Archita Fritz

Assurance Services International

Member of The Supervisory Board

hubble

You can book a 1:1 with me here:
 https://www.hubble.social/architafritz

Advice on everything:
✔️ Build Commercial Engines
✔️ Product Marketing
✔️ Scale Founder-Led Growth
✔️ Position for Multiples
✔️ Workforce Planning & Leadership
✔️ Building a Boardroom Career
✔️ Career Transitions

Advisor

Ready Set Bold

Fractional Executive Partner
—————————————
I embed with mid market PE- and VC-backed portfolio companies for focused, 4- to 11-month sprints, turning strategy into measurable results.

Typical challenges I solve
	•	Mis-aligned Product Vision → Execution
I bridge the gap between roadmap, build, and commercialisation so every feature ships with a revenue story.
	•	Quality Whiplash
I create frameworks that balance urgent customer issues with long-range innovation—no more trade-offs between delight and disruption.
	•	Silo-Driven Slow-Downs
I replace hand-offs with hand-shakes, bringing Product, Sales, Support, and Finance into one transparent cadence.
	•	Ghost GTM Plans
I install a pragmatic, metrics-first GTM engine that prioritises, sequences, and launches for maximum speed-to-money.

⸻

Workplace Culture Strategist
——————————————
Using a data-backed diagnostic rooted in research and lived experience, I help organisations move from awareness to action on:
	•	Psychological safety & “speak-up” culture
	•	Cross-team communication loops
	•	Team health → performance → profit

⸻

By the numbers
	•	25+ product launches
	•	$2.1 B cumulative revenue impact
	•	128+ countries served
	•	20+ years leading global, cross-functional teams

⸻

Selected client roster
BlueMountain · CluePoints · ResMed · Sparking Capital · Adidas · NHS Lincolnshire · Verity HealXR · Spookfish Innovations · Bright Spaces · Vatis Tech · FlaminJoy

⸻

If you need a high-impact operator who can land both product and people wins—fast—let’s talk.

Strategic Growth Catalyst : People and Product (Fractional CMO)

DfX (Deal Flow Xchange) is rethinking how private capital moves.
It’s not a fund or a network — it’s infrastructure.
A transparent, intent-driven platform where founders, investors, and lenders connect directly to get deals done. If you're raising, deploying, or lending capital — this is where you should be.
→ Learn more or request access: www.dealflowxchange.com

Sign up for our newsletter → https://lnkd.in/ebsicefQ
Are you a service provider? Plug into our network → https://lnkd.in/dJQsCCGm

Advisory Board Member

Veblen Director Programme

Chairperson of the 11 member Board of VDP. 

Through the Veblen community we work with Small and Medium Sized Enterprises (SME’s) to help place Board members that can move forward innovation, impact and growth. Additionally support aspiring Board members in building and landing Board Roles.

Chairperson of the Board

Rose Equity Partners

Non Executive Director

BetterLogiq

Board Member

Brydge Club

Brdyge Club is a private angel investing network for women who want to write checks, build wealth, and shape the future of innovation.

We’re reimagining what access looks like — not just for founders, but for female investors ready to move from the sidelines to the cap table.

If you’re an accredited woman looking to invest in early-stage companies with purpose and upside, apply to join the club. → https://brydgeclub.com/

Founding Member

Institute of Directors (IoD)

Member

Open-Intro

I am available for 1:1 direct meetings on Open-Intro. Book me at: https://open-intro.com/expert/archita-fritz

Expert on Open-Intro

Fractional Product Marketing Leader | I help operationalize product roadmaps for commercial success | Strategic Board Advisor | Workplace Culture

I’m a Fractional CMO for PE-backed, mid-market companies and founder-led teams in the middle of growth, pressure, and transition.

→ I identify the gaps: people, product, and process
→ I build the commercialization system they forgot to build
→ I help teams launch, enable sales, and scale—fast
→ I create clarity, culture, and structure so the full-time hire can succeed
→ I step out once the system works without me

This is not “marketing.”
This is what makes a business commercial—and scalable.

Where I’ve Done It
→ Took a company from $1.5M to $350M in revenue
→ Launched 25+ products across 80+ markets
→ Opened a $2.1B market opportunity through positioning and system-building
→ Built product marketing functions from scratch for 7 companies and 15 founders
→ Advised founders through post-acquisition transitions and culture realignment
→ Partnered with CROs and CPOs to align product, marketing, and sales enablement

Who I Work With
→ PE-backed CEOs who don’t have time to figure it out alone
→ Founders stuck between what worked and what will scale
→ Boards that need more than “just another hire”—they need traction
→ Teams that need clarity, coordination, and accountability yesterday

Why It Works
Because founder magic burns out without structure.
Because the board doesn’t want more activity—they want results.
Because clarity beats chaos, every time.

I build what should have been built six months ago.
And then I help you hire the person to run it long-term.

If you would like to chat or need advice, you can book a 1:1 with me here: https://www.hubble.social/architafritz

What Others Say
“Archita’s strategic vision opened a $2.1B market for us. Her leadership was crucial to our expansion.”
— Shiva Ralapalli, CEO, Verity HealXR

“She helped us connect the dots and activate our teams. She built our Product Marketing function and aligned commercial with product.”
— Patrick Hughes, CRO, CluePoints

“Archita activated me and the audience to lead better for my team and myself.”
— Katie Reget, VP of Sales, ResMed

“She had high expectations of the team, and I of her—and she exceeded all expectations.”
— Vlad Panait, VC Partner, Sparking Capital

Chief Marketing Officer

We rise by lifting others! Driven by a commitment to build psychologically safe workplaces where people can unapologetically be themselves Archita is resolutely focused to work with partners who want to look beyond metrics to help shape cultures of belonging and cancel out the silent acceptance of bullying and harassment in the workplace.

Archita is the strategy and marketing lead on campaigns, partnerships, products and promotion. If you want to partner with Speak Out on organisational campaigns or partnerships please connect with her.

Grateful to be named one of Product Marketing Alliance’s Top 100 Product Marketers globally, for the second year in a row.

For almost 20 years I did product marketing without knowing it had a name.

In med device we just called it:
“Get the product launched and don’t screw it up.” Or Upstream marketing! 

