Archita Fritz

Assurance Services International

Member of The Supervisory Board

hubble

You can book a 1:1 with me here:
 https://www.hubble.social/architafritz

Advice on everything:
✔️ Build Commercial Engines
✔️ Product Marketing
✔️ Scale Founder-Led Growth
✔️ Position for Multiples
✔️ Workforce Planning & Leadership
✔️ Building a Boardroom Career
✔️ Career Transitions

Advisor

Ready Set Bold

Fractional Executive Partner
—————————————
I embed with mid market PE- and VC-backed portfolio companies for focused, 4- to 11-month sprints, turning strategy into measurable results.

Typical challenges I solve
	•	Mis-aligned Product Vision → Execution
I bridge the gap between roadmap, build, and commercialisation so every feature ships with a revenue story.
	•	Quality Whiplash
I create frameworks that balance urgent customer issues with long-range innovation—no more trade-offs between delight and disruption.
	•	Silo-Driven Slow-Downs
I replace hand-offs with hand-shakes, bringing Product, Sales, Support, and Finance into one transparent cadence.
	•	Ghost GTM Plans
I install a pragmatic, metrics-first GTM engine that prioritises, sequences, and launches for maximum speed-to-money.

⸻

Workplace Culture Strategist
——————————————
Using a data-backed diagnostic rooted in research and lived experience, I help organisations move from awareness to action on:
	•	Psychological safety & “speak-up” culture
	•	Cross-team communication loops
	•	Team health → performance → profit

⸻

By the numbers
	•	25+ product launches
	•	$2.1 B cumulative revenue impact
	•	128+ countries served
	•	20+ years leading global, cross-functional teams

⸻

Selected client roster
BlueMountain · CluePoints · ResMed · Sparking Capital · Adidas · NHS Lincolnshire · Verity HealXR · Spookfish Innovations · Bright Spaces · Vatis Tech · FlaminJoy

⸻

If you need a high-impact operator who can land both product and people wins—fast—let’s talk.

Strategic Growth Catalyst : People and Product (Fractional CMO)

DfX (Deal Flow Xchange) is rethinking how private capital moves.
It’s not a fund or a network — it’s infrastructure.
A transparent, intent-driven platform where founders, investors, and lenders connect directly to get deals done. If you're raising, deploying, or lending capital — this is where you should be.
→ Learn more or request access: www.dealflowxchange.com

Sign up for our newsletter → https://lnkd.in/ebsicefQ
Are you a service provider? Plug into our network → https://lnkd.in/dJQsCCGm

Advisory Board Member

Veblen Director Programme

Chairperson of the 11 member Board of VDP. 

Through the Veblen community we work with Small and Medium Sized Enterprises (SME’s) to help place Board members that can move forward innovation, impact and growth. Additionally support aspiring Board members in building and landing Board Roles.

Chairperson of the Board

Rose Equity Partners

Non Executive Director

BetterLogiq

Board Member

Brydge Club

Brdyge Club is a private angel investing network for women who want to write checks, build wealth, and shape the future of innovation.

We’re reimagining what access looks like — not just for founders, but for female investors ready to move from the sidelines to the cap table.

If you’re an accredited woman looking to invest in early-stage companies with purpose and upside, apply to join the club. → https://brydgeclub.com/

Founding Member

Institute of Directors (IoD)

Member

Open-Intro

I am available for 1:1 direct meetings on Open-Intro. Book me at: https://open-intro.com/expert/archita-fritz

Expert on Open-Intro

Fractional Product Marketing Leader | I help operationalize product roadmaps for commercial success | Strategic Board Advisor | Workplace Culture

I’m a Fractional CMO for PE-backed, mid-market companies and founder-led teams in the middle of growth, pressure, and transition.

→ I identify the gaps: people, product, and process
→ I build the commercialization system they forgot to build
→ I help teams launch, enable sales, and scale—fast
→ I create clarity, culture, and structure so the full-time hire can succeed
→ I step out once the system works without me

This is not “marketing.”
This is what makes a business commercial—and scalable.

Where I’ve Done It
→ Took a company from $1.5M to $350M in revenue
→ Launched 25+ products across 80+ markets
→ Opened a $2.1B market opportunity through positioning and system-building
→ Built product marketing functions from scratch for 7 companies and 15 founders
→ Advised founders through post-acquisition transitions and culture realignment
→ Partnered with CROs and CPOs to align product, marketing, and sales enablement

Who I Work With
→ PE-backed CEOs who don’t have time to figure it out alone
→ Founders stuck between what worked and what will scale
→ Boards that need more than “just another hire”—they need traction
→ Teams that need clarity, coordination, and accountability yesterday

Why It Works
Because founder magic burns out without structure.
Because the board doesn’t want more activity—they want results.
Because clarity beats chaos, every time.

I build what should have been built six months ago.
And then I help you hire the person to run it long-term.

If you would like to chat or need advice, you can book a 1:1 with me here: https://www.hubble.social/architafritz

What Others Say
“Archita’s strategic vision opened a $2.1B market for us. Her leadership was crucial to our expansion.”
— Shiva Ralapalli, CEO, Verity HealXR

“She helped us connect the dots and activate our teams. She built our Product Marketing function and aligned commercial with product.”
— Patrick Hughes, CRO, CluePoints

“Archita activated me and the audience to lead better for my team and myself.”
— Katie Reget, VP of Sales, ResMed

“She had high expectations of the team, and I of her—and she exceeded all expectations.”
— Vlad Panait, VC Partner, Sparking Capital

Chief Marketing Officer

We rise by lifting others! Driven by a commitment to build psychologically safe workplaces where people can unapologetically be themselves Archita is resolutely focused to work with partners who want to look beyond metrics to help shape cultures of belonging and cancel out the silent acceptance of bullying and harassment in the workplace.

Archita is the strategy and marketing lead on campaigns, partnerships, products and promotion. If you want to partner with Speak Out on organisational campaigns or partnerships please connect with her.

Grateful to be named one of Product Marketing Alliance’s Top 100 Product Marketers globally, for the second year in a row.

For almost 20 years I did product marketing without knowing it had a name.

In med device we just called it:
“Get the product launched and don’t screw it up.” Or Upstream marketing! 

Only later did I realise there was a whole discipline behind what I was doing in the middle:

- between product and sales
- between the investment thesis and the actual customer
- between the board deck and the front line

Over those ~20 years, I’ve helped bring 45+ products to market across:
	•	medical devices
	•	life sciences
	•	B2B tech & SaaS
	•	manufacturing

While they have been across different industries, I have noticed the same patterns. 

👉🏽 𝑽𝒂𝒍𝒖𝒆 𝒊𝒔 𝒄𝒓𝒆𝒂𝒕𝒆𝒅 (𝒐𝒓 𝒅𝒆𝒔𝒕𝒓𝒐𝒚𝒆𝒅) 𝒊𝒏 𝒕𝒉𝒆 𝒕𝒓𝒂𝒏𝒔𝒍𝒂𝒕𝒊𝒐𝒏 𝒍𝒂𝒚𝒆𝒓.

When nobody truly owns that layer, you get:
- beautiful products that never hit their number
- sales teams improvising a story that doesn’t match reality 
- leaders wondering why the plan works in Excel, but not in the market

In PE-backed and high-growth companies, product marketing is not “nice-to-have marketing”.

