Navigator, Instantly, Dripify, HeyReach, Explorium, Apollo.io, Zoominfo, Hypertide, HubSpot, and Salesloft

Outbound Specialist | GTM | Clay 

Clay

Using Clay Mostly for 
Intent-based Lead Scraping
Find the right prospects by capturing those who show genuine interest in what you offer.

Waterfall Email Enrichment + Verification
Build richer prospect profiles and ensure your emails actually reach their inbox.

Tracking/Watching Triggers in Lead List
Stay alert to key changes in your lead database - know exactly when to make your move.

Lead Scoring and AI Qualification
Let AI help you focus on the leads most likely to convert, saving you precious time.

AI/Datapoint Personalization
Make every interaction count by tailoring your message to each prospect's specific context.

Outbound Campaign Automation
Scale your outreach without losing that personal touch - work smarter, not harder.

Clay  Practitioner

SOUL - LinkedIn Outreach & Ads Agency 

You need sales results now. And you can get them while saving on costs.

❌ No recruiting, training, or employee management.

With SOUL Marketing, you get higher productivity much sooner 📈! 

And we're not just filling your pipeline with hundreds of leads that have no value. 

We help you boost your close rate by manual prospecting and generating highly qualified leads🎯.

Having an extensive experience with multiple tech companies, we know how to address specific pain points that your prospects are looking to fix.

We provide a fast, effective, cost-efficient, and low-risk solution to grow your business today🚀.

Go to https://calendly.com/soulm/linkedin and book a strategy call that will change your game.

Founder, Head of Sales and Marketing

Founder at SDR Labs | Father of 2

I don’t usually work Fridays. The reason being is AI. 

My mission is simple. 

I want to coach as many digital marketing agencies as possible on how to ditch the soul-crushing repetitive tasks (that no one likes).

So everyone can spend more Fridays with their families.

But why AI Automation?

Because the world is speeding up. 

Wasting hours on spreadsheets doesn't work anymore.
Wasting hours on manual follow ups doesn't work anymore.
Wasting hours on customer support doesn't work anymore.

What matters is your ROI, your team, and your ability to scale.

And the best way to do it?
Have someone like us build and test a custom AI workflow.

AI automation works. I’m the living proof.
My clients are the living proof. 

The choice is clear. You can either refuse AI, call it delusional, or master it before it masters you.

Ariel Levin

I hire about a freelancer a week usually.
Most of them think I base my hiring decision on experience, skills or price.
Yes, these are important. 
But only in "low-touch" jobs where I hardly communicate with the freelancer. 

The question I care about most in high touch jobs is...
🥁 🥁 🥁 
Will I enjoy working with this person? 

If the answer is yes they enter the short list.

Enjoyment isn’t a “nice to have.”
It’s the multiplier.

Go to market for Tech Companies, B2B startups and SMBs

Fun fact one: LinkedIn terms and conditions state that you can only use your real name and not your business name.
Fun fact two: LinkedIn allows its paid influencer Caleb Kruse - Mr. Paid Social to add whatever he wants to his name.

When I added "SDR as a Service" to my name I got slapped by LinkedIn and forced to remove it.

But apparently there are different rules for different users.

I hired two Clay operators last month. 
One costs $X per hour. 
He's decent.

The other costs $1.7X per hour.
He's a superstar.
Takes ownership.
Works hard.
Comes up with novel solutions I never thought of. 

Turns out the bargain was hiding in the bigger invoice.

Downloaded 449 cybersecurity leads for a client. Apollo gave me emails but when I ran them through the verification? A mess. 
Risky, undeliverable, or straight up missing.

So I'm sitting there with106 leads I can't touch. Normally I'd just throw them away. That's money down the drain but whatever, right?
Wrong.

Decided to test BetterContact. Installed the Google Sheets add-on, copied my API key, and hit submit.

10 minutes later?
35% recovery rate. Got back around 30+ emails I can actually use. These are people that Apollo completely missed or gave me garbage emails for.

Here's why this matters:
If I'm pitching and I have BetterContact, and someone else just has Apollo - they're missing a quarter of their leads. I'm reaching people they literally cannot reach.

The waterfall through multiple providers just works. Yeah it costs credits but who cares if you're actually getting the contact info.

