Archita Fritz

Assurance Services International

Member of The Supervisory Board

hubble

You can book a 1:1 with me here:
 https://www.hubble.social/architafritz

Advice on everything:
✔️ Build Commercial Engines
✔️ Product Marketing
✔️ Scale Founder-Led Growth
✔️ Position for Multiples
✔️ Workforce Planning & Leadership
✔️ Building a Boardroom Career
✔️ Career Transitions

Advisor

Ready Set Bold

Fractional Executive Partner
—————————————
I embed with mid market PE- and VC-backed portfolio companies for focused, 4- to 11-month sprints, turning strategy into measurable results.

Typical challenges I solve
	•	Mis-aligned Product Vision → Execution
I bridge the gap between roadmap, build, and commercialisation so every feature ships with a revenue story.
	•	Quality Whiplash
I create frameworks that balance urgent customer issues with long-range innovation—no more trade-offs between delight and disruption.
	•	Silo-Driven Slow-Downs
I replace hand-offs with hand-shakes, bringing Product, Sales, Support, and Finance into one transparent cadence.
	•	Ghost GTM Plans
I install a pragmatic, metrics-first GTM engine that prioritises, sequences, and launches for maximum speed-to-money.

⸻

Workplace Culture Strategist
——————————————
Using a data-backed diagnostic rooted in research and lived experience, I help organisations move from awareness to action on:
	•	Psychological safety & “speak-up” culture
	•	Cross-team communication loops
	•	Team health → performance → profit

⸻

By the numbers
	•	25+ product launches
	•	$2.1 B cumulative revenue impact
	•	128+ countries served
	•	20+ years leading global, cross-functional teams

⸻

Selected client roster
BlueMountain · CluePoints · ResMed · Sparking Capital · Adidas · NHS Lincolnshire · Verity HealXR · Spookfish Innovations · Bright Spaces · Vatis Tech · FlaminJoy

⸻

If you need a high-impact operator who can land both product and people wins—fast—let’s talk.

Strategic Growth Catalyst : People and Product (Fractional CMO)

DfX (Deal Flow Xchange) is rethinking how private capital moves.
It’s not a fund or a network — it’s infrastructure.
A transparent, intent-driven platform where founders, investors, and lenders connect directly to get deals done. If you're raising, deploying, or lending capital — this is where you should be.
→ Learn more or request access: www.dealflowxchange.com

Sign up for our newsletter → https://lnkd.in/ebsicefQ
Are you a service provider? Plug into our network → https://lnkd.in/dJQsCCGm

Advisory Board Member

Veblen Director Programme

Chairperson of the 11 member Board of VDP. 

Through the Veblen community we work with Small and Medium Sized Enterprises (SME’s) to help place Board members that can move forward innovation, impact and growth. Additionally support aspiring Board members in building and landing Board Roles.

Chairperson of the Board

Rose Equity Partners

Non Executive Director

BetterLogiq

Board Member

Brydge Club

Brdyge Club is a private angel investing network for women who want to write checks, build wealth, and shape the future of innovation.

We’re reimagining what access looks like — not just for founders, but for female investors ready to move from the sidelines to the cap table.

If you’re an accredited woman looking to invest in early-stage companies with purpose and upside, apply to join the club. → https://brydgeclub.com/

Founding Member

Institute of Directors (IoD)

Member

Open-Intro

I am available for 1:1 direct meetings on Open-Intro. Book me at: https://open-intro.com/expert/archita-fritz

Expert on Open-Intro

Fractional Product Marketing Leader | I help operationalize product roadmaps for commercial success | Strategic Board Advisor | Workplace Culture

I’m a Fractional CMO for PE-backed, mid-market companies and founder-led teams in the middle of growth, pressure, and transition.

→ I identify the gaps: people, product, and process
→ I build the commercialization system they forgot to build
→ I help teams launch, enable sales, and scale—fast
→ I create clarity, culture, and structure so the full-time hire can succeed
→ I step out once the system works without me

This is not “marketing.”
This is what makes a business commercial—and scalable.

Where I’ve Done It
→ Took a company from $1.5M to $350M in revenue
→ Launched 25+ products across 80+ markets
→ Opened a $2.1B market opportunity through positioning and system-building
→ Built product marketing functions from scratch for 7 companies and 15 founders
→ Advised founders through post-acquisition transitions and culture realignment
→ Partnered with CROs and CPOs to align product, marketing, and sales enablement

Who I Work With
→ PE-backed CEOs who don’t have time to figure it out alone
→ Founders stuck between what worked and what will scale
→ Boards that need more than “just another hire”—they need traction
→ Teams that need clarity, coordination, and accountability yesterday

Why It Works
Because founder magic burns out without structure.
Because the board doesn’t want more activity—they want results.
Because clarity beats chaos, every time.

I build what should have been built six months ago.
And then I help you hire the person to run it long-term.

If you would like to chat or need advice, you can book a 1:1 with me here: https://www.hubble.social/architafritz

What Others Say
“Archita’s strategic vision opened a $2.1B market for us. Her leadership was crucial to our expansion.”
— Shiva Ralapalli, CEO, Verity HealXR

“She helped us connect the dots and activate our teams. She built our Product Marketing function and aligned commercial with product.”
— Patrick Hughes, CRO, CluePoints

“Archita activated me and the audience to lead better for my team and myself.”
— Katie Reget, VP of Sales, ResMed

“She had high expectations of the team, and I of her—and she exceeded all expectations.”
— Vlad Panait, VC Partner, Sparking Capital

Chief Marketing Officer

We rise by lifting others! Driven by a commitment to build psychologically safe workplaces where people can unapologetically be themselves Archita is resolutely focused to work with partners who want to look beyond metrics to help shape cultures of belonging and cancel out the silent acceptance of bullying and harassment in the workplace.

Archita is the strategy and marketing lead on campaigns, partnerships, products and promotion. If you want to partner with Speak Out on organisational campaigns or partnerships please connect with her.

Grateful to be named one of Product Marketing Alliance’s Top 100 Product Marketers globally, for the second year in a row.

For almost 20 years I did product marketing without knowing it had a name.

In med device we just called it:
“Get the product launched and don’t screw it up.” Or Upstream marketing! 

Only later did I realise there was a whole discipline behind what I was doing in the middle:

- between product and sales
- between the investment thesis and the actual customer
- between the board deck and the front line

Over those ~20 years, I’ve helped bring 45+ products to market across:
	•	medical devices
	•	life sciences
	•	B2B tech & SaaS
	•	manufacturing

While they have been across different industries, I have noticed the same patterns. 

👉🏽 𝑽𝒂𝒍𝒖𝒆 𝒊𝒔 𝒄𝒓𝒆𝒂𝒕𝒆𝒅 (𝒐𝒓 𝒅𝒆𝒔𝒕𝒓𝒐𝒚𝒆𝒅) 𝒊𝒏 𝒕𝒉𝒆 𝒕𝒓𝒂𝒏𝒔𝒍𝒂𝒕𝒊𝒐𝒏 𝒍𝒂𝒚𝒆𝒓.

When nobody truly owns that layer, you get:
- beautiful products that never hit their number
- sales teams improvising a story that doesn’t match reality 
- leaders wondering why the plan works in Excel, but not in the market

In PE-backed and high-growth companies, product marketing is not “nice-to-have marketing”.

𝐈𝐭’𝐬 𝐚 𝐯𝐚𝐥𝐮𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧. 

- pressure-testing the thesis against real customers
- choosing which problems to solve first
- arming GTM teams so revenue doesn’t depend on heroics

That’s the work I care about.

The recognition is just a visible signal of an invisible job a lot of us have been doing for years.