𝐈𝐭’𝐬 𝐚 𝐯𝐚𝐥𝐮𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧. 

- pressure-testing the thesis against real customers
- choosing which problems to solve first
- arming GTM teams so revenue doesn’t depend on heroics

That’s the work I care about.

The recognition is just a visible signal of an invisible job a lot of us have been doing for years.

To the team at Product Marketing Alliance – thank you for shining a light on this craft and for putting me on the list again this year. 🙏🏽

Read up about all the other 99 here: https://lnkd.in/d7qWTUBX

And to the CEOs / value creation leaders reading this…

𝘐𝘧 𝘺𝘰𝘶 𝘵𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘴 𝘴𝘭𝘪𝘥𝘦 𝘥𝘦𝘴𝘪𝘨𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵 𝘴𝘭𝘪𝘥𝘦𝘴.
𝘐𝘧 𝘺𝘰𝘶 𝘵𝘳𝘦𝘢𝘵 𝘪𝘵 𝘢𝘴 𝘷𝘢𝘭𝘶𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵… 𝘷𝘢𝘭𝘶𝘦.

PS: Congratulations to the other Product Marketing leaders recognized for this. Honoured to be amongst this cohort. Full list in the comments below.

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz 

Partner to Private Equity CEOs | GTM & Value Creation | Board Member | 2 x Top 100 Product Marketing Leader

Archita Fritz, Top 100 Global Product marketeer as recognized by Product Marketing Alliance. Archita Fritz Value Creation Partner to Private Equity CxO‘s and PE firms 

Last weekend I went back to Kellogg-WHU Executive MBA to teach the leadership module I sat in 8 years ago.

While it was a new cohort with senior EMBA leaders from multiple countries, industries, and P&Ls.

One thing hasn’t changed as much in these 8 years.

When I asked where they feel the most pressure right now, the top answer wasn’t “strategy” or “performance.”

It was this:

“𝘚𝘵𝘢𝘺𝘪𝘯𝘨 𝘴𝘦𝘭𝘧-𝘢𝘸𝘢𝘳𝘦 𝘸𝘩𝘦𝘯 𝘐’𝘮 𝘶𝘯𝘥𝘦𝘳 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦.”

I see the same pattern in my private equity client work too. 

We still don’t really train our current or next generation of leaders to stay self-aware under pressure.

And yet it’s self-aware leaders who quietly build:
	•	better teams
	•	healthier organisations
	•	stronger communities

In the room, we had a lot of healthy debate as the leaders could describe the system ‘issues’ in perfect detail…

promotion rules, politics, cultural norms, short-term targets.

But when the pressure hits, the behaviours they tend to default to, looked familiar:

↳ hovering and micromanaging
↳ snapping
↳ telling instead of listening
↳ those “devil emails at midnight” Mita Mallick  writes about

Often followed by this sentence I hear in almost every geography: 

“In a high-performance culture, you have to be more direct.”
“In my country, this style of leadership doesn’t work.”

𝑪𝒖𝒍𝒕𝒖𝒓𝒆 𝒂𝒏𝒅 𝒄𝒐𝒏𝒕𝒆𝒙𝒕 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆𝒍𝒚 𝒔𝒉𝒂𝒑𝒆 𝒉𝒐𝒘 𝒚𝒐𝒖 𝒍𝒆𝒂𝒅.
𝑻𝒉𝒆𝒚 𝒅𝒐 𝒏𝒐𝒕 𝒆𝒙𝒄𝒖𝒔𝒆 𝒘𝒉𝒐 𝒚𝒐𝒖 𝒃𝒆𝒄𝒐𝒎𝒆 𝒖𝒏𝒅𝒆𝒓 𝒑𝒓𝒆𝒔𝒔𝒖𝒓𝒆.

This is why I teach leadership as an operating system: within my Leadership OS™: 
Me → We → System → Future.

If Me is ignored:
	•	We don’t feel safe
	•	System changes don’t stick
	•	Future stays a story on slides

“Me” work for a senior leader isn’t a fancy offsite. It’s tiny, in-the-moment reps:

➟ Notice your first reflex under pressure: attack, withdraw, or hover.
➟ Name it: “I’m in micromanager / attack / rescue mode right now.”
➟ Choose one different move: ask a question, delay the midnight email, or take 90 seconds before you walk into the room.

To the EMBA leaders who spent Saturday with me….thank you!

You challenged the ideas. 
You challenged me. 

Many of you didn’t agree with everything we discussed, and you still stayed in the conversation.

That’s where real leadership work begins.

PS: Mita Mallick every student got a code to a copy of your book and thank you for taking time to record with us before!  To more aware leaders.

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In my house, there were only two correct answers to:
“What do you want to be when you grow up?”

Doctor
Engineer

But in the breaks at school, over steel tiffins from 5th grade onwards, I’d lean in and quietly tell my friends:

“I want to be a DJ.”

It was 90’s India. MTV VJs and radio DJs were everything, loud, free, fully themselves.

If my mum had known I was harbouring that dream, it would’ve been squashed instantly.

So I did what a lot of us do:

I kept the ‘wrong dream’ off fhe record. 
Got the grades, followed the path, got a scholarship, moved countries, started working on that engineering degree and collected responsibilities.

And then while at Michigan Tech in  Houghton, Michigan someone says, “There’s a student radio station here… 91.9 FM.”

Bam.

That hidden dream finally found a doorway.
A few months later, “Chai with Archita on WMTU 91.9FM” was on air, the only world music show in the entire Upper Peninsula.

It wasn’t a grand career move.
It was one small, very real way to let 10-year-old me exist in my actual life.

We quieten and defer a lot of these dreams.
We don’t just do this with childhood dreams.

We do it with adult ones too:
“I’ll start when work calms down.”
“When the kids are older.”
“Once this promotion is sorted.”

Here’s your Sunday nudge:

This isn’t just about childhood dreams.
It’s also the adult ones you quietly downgraded to “later” or “maybe when things calm down”.

👉🏽 What’s the thing you keep labelling “maybe one day”…and what’s the smallest real way you could let it live in 2026?

👇🏽In the comments, I’ve linked my latest newsletter, “Before 2026 Finds You on the Same Treadmill” , it’s a short read and a simple way to stop postponing the thing you already know you want (including a 90-minute option if you want support).

PS: I found this old student planner with a picture from my DJ days on a family trip back to Michigan last summer…wild what we forget we’ve already been brave enough to do.

Partner to Private Equity CEOs | GTM & Value Creation | Board Member | Top 100 PMA Product Marketing Leader

Archita Fritz advisor to Private Equity CEO’s also helping corporate individuals activate their childhood and adult tiny dreams they keep deffering to ‘some day’ 

The worst career advice that stuck in my head in my 20s was this line:

“Be brief. Be brilliant. Be gone.”

I heard it before my first big sales meeting in Scottsdale, Arizona.

I was a quality engineer in MedTech, one of the only non-sales people in a huge room full of suits. That line was meant as presentation advice, but my brain took it everywhere.

Every time I bumped into someone senior, my internal script was:

You’ve got 20 seconds.
Don’t waste their time.
Say something smart.
Exit.

I wasn’t silent.
I laughed at the right moments, made safe comments about the weather, asked where people had flown in from.