Anyway - if you're doing outbound and Apollo is leaving you with dead ends, might want to check this out.
That's it. Back to work.

Self-Employed

Senior Executive Advisor, Business Development & Tech Strategy

Melazeta S.r.l. - Gruppo Hind S.p.A.

Board Member, Executive Head of Innovation and Strategy Advisor

Deloitte Digital

Head of Mobile, Senior Manager

Adobe

The Adobe Community Leader Program is a community based program made up of Adobe customers who share their technical expertise with the world-wide Adobe community. The Adobe Community Leader's mission is to provide high caliber peer-to-peer communication educating and improving the skills of Adobe customers worldwide.

All Adobe Community Leaders are expected to exemplify the program fundamentals of product proficiency, enthusiasm, and professionalism towards Adobe and our customer base. In addition, Adobe Community Leaders agree to be active contributors to the Adobe world-wide community by :

• Engaging in peer to peer support in the Adobe forums
• Posting information and technical support
• Writing articles for professional publications
• Speaking at international conferences, events and user-group meetings.

Adobe Community Leader

Adobe User Group Manager

Accenture Italia

Senior SME Adobe AEM and Solution Architect, Manager

K2 Partnering Solutions

Senior Technical and Solution Architect, Manager

Consultancy and AI developing to:
• Engineer and integrate AI platform technologies
• Develop and optimize AI code
• Design AI interactions in new generation systems.

Senior Technical AI Consultant and Senior AI Developer

47Deck

Speaking at conferences, evangelizing technologies such as AI, mobile and Adobe Experience Manager development.
Training and mentoring designers and developers to build successful mobile applications and digital AEM contents.

Senior Technical Trainer and Consultant

Inside Training

Speaking at conferences, evangelizing technologies such as mobile and game development.
Training and mentoring designers and developers to build successful mobile applications and digital games.

Freakpod SA Digital and Communication Agency

Responsible for the day-to-day running of the business with a particular emphasis on marketing and business development. Guiding customers in the development of their digital products and services, from design and engineering to marketing activities.

Chief Technical Strategist: my technical role is to understand how the customers’ products and services are connected to create and deliver innovative projects and improve business results.

Managing Director and Tech Solution Lead

Passionate, dedicated, and inspiring creative developer with a focus on making the impossible easy.
Highly effective inspirational team leader with strong design and development skills. 10 years experience in Product management and active developer for more than 15 years.
His ability to fuse coding prowess with user experience, marketing and business logic enables him to create world-class digital experiences.
Agile expert, focused on building a team’s culture of continuous improvement, increasing efficiency and developing superior products. Sport addicted and enjoy to race Ironman Triathlon. Resilient and always comfortable to face new challenges. 

Things I love:
• Great design and user experience
• Killing process friction
• Unlock innovation
• Digital technology

Personal Strengths: 
• Extensive software and product development experience
• International and cultural awareness
• Team building and interpersonal skills
• Solutions driven.

Skills: C++, Swift, HTML5, JavaScript, Objective-C, Architectures, iOS /Android platform, QNX platform. 

Specialties: Product management, digital marketing, programming, user experience, AI, game development, product concept, mobile development, cross-platform development, public speaking. Building dream teams in diverse working environments, from start-ups to larger organizations.

Andrea's speaking engagements include:

- Adobe MAX, US - Los Angeles: 2005 (including award), 2010
- Adobe MAX, EU - Milan: 2008
- BetterSoftware, EU - Florence: 2011
- BlackBerry DevCon, EU - Amsterdam: 2012
- Creativity Day, EU - Milan and Rome: 2010, 2012, 2013, 2014, 2015
- From A to Web, EU - Milan and Rome: 2007, 2009
- Mobile World Congress, Barcelona: 2009
- SMAU, EU - Milan and Rome: 2005, 2006, 2007, 2008
- Webtech, EU - Milan: 2010
- WhyMCA Mobile Dev Conference, EU - Milan and Bologna: 2011, 2012
- Wif Digital User Experience Festival, EU - Milan: 2010
- Various Adobe and community events all over EMEA.


Follow him @andreatrento
Medium: https://medium.com/@andreatrento

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Ariel Levin

Andrea Trento

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