Only later did I realise there was a whole discipline behind what I was doing in the middle:

- between product and sales
- between the investment thesis and the actual customer
- between the board deck and the front line

Over those ~20 years, I’ve helped bring 45+ products to market across:
	•	medical devices
	•	life sciences
	•	B2B tech & SaaS
	•	manufacturing

While they have been across different industries, I have noticed the same patterns. 

👉🏽 𝑽𝒂𝒍𝒖𝒆 𝒊𝒔 𝒄𝒓𝒆𝒂𝒕𝒆𝒅 (𝒐𝒓 𝒅𝒆𝒔𝒕𝒓𝒐𝒚𝒆𝒅) 𝒊𝒏 𝒕𝒉𝒆 𝒕𝒓𝒂𝒏𝒔𝒍𝒂𝒕𝒊𝒐𝒏 𝒍𝒂𝒚𝒆𝒓.

When nobody truly owns that layer, you get:
- beautiful products that never hit their number
- sales teams improvising a story that doesn’t match reality 
- leaders wondering why the plan works in Excel, but not in the market

In PE-backed and high-growth companies, product marketing is not “nice-to-have marketing”.

𝐈𝐭’𝐬 𝐚 𝐯𝐚𝐥𝐮𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧. 

- pressure-testing the thesis against real customers
- choosing which problems to solve first
- arming GTM teams so revenue doesn’t depend on heroics

That’s the work I care about.

The recognition is just a visible signal of an invisible job a lot of us have been doing for years.

To the team at Product Marketing Alliance – thank you for shining a light on this craft and for putting me on the list again this year. 🙏🏽

Read up about all the other 99 here: https://lnkd.in/d7qWTUBX

And to the CEOs / value creation leaders reading this…

𝘐𝘧 𝘺𝘰𝘶 𝘵𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘴 𝘴𝘭𝘪𝘥𝘦 𝘥𝘦𝘴𝘪𝘨𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵 𝘴𝘭𝘪𝘥𝘦𝘴.
𝘐𝘧 𝘺𝘰𝘶 𝘵𝘳𝘦𝘢𝘵 𝘪𝘵 𝘢𝘴 𝘷𝘢𝘭𝘶𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵… 𝘷𝘢𝘭𝘶𝘦.

PS: Congratulations to the other Product Marketing leaders recognized for this. Honoured to be amongst this cohort. Full list in the comments below.

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz 

Partner to Private Equity CEOs | GTM & Value Creation | Board Member | 2 x Top 100 Product Marketing Leader

Archita Fritz, Top 100 Global Product marketeer as recognized by Product Marketing Alliance. Archita Fritz Value Creation Partner to Private Equity CxO‘s and PE firms 

Last weekend I went back to Kellogg-WHU Executive MBA to teach the leadership module I sat in 8 years ago.

While it was a new cohort with senior EMBA leaders from multiple countries, industries, and P&Ls.

One thing hasn’t changed as much in these 8 years.

When I asked where they feel the most pressure right now, the top answer wasn’t “strategy” or “performance.”

It was this:

“𝘚𝘵𝘢𝘺𝘪𝘯𝘨 𝘴𝘦𝘭𝘧-𝘢𝘸𝘢𝘳𝘦 𝘸𝘩𝘦𝘯 𝘐’𝘮 𝘶𝘯𝘥𝘦𝘳 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦.”

I see the same pattern in my private equity client work too. 

We still don’t really train our current or next generation of leaders to stay self-aware under pressure.

And yet it’s self-aware leaders who quietly build:
	•	better teams
	•	healthier organisations
	•	stronger communities

In the room, we had a lot of healthy debate as the leaders could describe the system ‘issues’ in perfect detail…

promotion rules, politics, cultural norms, short-term targets.

But when the pressure hits, the behaviours they tend to default to, looked familiar:

↳ hovering and micromanaging
↳ snapping
↳ telling instead of listening
↳ those “devil emails at midnight” Mita Mallick  writes about

Often followed by this sentence I hear in almost every geography: 

“In a high-performance culture, you have to be more direct.”
“In my country, this style of leadership doesn’t work.”

𝑪𝒖𝒍𝒕𝒖𝒓𝒆 𝒂𝒏𝒅 𝒄𝒐𝒏𝒕𝒆𝒙𝒕 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆𝒍𝒚 𝒔𝒉𝒂𝒑𝒆 𝒉𝒐𝒘 𝒚𝒐𝒖 𝒍𝒆𝒂𝒅.
𝑻𝒉𝒆𝒚 𝒅𝒐 𝒏𝒐𝒕 𝒆𝒙𝒄𝒖𝒔𝒆 𝒘𝒉𝒐 𝒚𝒐𝒖 𝒃𝒆𝒄𝒐𝒎𝒆 𝒖𝒏𝒅𝒆𝒓 𝒑𝒓𝒆𝒔𝒔𝒖𝒓𝒆.

This is why I teach leadership as an operating system: within my Leadership OS™: 
Me → We → System → Future.

If Me is ignored:
	•	We don’t feel safe
	•	System changes don’t stick
	•	Future stays a story on slides

“Me” work for a senior leader isn’t a fancy offsite. It’s tiny, in-the-moment reps:

➟ Notice your first reflex under pressure: attack, withdraw, or hover.
➟ Name it: “I’m in micromanager / attack / rescue mode right now.”
➟ Choose one different move: ask a question, delay the midnight email, or take 90 seconds before you walk into the room.

To the EMBA leaders who spent Saturday with me….thank you!

You challenged the ideas. 
You challenged me. 

Many of you didn’t agree with everything we discussed, and you still stayed in the conversation.

That’s where real leadership work begins.

PS: Mita Mallick every student got a code to a copy of your book and thank you for taking time to record with us before!  To more aware leaders.

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In my house, there were only two correct answers to:
“What do you want to be when you grow up?”

Doctor
Engineer

But in the breaks at school, over steel tiffins from 5th grade onwards, I’d lean in and quietly tell my friends:

“I want to be a DJ.”

It was 90’s India. MTV VJs and radio DJs were everything, loud, free, fully themselves.

If my mum had known I was harbouring that dream, it would’ve been squashed instantly.

So I did what a lot of us do:

I kept the ‘wrong dream’ off fhe record. 
Got the grades, followed the path, got a scholarship, moved countries, started working on that engineering degree and collected responsibilities.