To the team at Product Marketing Alliance – thank you for shining a light on this craft and for putting me on the list again this year. 🙏🏽

Read up about all the other 99 here: https://lnkd.in/d7qWTUBX

And to the CEOs / value creation leaders reading this…

𝘐𝘧 𝘺𝘰𝘶 𝘵𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘴 𝘴𝘭𝘪𝘥𝘦 𝘥𝘦𝘴𝘪𝘨𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵 𝘴𝘭𝘪𝘥𝘦𝘴.
𝘐𝘧 𝘺𝘰𝘶 𝘵𝘳𝘦𝘢𝘵 𝘪𝘵 𝘢𝘴 𝘷𝘢𝘭𝘶𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘰𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵… 𝘷𝘢𝘭𝘶𝘦.

PS: Congratulations to the other Product Marketing leaders recognized for this. Honoured to be amongst this cohort. Full list in the comments below.

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz 

Partner to Private Equity CEOs | GTM & Value Creation | Board Member | 2 x Top 100 Product Marketing Leader

Archita Fritz, Top 100 Global Product marketeer as recognized by Product Marketing Alliance. Archita Fritz Value Creation Partner to Private Equity CxO‘s and PE firms 

Last weekend I went back to Kellogg-WHU Executive MBA to teach the leadership module I sat in 8 years ago.

While it was a new cohort with senior EMBA leaders from multiple countries, industries, and P&Ls.

One thing hasn’t changed as much in these 8 years.

When I asked where they feel the most pressure right now, the top answer wasn’t “strategy” or “performance.”

It was this:

“𝘚𝘵𝘢𝘺𝘪𝘯𝘨 𝘴𝘦𝘭𝘧-𝘢𝘸𝘢𝘳𝘦 𝘸𝘩𝘦𝘯 𝘐’𝘮 𝘶𝘯𝘥𝘦𝘳 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦.”

I see the same pattern in my private equity client work too. 

We still don’t really train our current or next generation of leaders to stay self-aware under pressure.

And yet it’s self-aware leaders who quietly build:
	•	better teams
	•	healthier organisations
	•	stronger communities

In the room, we had a lot of healthy debate as the leaders could describe the system ‘issues’ in perfect detail…

promotion rules, politics, cultural norms, short-term targets.

But when the pressure hits, the behaviours they tend to default to, looked familiar:

↳ hovering and micromanaging
↳ snapping
↳ telling instead of listening
↳ those “devil emails at midnight” Mita Mallick  writes about

Often followed by this sentence I hear in almost every geography: 

“In a high-performance culture, you have to be more direct.”
“In my country, this style of leadership doesn’t work.”

𝑪𝒖𝒍𝒕𝒖𝒓𝒆 𝒂𝒏𝒅 𝒄𝒐𝒏𝒕𝒆𝒙𝒕 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆𝒍𝒚 𝒔𝒉𝒂𝒑𝒆 𝒉𝒐𝒘 𝒚𝒐𝒖 𝒍𝒆𝒂𝒅.
𝑻𝒉𝒆𝒚 𝒅𝒐 𝒏𝒐𝒕 𝒆𝒙𝒄𝒖𝒔𝒆 𝒘𝒉𝒐 𝒚𝒐𝒖 𝒃𝒆𝒄𝒐𝒎𝒆 𝒖𝒏𝒅𝒆𝒓 𝒑𝒓𝒆𝒔𝒔𝒖𝒓𝒆.

This is why I teach leadership as an operating system: within my Leadership OS™: 
Me → We → System → Future.

If Me is ignored:
	•	We don’t feel safe
	•	System changes don’t stick
	•	Future stays a story on slides

“Me” work for a senior leader isn’t a fancy offsite. It’s tiny, in-the-moment reps:

➟ Notice your first reflex under pressure: attack, withdraw, or hover.
➟ Name it: “I’m in micromanager / attack / rescue mode right now.”
➟ Choose one different move: ask a question, delay the midnight email, or take 90 seconds before you walk into the room.

To the EMBA leaders who spent Saturday with me….thank you!

You challenged the ideas. 
You challenged me. 

Many of you didn’t agree with everything we discussed, and you still stayed in the conversation.

That’s where real leadership work begins.

PS: Mita Mallick every student got a code to a copy of your book and thank you for taking time to record with us before!  To more aware leaders.

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In my house, there were only two correct answers to:
“What do you want to be when you grow up?”

Doctor
Engineer

But in the breaks at school, over steel tiffins from 5th grade onwards, I’d lean in and quietly tell my friends:

“I want to be a DJ.”

It was 90’s India. MTV VJs and radio DJs were everything, loud, free, fully themselves.

If my mum had known I was harbouring that dream, it would’ve been squashed instantly.

So I did what a lot of us do:

I kept the ‘wrong dream’ off fhe record. 
Got the grades, followed the path, got a scholarship, moved countries, started working on that engineering degree and collected responsibilities.

And then while at Michigan Tech in  Houghton, Michigan someone says, “There’s a student radio station here… 91.9 FM.”

Bam.

That hidden dream finally found a doorway.
A few months later, “Chai with Archita on WMTU 91.9FM” was on air, the only world music show in the entire Upper Peninsula.

It wasn’t a grand career move.
It was one small, very real way to let 10-year-old me exist in my actual life.

We quieten and defer a lot of these dreams.
We don’t just do this with childhood dreams.

We do it with adult ones too:
“I’ll start when work calms down.”
“When the kids are older.”
“Once this promotion is sorted.”

Here’s your Sunday nudge:

This isn’t just about childhood dreams.
It’s also the adult ones you quietly downgraded to “later” or “maybe when things calm down”.

👉🏽 What’s the thing you keep labelling “maybe one day”…and what’s the smallest real way you could let it live in 2026?

👇🏽In the comments, I’ve linked my latest newsletter, “Before 2026 Finds You on the Same Treadmill” , it’s a short read and a simple way to stop postponing the thing you already know you want (including a 90-minute option if you want support).

PS: I found this old student planner with a picture from my DJ days on a family trip back to Michigan last summer…wild what we forget we’ve already been brave enough to do.

Partner to Private Equity CEOs | GTM & Value Creation | Board Member | Top 100 PMA Product Marketing Leader

Archita Fritz advisor to Private Equity CEO’s also helping corporate individuals activate their childhood and adult tiny dreams they keep deffering to ‘some day’ 

The worst career advice that stuck in my head in my 20s was this line:

“Be brief. Be brilliant. Be gone.”

I heard it before my first big sales meeting in Scottsdale, Arizona.

I was a quality engineer in MedTech, one of the only non-sales people in a huge room full of suits. That line was meant as presentation advice, but my brain took it everywhere.

Every time I bumped into someone senior, my internal script was:

You’ve got 20 seconds.
Don’t waste their time.
Say something smart.
Exit.

I wasn’t silent.
I laughed at the right moments, made safe comments about the weather, asked where people had flown in from.

But inside I was thinking,

“I don’t know these people. I don’t know the politics. I don’t know what they actually care about. How the hell am I supposed to be ‘brilliant’ in small talk?”

It made every hallway chat feel like a tiny performance review.

Fast forward a lot of years.

Now I get short windows with private equity operating partners and CEOs in a completely new world to me. 

The time is still limited. 
Their calendars are still packed.

But I use that old line differently now.

➟ In formal updates: 
“Be brief” still holds. 
Know your point, land the point and stop talking.

➟ In human moments: 
I drop “be brilliant” completely.

𝑰 𝒅𝒐𝒏’𝒕 𝒕𝒓𝒆𝒂𝒕 𝒆𝒗𝒆𝒓𝒚 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒐𝒏 𝒍𝒊𝒌𝒆 𝒂𝒏 𝒂𝒖𝒅𝒊𝒕𝒊𝒐𝒏.

I focus on two things only:
	1.	Know why I’m in the room.
	2.	Be a normal human about it.

That’s it.

“Be brief, be brilliant, be gone” is great for slides and steering committees.

As a personality setting, it quietly convinces you you’re not worth anyone’s time unless you perform for it first.

I know I’m not the only one who had to unlearn that.

PS: Yes, that’s me in the ‘suit’, in that same room just many years later. I still believe in “be brief” for updates. I just refuse to make people feel like every hello has to be “brilliant” to count.