But inside I was thinking,

“I don’t know these people. I don’t know the politics. I don’t know what they actually care about. How the hell am I supposed to be ‘brilliant’ in small talk?”

It made every hallway chat feel like a tiny performance review.

Fast forward a lot of years.

Now I get short windows with private equity operating partners and CEOs in a completely new world to me. 

The time is still limited. 
Their calendars are still packed.

But I use that old line differently now.

➟ In formal updates: 
“Be brief” still holds. 
Know your point, land the point and stop talking.

➟ In human moments: 
I drop “be brilliant” completely.

𝑰 𝒅𝒐𝒏’𝒕 𝒕𝒓𝒆𝒂𝒕 𝒆𝒗𝒆𝒓𝒚 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒐𝒏 𝒍𝒊𝒌𝒆 𝒂𝒏 𝒂𝒖𝒅𝒊𝒕𝒊𝒐𝒏.

I focus on two things only:
	1.	Know why I’m in the room.
	2.	Be a normal human about it.

That’s it.

“Be brief, be brilliant, be gone” is great for slides and steering committees.

As a personality setting, it quietly convinces you you’re not worth anyone’s time unless you perform for it first.

I know I’m not the only one who had to unlearn that.

PS: Yes, that’s me in the ‘suit’, in that same room just many years later. I still believe in “be brief” for updates. I just refuse to make people feel like every hello has to be “brilliant” to count.

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz, Private Equity Advisor to CEO’s and Operating Partners “You don’t owe brilliant on demand. You already earned your seat.” 

I hit every work and life goal I set as an 19-year-old… and then I “manifested” a toxic boss. :) 

When I was 19, I sat down with a pen and paper and wrote my 20s out like a checklist.

By 21, I wanted a dream job, a sponsored visa, to graduate debt-free and buy my dream car.
By 24, be engaged.
By 25, marry a kind, steady man I could build a life with.
By 27, live in a new country and do something meaningful there.
By 30, become a director and have my first child.
By 32, have my second kid. 

And in many ways, it worked.

Career, visa, marriage, kids, international move, director title, the list filled up with neat little ticks. I even added a third little human who never appeared on the original checklist and is one of the best plot twists of my life.

I’m very aware there’s a lot of privilege in that paragraph, education, opportunity, support, luck. A lot of people work just as hard and don’t get the same outcomes. That’s exactly why it took me a while to admit: something still felt off.

If I look back now, my late teens were performance as survival.
My 20s were listen. learn. lead. Watch closely, take notes, then step up.
My early 30s were operate. expand. prove. Bigger scope, M&A, more responsibility, more “you’ve made it” from the outside.

𝘈𝘯𝘥 𝘵𝘩𝘦𝘯 𝘤𝘢𝘮𝘦 𝘵𝘩𝘦 𝘣𝘰𝘴𝘴 𝘸𝘩𝘰 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘸𝘢𝘴𝘯’𝘵 𝘪𝘯 𝘢𝘯𝘺 𝘮𝘢𝘯𝘪𝘧𝘦𝘴𝘵𝘢𝘵𝘪𝘰𝘯 𝘫𝘰𝘶𝘳𝘯𝘢𝘭. 

Not a cartoon villain, but the kind of leader who can turn every win into a question mark. Praising you in one breath and poking holes in the next, until you start to doubt your own judgement. Even when the results are right in front of you.

I would never have called that time a gift back then. Now I can see it cracked the checklist wide open. 

👉🏽 It forced me to finally ask different questions:

What do I actually want my days to feel like?

If no one was clapping, would I still choose this work, this pace, this version of “success”?

Where am I performing a role instead of living my own story?

That’s when my late 30s quietly shifted into a new chapter: ask. unlearn. choose.

𝑨𝒔𝒌 better questions.
𝑼𝒏𝒍𝒆𝒂𝒓𝒏 the scripts that were never really mine. 
𝑪𝒉𝒐𝒐𝒔𝒆 a life I can actually recognize myself in. 

So if you pressed pause on everyone else’s expectations for a moment, family, culture, your 18-year-old self….

👉🏽 what would your version of success look like right now?

Archita Fritz keynoting at Impact Players in Belfast Ireland

Some of the worst value destruction I’ve seen didn’t come from a bad strategy. It came from a decent plan no one felt allowed to question.

This photo is from my first “proper” photoshoot in Los Angeles.

It looks calm and glossy.

What you don’t see is everything wrapped around it:
      •	12 weeks postpartum
	•	a big product launch in Barcelona
	•	a main-stage talk in Los Angeles 
	•	24 hours later next launch in Seattle
      •	48 hours later back to Dussledorf 
	•	flights, decks, rehearsal, inbox, repeat 

On the outside, it looked like momentum.
On the inside, the script was pretty simple:

Don’t slow down.
Don’t drop anything.
Don’t question the plan.

And that’s what so many companies feel like right now.

On paper, everything looks great.

Inside the business, people are sprinting from one “critical” thing to the next with almost no space to say:

“With what we know now, this plan needs to change.”

That’s what I talked about with Dane 🦘 Groeneveld on the The Future of Teamwork  podcast. 

In the episode, we get into:

1️⃣ Why “we’re on a PE clock” is not a leadership strategy
2️⃣ How noise around GTM, value creation and “transformation” confuses CEOs who actually want to do the right thing
3️⃣ What healthier high-performance can look like when you lead with clarity, ownership and space to challenge the plan

🎧 Episode with Dane Groeneveld, here or anywhere you get your podcasts.

https://lnkd.in/gwpeyWPp

P.S. This was a really fun photoshoot with my fellow high-performance queen and co-host of the Embracing "Only" Podcast  podcast circa 2020. 

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz at a photo shoot before getting on stage at Podcast Evolutions. Private Equity commercial and leadership advisor 

If the idea of slowing down today makes you feel a bit guilty, this is for you.

𝑴𝒐𝒔𝒕 𝒐𝒇 𝒖𝒔 𝒅𝒐𝒏’𝒕 𝒇𝒆𝒂𝒓 𝒉𝒂𝒓𝒅 𝒘𝒐𝒓𝒌.
𝑾𝒆 𝒇𝒆𝒂𝒓 𝒕𝒉𝒆 𝒑𝒂𝒖𝒔𝒆.

That little voice that says:
“If I slow down, I’ll lose momentum.”
“Everyone else is sprinting to year-end. I can’t ease up now.”

I know that voice well.

But life isn’t one straight line up.
There are stretches where you push, and stretches where you flatline a bit so you can climb again.

Today is Thanksgiving for my friends in the U.S.(and for those of us celebrating over here too).

We are having a small Friendsgiving tonight, and I have decided my pause is today and tomorrow.

Then the year-end sprint picks up again.

If you’re reading this while you’re:
↳ prepping food
↳ cleaning the house
↳ answering “what time should we come?” for the fifth time
↳ or just trying to get through a regular Thursday

You still get to claim a small pause:
➟ ten quiet minutes in the car before you go back in
➟ one meal where your phone stays in another room
➟ a short walk with no podcast, no call, just your own thoughts

I hope you claim one small, imperfect, very human pause in the middle of it all.

Not because you “earned it”, but because rest is part of how you do your best work and how you show up for the people you love.

If you needed permission, this is it.

