Archita Fritz

Fractional Product Marketing Leader | I help operationalize product roadmaps for commercial success | Strategic Board Advisor | Workplace Culture

I help private equity–backed CEOs and value creation teams turn fragmented go-to-market efforts into a system that drives top-line growth, margin expansion, and commercial readiness for exit.

Most of the companies I support are post-acquisition, sitting around $15M–$50M in ARR, and moving fast toward their growth targets. But behind the scenes? The GTM motion is often still being driven by legacy sales instincts, founder-era marketing, and a whole lot of duct tape.

The symptoms are familiar:
⟶ Sales blaming marketing.
⟶ Marketing running plays that don’t align to revenue.
⟶ No clear ICP, no pricing discipline, and no real GTM narrative investors can buy into.

That’s where I come in.

With 20+ years across global MedTech, SaaS, and industrial technology—leading product launches in 80+ markets—I now partner with portcos as a short-term operator to unblock growth and build real commercial infrastructure.

Here’s how I support the PE lifecycle:

In the first 100 days
→ Run a GTM audit, identify gaps, and prioritize high-ROI quick wins.
→ Bring visibility to what’s actually driving pipeline, not just vanity metrics.

During the build phase
→ Align sales, marketing, and product around one repeatable commercial motion.
→ Fix positioning, pricing, segmentation, and campaign logic.
→ Install weekly operating cadence, dashboards, and conversion discipline.

As you scale
→ Shift from hero selling to system selling.
→ Equip reps with enablement that sticks, and codify what works.
→ Build segment-level GTM plays that actually reduce CAC over time.

Ahead of exit
→ Translate the growth story into buyer-ready clarity.
→ Highlight pipeline velocity, retention drivers, and future upside.
→ Package GTM IP as repeatable, not founder-dependent.

I’ve done this across portcos of AKKR, EQT, Cinven, and Nordic Capital, and across sectors from life sciences to enterprise SaaS.

Outside of portcos, I sit on four boards, keynote international stages, and host the Embracing Only podcast on leadership, identity, and transformation.

If you want marketing to “look busy,” hire an agency. If you want a GTM system that builds enterprise value, call me.

👉🏽 Learn more here: https://calendly.com/archita-e-fm/1-1-work-with-archita-intro-call

What my clients say:

“Archita turned GTM chaos into clarity! And she did it fast!”
— David Hall Rode, CEO, Blue Mountain (AKKR Portco)

“She built our product marketing function and aligned commercial with product.”
— Patrick Hughes, CRO, CluePoints (EQT Portco)

Chief Marketing Officer

We rise by lifting others! Driven by a commitment to build psychologically safe workplaces where people can unapologetically be themselves Archita is resolutely focused to work with partners who want to look beyond metrics to help shape cultures of belonging and cancel out the silent acceptance of bullying and harassment in the workplace.

Archita is the strategy and marketing lead on campaigns, partnerships, products and promotion. If you want to partner with Speak Out on organisational campaigns or partnerships please connect with her.

New client, new year.
First week at Veristat and I got to be onsite for their Commercial Kick Off Meeting! 

Within the first five minutes, I somehow became the Rock, Paper, Scissors Champion! 
(Truly not sure if I peaked there, but it set the tone.)

I love being remote, but a week onsite upfront compresses relationship + context in a way that’s hard to replicate.

A few things I’m taking with me:

👉🏽 Commercial + Operations came together in a real way. You could feel how both sides contribute to the outcome, not in theory, in practice.

👉🏽 They brought in a customer, a family member, and two partners to speak. Hearing from a Veristat team member sharing what it’s like to be a family member navigating finding clinical trials for your loved one, and how that experience changes the way you think about timelines, communication, rigor, and care really struck a nerve. There wasn’t one dry eye in the room with folks recognizing the impact of the work they do.  

👉🏽 The trust Veristat has earned with sponsors is undeniable. There aren’t many teams sponsors rely on to take them from data → direction → regulatory submission with that level of confidence.

Personal bonus: I worked with Andrew (AJ) Mills for a minute many moons ago, so it’s been a joy to reconnect and jump in with his team again.

And I’m genuinely excited to partner with Kim Boericke as CEO, first time I’ve gotten to work this closely with a woman CEO, and you can already feel the clarity she’s bringing.

Grateful for the welcome, Veristat. Let’s go.

Archita Fritz 

Partner to Private Equity CEOs | GTM & Value Creation | Board Member | 2 x Top 100 Product Marketing Leader

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A friend said something to me this week that I can’t stop thinking about.

She met our friend group when we were in our late 20s, because she was marrying one of our friends.

And she told me:

“I remember being genuinely surprised by how many of you were chasing a title like it had a deadline. Like you’d decided, that by this age, I have to be that… or I’ve failed.”