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz, Private Equity Advisor to CEO’s and Operating Partners “You don’t owe brilliant on demand. You already earned your seat.” 

I hit every work and life goal I set as an 19-year-old… and then I “manifested” a toxic boss. :) 

When I was 19, I sat down with a pen and paper and wrote my 20s out like a checklist.

By 21, I wanted a dream job, a sponsored visa, to graduate debt-free and buy my dream car.
By 24, be engaged.
By 25, marry a kind, steady man I could build a life with.
By 27, live in a new country and do something meaningful there.
By 30, become a director and have my first child.
By 32, have my second kid. 

And in many ways, it worked.

Career, visa, marriage, kids, international move, director title, the list filled up with neat little ticks. I even added a third little human who never appeared on the original checklist and is one of the best plot twists of my life.

I’m very aware there’s a lot of privilege in that paragraph, education, opportunity, support, luck. A lot of people work just as hard and don’t get the same outcomes. That’s exactly why it took me a while to admit: something still felt off.

If I look back now, my late teens were performance as survival.
My 20s were listen. learn. lead. Watch closely, take notes, then step up.
My early 30s were operate. expand. prove. Bigger scope, M&A, more responsibility, more “you’ve made it” from the outside.

𝘈𝘯𝘥 𝘵𝘩𝘦𝘯 𝘤𝘢𝘮𝘦 𝘵𝘩𝘦 𝘣𝘰𝘴𝘴 𝘸𝘩𝘰 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘸𝘢𝘴𝘯’𝘵 𝘪𝘯 𝘢𝘯𝘺 𝘮𝘢𝘯𝘪𝘧𝘦𝘴𝘵𝘢𝘵𝘪𝘰𝘯 𝘫𝘰𝘶𝘳𝘯𝘢𝘭. 

Not a cartoon villain, but the kind of leader who can turn every win into a question mark. Praising you in one breath and poking holes in the next, until you start to doubt your own judgement. Even when the results are right in front of you.

I would never have called that time a gift back then. Now I can see it cracked the checklist wide open. 

👉🏽 It forced me to finally ask different questions:

What do I actually want my days to feel like?

If no one was clapping, would I still choose this work, this pace, this version of “success”?

Where am I performing a role instead of living my own story?

That’s when my late 30s quietly shifted into a new chapter: ask. unlearn. choose.

𝑨𝒔𝒌 better questions.
𝑼𝒏𝒍𝒆𝒂𝒓𝒏 the scripts that were never really mine. 
𝑪𝒉𝒐𝒐𝒔𝒆 a life I can actually recognize myself in. 

So if you pressed pause on everyone else’s expectations for a moment, family, culture, your 18-year-old self….

👉🏽 what would your version of success look like right now?

Archita Fritz keynoting at Impact Players in Belfast Ireland

Some of the worst value destruction I’ve seen didn’t come from a bad strategy. It came from a decent plan no one felt allowed to question.

This photo is from my first “proper” photoshoot in Los Angeles.

It looks calm and glossy.

What you don’t see is everything wrapped around it:
      •	12 weeks postpartum
	•	a big product launch in Barcelona
	•	a main-stage talk in Los Angeles 
	•	24 hours later next launch in Seattle
      •	48 hours later back to Dussledorf 
	•	flights, decks, rehearsal, inbox, repeat 

On the outside, it looked like momentum.
On the inside, the script was pretty simple:

Don’t slow down.
Don’t drop anything.
Don’t question the plan.

And that’s what so many companies feel like right now.

On paper, everything looks great.

Inside the business, people are sprinting from one “critical” thing to the next with almost no space to say:

“With what we know now, this plan needs to change.”

That’s what I talked about with Dane 🦘 Groeneveld on the The Future of Teamwork  podcast. 

In the episode, we get into:

1️⃣ Why “we’re on a PE clock” is not a leadership strategy
2️⃣ How noise around GTM, value creation and “transformation” confuses CEOs who actually want to do the right thing
3️⃣ What healthier high-performance can look like when you lead with clarity, ownership and space to challenge the plan

🎧 Episode with Dane Groeneveld, here or anywhere you get your podcasts.

https://lnkd.in/gwpeyWPp

P.S. This was a really fun photoshoot with my fellow high-performance queen and co-host of the Embracing "Only" Podcast  podcast circa 2020. 

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

Archita Fritz at a photo shoot before getting on stage at Podcast Evolutions. Private Equity commercial and leadership advisor 

If the idea of slowing down today makes you feel a bit guilty, this is for you.

𝑴𝒐𝒔𝒕 𝒐𝒇 𝒖𝒔 𝒅𝒐𝒏’𝒕 𝒇𝒆𝒂𝒓 𝒉𝒂𝒓𝒅 𝒘𝒐𝒓𝒌.
𝑾𝒆 𝒇𝒆𝒂𝒓 𝒕𝒉𝒆 𝒑𝒂𝒖𝒔𝒆.

That little voice that says:
“If I slow down, I’ll lose momentum.”
“Everyone else is sprinting to year-end. I can’t ease up now.”

I know that voice well.

But life isn’t one straight line up.
There are stretches where you push, and stretches where you flatline a bit so you can climb again.

Today is Thanksgiving for my friends in the U.S.(and for those of us celebrating over here too).

We are having a small Friendsgiving tonight, and I have decided my pause is today and tomorrow.

Then the year-end sprint picks up again.

If you’re reading this while you’re:
↳ prepping food
↳ cleaning the house
↳ answering “what time should we come?” for the fifth time
↳ or just trying to get through a regular Thursday

You still get to claim a small pause:
➟ ten quiet minutes in the car before you go back in
➟ one meal where your phone stays in another room
➟ a short walk with no podcast, no call, just your own thoughts

I hope you claim one small, imperfect, very human pause in the middle of it all.

Not because you “earned it”, but because rest is part of how you do your best work and how you show up for the people you love.

If you needed permission, this is it.

PS: I got to pause with the lovely humans in this photo below about a month ago and we took the whole weekend. Truly grateful for these ladies, and the ones not in this picture too. 🧡

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

A lot of brilliant people I work with...VP, Director, C-suite and other leaders, are quietly asking the same question right now:

“What if I don’t want 2026 to look like 2025… or 2024… or the three years before that?”

Not because you want to quit.
Not because everything is awful.

But 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒚𝒐𝒖'𝒗𝒆 𝒐𝒖𝒕𝒈𝒓𝒐𝒘𝒏 𝒂 𝒕𝒊𝒕𝒍𝒆, 𝒂 𝒍𝒂𝒏𝒆, 𝒂 𝒔𝒄𝒓𝒊𝒑𝒕.

Before I ever left corporate, I sat with that same feeling.

For almost three years while I was still in my global / EMEA roles, I quietly started building optionality for myself, testing different ways of working, building my own IP, saying yes to advisory and board-style work, and learning how to talk about what I do beyond a job title.

That’s the work that turned into what I have now...

PE-backed CEO work, 
a portfolio of board roles, 
advisory, speaking, 
and The Embracing "Only" Podcast with Olivia Grant-Cream.

And that’s why we created Embracing “Only” in the first place, to give people the space to talk honestly about what comes after you’ve succeeded at everything everyone told you to do.

And today, for the first time ever, I am sharing a low-touch, high-impact end-of-year invitation with our 3K newsletter subscribers:

👉🏾 A subsidised 90-minute 1:1 Activation Session
👉🏾 Specifically for those exploring a portfolio career
👉🏾 Or for those exploring a Board career
👉🏾 5 spots only
👉🏾 10% donated to Olivia’s GoFundMe 
(Read more about Hurricane Melissa efforts in the comments below)

And if it’s not the season for paid support, we included a few free episodes to guide your next step.

If 2026 needs to feel different for you…start here.

PS: If you had to pick one word for what you want more of in your work life in 2026, what would it be? 