And then while at Michigan Tech in  Houghton, Michigan someone says, “There’s a student radio station here… 91.9 FM.”

Bam.

That hidden dream finally found a doorway.
A few months later, “Chai with Archita on WMTU 91.9FM” was on air, the only world music show in the entire Upper Peninsula.

It wasn’t a grand career move.
It was one small, very real way to let 10-year-old me exist in my actual life.

We quieten and defer a lot of these dreams.
We don’t just do this with childhood dreams.

We do it with adult ones too:
“I’ll start when work calms down.”
“When the kids are older.”
“Once this promotion is sorted.”

Here’s your Sunday nudge:

This isn’t just about childhood dreams.
It’s also the adult ones you quietly downgraded to “later” or “maybe when things calm down”.

👉🏽 What’s the thing you keep labelling “maybe one day”…and what’s the smallest real way you could let it live in 2026?

👇🏽In the comments, I’ve linked my latest newsletter, “Before 2026 Finds You on the Same Treadmill” , it’s a short read and a simple way to stop postponing the thing you already know you want (including a 90-minute option if you want support).

PS: I found this old student planner with a picture from my DJ days on a family trip back to Michigan last summer…wild what we forget we’ve already been brave enough to do.

Partner to Private Equity CEOs | GTM & Value Creation | Board Member | Top 100 PMA Product Marketing Leader

Archita Fritz advisor to Private Equity CEO’s also helping corporate individuals activate their childhood and adult tiny dreams they keep deffering to ‘some day’ 

The worst career advice that stuck in my head in my 20s was this line:

“Be brief. Be brilliant. Be gone.”

I heard it before my first big sales meeting in Scottsdale, Arizona.

I was a quality engineer in MedTech, one of the only non-sales people in a huge room full of suits. That line was meant as presentation advice, but my brain took it everywhere.

Every time I bumped into someone senior, my internal script was:

You’ve got 20 seconds.
Don’t waste their time.
Say something smart.
Exit.

I wasn’t silent.
I laughed at the right moments, made safe comments about the weather, asked where people had flown in from.

But inside I was thinking,

“I don’t know these people. I don’t know the politics. I don’t know what they actually care about. How the hell am I supposed to be ‘brilliant’ in small talk?”

It made every hallway chat feel like a tiny performance review.

Fast forward a lot of years.

Now I get short windows with private equity operating partners and CEOs in a completely new world to me. 

The time is still limited. 
Their calendars are still packed.

But I use that old line differently now.

➟ In formal updates: 
“Be brief” still holds. 
Know your point, land the point and stop talking.

➟ In human moments: 
I drop “be brilliant” completely.

𝑰 𝒅𝒐𝒏’𝒕 𝒕𝒓𝒆𝒂𝒕 𝒆𝒗𝒆𝒓𝒚 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒐𝒏 𝒍𝒊𝒌𝒆 𝒂𝒏 𝒂𝒖𝒅𝒊𝒕𝒊𝒐𝒏.

I focus on two things only:
	1.	Know why I’m in the room.
	2.	Be a normal human about it.

That’s it.

“Be brief, be brilliant, be gone” is great for slides and steering committees.

As a personality setting, it quietly convinces you you’re not worth anyone’s time unless you perform for it first.

I know I’m not the only one who had to unlearn that.

PS: Yes, that’s me in the ‘suit’, in that same room just many years later. I still believe in “be brief” for updates. I just refuse to make people feel like every hello has to be “brilliant” to count.

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz, Private Equity Advisor to CEO’s and Operating Partners “You don’t owe brilliant on demand. You already earned your seat.” 

I hit every work and life goal I set as an 19-year-old… and then I “manifested” a toxic boss. :) 

When I was 19, I sat down with a pen and paper and wrote my 20s out like a checklist.

By 21, I wanted a dream job, a sponsored visa, to graduate debt-free and buy my dream car.
By 24, be engaged.
By 25, marry a kind, steady man I could build a life with.
By 27, live in a new country and do something meaningful there.
By 30, become a director and have my first child.
By 32, have my second kid. 

And in many ways, it worked.

Career, visa, marriage, kids, international move, director title, the list filled up with neat little ticks. I even added a third little human who never appeared on the original checklist and is one of the best plot twists of my life.

I’m very aware there’s a lot of privilege in that paragraph, education, opportunity, support, luck. A lot of people work just as hard and don’t get the same outcomes. That’s exactly why it took me a while to admit: something still felt off.

If I look back now, my late teens were performance as survival.
My 20s were listen. learn. lead. Watch closely, take notes, then step up.
My early 30s were operate. expand. prove. Bigger scope, M&A, more responsibility, more “you’ve made it” from the outside.

𝘈𝘯𝘥 𝘵𝘩𝘦𝘯 𝘤𝘢𝘮𝘦 𝘵𝘩𝘦 𝘣𝘰𝘴𝘴 𝘸𝘩𝘰 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘸𝘢𝘴𝘯’𝘵 𝘪𝘯 𝘢𝘯𝘺 𝘮𝘢𝘯𝘪𝘧𝘦𝘴𝘵𝘢𝘵𝘪𝘰𝘯 𝘫𝘰𝘶𝘳𝘯𝘢𝘭. 

Not a cartoon villain, but the kind of leader who can turn every win into a question mark. Praising you in one breath and poking holes in the next, until you start to doubt your own judgement. Even when the results are right in front of you.

I would never have called that time a gift back then. Now I can see it cracked the checklist wide open. 

👉🏽 It forced me to finally ask different questions:

What do I actually want my days to feel like?

If no one was clapping, would I still choose this work, this pace, this version of “success”?

Where am I performing a role instead of living my own story?

That’s when my late 30s quietly shifted into a new chapter: ask. unlearn. choose.

𝑨𝒔𝒌 better questions.
𝑼𝒏𝒍𝒆𝒂𝒓𝒏 the scripts that were never really mine. 
𝑪𝒉𝒐𝒐𝒔𝒆 a life I can actually recognize myself in. 

So if you pressed pause on everyone else’s expectations for a moment, family, culture, your 18-year-old self….

👉🏽 what would your version of success look like right now?

Archita Fritz keynoting at Impact Players in Belfast Ireland

Some of the worst value destruction I’ve seen didn’t come from a bad strategy. It came from a decent plan no one felt allowed to question.