I laughed when she said it, because she was right.

Back then, we used to call it “ambition”, but what it also meant to most of us was “don’t be left behind!”

We were all trying to stay ahead of our insecurity.
 
And what’s wild is… I see the grown-up version of that same chase all the time now.

It is usually not “VP by 30.”

But it’s more like, 

“We need to look further along by the next board meeting.”
“We’ll fix the foundation after we hit the number.”
“Just get through this quarter.”

I get why people say it. I’ve said it too.
Usually it means we’re in scramble mode.

A few years ago, I started asking myself a different question…

𝑨𝒎 𝑰 𝒅𝒐𝒊𝒏𝒈 𝒕𝒉𝒊𝒔 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝑰 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒘𝒂𝒏𝒕 𝒊𝒕…
𝒐𝒓 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝑰’𝒎 𝒕𝒓𝒚𝒊𝒏𝒈 𝒕𝒐 𝒔𝒕𝒐𝒑 𝒕𝒉𝒂𝒕 “𝑰’𝒎 𝒃𝒆𝒉𝒊𝒏𝒅” 𝒇𝒆𝒆𝒍𝒊𝒏𝒈?

And then, separately, this week I flew in to celebrate a different and very dear friend—mid-week—for her wedding.

I cleared the time properly and showed up without negotiating with myself. We laughed and danced so hard our face and feet hurt.

And for once I wasn’t doing that mental math of what I “should” be doing instead.

And I had this quiet thought on the way home: I’m really glad I don’t live in that frantic chase mode the way I used to.

👉🏽 What was your “by ___” deadline that you have finally loosened the grip on? 

PS: And LinkedIN can you please take a moment to celebrate my gorgeous and dearest friend Sneha on her wedding day!

Archita Fritz at Sneha and Chris Rossi wedding in New York City 

Best thing I’ve done this year so far: breakfast with two women I respect.

Just coffee, tea, some scones were involved and a bit of laughter, with the kind of conversation that puts you back in the right headspace. 

Shea Conboy’s growth over the years has been a joy to watch. 
This past week I got to say it in person.

She was on my team many moons ago, and seeing what she’s built since then is genuinely brilliant. From building social media and event capability from the ground up at various life science companies to starting to build her impact in product marketing, so proud of everything! 

 I left that part of the breakfast feeling properly proud.

And then I finally met Kisha Wynter in person. Author of Your Power Unleashed and a guest on our  Embracing "Only" Podcast  in person for the firs time.  

We talked women in leadership, boardrooms, sponsorship, timing…and every so often we’d stop and laugh: “That’s literally in your book.”

On the way out, I caught myself thinking how often the right conversations get pushed “until things calm down”. 

If you care about women in leadership, your calendar has to show it.

I love catch-ups like this, because In Private Equity land, it’s easy to live in spreadsheets and operating reviews. Breakfast like this pulls you back to what actually moves companies...the people.

Who are you making time for this month?

PS: Check out the link to Kisha's book and her episode in the comments below.

Archita Fritz advisor to Private Equity CEO's and Shea Conboy

Archita Fritz Advisor to Private Equity CEO's and Kisha Wynter author of the book Your Power Unleashed.

These are all the things I would rather do than sit down and do homework with the three littles who live in my home rent free:

✪ Get grilled by a PE sponsor on CAC payback.

✪ Walk into a board meeting with one slide and pure courage.

✪ Explain (again) that “pipeline” isn’t a strategy.

✪ Untangle a CRM that’s 47 versions of “called - no answer.”

✪ Run win/loss calls where the feedback is: “Pricing.”

✪ Rewrite positioning while Legal replaces every verb with “may.”

✪ Align five execs on one ICP without anyone saying “everyone.”

✪ Explain our investor story using chaos, caffeine, and a prayer.

✪ Do a “quick” launch that somehow needs 14 approvals.

——

Because the mental health damage of doing homework and test prep with little humans is something else.

To every parent doing the nightly and weekend sit-down, I see you! 

PS: Anyone else have to take a mid-homework walk outside the house to save themselves from absolutely losing it?

PPS: Picture below courtesy my mid lunch walk last week in the middle of a Sales Kick off meeting! Trying to channel in those calm vibes right now.

You want to be “easy to work with.”
But a lot of you learn the wrong version of it.

Last week, someone I’d never met got combative over email. This person was several levels senior to me.

All I’d asked for was time on the calendar.

The reply wasn’t neutral, it was defensive and a tone that felt like: “know your place.”

In the past, I would have gone along with it. I  would have been extra polite, over-explained and tried to smooth it over.

I don’t do that anymore.

I stopped the email thread and moved it to a call.
On the call, this is what I said.

“We all want growth and a good way to work together. If that’s true, we’ll be fine. If what you actually want is friction or positioning, then this won’t be a good use of either of our time. Either outcome is okay, I just want it to be clear.”