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

Most people reading this are not trying to blow up their lives. You’re in full-time, high-pressure leadership roles. You’re running teams, carrying nu

Open article: Before 2026 Finds You on the Same Treadmill: A Small Invitation for the “Onlys” by Archita Fritz • 4 min read

Before 2026 Finds You on the Same Treadmill: A Small Invitation for the “Onlys”

Seventeen years in MedTech left me with one permanent side effect…

I can’t look at a growth story without picturing the humans who have to carry it.

Once you’ve watched an ICU team on a bad day, you stop believing pretty plans.

Back then I worked on devices that lived in acute care settings of hospitals, if we were pitching a new product idea or a big launch, it was never enough that the slide looked smart.

Someone would always ask:
“Okay, what does this look like on a bad shift?”

Every “big bet” had two parts:
- the upside case
- and a ruthless pass on what had to go right in real life, with tired people

We didn’t just ask, “Is the market there?”

We asked things like:
↳ Who has to change their behaviour on a bad day, not a good one?

↳ How many steps are we adding to their shift?

↳ Where does this break first when the ward is short-staffed and everyone is on hour eleven?

If that part didn’t hold up, the launch didn’t move.

Not because we were nice, but because ignoring it was the fastest way to get shut down.

In Private Equity (PE) backed high growth companies, I see the reverse.

Weeks of work on TAM, pricing, scenarios and upside. Then “execution risk” gets one slide and a hand wave at best.

You’re doing serious work on the market side of the thesis and almost no serious work on whether the organisation can actually absorb the plan you’re buying.

That’s not a minor gap.

𝑻𝒉𝒂𝒕’𝒔 𝒎𝒊𝒔𝒑𝒓𝒊𝒄𝒆𝒅 𝒆𝒙𝒆𝒄𝒖𝒕𝒊𝒐𝒏 𝒓𝒊𝒔𝒌.

Alix Partners data shows 56% of PE-backed CEOs are replaced within two years, usually for 

➟ ‘failure to execute the thesis’, not because the market disappeared.

Because of MedTech, I’m wired to stress-test a plan, not just get excited about it.

Now, when I look at your “growth story”, that’s the part my brain refuses to skip.

If your story only lives in the spreadsheet and not in the calendar and nervous system of the people who have to execute it, it’s not a strategy.

It’s a wish.

PS: My dad beaming while on his “daughters” stretcher, after finding himself on it after a fall a few years ago. Almost a decade later still so proud I helped launch The Stryker PrimeX into this world! 

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

How MedTech Marketing helps stress test Private Equity backed high growth companies! 

I sat through 103 B2B SaaS product demos this year.
Not one of them made it easy for me to just experience the product.

No login-free walkthrough.
No short, honest flow I could click through on my own.

Best case, I got:
 – a “Book a demo” wall
 – a discovery call
 – 15–20 minutes of slides
 – then a partial screen share of a half-broken sandbox

And then the call ended and I realised I was still guessing:
 “What does this actually change for my client/their customer next quarter?”

I see this as someone buying tools, building AI SDR stacks, and working with PE-backed leadership teams:

𝒕𝒉𝒆 𝒃𝒂𝒓 𝒇𝒐𝒓 “𝒍𝒆𝒕 𝒎𝒆 𝒔𝒆𝒆 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕” 𝒊𝒔 𝒔𝒕𝒊𝒍𝒍 𝒆𝒎𝒃𝒂𝒓𝒓𝒂𝒔𝒔𝒊𝒏𝒈𝒍𝒚 𝒍𝒐𝒘.

The closest I’ve seen are things like demo hubs (e.g. Klue’s demo arena, something by Rob Hoffman).

 But even those stop just short of:
“Here. Click through this one real workflow like it’s your own.”

If I were running GTM for a SaaS company in 2026, 

I’d start with one question:

👉🏾 How easy is it for a serious buyer to actually experience what we do, without jumping through hoops?

My answer would need to look like this:
 – One ungated, 60–90 second interactive walkthrough from the website
 – One real workflow, end-to-end, that looks like a real day in the life
 – Clear language: “You’re [role]. Here’s the moment you’re in.”
 – A concrete outcome: “This is what changes for you next quarter.”
 – A link I can replay and share internally without booking another call

And honestly it isn't about being clever, it's about respecting buyers’ time and brains.

This is where interactive demo platforms like Guideflow actually make sense to me:

not as “prettier sales decks”, but as a way to finally ship:
 – one link
 – one clear walkthrough
 – one shared product story for buyers, teams, and investors

I wish I could tell you I saw five perfect examples of this in 2025.
I didn’t.

Which means: whoever builds it properly in 2026 will stand out fast.

And yes I made my own version of Wrapped for Product Demos to bring this home! :)

👋🏾  If you’ve seen a truly ungated, “just let me in” product walkthrough this year, drop it below. I’m genuinely curious, and I’d love to be wrong.

#GuideFlowPartner #sponsored

PS: You can check out and complete a real product walk through on the GuideFlow website at: https://lnkd.in/ez6Fc6b6

——

Hi 👋🏾 I’m Archita. I spent 17 years in MedTech and now partner with investor- and private equity–backed CEOs, boards, and commercial leaders to build growth plans their teams can actually execute.

"Book a Demo" Button Wrapped across multiple B2B SaaS

In private equity, this line is a red flag:
“We can’t prove marketing’s impact on revenue.”

If nothing in marketing can be tied to 

pipeline, 
win rate, 
deal size, 
or sales cycle,

you don’t just have a marketing problem
you have a value-creation problem.

Not everything needs perfect attribution.

But something needs a clear chain:
product marketing → sharper story → better opportunities → better economics.

And before anyone jumps in with
“but brand / comms / PMM is hard to attribute”
I agree, not everything gets a perfect CAC number.

But every marketing function should have a clear, testable path to:
better pipeline
better win rates
better economics

That’s the bar I hold in my PE work, and it’s why I loved Product Marketing Alliance’s “How to Prove Product Marketing ROI” so much.

The article is a sharp breakdown on proving product marketing ROI, and I turned the core ideas into a short carousel you can save, share, and forward the next time someone says “how do we prove product marketing drives ROI.”

This is the work I do with PE-backed companies, turning “marketing is a cost centre” into a testable revenue engine.

👉🏾  Original article linked in the comments.

PS: Where do you draw the line between “we can’t measure this” and “we just haven’t been forced to?”

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

How to Prove Product Marketing ROI

You keep hiring “change agents”…
and then designing their jobs so they can’t change anything.

New CEO.
New CRO.
New Head of GTM or Chief of Staff.

And then the same soundtrack in most Private Equity backed portcos when I step in: 
“Marketing isn’t working.”
“Sales isn’t executing.”
“We need more leads.”
“We’ve outgrown our GTM.”

That’s what this grid is about:
7 𝘵𝘩𝘪𝘯𝘨𝘴 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘴𝘢𝘺 𝘸𝘩𝘦𝘯 𝘎𝘛𝘔 𝘪𝘴 𝘧𝘢𝘪𝘭𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘵𝘩𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘮𝘱𝘭𝘢𝘪𝘯𝘵 𝘳𝘦𝘷𝘦𝘢𝘭𝘴 𝘢𝘣𝘰𝘶𝘵 𝘎𝘛𝘔 𝘮𝘢𝘵𝘶𝘳𝘪𝘵𝘺.

Because underneath the language, you usually find:
Not a skills problem, but an 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 problem
Not a sales problem, but a 𝘴𝘺𝘴𝘵𝘦𝘮 problem
Not a people problem, but an 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘢𝘱𝘢𝘤𝘪𝘵𝘺 problem 
(this org is simply done pretending to transform)

And then the “change agent” becomes the easiest person to blame.

For me, the real multiple in PE looks more like:

(𝑯𝒐𝒘 𝒉𝒐𝒏𝒆𝒔𝒕 𝒘𝒆’𝒓𝒆 𝒘𝒊𝒍𝒍𝒊𝒏𝒈 𝒕𝒐 𝒃𝒆) × (𝑯𝒐𝒘 𝒎𝒖𝒄𝒉 𝒄𝒉𝒂𝒏𝒈𝒆 𝒕𝒉𝒆 𝒐𝒓𝒈 𝒄𝒂𝒏 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍𝒍𝒚 𝒂𝒃𝒔𝒐𝒓𝒃)

If either piece is close to zero…
zero honesty × anything = still zero
any amount of honesty × zero emotional capacity = still zero

The lower of those two sets your real ceiling. Your model won’t go further than your honesty or your team’s emotional bandwidth.