PS: I got to pause with the lovely humans in this photo below about a month ago and we took the whole weekend. Truly grateful for these ladies, and the ones not in this picture too. 🧡

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

A lot of brilliant people I work with...VP, Director, C-suite and other leaders, are quietly asking the same question right now:

“What if I don’t want 2026 to look like 2025… or 2024… or the three years before that?”

Not because you want to quit.
Not because everything is awful.

But 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒚𝒐𝒖'𝒗𝒆 𝒐𝒖𝒕𝒈𝒓𝒐𝒘𝒏 𝒂 𝒕𝒊𝒕𝒍𝒆, 𝒂 𝒍𝒂𝒏𝒆, 𝒂 𝒔𝒄𝒓𝒊𝒑𝒕.

Before I ever left corporate, I sat with that same feeling.

For almost three years while I was still in my global / EMEA roles, I quietly started building optionality for myself, testing different ways of working, building my own IP, saying yes to advisory and board-style work, and learning how to talk about what I do beyond a job title.

That’s the work that turned into what I have now...

PE-backed CEO work, 
a portfolio of board roles, 
advisory, speaking, 
and The Embracing "Only" Podcast with Olivia Grant-Cream.

And that’s why we created Embracing “Only” in the first place, to give people the space to talk honestly about what comes after you’ve succeeded at everything everyone told you to do.

And today, for the first time ever, I am sharing a low-touch, high-impact end-of-year invitation with our 3K newsletter subscribers:

👉🏾 A subsidised 90-minute 1:1 Activation Session
👉🏾 Specifically for those exploring a portfolio career
👉🏾 Or for those exploring a Board career
👉🏾 5 spots only
👉🏾 10% donated to Olivia’s GoFundMe 
(Read more about Hurricane Melissa efforts in the comments below)

And if it’s not the season for paid support, we included a few free episodes to guide your next step.

If 2026 needs to feel different for you…start here.

PS: If you had to pick one word for what you want more of in your work life in 2026, what would it be? 

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

Most people reading this are not trying to blow up their lives. You’re in full-time, high-pressure leadership roles. You’re running teams, carrying nu

Open article: Before 2026 Finds You on the Same Treadmill: A Small Invitation for the “Onlys” by Archita Fritz • 4 min read

Before 2026 Finds You on the Same Treadmill: A Small Invitation for the “Onlys”

Seventeen years in MedTech left me with one permanent side effect…

I can’t look at a growth story without picturing the humans who have to carry it.

Once you’ve watched an ICU team on a bad day, you stop believing pretty plans.

Back then I worked on devices that lived in acute care settings of hospitals, if we were pitching a new product idea or a big launch, it was never enough that the slide looked smart.

Someone would always ask:
“Okay, what does this look like on a bad shift?”

Every “big bet” had two parts:
- the upside case
- and a ruthless pass on what had to go right in real life, with tired people

We didn’t just ask, “Is the market there?”

We asked things like:
↳ Who has to change their behaviour on a bad day, not a good one?

↳ How many steps are we adding to their shift?

↳ Where does this break first when the ward is short-staffed and everyone is on hour eleven?

If that part didn’t hold up, the launch didn’t move.

Not because we were nice, but because ignoring it was the fastest way to get shut down.

In Private Equity (PE) backed high growth companies, I see the reverse.

Weeks of work on TAM, pricing, scenarios and upside. Then “execution risk” gets one slide and a hand wave at best.

You’re doing serious work on the market side of the thesis and almost no serious work on whether the organisation can actually absorb the plan you’re buying.

That’s not a minor gap.

𝑻𝒉𝒂𝒕’𝒔 𝒎𝒊𝒔𝒑𝒓𝒊𝒄𝒆𝒅 𝒆𝒙𝒆𝒄𝒖𝒕𝒊𝒐𝒏 𝒓𝒊𝒔𝒌.

Alix Partners data shows 56% of PE-backed CEOs are replaced within two years, usually for 

➟ ‘failure to execute the thesis’, not because the market disappeared.

Because of MedTech, I’m wired to stress-test a plan, not just get excited about it.

Now, when I look at your “growth story”, that’s the part my brain refuses to skip.

If your story only lives in the spreadsheet and not in the calendar and nervous system of the people who have to execute it, it’s not a strategy.

It’s a wish.

PS: My dad beaming while on his “daughters” stretcher, after finding himself on it after a fall a few years ago. Almost a decade later still so proud I helped launch The Stryker PrimeX into this world! 

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

How MedTech Marketing helps stress test Private Equity backed high growth companies! 

I sat through 103 B2B SaaS product demos this year.
Not one of them made it easy for me to just experience the product.

No login-free walkthrough.
No short, honest flow I could click through on my own.

Best case, I got:
 – a “Book a demo” wall
 – a discovery call
 – 15–20 minutes of slides
 – then a partial screen share of a half-broken sandbox

And then the call ended and I realised I was still guessing:
 “What does this actually change for my client/their customer next quarter?”

I see this as someone buying tools, building AI SDR stacks, and working with PE-backed leadership teams:

𝒕𝒉𝒆 𝒃𝒂𝒓 𝒇𝒐𝒓 “𝒍𝒆𝒕 𝒎𝒆 𝒔𝒆𝒆 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕” 𝒊𝒔 𝒔𝒕𝒊𝒍𝒍 𝒆𝒎𝒃𝒂𝒓𝒓𝒂𝒔𝒔𝒊𝒏𝒈𝒍𝒚 𝒍𝒐𝒘.

The closest I’ve seen are things like demo hubs (e.g. Klue’s demo arena, something by Rob Hoffman).

 But even those stop just short of:
“Here. Click through this one real workflow like it’s your own.”

If I were running GTM for a SaaS company in 2026, 

I’d start with one question:

👉🏾 How easy is it for a serious buyer to actually experience what we do, without jumping through hoops?

My answer would need to look like this:
 – One ungated, 60–90 second interactive walkthrough from the website
 – One real workflow, end-to-end, that looks like a real day in the life
 – Clear language: “You’re [role]. Here’s the moment you’re in.”
 – A concrete outcome: “This is what changes for you next quarter.”
 – A link I can replay and share internally without booking another call

And honestly it isn't about being clever, it's about respecting buyers’ time and brains.

This is where interactive demo platforms like Guideflow actually make sense to me:

not as “prettier sales decks”, but as a way to finally ship:
 – one link
 – one clear walkthrough
 – one shared product story for buyers, teams, and investors

I wish I could tell you I saw five perfect examples of this in 2025.
I didn’t.

Which means: whoever builds it properly in 2026 will stand out fast.

And yes I made my own version of Wrapped for Product Demos to bring this home! :)

👋🏾  If you’ve seen a truly ungated, “just let me in” product walkthrough this year, drop it below. I’m genuinely curious, and I’d love to be wrong.

#GuideFlowPartner #sponsored

PS: You can check out and complete a real product walk through on the GuideFlow website at: https://lnkd.in/ez6Fc6b6

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

"Book a Demo" Button Wrapped across multiple B2B SaaS

In private equity, this line is a red flag:
“We can’t prove marketing’s impact on revenue.”

If nothing in marketing can be tied to 

pipeline, 
win rate, 
deal size, 
or sales cycle,

you don’t just have a marketing problem
you have a value-creation problem.

Not everything needs perfect attribution.

But something needs a clear chain:
product marketing → sharper story → better opportunities → better economics.