This photo is from my first “proper” photoshoot in Los Angeles.

It looks calm and glossy.

What you don’t see is everything wrapped around it:
      •	12 weeks postpartum
	•	a big product launch in Barcelona
	•	a main-stage talk in Los Angeles 
	•	24 hours later next launch in Seattle
      •	48 hours later back to Dussledorf 
	•	flights, decks, rehearsal, inbox, repeat 

On the outside, it looked like momentum.
On the inside, the script was pretty simple:

Don’t slow down.
Don’t drop anything.
Don’t question the plan.

And that’s what so many companies feel like right now.

On paper, everything looks great.

Inside the business, people are sprinting from one “critical” thing to the next with almost no space to say:

“With what we know now, this plan needs to change.”

That’s what I talked about with Dane 🦘 Groeneveld on the The Future of Teamwork  podcast. 

In the episode, we get into:

1️⃣ Why “we’re on a PE clock” is not a leadership strategy
2️⃣ How noise around GTM, value creation and “transformation” confuses CEOs who actually want to do the right thing
3️⃣ What healthier high-performance can look like when you lead with clarity, ownership and space to challenge the plan

🎧 Episode with Dane Groeneveld, here or anywhere you get your podcasts.

https://lnkd.in/gwpeyWPp

P.S. This was a really fun photoshoot with my fellow high-performance queen and co-host of the Embracing "Only" Podcast  podcast circa 2020. 

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz at a photo shoot before getting on stage at Podcast Evolutions. Private Equity commercial and leadership advisor 

If the idea of slowing down today makes you feel a bit guilty, this is for you.

𝑴𝒐𝒔𝒕 𝒐𝒇 𝒖𝒔 𝒅𝒐𝒏’𝒕 𝒇𝒆𝒂𝒓 𝒉𝒂𝒓𝒅 𝒘𝒐𝒓𝒌.
𝑾𝒆 𝒇𝒆𝒂𝒓 𝒕𝒉𝒆 𝒑𝒂𝒖𝒔𝒆.

That little voice that says:
“If I slow down, I’ll lose momentum.”
“Everyone else is sprinting to year-end. I can’t ease up now.”

I know that voice well.

But life isn’t one straight line up.
There are stretches where you push, and stretches where you flatline a bit so you can climb again.

Today is Thanksgiving for my friends in the U.S.(and for those of us celebrating over here too).

We are having a small Friendsgiving tonight, and I have decided my pause is today and tomorrow.

Then the year-end sprint picks up again.

If you’re reading this while you’re:
↳ prepping food
↳ cleaning the house
↳ answering “what time should we come?” for the fifth time
↳ or just trying to get through a regular Thursday

You still get to claim a small pause:
➟ ten quiet minutes in the car before you go back in
➟ one meal where your phone stays in another room
➟ a short walk with no podcast, no call, just your own thoughts

I hope you claim one small, imperfect, very human pause in the middle of it all.

Not because you “earned it”, but because rest is part of how you do your best work and how you show up for the people you love.

If you needed permission, this is it.

PS: I got to pause with the lovely humans in this photo below about a month ago and we took the whole weekend. Truly grateful for these ladies, and the ones not in this picture too. 🧡

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

A lot of brilliant people I work with...VP, Director, C-suite and other leaders, are quietly asking the same question right now:

“What if I don’t want 2026 to look like 2025… or 2024… or the three years before that?”

Not because you want to quit.
Not because everything is awful.

But 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒚𝒐𝒖'𝒗𝒆 𝒐𝒖𝒕𝒈𝒓𝒐𝒘𝒏 𝒂 𝒕𝒊𝒕𝒍𝒆, 𝒂 𝒍𝒂𝒏𝒆, 𝒂 𝒔𝒄𝒓𝒊𝒑𝒕.

Before I ever left corporate, I sat with that same feeling.

For almost three years while I was still in my global / EMEA roles, I quietly started building optionality for myself, testing different ways of working, building my own IP, saying yes to advisory and board-style work, and learning how to talk about what I do beyond a job title.

That’s the work that turned into what I have now...

PE-backed CEO work, 
a portfolio of board roles, 
advisory, speaking, 
and The Embracing "Only" Podcast with Olivia Grant-Cream.

And that’s why we created Embracing “Only” in the first place, to give people the space to talk honestly about what comes after you’ve succeeded at everything everyone told you to do.

And today, for the first time ever, I am sharing a low-touch, high-impact end-of-year invitation with our 3K newsletter subscribers:

👉🏾 A subsidised 90-minute 1:1 Activation Session
👉🏾 Specifically for those exploring a portfolio career
👉🏾 Or for those exploring a Board career
👉🏾 5 spots only
👉🏾 10% donated to Olivia’s GoFundMe 
(Read more about Hurricane Melissa efforts in the comments below)

And if it’s not the season for paid support, we included a few free episodes to guide your next step.

If 2026 needs to feel different for you…start here.

PS: If you had to pick one word for what you want more of in your work life in 2026, what would it be? 

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

Most people reading this are not trying to blow up their lives. You’re in full-time, high-pressure leadership roles. You’re running teams, carrying nu

Open article: Before 2026 Finds You on the Same Treadmill: A Small Invitation for the “Onlys” by Archita Fritz • 4 min read

Before 2026 Finds You on the Same Treadmill: A Small Invitation for the “Onlys”

Seventeen years in MedTech left me with one permanent side effect…

I can’t look at a growth story without picturing the humans who have to carry it.

Once you’ve watched an ICU team on a bad day, you stop believing pretty plans.

Back then I worked on devices that lived in acute care settings of hospitals, if we were pitching a new product idea or a big launch, it was never enough that the slide looked smart.

Someone would always ask:
“Okay, what does this look like on a bad shift?”

Every “big bet” had two parts:
- the upside case
- and a ruthless pass on what had to go right in real life, with tired people

We didn’t just ask, “Is the market there?”

We asked things like:
↳ Who has to change their behaviour on a bad day, not a good one?

↳ How many steps are we adding to their shift?

↳ Where does this break first when the ward is short-staffed and everyone is on hour eleven?

If that part didn’t hold up, the launch didn’t move.

Not because we were nice, but because ignoring it was the fastest way to get shut down.

In Private Equity (PE) backed high growth companies, I see the reverse.