PS: If you’re in PE or leading a portco or growth focused company...Which box in this grid do you hear the most right now and where do you disagree with this framing? I’m especially curious where you think it is a people problem, not a system one.

----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

What leaders say when Go-to-Market is Failing in Private Equity and Beyond


Most leaders I know are caught between three browser tabs:


1️⃣ Targets that went up
2️⃣ Headcount that went down
3️⃣ LinkedIn telling them AI + “efficient growth” will somehow square the circle

So I pulled the tools I use to answer these questions,  into a FREE Growth Toolbox you can grab below. 👇🏾

25+ of the most used assets I developed based on the work I do with companies. 

If you sit anywhere near private equity, that contrast is just louder.

You’re not short on ideas.

You’re short on clarity about:
↳Where the next €5–10M realistically comes from
↳Which customers you should actually fight for
↳Where AI genuinely creates leverage (vs. theatre)
↳How to push harder without frying your best people

That’s the work I do with portcos across EQT, Accel-KKR, Cinven, Nordic Capital and others.

Whenever something actually worked, we turned it into a reusable tool.

𝘐’𝘷𝘦 𝘣𝘶𝘯𝘥𝘭𝘦𝘥 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘶𝘴𝘦𝘥 𝘵𝘰𝘰𝘭𝘴 𝘪𝘯𝘵𝘰 𝘰𝘯𝘦 𝘱𝘭𝘢𝘤𝘦:
👉🏾 𝑻𝒉𝒆 𝑷𝒓𝒊𝒗𝒂𝒕𝒆 𝑬𝒒𝒖𝒊𝒕𝒚 𝑮𝒓𝒐𝒘𝒕𝒉 𝑻𝒐𝒐𝒍𝒃𝒐𝒙

 25+ practical assets, including:
➟ “Quality of growth” scorecards
➟ GTM & ICP clarity frameworks
➟ Europe & market expansion checks
➟ AI focus maps (using the stack you already have)
➟ Product marketing & commercialization templates
➟ Leadership & anti-fragility prompts

It’s built with private equity portfolios in mind…but if you own a number, run a team, or live between “big targets” and real life, there’s probably something in there that will help you think and act more clearly this quarter.

If that sounds useful, just grab it.
👉🏾 The link to the toolbox is here: https://lnkd.in/eCunKCjU

No “comment GROWTH” ritual. 🙃 
Just the tools, in one place, so you can get back to making real decisions.

PS: If there’s a specific best practice, learning, or toolset you’d love to see next, around value creation, GTM, product marketing, or leadership, drop it in the comments. I’ll use that to decide what to build and share next.
----
Hi, I’m Archita. I work with Private Equity (PE)-backed CEOs and value creation teams to fix what’s slowing growth, usually misalignment, messy messaging, or GTM systems that don’t scale.

I also serve on several boards, where I support founder-led and investor-backed companies navigating growth, governance, and strategic clarity.

👉🏽 Book a 1:1 via my featured section. (Serious enquiries only — otherwise, start with the Hubble link.)

Yiorgos Tzirtzilakis

Accenture

Working for PPC Group Digital Strategy and Enterprise Architecture

Lead Enterprise Architect

SILVARE

FlexCar

Flexcar is a flexible car leasing company, with operations in Italy, Greece, Cyprus and Mexico.

• Led the design, the team onboarding, and the development of a custom Vehicle Tracking and Management Solution from scratch, to a fully-fledged solution within 9 months.
• Redesigned the data ingestion of the IoT fleet using AWS Timestream, Kafka, and Sockets resulting in a 75% cost reduction and a 10x increase in data processing capacity nearing 1 billion data points daily.
• Designed and implemented a first-in-market mileage tracking algorithm targeting a benefit of 1.5 million euros.
• Changed the vehicle tracking technology strategy by introducing a new IoT vehicle approach and enabling the OEM data streaming capability to respond to changing conditions. 
• Architected and designed a custom fully fledged loyalty application with web and mobile clients, integrated with customer events from the core CRM system.

Director of Engineering

FREENOW

Beat was the fastest-growing ride hailing and fleet manager in Peru, Chile, Argentina, Colombia and Mexico.

• Created technical roadmap that improved the conversion on the driver registration for 50k drivers over 5 LATAM markets.  
• Championed the use of Machine Learning models in the registration flow to automate manual steps by up to 70% and built a proof of concept. 
• Built and developed a cross-functional team that delivered progressively complex assignments with an accelerating pace.

Engineering Manager (BEAT operations in Latam)

Piraeus Bank

• Part of the top 5% talent implementing agile transformation projects targeting Euro 300 mil revenue increase
• Executed digitization programs from design to delivery for 5 integrated applications with an estimated saving of €1,5 mil
• Coordinated and implemented corporate-wide core application changes in security and product features supporting €5 bn bond spin-offs 
• Orchestrated challenging integration projects within a limited time by leveraging team and network expertise

Manager @Innovation Technology & Systems Architecture

• Accelerated product delivery by ~10% by identifying and resolving bottlenecks, while facilitating roadmap planning, suggesting a better balance of product features, and setting development priorities for a major Cash Transfer Process initiative
• Expediated user actions by 34% by contributing product features and enhancing data visualizations
• Delivered architectural and UX contributions that increased user satisfaction and performance SLIs by 27-83% in major applications

Assistant Manager @Innovation Technology & Systems Architecture

EXUS

• Delivered manual process digitization for the GDPR flow, supported with integrations with internal and external banking systems 
• Championed digitization design for 'Restructuring Business Unit' application supporting complex legal operations for 50 corporate lawyers
• Designed and introduced custom DevOps software that streamlined 21% of BPM deployments 
• Resolved technical challenges and coordinated in premise large cross-functional team with the overseas development team for the 'Confiscations and Seizures' in a 2-years program 
• Delivered application redesign 'Yield of Confiscations'  that improved performance by ~400% and enabled new capabilities for business (delivering multiple times per day instead of once every night)
• Oversaw the implementation of agile transformation projects

Tech Leader & Technical Project Manager @Core Banking Systems of Piraeus Bank 

• Incorporated development process improvements affecting 25 developers and expedited software delivery
• Contributed the first Appian playbook with best practices and conducted 3 training workshops 
• Oversaw the onboarding of new fellow engineers
• Delivered architectural contributions that simplified software and enhanced user experience in legal processes
• Increased projects transparency with a new Analysis and Documentation pack for Appian projects

Tech Leader & Senior Software Engineer @Core Banking Systems of Piraeus Bank

"Dia Heiros"​ Fine Art Contemporary Byzantine Paintings and Murals

"Dia Heiros" is an iconic firm with artwork in preserved monuments and prestigious galleries
• Pioneered the creation of a digital library with assets used in the proposal and execution phase that expedited operations by 35%
• Designed a pigment analysis software that resulted in a 43% increase in paint production productivity
• Deployed a new website and an online campaign that resulted in 20 k visitors per month and a 10% increase in revenue
• Negotiated key contracts and created the pricing policy and terms

Project Manager & Lead Software Engineer

DHL Express

• Owner for the billing and collections of DHL Express' operations in Greece (~50mil Euro revenue)
• Managed on a day-to-day basis 23 employees (split between Athens and Thessaloniki) servicing more than 5,000 customers and managing an ~ 1 mil portfolio of risky collectibles 
• Integrated as Technical Program manager 3 billing systems and 2 teams with Global Processing Centre 
• Streamlined processes by championing and leading multiple initiatives and coordinating between local and regional cross-functional teams
• Improved the business cash flow performance by 3% YoY despite the impact of the credit crisis on our customers