And before anyone jumps in with
“but brand / comms / PMM is hard to attribute”
I agree, not everything gets a perfect CAC number.

But every marketing function should have a clear, testable path to:
better pipeline
better win rates
better economics

That’s the bar I hold in my PE work, and it’s why I loved Product Marketing Alliance’s “How to Prove Product Marketing ROI” so much.

The article is a sharp breakdown on proving product marketing ROI, and I turned the core ideas into a short carousel you can save, share, and forward the next time someone says “how do we prove product marketing drives ROI.”

This is the work I do with PE-backed companies, turning “marketing is a cost centre” into a testable revenue engine.

👉🏾  Original article linked in the comments.

PS: Where do you draw the line between “we can’t measure this” and “we just haven’t been forced to?”

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

How to Prove Product Marketing ROI

You keep hiring “change agents”…
and then designing their jobs so they can’t change anything.

New CEO.
New CRO.
New Head of GTM or Chief of Staff.

And then the same soundtrack in most Private Equity backed portcos when I step in: 
“Marketing isn’t working.”
“Sales isn’t executing.”
“We need more leads.”
“We’ve outgrown our GTM.”

That’s what this grid is about:
7 𝘵𝘩𝘪𝘯𝘨𝘴 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘴𝘢𝘺 𝘸𝘩𝘦𝘯 𝘎𝘛𝘔 𝘪𝘴 𝘧𝘢𝘪𝘭𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘵𝘩𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘮𝘱𝘭𝘢𝘪𝘯𝘵 𝘳𝘦𝘷𝘦𝘢𝘭𝘴 𝘢𝘣𝘰𝘶𝘵 𝘎𝘛𝘔 𝘮𝘢𝘵𝘶𝘳𝘪𝘵𝘺.

Because underneath the language, you usually find:
Not a skills problem, but an 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 problem
Not a sales problem, but a 𝘴𝘺𝘴𝘵𝘦𝘮 problem
Not a people problem, but an 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘢𝘱𝘢𝘤𝘪𝘵𝘺 problem 
(this org is simply done pretending to transform)

And then the “change agent” becomes the easiest person to blame.

For me, the real multiple in PE looks more like:

(𝑯𝒐𝒘 𝒉𝒐𝒏𝒆𝒔𝒕 𝒘𝒆’𝒓𝒆 𝒘𝒊𝒍𝒍𝒊𝒏𝒈 𝒕𝒐 𝒃𝒆) × (𝑯𝒐𝒘 𝒎𝒖𝒄𝒉 𝒄𝒉𝒂𝒏𝒈𝒆 𝒕𝒉𝒆 𝒐𝒓𝒈 𝒄𝒂𝒏 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒂𝒃𝒔𝒐𝒓𝒃)

If either piece is close to zero…
zero honesty × anything = still zero
any amount of honesty × zero emotional capacity = still zero

The lower of those two sets your real ceiling. Your model won’t go further than your honesty or your team’s emotional bandwidth.

PS: If you’re in PE or leading a portco or growth focused company...Which box in this grid do you hear the most right now and where do you disagree with this framing? I’m especially curious where you think it is a people problem, not a system one.

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

What leaders say when Go-to-Market is Failing in Private Equity and Beyond


Most leaders I know are caught between three browser tabs:


1️⃣ Targets that went up
2️⃣ Headcount that went down
3️⃣ LinkedIn telling them AI + “efficient growth” will somehow square the circle

So I pulled the tools I use to answer these questions,  into a FREE Growth Toolbox you can grab below. 👇🏾

25+ of the most used assets I developed based on the work I do with companies. 

If you sit anywhere near private equity, that contrast is just louder.

You’re not short on ideas.

You’re short on clarity about:
↳Where the next €5–10M realistically comes from
↳Which customers you should actually fight for
↳Where AI genuinely creates leverage (vs. theatre)
↳How to push harder without frying your best people

That’s the work I do with portcos across EQT, Accel-KKR, Cinven, Nordic Capital and others.

Whenever something actually worked, we turned it into a reusable tool.

𝘐’𝘷𝘦 𝘣𝘶𝘯𝘥𝘭𝘦𝘥 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘶𝘴𝘦𝘥 𝘵𝘰𝘰𝘭𝘴 𝘪𝘯𝘵𝘰 𝘰𝘯𝘦 𝘱𝘭𝘢𝘤𝘦:
👉🏾 𝑻𝒉𝒆 𝑷𝒓𝒊𝒗𝒂𝒕𝒆 𝑬𝒒𝒖𝒊𝒕𝒚 𝑮𝒓𝒐𝒘𝒕𝒉 𝑻𝒐𝒐𝒍𝒃𝒐𝒙

 25+ practical assets, including:
➟ “Quality of growth” scorecards
➟ GTM & ICP clarity frameworks
➟ Europe & market expansion checks
➟ AI focus maps (using the stack you already have)
➟ Product marketing & commercialization templates
➟ Leadership & anti-fragility prompts

It’s built with private equity portfolios in mind…but if you own a number, run a team, or live between “big targets” and real life, there’s probably something in there that will help you think and act more clearly this quarter.

If that sounds useful, just grab it.
👉🏾 The link to the toolbox is here: https://lnkd.in/eCunKCjU

No “comment GROWTH” ritual. 🙃 
Just the tools, in one place, so you can get back to making real decisions.

PS: If there’s a specific best practice, learning, or toolset you’d love to see next, around value creation, GTM, product marketing, or leadership, drop it in the comments. I’ll use that to decide what to build and share next.
----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

Rohit Sakunia

Co-Founder and Director

ArtE Mediatech

We think. We create. We make it happen.
We work with some of the worlds most trusted and loved companies and help them build a meaningful relationship with their audience. We connect Creativity, Technology and Marketing to provide a seamless and delightful digital experience.

Founder Director

InViz AI

InViz was founded in 2017 in New Delhi. We are a technology development and strategy consulting company offering a wide range of services to clients across industries. Being a technology agnostic company, we provide a broad spectrum of high-end technology services ranging from mobile, web and voice apps, to cloud and automation, to machine learning and artificial intelligence.

Our team comprising of highly skilled engineers and data scientists from technology giants like Google, Adobe, Target, and Tesco. We work with top brands and companies offering a range of solutions that solves business challenges, fills the gap in business needs and helps transform businesses.

Co-Founder

R2D2 Technologies

People and Businesses are evolving with the rapid advancements in technology. The world is going digital through the use of mobile. We can see the future of digital media and technology. Let's build it together. The question is, in this rapidly evolving world, where do you want to be?

Managing Partner

3min.life

Crusader at this non-profit, community green-tech movement to manage and counter air-pollution. 
Thinker. Evangelizer. Requestor. Doer...Everyday with the singular aim of using technology to make sure every caregiver in India has the right knowledge to manage air pollution in their everyday lives and a better tomorrow for our children.

Co-Crusader

Glance Media Technologies Pvt Ltd

Loads of Information, Number of apps in millions and lot's happening in the offline world. How are you going to stay updated and informed? We are the answer.

ShopClues

Led all social, digital (organic) and video efforts at ShopClues. 

Key achievements 
- Landing in the top 3 SoV on Social Media from outside of top 10 inside 5 months
- Started multiple new video formats (Bumper ads, Long Format etc) on YT and FB to record much better CPV and conversion numbers. 
- Delivered the finest CPC's for FB ads driven during that time. 
- Engagement across social increased by 10x owing to efforts on organic content front.