Weeks of work on TAM, pricing, scenarios and upside. Then “execution risk” gets one slide and a hand wave at best.

You’re doing serious work on the market side of the thesis and almost no serious work on whether the organisation can actually absorb the plan you’re buying.

That’s not a minor gap.

𝑻𝒉𝒂𝒕’𝒔 𝒎𝒊𝒔𝒑𝒓𝒊𝒄𝒆𝒅 𝒆𝒙𝒆𝒄𝒖𝒕𝒊𝒐𝒏 𝒓𝒊𝒔𝒌.

Alix Partners data shows 56% of PE-backed CEOs are replaced within two years, usually for 

➟ ‘failure to execute the thesis’, not because the market disappeared.

Because of MedTech, I’m wired to stress-test a plan, not just get excited about it.

Now, when I look at your “growth story”, that’s the part my brain refuses to skip.

If your story only lives in the spreadsheet and not in the calendar and nervous system of the people who have to execute it, it’s not a strategy.

It’s a wish.

PS: My dad beaming while on his “daughters” stretcher, after finding himself on it after a fall a few years ago. Almost a decade later still so proud I helped launch The Stryker PrimeX into this world! 

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

How MedTech Marketing helps stress test Private Equity backed high growth companies! 

I sat through 103 B2B SaaS product demos this year.
Not one of them made it easy for me to just experience the product.

No login-free walkthrough.
No short, honest flow I could click through on my own.

Best case, I got:
 – a “Book a demo” wall
 – a discovery call
 – 15–20 minutes of slides
 – then a partial screen share of a half-broken sandbox

And then the call ended and I realised I was still guessing:
 “What does this actually change for my client/their customer next quarter?”

I see this as someone buying tools, building AI SDR stacks, and working with PE-backed leadership teams:

𝒕𝒉𝒆 𝒃𝒂𝒓 𝒇𝒐𝒓 “𝒍𝒆𝒕 𝒎𝒆 𝒔𝒆𝒆 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕” 𝒊𝒔 𝒔𝒕𝒊𝒍𝒍 𝒆𝒎𝒃𝒂𝒓𝒓𝒂𝒔𝒔𝒊𝒏𝒈𝒍𝒚 𝒍𝒐𝒘.

The closest I’ve seen are things like demo hubs (e.g. Klue’s demo arena, something by Rob Hoffman).

 But even those stop just short of:
“Here. Click through this one real workflow like it’s your own.”

If I were running GTM for a SaaS company in 2026, 

I’d start with one question:

👉🏾 How easy is it for a serious buyer to actually experience what we do, without jumping through hoops?

My answer would need to look like this:
 – One ungated, 60–90 second interactive walkthrough from the website
 – One real workflow, end-to-end, that looks like a real day in the life
 – Clear language: “You’re [role]. Here’s the moment you’re in.”
 – A concrete outcome: “This is what changes for you next quarter.”
 – A link I can replay and share internally without booking another call

And honestly it isn't about being clever, it's about respecting buyers’ time and brains.

This is where interactive demo platforms like Guideflow actually make sense to me:

not as “prettier sales decks”, but as a way to finally ship:
 – one link
 – one clear walkthrough
 – one shared product story for buyers, teams, and investors

I wish I could tell you I saw five perfect examples of this in 2025.
I didn’t.

Which means: whoever builds it properly in 2026 will stand out fast.

And yes I made my own version of Wrapped for Product Demos to bring this home! :)

👋🏾  If you’ve seen a truly ungated, “just let me in” product walkthrough this year, drop it below. I’m genuinely curious, and I’d love to be wrong.

#GuideFlowPartner #sponsored

PS: You can check out and complete a real product walk through on the GuideFlow website at: https://lnkd.in/ez6Fc6b6

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

"Book a Demo" Button Wrapped across multiple B2B SaaS

In private equity, this line is a red flag:
“We can’t prove marketing’s impact on revenue.”

If nothing in marketing can be tied to 

pipeline, 
win rate, 
deal size, 
or sales cycle,

you don’t just have a marketing problem
you have a value-creation problem.

Not everything needs perfect attribution.

But something needs a clear chain:
product marketing → sharper story → better opportunities → better economics.

And before anyone jumps in with
“but brand / comms / PMM is hard to attribute”
I agree, not everything gets a perfect CAC number.

But every marketing function should have a clear, testable path to:
better pipeline
better win rates
better economics

That’s the bar I hold in my PE work, and it’s why I loved Product Marketing Alliance’s “How to Prove Product Marketing ROI” so much.

The article is a sharp breakdown on proving product marketing ROI, and I turned the core ideas into a short carousel you can save, share, and forward the next time someone says “how do we prove product marketing drives ROI.”

This is the work I do with PE-backed companies, turning “marketing is a cost centre” into a testable revenue engine.

👉🏾  Original article linked in the comments.

PS: Where do you draw the line between “we can’t measure this” and “we just haven’t been forced to?”

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

How to Prove Product Marketing ROI

You keep hiring “change agents”…
and then designing their jobs so they can’t change anything.

New CEO.
New CRO.
New Head of GTM or Chief of Staff.

And then the same soundtrack in most Private Equity backed portcos when I step in: 
“Marketing isn’t working.”
“Sales isn’t executing.”
“We need more leads.”
“We’ve outgrown our GTM.”

That’s what this grid is about:
7 𝘵𝘩𝘪𝘯𝘨𝘴 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘴𝘢𝘺 𝘸𝘩𝘦𝘯 𝘎𝘛𝘔 𝘪𝘴 𝘧𝘢𝘪𝘭𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘵𝘩𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘮𝘱𝘭𝘢𝘪𝘯𝘵 𝘳𝘦𝘷𝘦𝘢𝘭𝘴 𝘢𝘣𝘰𝘶𝘵 𝘎𝘛𝘔 𝘮𝘢𝘵𝘶𝘳𝘪𝘵𝘺.

Because underneath the language, you usually find:
Not a skills problem, but an 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 problem
Not a sales problem, but a 𝘴𝘺𝘴𝘵𝘦𝘮 problem
Not a people problem, but an 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘢𝘱𝘢𝘤𝘪𝘵𝘺 problem 
(this org is simply done pretending to transform)

And then the “change agent” becomes the easiest person to blame.