Billing & Collections Manager (Customer Accounting Manager)

• Reviewed business operations in 5 departments to drive cost reduction by 15%, and suggested improvements to better align offerings with customer needs 
• Headed the Merging of Financial systems of two business units (Freight, Express)
• Mitigated a crisis acting as HR interim manager for two months

Business Controller (Internal Performance Auditor & Technical Project Manager)

• Reengineered customs processes and oversaw the implementation of a new billing system yielding 150k Euros additional revenue per year
• Oversaw the implementation of the collection application in the Oracle AR module
• Audited processes in IT and Customer service department and suggested improvements using lean process management

Costing Manager (Service Profitability & Cost allocation Models)

• Selected among the European colleagues to support quality testing for the new reporting solution
• Designed and developed an software application that automated 85% of reporting activities saving 1,5 days of work and ensuring on-time reporting for monthly financial figures

Financial analyst (Group Financial Reporting, Forecasting & Budgeting)

Tech Director | Enterprise Architect | Follow for insights on Leadership Development and Career Growth | Leadership & Career Mentor | Top 20 Linkedin Greece (by Favikon)

I help C-level executives and senior leaders navigate high-stakes technology transformations that are blocking growth, burning capital, and threatening critical milestones.

Companies bring me in when they face complex challenges that sit at the intersection of technology, strategy, and people. My focus is on restoring momentum by architecting solutions and uniting cross-functional teams to execute them.

What I tackle:

- Large-Scale Transformations
Managing the immense complexity of enterprise-wide technology shifts, such as infrastructure migrations or post-merger integrations.

- Technology Crises
Stabilizing systems and projects that threaten launches, funding, or corporate reputation.

- Product Stagnation
Overcoming legacy systems and technical debt that prevent innovation and the release of new features.

- AI Strategy & Implementation
Moving from abstract ideas to a concrete AI roadmap that drives business value.

My approach is built on two axis: 
1/ Immediate results. You need to solve the immediate crisis to survive the day.
2/ Sustainable change. The most durable results happen by helping the right people from different functions to work together and drive sustainable change.

Recent Results & Experience:

- Shaped the digital strategy for a billion-size company, to effectively allocate 8-figure investments and launch their first custom-developed product.

- Initiated and shaped the enterprise-wide AI strategy for a multi-national group, synthesizing over 100 distinct opportunities into a unified, actionable roadmap.

- Slashed total ownership cost by over 75% while redesigning a fleet management product for a car leasing startup to handle 10x growth.

- Shipped first-to-market features for a B2B growing startup, targeting millions in new ARR.

I am always open to connecting with leaders facing complex growth and technology challenges.
DM me - I'm here to help.

Many professionals believe success comes from working endlessly.

They push through exhaustion, isolation, and burnout…
because they think there’s no other path.

Been there for good!

Until I read the Fortune article “My $2.25 billion exit taught me that Silicon Valley’s obsession with 100-hour weeks is actually sabotage.”


Understood that all want the same things:
Security. Appreciation. Growth.

But effort alone doesn’t create any of them.

The market doesn’t reward:
→ Early mornings
→ Long hours
→ Constant busyness

The market rewards:
→ Rare skills
→ Unique value
→ Meaningful impact

And above all, it rewards:
• Your specific knowledge
• Your character

Both are impossible to copy 
- that's the staff that makes you hard to replace.

Here’s the mindset shift to unlock real growth:

1. Understand: You’re paid for impact, not effort
2. Treat hard work as a foundation, not a differentiator
3. Ask better questions to maximize your value

Questions like:
→ What problem can I solve that others can’t or won’t?
→ What expertise do I have that’s uncommon?
→ What can I do in hours that take weeks?

Don’t chase pay for your time.
Build value that earns a premium.

Become that person they can’t afford to lose.

♻️ Repost if you agree
➕ Follow Yiorgos Tzirtzilakis for practical career growth insights

Technology Strategist | Software Strategy for Growing Companies | Leadership for Growth, Change, and Innovation

The biggest career lie we're told is that burnout is a badge of honor.

We trade late nights and busywork for the promise of security and appreciation, confusing effort for impact.

But the market doesn't care how hard you work.

It cares about the problems you solve.

Stop trading hours for dollars. Start building value that commands a premium.

The market rewards:

🔹Rare Skills- Not just seniority.
🔹Unique Value -Your specific knowledge.
🔹Leveraged Impact- What you do in hours that takes others days.

Your goal isn't to be the hardest worker in the room.
It's to be the most difficult to replace.

Your 3-step blueprint:

1.Shift Your Mindset: You are paid for your impact, not your attendance.
2.Build Your Foundation: Hard work is the baseline, not the finish line.
3. Audit Your Value:Ask yourself:
"What critical problem do I uniquely solve?"
"What skill do I have that is both rare and valuable?"
"Where do I create 10x the output for the same input?"

Don't just work hard. Work on the right things.

Make yourself irreplaceable.

♻️ Repost to spread the message
➕ Follow Yiorgos Tzirtzilakis for more insights on leadership and growth.

Most people focus only on their top performers.

But the real competitive advantage often comes from the underdogs 
the ones who stay quiet, stay consistent, and stay overlooked.

Not because they lack talent.
But because no one ever unlocked it.

Turning hidden performers into high performers isn’t complicated.
It’s intentional.

You start by showing appreciation 
→ recognising the specific qualities they bring instead of rewarding only the loudest voices.

You understand their values and stress patterns 
→ not to pressure them, but to support growth.

You seek to understand first
→ staying curious instead of assuming attitude.

You give meaningful assignments 
→ work that stretches their potential instead of burying them in busywork.

And you speak last
→ so they have the space, confidence, and ownership to share ideas.

When you apply these strategies, you don’t just manage people.
You elevate them.

Before you use any approach, check the essentials:

→ Risk is failure recoverable?
→ Capability do they need support first?
→ Time can you coach them properly?

And then you set the foundation:

→ Clear outcomes
→ Guardrails
→ Decision rights
→ Check-ins
→ Support

Because high performers aren’t born
they’re unlocked by the right leader.

♻️ Repost if this message resonates
➕ Follow Yiorgos Tzirtzilakis for more insights on leadership, growth, and turning potential into performance.

We’re all living under the pressure of where we “should” be.”
→ The next goal 
→ The next promotion 
→ The next big milestone.

Nothing seems to be enough, for the single reason.
Success is a journey, not a destination.

You will never be “there”. Never be “made”. Never be “ready”
What you’re missing is appreciation:
→ Struggling in your career? You’re building resilience.
→ Feeling stuck? You’re gaining clarity on what actually matters.
→ Not where you want to be? You’re developing the skills for your next level.

Growth isn’t always loud.
Sometimes it is boring, tiring and slow.

I’ve chased validation too.
I wanted to prove I was capable.
And I used to hate these “slow seasons.”

But then I realized:

The stories we admire
aren’t built on overnight wins.
They’re built on the backstage nobody sees:

→ The waiting
→ The learning
→ The failing
→ The trying again

What if this moment right now,
is exactly where you’re meant to be?

The launchpad for your next chapter:

→ Acknowledge how far you’ve come
→ Embrace what this season is teaching you
→ Trust that you’re being prepared for something bigger

One day, you’ll look back and realize:
Every step mattered. Even this one.

Which lesson is your current season teaching you?
Share it below if someone needs your perspective.

♻ Repost to remind others they’re not behind
➕ Follow Yiorgos Tzirtzilakis for leadership & career growth courage

The 3-step formula to never feel stuck again:

1 If you feel lost → Learn
2 If you’ve learned → Act
3 If you’re acting → Stay consistent

Because almost everything you want in life is possible 
if you’re willing to earn it.

What most people get wrong? 

They confuse struggle with failure.
Struggling doesn’t mean you’re failing. 

You should expect bumps along the way:
You’ll question yourself.
You’ll meet resistance.
You’ll feel like nothing is changing.