Senior Marketing Manager

Google

• Helped launch, grow and manage the Google+ brand in India
* Manage all sports partnerships and sports campaigns for Google+ and YouTube
• On-board and manage Sports, News, Politics and Causes partners on the platform. 
• Helping these partners create content that engages followers and grows them faster. 
• Executing events that have a long term impact on engagement, thereby building brand sustenance. 
• Executing and managing internal Google+ campaigns like Political Hangouts etc. 
• Managing internal comms for Google+ 
• Checking numbers periodically and managing to achieve set targets

Projects Include: #IPL2013, #IPLHangover, World Photography Day, #IncredibleIndia, #ThankYouSachin, #Elections2014, #IPL2014, Doodle4Google 2014

Platinum award for election campaign 2014.

Community Manager, Asia Pac

Naukri.com

- Created over 30 professional communities pertaining to Marketing, IT, Legal domains. 
- Collaborating with UI, Operations and Tech Development teams towards making the product more market relevant. 
- Online research, content discovery, validation, aggregation, editing and posting for each community.
- Product development.
- Driving the networking component in the communities through constant member engagement.
- Conducting interviews of senior members and transcribing, editing and publishing the same.
- Strategising towards driving member engagement by tracking user behavior using MIS.
- Managing social handles
- Collaborating with existing content partners and cementing professional associations with new ones.
- Create and managing CITY Charters (Just started)
- Forging partnerships with new content partners
- Conducted regular competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics

Community Manager

INDIA NEWS

Launched 7 editions of the Group's flagship Print property Aaj Samaj. Gurgaon being the premier one. 

Launched two regional news channels, India News Haryana and India News Bihar in close co-ordination with Editorial and Product teams. 

Managed all online properties of the group.

Manager, Corporate Affairs and Digital Media

ESPNSTAR

Doing exclusives with sportstars, creating new internet sports properties, Writing reports on various sporting happenings, covering matches and working closely in tandem with the Associate Director, Digital Media.

Sub-editor

I post about my journey in the world of walking, entrepreneurship and start-ups.

- Started ARTE and scaled to business more than 10M dollars/financial year in 4 years of running.
- Started INVIZ and scaled to business worth 1.5M dollars in second year of operations
- Led a team of more than 100 personnel over delivery, creative and business departments  
- Marketing, community building and partnerships executive at global companies and start-ups 
- Successfully pumped content properties to millions of views organically
- Built businesses and brand equity for consumer facing products and brands
- Award winning digital strategist 

About me: 
Impact driven
Love scaling things up. 
Breathe technology and networking, both online and offline
Eternally curious

12 Phrases That Escalate Workplace Conflict
 (And What to Say Instead) : 

The wrong words at the wrong time,
can spark unnecessary conflict.

What starts as a simple conversation
can quickly turn into frustration and tension.

But conflict isn’t inevitable.

By adjusting how we communicate,
we can avoid misunderstandings 
and build better relationships at work.

📍 Here are 12 phrases to avoid (and what to say instead): 

1️⃣ "That’s not my job."
❌ Sounds dismissive and uncooperative.
✅ "I can’t take this on, I can suggest someone who can."

2️⃣ "Calm down."
❌ Feels patronizing and fuels frustration.
✅ "I see this is frustrating, let’s find a solution."

3️⃣ "You’re wrong."
❌ Instantly puts people on the defensive.
✅ "I see it differently, here’s my perspective."

4️⃣ "That’s not how we do things."
❌ Shuts down new ideas and progress.
✅ "We’ve done it differently before, but I’m open to discussions."

5️⃣ "I don’t have time for this."
❌ Comes off as dismissive and disrespectful.
✅ "Can we discuss this later when I can give it full attention?"

6️⃣ "You always do this."
❌ Uses absolutes, making people defensive.
✅ "I’ve noticed this happening before. Can we discuss alternate approaches?'

7️⃣ "I don’t see the problem."
❌ Minimizes others’ concerns and shuts down dialogue.
✅ "Help me understand what’s frustrating you."

8️⃣ "That’s a terrible idea."
❌ Kills creativity and collaboration.
✅ "I have some concerns, can we tweak the approach?"

9️⃣ "We’ve already tried that."
❌ Sounds dismissive of new perspectives.
✅ "We’ve tested a version of that. What do you think could be different this time?"

🔟 "It’s not a big deal."
❌ Dismisses someone’s feelings or frustrations.
✅ "I understand this matters to you, let’s talk about it."

1️⃣1️⃣ "You should have known that."
❌ Feels accusatory and undermines confidence.
✅ "Let’s go over this together to clarify."

1️⃣2️⃣ "I don’t care."
❌ Sounds cold and unprofessional.
✅ "I trust your decision on this."


Conflicts aren’t always about big disagreements.
Often, they stem from how we phrase things.

Swapping just a few words can shift the tone
from confrontational to collaborative.


Whats one phrase you want to start practicing?
👇 Share in the comments. 


♻️ REPOST, share with others to help them.
+ Follow Rohit Sakunia for daily actionable tips on leadership and peak performance.

Entrepreneur, Author, Investor, Key Note speaker. Follow for daily tips on health, wealth and peak performance

12 Phrases That Escalate Work Place Conflict 

12 regular habits that are focus killers

(And lead to burnout)

Burnout rarely shows up all at once.

It builds overtime.
Slowly. Quietly. In the background.

Task by task, tab by tab.
Notification by notification.

The scariest part?
Most of the habits that drain your energy and fry your focus, feel totally normal.

You call them “just part of the job.”
You get used to running on low battery.

Here are 12 focus killers you’ve probably normalized (and why they need to go): 


1. Starting your day with email
🤔 Why it hurts: You start reacting instead of directing.
✅ Tackle your #1 priority before opening your inbox.
✅ Set specific email check times. 

2. Always saying yes to meetings
🤔 Why it hurts: You fill your calendar, not your impact.
✅ Ask “Do I really need to be in this meeting?”
✅ Block deep work time before accepting invites.

3. Multitasking
🤔 Why it hurts: You lose 40% efficiency each switch.
✅ Batch similar tasks together.
✅ Use full-screen mode to stay in one lane.

4. Never taking breaks
🤔 Why it hurts: Mental fatigue sets in fast.
✅ Follow the 90 / 10 method.
✅ Set a timer for stretch or walk breaks.

5. Notifications always on
🤔 Why it hurts: You’re training your brain to be distracted.
✅ Turn off non-critical app alerts.
✅ Use “Do Not Disturb” during deep work.

6. No task prioritization
🤔 Why it hurts: You confuse motion with progress.
✅ Use the Eisenhower Matrix daily.
✅ Pick 3 non-negotiables each morning.

7. Working late consistently
🤔 Why it hurts: You deplete yourself for tomorrow.
✅ Set a fixed shutdown ritual.
✅ Wind down with non-digital activities.

8. Keeping 20+ tabs open
🤔 Why it hurts: Mental clutter equals digital chaos.
✅ Use tab manager extensions.
✅ Group tabs by project or close them hourly.

9. No clear daily plan
🤔 Why it hurts: You drift instead of drive.
✅ Start your day with a 5-minute plan.
✅ Use “must-do, should-do, could-do” sorting.