For me, the real multiple in PE looks more like:

(𝑯𝒐𝒘 𝒉𝒐𝒏𝒆𝒔𝒕 𝒘𝒆’𝒓𝒆 𝒘𝒊𝒍𝒍𝒊𝒏𝒈 𝒕𝒐 𝒃𝒆) × (𝑯𝒐𝒘 𝒎𝒖𝒄𝒉 𝒄𝒉𝒂𝒏𝒈𝒆 𝒕𝒉𝒆 𝒐𝒓𝒈 𝒄𝒂𝒏 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒂𝒃𝒔𝒐𝒓𝒃)

If either piece is close to zero…
zero honesty × anything = still zero
any amount of honesty × zero emotional capacity = still zero

The lower of those two sets your real ceiling. Your model won’t go further than your honesty or your team’s emotional bandwidth.

PS: If you’re in PE or leading a portco or growth focused company...Which box in this grid do you hear the most right now and where do you disagree with this framing? I’m especially curious where you think it is a people problem, not a system one.

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

What leaders say when Go-to-Market is Failing in Private Equity and Beyond


Most leaders I know are caught between three browser tabs:


1️⃣ Targets that went up
2️⃣ Headcount that went down
3️⃣ LinkedIn telling them AI + “efficient growth” will somehow square the circle

So I pulled the tools I use to answer these questions,  into a FREE Growth Toolbox you can grab below. 👇🏾

25+ of the most used assets I developed based on the work I do with companies. 

If you sit anywhere near private equity, that contrast is just louder.

You’re not short on ideas.

You’re short on clarity about:
↳Where the next €5–10M realistically comes from
↳Which customers you should actually fight for
↳Where AI genuinely creates leverage (vs. theatre)
↳How to push harder without frying your best people

That’s the work I do with portcos across EQT, Accel-KKR, Cinven, Nordic Capital and others.

Whenever something actually worked, we turned it into a reusable tool.

𝘐’𝘷𝘦 𝘣𝘶𝘯𝘥𝘭𝘦𝘥 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘶𝘴𝘦𝘥 𝘵𝘰𝘰𝘭𝘴 𝘪𝘯𝘵𝘰 𝘰𝘯𝘦 𝘱𝘭𝘢𝘤𝘦:
👉🏾 𝑻𝒉𝒆 𝑷𝒓𝒊𝒗𝒂𝒕𝒆 𝑬𝒒𝒖𝒊𝒕𝒚 𝑮𝒓𝒐𝒘𝒕𝒉 𝑻𝒐𝒐𝒍𝒃𝒐𝒙

 25+ practical assets, including:
➟ “Quality of growth” scorecards
➟ GTM & ICP clarity frameworks
➟ Europe & market expansion checks
➟ AI focus maps (using the stack you already have)
➟ Product marketing & commercialization templates
➟ Leadership & anti-fragility prompts

It’s built with private equity portfolios in mind…but if you own a number, run a team, or live between “big targets” and real life, there’s probably something in there that will help you think and act more clearly this quarter.

If that sounds useful, just grab it.
👉🏾 The link to the toolbox is here: https://lnkd.in/eCunKCjU

No “comment GROWTH” ritual. 🙃 
Just the tools, in one place, so you can get back to making real decisions.

PS: If there’s a specific best practice, learning, or toolset you’d love to see next, around value creation, GTM, product marketing, or leadership, drop it in the comments. I’ll use that to decide what to build and share next.
----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

Ranked #1 Global Positioning | Founder of Beyond Brilliant ™ | Award-Winning Founder & Speaker | Ex-U.S. Congress Comms Director | 35M +Views

Iza Montalvo is an award-winning founder, journalist, speaker and former political communications strategist. 

For two decades, she has  reported news, shaped public narratives for elected officials, crafted messaging for high-stakes campaigns, and trained Fortune 500 executives to command any stage.

Her purpose is to help brilliant leaders move past modesty to master the art of what she calls "Graceful Self-Promotion” in the new Brilliance Economy.

Montalvo has observed that for two decades, natural modesty, the belief that "work should speak for itself" can hold back the most capable leaders from promotions, stages, and deals. 

She argues that this is not about imposter syndrome or lack of confidence, but a strategic blind spot where brilliant operators mistake necessary visibility for arrogance.

As the founder of the Beyond Brilliant movement, Montalvo teaches a unique approach to visibility rooted in the invisible mechanics of perception to ensure her clients' brilliance is seen and rewarded. 

Montalvo's work on influence and messaging has been formally recognized on the floor of the U.S. Congress and permanently archived in the Library of Congress.

Connect with Iza: She is available for keynote speaking engagements (including her talk, "Why Brilliant Women Undersell Themselves"), media commentary, and strategic consulting on influence and visibility.

Iza Montalvo 🧲

Everyone reads your presence before your words 💥 
(The 4 ways people read you)

Studies show people form first impressions in under 1 second.

If you show up small, people read you small. 
If you show up vague, people read you vague. 
If you show up steady people trust you. 
If you show up clear people follow you. 

The same principle applies to your leadership:

If you treat people like helpers, they shrink. 
If you treat people like thinkers, they grow. 
If you treat people like placeholders, they leave. 
If you treat people like owners, they lead. 

Leadership and visibility share the same rule: 

People respond to the way you carry yourself 
before they respond to the words you say. 

Skills get you in the room. 
Presence is what people follow. 

If you want people to rise around you, 
show them what rising looks like.

Leaders don't do things for you...
they inspire you to grow. Agree? 

PS: Get access to 74-high performing hooks
here: izamontalvo.com/joinnow

➕ Follow me Iza Montalvo 🧲 for more

Ranked #1 Global Positioning | Founder of Beyond Brilliant ™ | Award-Winning Journalist & Speaker | Ex-U.S. Congress Comms Director | 35M+Views

The first hour of your day is prime real estate.
Spend it on work that moves you forward.

I see the same pattern in almost every leader and operator I work with:

They open the day with tasks that look productive, but don’t change anything.

Email.
Admin.
Quick replies.
Low-stakes work.

It feels safe.
It feels tidy.
But it doesn’t shift the needle.

The important work, the one task that demands focus or courage
gets pushed to the afternoon.

Then the afternoon fills up.
Then the task gets carried to the next day.
And the cycle repeats.

Morning is the one window where your mind is clear.
No demands.
No fires.

Use that block for the work with weight.