When that happens, remember this:

This is all temporary. 
It means you’re growing.
Given enough time and energy, 
every single problem will yield in your strength.

Some days will test your effort.
Others will reward your persistence.
Both shape your growth.

This journey isn’t just about achieving goals
It's about becoming someone capable of them.

Start today.
Start small.
But start.

Your future self is counting on you.

💬 Which step are you currently working on? Comment below.

♻️ Repost to help someone push forward
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Most teams don’t lose motivation because they’re weak.

They lose it because the system slowly kills their spark.

People show up wanting to contribute,
but over time they stop trying 
not because they lack talent,
but because they lack trust, freedom, and support.

The old management model relied on:
→ Authority
→ Control
→ Compliance

It treated leaders like policemen,
focused more on enforcing rules than inspiring results.

But the world has changed.

Modern leaders create environments where people want to perform.

They shift from:
→ Controlling to communicating
→ Dictating to empowering
→ Doing tasks to shaping vision

Because the truth is simple:
Motivated teams do better work.

They take ownership.
They solve problems faster.
They stay longer.
They build better products.

Not because they’re forced to 
but because they feel seen, trusted, and valued.

If you want to lead in today’s world, start here:

Inspire instead of dictate.
Listen actively.
Celebrate wins.
Delegate with trust.
Align around a shared vision.
Invest in growth.
Implement their ideas.
Share the credit.
Be kind.

Leadership isn’t about control.
It’s about creating momentum.

And momentum happens when people have the space to do their best work.

The future belongs to leaders who build environments
where greatness happens naturally.

Which leadership shift resonated with you most?

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Motivated teams do better work.

Most people think the loudest voice wins the room.
But it’s usually the calmest person who holds the real power.

Because in high-pressure environments, perception becomes reality.

If someone loses control while you stay centered,
you don’t just win the moment you win the room.

Composure is a competitive advantage.

Here’s the mindset shift great professionals make:

You stop trying to win the argument.
You start aiming to win the room.

You let others get emotional.
You stay grounded in facts.
You become the adult in the room.

And when things escalate, you don’t match their energy.
You redirect it with clarity, calmness, and facts.

That’s what quiet strength looks like.

The real test of leadership isn’t volume.
It’s control, presence, and the ability to shape the room without forcing it.

Be the calm that changes the dynamic.
Be the person people look to when things get messy.

Which part of this resonated the most with you?

♻️ Repost to help more people lead with calm confidence
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Most people think the loudest voice wins the room.

Most people think leadership is about having followers.

But real leadership is the opposite.
It’s about creating more leaders.

Organizations don’t fail because of strategy.
They fail because too few people take ownership.

Too few people think independently.
Too few people feel empowered to lead.

When everything depends on one person,
growth stops.
Speed drops.
And teams shrink under the weight of dependency.

But when you build leaders, everything changes.

Initiative increases.
Creativity expands.
Decisions happen faster.
People rise instead of waiting to be told.

Empowerment becomes your competitive edge.

Great leaders don’t create followers.
They create people who solve problems…
drive results…
elevate others…
and strengthen the culture around them.

That’s how you future-proof a company.
Agile people → agile organization.

Control feels safe,
but empowerment creates progress.

Which type of leader are you becoming?

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Great leadership isn’t about followers.

Many managers get the title.
Very few grow into the leader their team actually needs.

Because the moment people step into authority, they often forget the three things that made them great teammates in the first place:

What it felt like to not be in charge.
That they can be wrong.
And the importance of staying close to the people doing the real work.

Mediocre managers give orders.
Inspirational leaders give context.

Mediocre managers defend their opinions.
Inspirational leaders stay curious and listen.

Mediocre managers distance themselves.
Inspirational leaders stay present, grounded, and connected.

The leaders teams trust the most aren’t the ones above them
they’re the ones beside them.

If you want long-term influence, remember this:

Your authority doesn’t create loyalty.
Your empathy, presence, and humility do.

Which of these leadership reminders hit you the most?

♻️ Repost to help more people lead with intention
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Many managers get the title.

Most leaders think the biggest workplace problem is skills.
But it’s not.
It’s appreciation.

People don’t quit because they can’t do the work.
They quit because they feel invisible.
Unseen.
Unheard.
Unvalued.

And when that happens?
Motivation disappears.
Performance drops.
Frustration grows.
Eventually people walk away.

Leadership isn’t about managing tasks.
It’s about managing human emotion and energy.

When people feel supported, they show up differently.
When they feel valued, they perform differently.
When they feel appreciated, they stay longer.

The truth?
You don’t need a bigger budget.
You don’t need more perks.
You don’t need another HR program.

Data shows only 12% leave because of salary.
Appreciation matters more than compensation.
By far.

Great leaders understand this.
And they show appreciation consistently through small everyday actions:

Listening.
Recognizing effort.
Giving opportunities.
Creating clarity.
Having real 1:1s.
Supporting career goals.

Simple actions.
Massive impact.

If you want a stronger team start with appreciation.
It costs nothing.
But changes everything.

What’s one way you make people feel valued? ⬇️

Follow for more leadership insight and team psychology.

The #1 Leadership Problem.

Many managers rise to the top.
Very few remember what leadership actually looks like.

Because the moment someone gets authority, they forget the three things that made them valuable before the title:

What it felt like to follow.
That their ideas aren’t always right.
And the power of staying close to the work and the people doing it.

Mediocre managers command.
Inspirational leaders communicate with context.

Mediocre managers trust the title.
Inspirational leaders trust the team closest to the problem.

Mediocre managers create distance.
Inspirational leaders show up consistently and visibly.

The leaders people trust aren’t the ones above them
they’re the ones who grow with them.

If you want real influence, remember this:

Authority can make people listen.
Empathy makes them care.

Which leadership reminder spoke to you the most?

♻️ Repost to help more managers lead with intention
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Many managers rise to the top.

76% of people feel uninspired at work.
And it’s not because they’re lazy.
It’s because they don’t feel valued.

When people don’t feel seen…
they disconnect.
Their performance drops.
Their creativity dies.
Their confidence shrinks.

All of this is preventable.
If leaders choose to lead differently.

Because people don’t need perfection.
They need presence.
They need appreciation.
They need growth.

The truth?
Engagement isn’t driven by perks.
Or motivational speeches.
Or fancy offsites.

It’s driven by human behavior.
How you talk to people.
How you listen.
How you recognize effort.
How you make others feel.

This carousel breaks down 5 simple shifts:
1-on-1s that actually matter.
Real growth opportunities.
Genuine recognition.
More kindness.
More feedback.

Small actions.
Big impact.

If you lead a team or want to this is your reminder:
People perform at their best when they feel appreciated.

What’s one leadership habit you wish more managers practiced?

Follow Yiorgos Tzirtzilakis for leadership, communication, and career growth.

5 Ways to Break This Statistics.

3 Ways to Commit Professional Suicide in the Era of AI:

1️⃣ “That’s how I’ve always done it.”

2️⃣ “I’ll wait for the AI bubble to burst—then go back to the proven way.”

3️⃣ “AI has nothing to do with our job in [X].”

I hear these even from successful, respected people.
Not because they’re stubborn or out of touch.

People resist change not out of laziness, but out of loyalty
- to a proven process
- a hard-earned reputation 
- to a team they don’t want to destabilize

They often become the most unintentionally vulnerable.

→ They push away new ideas
     not to block progress, but to protect what works.

→ They stay closed
     not from arrogance, but from exhaustion.

→ They stay stuck
     not by choice, but by gradual, invisible drift.

And the worst part?
They rarely feel the gap—until it’s too late.

Not just in skills 
but in opportunity, influence, and relevance.

💡 The roles that survive won’t be the ones 
with the deepest domain expertise 
—but those who pair it with adaptive intelligence:

→ The humility to unlearn.
→ The courage to prototype and not perfect.
→ The discipline to ask, “What if this changed tomorrow?” today.

This isn’t about replacing humans.