10. Letting others dictate your schedule
🤔 Why it hurts: You lose control of your workday.
✅ Use calendar blocks for your priorities first.
✅ Say “let me check and get back” before committing.

11. Skipping reflection
🤔 Why it hurts: You repeat what didn’t work.
✅ End each day with 3-line journaling.
✅ Weekly review what helped vs. what hurt.

12. Normalizing exhaustion
🤔 Why it hurts: You mistake burnout for ambition.
✅ Redefine productivity to include recovery.
✅ Track energy, not hours.



Focus is not just to do more. 
It is also to prevent from a crash and a burn out. 

The more noise you eliminate, 
the more energy you protect.

The more you protect your energy, 
the more sustainable your performance becomes.

💬 Which of these habits are you guilty of?


 🔁 Repost, share with others to help them
 🔔 Follow Rohit Sakunia for more on leadership and peak performance.

12 Focus Killers You Normalize

8 red flags in job offers 

(you better not ignore these): 

Not all job offers are opportunities.
Some are beautifully wrapped warning signs.

In the excitement of landing an offer, 
it’s tempting to overlook subtle signals.

The too-good-to-be-true package.
The vague role description.
 
But ignoring these red flags can cost you your confidence, your mental health, and sometimes, your sense of self.

Here are 8 job offer red flags you should never ignore

🚩 Vague job title
⚡ You’ll have unclear responsibilities.
🗣 Ask: “Can you walk me through a typical week?”

🚩 No mention of growth
⚡You’ll stay where you started.
🗣 Ask: “What does success look like after 12 months?”

🚩 Unclear reporting structure
⚡ You won’t know who’s in charge.
🗣 Ask: “Who will I be reporting to—and working with daily?”

🚩 They rush the offer
⚡Pressure is a red flag in disguise.
🗣 Ask: “Can I take 2–3 days to review the details?”

🚩 You weren’t asked many questions
⚡ They might not be looking for the right fit.
🗣 Ask yourself: “Why are they hiring so fast?”

🚩 They avoid compensation transparency
⚡ If it’s hush-hush now, it’ll be worse later.
🗣 Ask: “What’s the full breakdown of base, bonus, equity, and perks?”

🚩 High turnover or vague team structure
⚡ You might be stepping into chaos.
🗣 Ask: “How long has the team been in place?”

🚩 You have a gut feeling something’s off
⚡ Don’t ignore that inner voice.
🗣 Action: Sleep on it. Clarity > impulse.



You’re not just choosing a job. 
You’re choosing how you’ll spend your energy, your time, and a big chunk of your life.


The wrong offer can feel like a win in the short term. 
But its a trap in the long run.

So trust your gut. 
Ask the hard questions. 
Say no when something doesn’t feel right.

💬 Have you ever accepted a job and later realized you missed a red flag? What did you learn?

♻️ REPOST, Share this with someone who’s job hunting right now, you might help them dodge a painful lesson.

➕ Follow Rohit Sakunia for more on leadership and peak performance.

8 Red Flags in Job offers You Should Never Ignore

Interviews can change everything.
One shot. No second chances. No script.

But here’s the truth:
Preparation beats perfection.

🎯 I broke down 30 killer tips across every phase of the job interview:
Before. During. After.

👇 Save this, study it, send it to someone who's interviewing this week:

🔹 BEFORE the Interview

1️⃣ Study the company like a founder would
2️⃣ Check out your interviewer on LinkedIn
3️⃣ Dissect the job description
4️⃣ Prepare 3 “success stories” using STAR
5️⃣ Rehearse your responses aloud
6️⃣ Know your weaknesses, and reframe them
7️⃣ Sleep well. Dress better.
8️⃣ Bring smart questions
9️⃣ Test your tech. Check your setup.
🔟 Arrive early, not “on time”

🔹 DURING the Interview

1️⃣ First 5 seconds matter
2️⃣ Speak with intention
3️⃣ Actually listen—don’t just wait to talk
4️⃣ Use the STAR method
5️⃣ Show real enthusiasm
6️⃣ Sell yourself (without sounding desperate)
7️⃣ Avoid negative talk
8️⃣ Stay on message
9️⃣ Ask thoughtful questions
🔟 Leave strong, not vague

🔹 AFTER the Interview

1️⃣ Send a thank-you note within 24 hours
2️⃣ Reflect while it’s fresh
3️⃣ Document what you said
4️⃣ Don’t pause your job search
5️⃣ Follow up without being needy
6️⃣ Identify gaps
7️⃣ Track your performance
8️⃣ Build relationships, not just offers
9️⃣ Every interview is a skill
🔟 Revisit and refine your resume

📌 Interviews don’t reward the most qualified.
They reward the most prepared.

🔥 Want more practical content like this?

👉 Follow Rohit Sakunia for career strategy, branding & performance content that actually gets results.

30 Tips to Crush Your Next Job Interview

6 essential steps to audit your personal brand

(before anyone else does): 

Your personal brand is saying something. 
Even when you’re not. 

People are forming perceptions about you.
Even if you don't take notice of it. 

The question is: 
Is your brand saying what you want it to?


If your audience feels like strangers, 
If your content is getting ignored,
If your DMs are quiet…

Then it’s time for a personal brand audit.

📍 6 essential checks to make sure your brand actually reflects your value (and sells it.) 

1. Google yourself in incognito
– Are your top 3 results aligned with your value?
– If people can't find you, they can't trust you.
– Visibility is the new credibility.

2. Audit your bio & profile picture
– Does your bio show beyond your title? 
– Avoid generic words, they make you invisible.
– Your photo and banner should speak the same brand language.

3. Review your last 10 posts
– Do they educate, inspire, or differentiate you?
– If you're not making people think, you're blending in.
– Remove filler content every post teaches your audience how to see you.

4. Check your pinned content
– Does it reflect your current and strengths?
– Outdated content = outdated brand.
– Pin what you want to be known for next, not what worked last.

5. Run a perception test
– Ask 3 people: “What’s my personal brand in 5 words?”
– If their answers don’t align, your brand lacks clarity.
– Consistency = memorability = trust.

6. Read your engagement signals
– Are people DMing you for advice or just reacting with likes?
– Comments show depth. Emojis show approval.
– Influence shows up in who reaches out. 


Your brand isn’t your logo.
Or the type and size of your font. 

It’s the gut feeling people get when they come across your name.

There is a the difference between being seen, 
and being scrolled past.

✅ Clean up.
✅ Clarify.
✅ Convert.


➡️ I run deep-dive audits for founders, creators, and companies inside my AI-led marketing & influencer agency. Work with me to understand whats helping your brand and whats not. 


🔁 REPOST, to help others get their personal brand audit on track. 
➕ Follow Rohit Sakunia for more on leadership and personal development.

6 Essential Steps to Run a Personal Brand Audit in 2026

10 communication habits that win you meetings

(Cos no one remembers your slides): 


After 20 years of experience, I can assure you this- 

➡️ People remember how you made the room feel.

You can have the best data, 
the most polished deck,
the smartest point......

And still lose the room, 
if your communication doesn’t land.

Most people treat meetings as 'information'. 
When its so much beyond that. 

It's place to earn trust. 
A forum to show case clarity. 
An opportunity to make your presence felt. 