A project that moves the business forward.
A decision you’ve delayed.
A problem that needs thought, not speed.
A task that shapes the week, not one that fills an hour.

Block your first hour.
Protect it.

You end the day lighter.
You end the week with momentum.

If this lands, try it tomorrow: give your first hour to the task you’ve been avoiding.

Watch what shifts.

♻️Repost if you agree 
➕Follow Iza Montalvo 🧲 for more

The real performance gap isn’t hours.
It’s operating systems.

Do you trade time for output?
Top operators trade focus for output.

I’ve reviewed teams with high output and teams with low output.
The difference is structural, not personal.

Meetings are tools, not habits.
30-minute max.
Agenda or cancel.

One protected deep-work block.

👍 Daily.
👍 No interruptions.
👍 No exceptions.

Delegation based on leverage.
If the task doesn’t match their rate → offloaded.

Recovery is built in.
Clear mind equals sharp execution.
Fatigue means poor judgment.

Work ends when thinking degrades.
Not when the clock hits a number.

Teams that operate this way show:

🔥 Higher throughput
🔥 Fewer errors
🔥 Stronger decisions
🔥 Lower turnover
🔥 Predictable results

Long hours don’t scale.
Systems do.

If your calendar is full, your judgment is weak.
If your day is reactive, your output is low.
If you stay late, your systems are broken.

Remove one low-leverage task today.
Replace it with one high-leverage block tomorrow.

♻️ Repost to help other high-performers
➕ Follow Iza Montalvo 🧲 for more 🧲

5 YEARS OF FOCUS 

If you feel behind, this is your sign: you’re not.

Every goal you label “out of reach” it’s possible next year.
I used to roll my eyes at reinvention.
Now I understand it.

Here’s what one focused year turned into:

🌟 Featured in Forbes
🌟 On a magazine cover
🌟 On a Times Square billboard
🌟 Gave an international talk
🌟 Joined the global faculty at Maven
🌟 Served clients across Europe
🌟Ranked #1 Globally in Branding & Positioning (Favikon)
🌟Brand partnerships 

…and more is on the way.

The shift wasn’t magic.
It was focus and career experience.
It was starting despite feeling "too old."

If you want a different 2026, begin with one step:

One clear sentence about who you help and how
One story that proves your work
Clean one part of your profile: Headline, About, or Featured

You don’t need a full plan.
You need a starting point.
And the courage to keep going.

PS: I’m opening the “Founder Authority Lab” a private container for founders. This is for founders who want authority, not just activity.

Limited enrollment. 

More details here: https://lnkd.in/eBvTaXW8

If your private success is bigger than your public presence…
this isn’t your fault.

(It’s your system)

Influence isn’t built from occasional brilliance.
It’s built from the signals you repeat,
the perceptions you reinforce,
and the identity you make your digital footprint.

There are only 3 things people use to judge your influence:

1️⃣ What they see you talk about
If your expertise isn’t visible, it isn’t perceived.
People assume you’re an authority when they can predict your point of view on a topic.

2️⃣ How consistently you show up
Repetition builds recognition.
Recognition builds trust.
Trust builds demand.
You aren’t under-valued, you’re under-seen.

3️⃣ The proof you make public
Wins. Lessons. Patterns.
Not to brag, but to signal what you know, how you think, and why you’re credible.
Private success only matters publicly when you translate it into visible evidence.

And here’s the part most people miss:

Your reputation doesn’t grow because you’re good.
It grows because you make your value unmistakable.

Influence grows when your signals become a system:
a repeatable rhythm that teaches people who you are,
what you stand for, and why your voice carries weight.

When you control the signals,
you control the perception.

When you control the perception,
you control the opportunity.

And the real shift is this:

You don’t need to become someone different to grow your influence.
Make the real you, the skilled, proven, exceptional you, the version people recognize.

Influence isn’t a spotlight.
It’s an operating system.

Build the system,
and the visibility follows.

PS: I talk about these topics every week in my free newsletter.
Sign up here and get 74 high-performing hooks: izamontalvo.com/joinnow

♻️ Repost to help others in your network
➕ Follow me Iza Montalvo 🧲 for more

I spoke with a founder who’d been in his field for almost 20 years.
Not the “social media expert” kind of experience.

The real kind.

The kind that holds companies together when everything feels like it’s falling apart.

👉 He led teams.
👉 Handled crises.
👉 Built things people relied on.

But when he tried to build something for himself, a side income, a little freedom, nothing moved.

He spent months trying to understand how others were using LinkedIn and AI to make a steady income, book stages and get featured as experts in top-tier media.

As someone who has ran campaigns for big names, and learned how to leverage LinkedIn in 1 year, I understand the pain too well. 

Then he confessed…

“I’ve signed up for webinars”
“I’ve tried posting more”
“I’ve tried writing in the right tone.”
“I’ve tried figuring out personal branding”

Every attempt ended the same way:

🚫 No traction.
🚫 No interest.
🚫 No real path forward.
🚫 Less money in the bank.

One night, he told me he sat in his car after work for almost an hour.
He didn’t want to walk into his house and pretend he wasn’t disappointed.
He said, in a quiet voice:

“I feel like I did everything right. And it still didn’t turn into anything for me.”
That’s the part most founders never share.
That’s what I call “The Hamster Wheel Trap.”

You’re not stuck because you lack experience.
You’re stuck because you think: 

I need to post more motivational content.
Which is getting you messages like: 
"You're so inspiring"
but not DMs asking for your help. 

You wait for something to click.
You spend hours prompting ChatGpt.
And none of it works.

That weekend, I showed him the part he’d been missing:

✅ How to package what he already knows.
✅ How to use AI to reduce the time it takes.
✅ How to build a simple machine that brings clients, media and stages
to him.

He didn’t expect much.
Not after months of quiet failure.

But he tried anyway.
Eleven days later, he brought in $12,400.

He didn’t cry because of the money.
He cried because something finally worked.

He said, “I just needed someone to show me the part nobody ever showed me.”
If you’re in "The Hamster Wheel Trap", era read this:

Your experience isn’t the issue.
The missing system is.
And that can be fixed.

PS: If any of this felt too familiar, that’s not failure.
It’s a sign you have been carrying everything alone. 