It’s about upgrading how we bring our humanity to work:
our judgment, empathy, creativity, and ethics
—now augmented, not automated.

The question isn’t “Will AI change my job?”
It’s “Who do I become if I fly along with it?”


Image Credits: Emma King

👇 Curious or Comfortable?
Let’s reflect—no judgment, just awareness.

♻️ Share with your network if this resonates.
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In 3 words, AI is the following in many people's minds: 

- Terrifying.
- Uncomfortable.
- Impossible to learn.

If this sounds familiar, you’re not alone.

Marie Curie said once: 
"Nothing in life is to be feared, it is only to be understood". 

Her truth holds today more than ever:
Nothing in AI is to be feared, only to be understood. 

Yes, the fear will linger… 
until you understand.

But here’s the secret most miss:
Fear isn’t a stop sign. It’s an arrow. 

It points you toward what matters most 
— growth, leverage, and relevance.

✅ Why understanding AI (especially LLMs) 
changes everything:

⏱️ Save 3–5 hours/week by automating 
- deliverables drafting
- research on everything online 
- editing communication

🚀 Upgrade output quality 
from “good enough” to “client-ready” 
or even "Woaw" factor 
by curating new insights and information.

🧠 Learn complex concepts 10x faster 
- Use notebookLM to visualize and summarize 
- Use LLMS to ask questions and role-playing

💡 Unlock creativity & insight 
— prompt your way to new angles, frameworks, 
and solutions you’d never have found alone.


This isn’t about replacing you.
It’s about amplifying you.

Image Credits: Justin Welsh

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AI didn’t replace leadership.
It exposed weak leadership.

In the AI era, control slows everything down.
Judgment at the edge speeds everything up.

Your biggest limiter isn’t your strategy.
It’s how fast your team can think, decide, and act without you.

Old leadership created bottlenecks.
One brain.
One approval chain.
One point of failure.

AI changes the game.

Now performance comes from thousands of micro-decisions
made close to the work
by people who have context, autonomy, and trust.

Your team’s judgment is no longer a soft skill.
It’s your most valuable IP.

When people wait for permission
AI speed dies.

When people are afraid to fail
learning stops.

When silence follows experiments
innovation disappears.

High-velocity teams look different.

They automate friction before it becomes a problem.
They spot AI opportunities leaders can’t see from dashboards.
They turn data into decisions without meetings.

The leaders who win don’t ask for more hustle.
They design for better thinking.

They hire for learning speed.
They reward smart judgment calls.
They measure impact in small improvements, not hero moments.

Because AI scales execution.
Humans scale judgment.

Your future won’t be built in strategy decks.
It will be built in the 1,000 decisions your team makes
when you’re not in the room.

So ask yourself:

Are you designing for control or velocity?
Does your team have permission to think or just execute?

Follow Yiorgos Tzirtzilakis for leadership insights built for the AI era.

 Your Team Isn’t Just Shaping Your Growth.

Every high performer you admire today
was once overlooked by someone who couldn’t see their potential.

Not because they lacked talent.
But because their manager was looking for the wrong signs.

Calm was mistaken for laziness.
Consistency was mistaken for lack of ambition.
Quiet confidence was mistaken for “not leadership material.”

We reward noise.
We ignore excellence that isn’t loud.

And that’s how companies lose their best people.

When overlooked talent finally leaves, they don’t magically improve.
They simply enter an environment where they’re seen, heard, and valued.
That’s all it takes.

Bad managers blame the individual.
Great leaders fix the environment.

Because talent doesn’t bloom in criticism.
It blooms in recognition, trust, and challenge.

If you want high performers, you don’t wait for them to shine.
You ignite them.

You notice the quiet strengths.
You listen before judging.
You give meaningful challenges.
You speak last so their ideas rise first.

Great leaders don’t just demand performance.
They develop it.
They turn overlooked people into extraordinary ones.

Who in your team is quietly brilliant but unseen?

Maybe today is the day you change that.

Follow Yiorgos Tzirtzilakis for more leadership psychology and high-performance insights.

How Great Leaders Unlock.

Most workplaces don’t suffer from a lack of talent.
They suffer from a lack of inspiration.

76% of people feel uninspired in their role.
The cost is massive missed opportunities, emotional exhaustion, stalled growth.

But it doesn’t take dramatic change to fix this.
It takes intention.

Start with genuine appreciation.
→ A small, honest “I see you” moment can shift someone’s entire day.

Hold meaningful 1-on-1s.
→ Listen without defense.
→ Understand their fears, ambitions, and challenges.

Create real growth opportunities.
→ Align work with what they want for their future.
→ Bring their ideas to life.
Growth is fuel give it generously.

Model respect and kindness.
→ Consistency builds trust.
→ People do their best work where they feel safe.

Show appreciation daily.
→ Warmth, humor, gratitude these tiny signals build deep loyalty.

Ask for feedback and act on it.
→ Speak last.
→ Let them shape the environment they work in.

People don’t need perfect workplaces.
They need leaders who make them feel valued, heard, and supported.

Your team deserves that.

♻️ Repost if this resonates
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Most high performers were misunderstood long before they were celebrated.

They weren’t loud.
They weren’t stressed.
They weren’t trying to prove they were working hard every minute.

They were steady.
Focused.
Quietly excellent.

But because they didn’t “look the part,”
they were overlooked until they found a leader who saw more.

That’s where real leadership shows up:

Not in managing top talent…
but in spotting it
developing it
and protecting it.

The best people rarely scream for attention.
They just need someone to recognize their potential
before another company does.

If you’re a leader, remember:

Your greatest future stars
might already be in the room.

You just haven’t looked closely enough yet.

Which leadership shift from the carousel hit you the most?

♻️ Repost to help more leaders recognize hidden talent
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Greatness is misunderstood before it’s praised.

Career fact: You won’t become a great basketball shooter by wishing.  
You become one by sinking 500 shots a day.  

Talent? Strategy? Technique? 
All matter.  But practice is non-negotiable.  

You know this in sports.  

Yet at work? 

Most settle for the minimum:  

→ Rarely learning beyond assigned tasks  
→ Skipping trainings  
→ Avoiding “extra” study  

Like an athlete who only plays on game day.  

AI is going to expose this weakness more than ever.
  
The only career-proof skill? 

The muscle to learn.

❌ Not “Being the smartest in the room”  
❌ Not Collecting certifications like trophies  
❌ Not Grinding 80-hour weeks (burnout isn’t a badge)  

Just learn how to learn.

It sounds obvious.  
But it’s rare.  

Most get stuck in:  
→ Overthink 
→ Over-plan
→ Wait for 'permission'
→ “Polishing” instead of shipping  
→ Mistaking motion with progress  

While they are spinning in their wheels…  
- Someone else learns the new rules.
- Someone else earns trust.
- Someone else gets remembered.

Your move.  
(And no—AI won’t save you from the work of growing.) 


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AI is rewriting the narrative of experience. We are all new to this. 

Why not hire for the 
- willingness to learn 
- curiosity 
- entrepreneurship 
and the intention to deliver? 

For decades, experience has been the gold standard. 
But in an era where AI rewrites workflows, tools, 
and even entire job descriptions overnight…

And this will only keep coming in waves in every sector. 
Rewriting the rules every few years,
in ways even the smartest of us can't predict.

👉 The most valuable experience now is
how recently someone learned something new.

Beginner's mindset is coming up huge. 
 
We’re all beginners again
- in different ways 
- at different speeds
but beginners nonetheless.

So why not shift the lens?

✅ Hire for willingness to learn 
over years listed on a résumé

✅ Prioritize curiosity and experimentation 
than over-fitted experience

✅ Value integrity, resilience, and intent to deliver
Tomorrow's path will never be clear again

A fresh perspective isn’t just “nice to have”
— it’s becoming a strategic advantage.

And character? 

That’s the one thing AI can’t replicate nor replace.

Get future-ready. 
Get ready to unlearn, relearn, and grow.

❗ What do you think? Am I missing something? 🤔

Image Credit: John Sanders
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