📍 Here are 10 subtle, powerful shifts that position you as someone who leads the room (even when you're not the most senior): 


 1. Pause before responding
 👉 Gives your words more weight, signals confidence.

2. Speak 10% slower 
👉 Makes you sound calm, thoughtful, and credible.

 3. Ask questions that reveal your thinking
👉 Smart questions > vague comments. 

4. End meetings with clear next steps
👉 People remember what to do, not what was said.

5. Use short, punchy sentences
👉 Clarity gets remembered. Complexity gets forgotten.

6. Echo what others say (briefly)
👉 Reinforces alignment. Builds instant trust.

 7. Eliminate filler words (“um”, “just”, “like”)
👉 Silence is more powerful than weak padding.

8. Use silence strategically
👉 Pauses add drama, control, and presence.

 9. Match your tone to the moment
👉 A calm tone in tension builds influence.

10. Be brief but compelling
👉 Get to the point. Then stop. That’s power.



Great communicators speak with intention.
They read the room.
They land the point.
They make people feel heard, while staying in control.


💬 Which of these habits are you already using? Which one are you stealing?


 🔁 REPOST, if you’ve ever left a meeting thinking: “That could’ve gone way better.”

 🔔 Follow Rohit Sakunia for more high-impact habits on influence, leadership, and peak performance.

10 Communication Habits That Win You Meetings 

8 things I learnt NOT to do as a leader: (During my day at Google) 

1️⃣ Don’t abandon your team in public. Disagree privately, but stand by them when it counts.
2️⃣ Don’t chase credit. Your team’s success should shine louder than yours.
3️⃣ Don’t do it all, even if you’re the best at it. Delegate. Empower. Coach.
4️⃣ Don’t measure everyone with the same yardstick. One goal, different strengths.
5️⃣ Don’t lead with clarity alone. Without empathy, it becomes control.
6️⃣ Don’t pretend to know it all. “I don’t know” builds more trust than false confidence.
7️⃣ Don’t avoid hard conversations. Delay breeds dysfunction.
8️⃣ Don’t prioritise comfort over growth. Your job isn’t to keep people comfortable, it’s to help them get better.

Till Google , I always thought leaders should be towering. Commanding. Own the room. In Google I learnt, leaders do none of that. They elevate the room and they do it effortlessly. 

Which of these hit home for you? Drop a number. Or add one from your own experience.

Follow Rohit Sakunia for leadership insights that aren’t about power but about impact.

Most men won’t say much.

But they feel everything, pressure, pride, responsibility, love, and the weight of always having to “keep it together.”

This Men’s Day, our brands didn’t just post.
They spoke with honesty, humour, and heart.

TCL:-  kicked things off with bold humour:
“Size Matters”… when we’re talking about a 115-inch TV.
Because even serious brands should know how to laugh.

VAHAN:- honoured the men who deliver more than parcels, they deliver presence, care, and quiet dependability, one doorstep at a time.

DYLECT:- turned the lens to everyday doers, men who build, fix, and show up with grit, not ego.

VYRL PUJABI:- brought emotion to the surface.
Heartbreak, rage, love, silence, expressed not in words, but in sound.
A playlist for every mood men aren’t taught to name, but deeply feel.

These weren’t just campaigns.
They were reminders that behind every quiet man is a loud story.

♻️ REPOST if it made you pause. Share it with someone who deserves to feel seen.

👉 Follow Rohit Sakunia for daily insights on leadership, content that performs, and brand moves that actually matter.

8 clever networking tips

(that go beyond LinkedIN): 

Let’s be honest. 
Everyone’s networking on LinkedIn.

No, nothing wrong with that. 
There is no right or wrong place to network. 

But , in my experience, the most meaningful connections are often built outside the platform.

Coffee runs. 
Community events. 
That one thoughtful follow-up email.

If you want to stand out, 
you need to go beyond the obvious.


📍 Here are 8 clever networking tips (that don’t involve cold messages):


1. Send a voice note
 – Feels human in a digital jungle
 – Sound > text in trust signals

2. Share a failure
 – Vulnerability builds velocity
 – People connect through realness. 

3. Connect others
 – Be the bridge, not just the brand
 – Introducers stay top of mind

4. Ask smart questions
 – “What’s exciting you right now?” > “What do you do?”
 – Good questions open doors; great ones build rooms

5. Write thank-you notes
 – Old-school effort = new-school standout
 – Gratitude is viral

6. Host micro-meets
 – Build your tribe intentionally
 – Rooms > DMs

7. Offer value before the ask
 – Help first. Pitch later.
 – Reciprocity kicks in automatically

8. Follow up creatively
 – Humor. Voice. A book rec.
 – Memorability is your personal brand


Great networking doesn’t always look like “networking.”

It looks like listening. Offering value. 
Showing up consistently, online and offline.

LinkedIn is one tool. 
Not the only tool. 

Try these 8 approaches and see what happens when your outreach becomes more intentional, and a lot more human.


Whats your favorite way to network? 
Share your networking tips in the comments. 

♻️ REPOST, share with others to help them. 
+ Follow Rohit Sakunia for more on leadership and peak performance.

8 Clever Networking Tricks That Go Beyond LinkedIN

Why 'you are team player' 

Is not always a compliment. 

8 times “Team Player” is code for poor boundaries: 

“Team player” sounds like a compliment.
 Until it becomes a trap.

Somewhere along the way, 
collaborative got confused with always available.

Helpful turned into overextended.
And good attitude became zero boundaries.

📍 Here are 8 moments when “team player” is actually code for self-sacrifice disguised as professionalism: 


1️⃣ 
👉 Problem: Always available after hours
🤔 Insight: It’s not loyalty, it’s burnout.
👍 Fix: Set clear "log-off" hours & honor them.

2️⃣ 
👉 Problem: Absorbing everyone’s tasks
🤔 Insight: You’re not a backup plan.
👍 Fix: Clarify roles & push back politely.

3️⃣ 
👉 Problem: Avoiding difficult conversations
🤔 Insight: Silence = Resentment.
👍 Fix: Use facts and prep your message.

4️⃣ 
👉 Problem: Always saying “yes”
🤔 Insight: You dilute your value.
👍 Fix: Say “yes” only to what aligns.

5️⃣ 
👉 Problem: Being the ‘go-to’ for everything
🤔 Insight: That’s often code for overwork.
👍 Fix: Redirect and delegate when needed.

6️⃣ 
👉 Problem: Never taking credit
🤔 Insight: Visibility isn’t vanity. 
👍 Fix: Document and share impact.

7️⃣ 
👉 Problem: Avoiding boundaries in meetings
🤔 Insight: Presence without voice isn’t value.
👍 Fix: Speak up and set expectations.

8️⃣ 
👉 Problem: Thinking overwork = trust
🤔 Insight: It creates dependency, not leadership.
👍 Fix: Empower, don’t absorb.


Being a team player shouldn't mean being a doormat.
Real collaboration includes: 

- Clear limit. 
- Mutual respect. 
- Honest communication. 


💬 Which of these “team player” traps have you fallen into?


 🔁 REPOST to remind others that being kind ≠ being available 24/7

 🔔 Follow Rohit Sakunia for more insights on leadership and career growth.

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The Battle

Archita Fritz

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Archita Fritz's LinkedIn Performance

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