I speak about these topics in my newsletter: 
Sign up here: izamontalvo.com/joinnow

📸 Hotel Catalonia, Santo Domingo, November 2025

♻️Repost to help others in your network 
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Ranked #1 in Global Branding | 35M+ Reach | 3M+ Media For Clients | Advisor To Fortune 500 & Public Figures | I Reengineer How You’re Seen For More Clients, Stages & Press 💫

She ran a company that moved markets. 
But online, her presence didn’t match her power.

That gap cost her millions in lost deals.

Most CEOs build their public presence like they're managing risk.
The ones who win build it like legacy.
This is perception engineering.

She came to me in August with a stacked résumé:

→ Board positions  
→ A leadership record
→ Negotiations across the US

Her public presence was polished and forgettable.
That’s the most expensive brand position a CEO can have.

So we tore the whole thing down and started again.
We rebuilt her public identity from the foundation.

No corporate filler. 
No recycled commentary. 
No messaging that sounded like her comms team.

🧲 We made her thinking unmistakable. 
🧲 We made her decisions quotable. 
🧲 We positioned her with the force she uses behind closed doors.

Here’s what happened when her presence finally matched her influence:

→ 120,000 + monthly impressions (up from 200) 
→ Prospects in her inbox without outreach 
→ Podcast hosts requesting her as a guest 
→ Media booking her without a pitch 
→ Industry peers treating her like the authority she is

This is what it took:

✅ A defined public identity 
✅ A messaging strategy using my proven frameworks
✅ A clear link between values and vision 

If your public persona undersells you, your deals run slower and your room access shrinks.

P.S. The gap between who you are and who you appear to be online is costing you more than you realize. 

♻️ Repost to help others in your network
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I used to think being "the boss" meant:


Having all the answers
Being the smartest in the room
Proving my worth

That pressure hits different when you are:

✅ Breaking into new spaces
✅ Challenging status quo
✅ Fighting imposter syndrome daily

5 shifts that transformed my leadership:

1/ From talking → to listening
↳ The best insights come from the quiet voices
↳ Make space for every perspective

2/ From spotlight → to spotlight-sharing
↳ Success is sweeter when celebrated together
↳ Your team's wins are your wins

3/ From directing → to removing barriers
↳ Ask "What's in your way?"
↳ Then clear that path

4/ From knowing it all → to learning together
↳ Vulnerability builds trust
↳ "I don't know" is be powerful

5/ From individual success → to collective growth
↳ Help others see their potential
↳ Build bridges, not pedestals

The greatest leadership moment:
When someone says 
"You helped me believe in myself."

That's the real measure of success.

You don't need to be the hero.
Be the one who helps create them.

What leadership lesson hit home for you?

PS: Tag a leader who lifted you up when you needed it.

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You didn’t outgrow your life.
You just got used to the desert.

This video reminded me how many people 
stay in places that no longer fit
simply because they’re familiar.

Take Lena.
She worked in corporate HR for nine years.
Good title. Steady paycheck.

Everyone assumed she had it figured out.
But at night, she restored old furniture in her garage
pieces people rushed to buy.

She kept saying she wasn’t “ready” to open a store.
Then one afternoon she heard herself repeat it
and felt the gap between her words and her truth.

Three months later, she rented a small workshop.
Now there’s a waiting list.

Then there’s Jordan.
He stayed close to friends who pulled him down
because it felt easier than walking away.
He wasn’t choosing connection.
He was choosing habit.

When he stepped back, his days grew quiet
and light.

Maybe you’re here too:

💫 A job that pays you but drains you
💫 An idea you keep pushing aside
💫 A version of yourself you keep delaying

Here’s something simple:

You can change your direction when the path stops matching who you’re becoming.

You didn’t outgrow your life.
You just got used to the desert.

And like that camel, you might shock yourself
when you step toward your ocean.
Not with a leap.
With one honest move.

PS: Leaving the desert for good in 2026?
Let’s talk in the comments.

♻️ Repost if this hits home
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🎥 Video credit: ytinopp34/X

Iza Montalvo 

Ranked #1 in Global Branding | 35M+ Reach | 3M+ Media For Clients | Advisor To Fortune 500 & Public Figures | Ask Me About My 6-Week Accelerator For More Clients, Stages & Press 💫

Staying in a place you’ve outgrown isn’t loyalty.
It’s a slow kind of shrinking.

Most people don’t stay because they’re fulfilled.
They stay because it’s familiar.

Because it’s quiet.
Because it asks nothing new of them.
But there’s a cost to that kind of comfort:

💔 Your skills level off
💔 Your ideas stay small
💔 Your drive dims

Your network stays narrow
Your confidence stalls
You feel it long before you name it.

The meetings get predictable.
The work stops teaching you anything.
The ceiling lowers a little more each week.

You’re not dramatic.
You’re not impatient.
You’ve simply outgrown the room.

The people who move forward don’t wait for a crisis.
They pay attention to the early signs.
They choose places that stretch them.

They leave before their talent goes quiet.
You don’t need permission to want more space.
You only need to trust the part of you that knows when the season has ended.

Staying small isn’t stability.
It’s delay.
Leaving isn’t chaos.
It’s courage.

Your life expands the moment you do.

♻️ Repost if someone you know is staying somewhere they’ve outgrown
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The struggle isn’t blocking your rise, it’s shaping you for it.

Ever feel like every step forward comes with another test?
You’re not the only one.

But what if the leaders you admire didn’t rise despite their hurdles…
but because they stayed long enough to learn what those hurdles were trying to teach?

You treat this challenge like a glitch, like life dropped the wrong assignment on your desk.

But you know this pattern.

The moment you avoid is the moment that forces the shift you’ve delayed.
Not fate.
Not a lesson wrapped in a bow.
Just pressure pointing at what needs your attention.

Try this: 

1/ Take one breath before you respond.
It gives you space to see the situation, not your fear.
2/ Ask a clear question:
“What does this open right now?”
The answer often sits in plain sight.
3/ Change the method, not the aim.
If the straight line fails, use the turn.
The target stays the same.
4/ Look at what the moment exposes.
A gap.
A habit.
A truth.

Treat it as information, not judgment.
If you’re carrying something heavy today, don’t rush past it.
Stay with it long enough to understand it.

There’s direction inside it…
And once you see it, the next step becomes obvious.

PS: What is the obstacle in front of you trying to tell you?

🔁 Repost to help others 
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