Once that was said out loud, the defensiveness dropped and the real constraints came out. It turned into a productive discussion instead of a drawn-out thread.

By the end, they suggested spending more time together, not less.

Most people tolerate bad behavior because they want to be easy to work with. 

𝑩𝒖𝒕 𝒃𝒆𝒊𝒏𝒈 𝒆𝒂𝒔𝒚 𝒕𝒐 𝒘𝒐𝒓𝒌 𝒘𝒊𝒕𝒉 𝒊𝒔𝒏’𝒕 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒂𝒔 𝒃𝒆𝒊𝒏𝒈 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆.

Going into this week: don’t confuse “easy to work with” with “easy to push around.”
If the tone is off at the start, address it early.

You’ll save yourself weeks of stress, and you’ll get better work out of the relationship.

Kicking off 2026 with a proud board moment: Inflectiv Group has made a minority investment in psLondon.

Huge congratulations to James Rose, Jan-Philipp Matthewes and the Inflectiv team, and a genuine welcome to Robert Pepper, Tony Speight, and everyone at psLondon. Excited to have you in the Inflectiv collective and for what we’ll build together.

Press release in the comments. 

Proud to share this marks Inflectiv Group’s third strategic addition, building a collaborative network of founder-led independents — now alongside Fresh Air and Hue & Cry | Certified B Corp.  

We’re continuing to grow selectively, making minority equity investments where there’s real alignment on quality, leadership, and culture.  
If you’re a founder exploring that kind of partnership, my DMs are open.

This week I got to do one of my favorite things: sit across the table from two C-suite leaders I genuinely love thinking with.

David Hall Rode and Amira Modi, thank you for the time, the candor, and the quality of the thinking.

I’m on my way back to Dusseldorf and smiling thinking about how grateful I am for leaders like them in my orbit. 

With David, we can brainstorm in 80 directions in 20 minutes… and somehow it doesn’t turn into chaos, it turns into clarity.

And then there’s Amira, who is the kind of leader who can zoom out to strategy and zoom in to the detail that will make or break execution.

She’s also one of the few women C-suite leaders in healthcare who brings both deep industry credibility and real commercial clarity. I’m lucky to have them both in my orbit.

𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞?

Because this is what separates teams that move from teams that stall.

Most teams don’t struggle because they lack ideas. They struggle because they can’t turn messy thinking into a clear direction people can execute.

What that looks like:
➟ People keep the real concerns to themselves because it’s not worth the friction
➟ The group talks through ten options and chooses none
➟ Everyone “agrees” in the room, then nothing changes after

What strong leaders do instead:
➟ Make it easy to say the unfinished thing out loud
➟ Keep the pace without steamrolling people
➟ Pull a real decision out of the noise
➟ End with a clear “here’s what we’re doing next”

It sounds very basic, but it really isn’t. And it’s a big reason some companies move faster with the same resources.

I’m grateful for leaders who make clarity feel normal and execution feel possible.

Archita Fractional Marketing Leader for Blue Mountain and other Private Equity Backed Middle Market Portfolio Companies 

This week I caught myself working like something was on fire, even though nothing was.

I’m onboarding a new client, and the engagement is off to a strong start. The work is clear, the team is aligned, and the trust is already there. 

I’ve been doing this independently for nearly three years, so none of this is new.

And yet, more than once this week, I caught myself pushing as if I still needed to earn the right to be here.

It was a strange moment of self-awareness, the kind where you can see your own behavior while it’s happening. I found myself asking a question I didn’t expect to be asking at this stage: 

👉🏾 Why am I going this hard when nothing is actually wrong?

This isn't new work or a new room, and it certainly isn’t about proving competence. By any rational measure, I already belong here.

And yet, something in me still behaves like 𝘣𝘦𝘭𝘰𝘯𝘨𝘪𝘯𝘨 𝘪𝘴 𝘤𝘰𝘯𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭.

That question matters because it doesn’t point to a workload issue. 
It points to an identity issue. 

If you’re doing well in your role or building something that’s finally working, notice what shows up anyway. 

Pay attention to 
the extra effort that isn’t required, 
the urgency that isn’t real, 
the impulse to prove yourself in rooms that have already said yes. 

𝑻𝒉𝒂𝒕 𝒓𝒆𝒇𝒍𝒆𝒙 𝒊𝒔 𝒓𝒂𝒓𝒆𝒍𝒚 𝒂𝒃𝒐𝒖𝒕 𝒂𝒎𝒃𝒊𝒕𝒊𝒐𝒏. 
𝑰𝒕’𝒔 𝒖𝒔𝒖𝒂𝒍𝒍𝒚 𝒂𝒃𝒐𝒖𝒕 𝒃𝒆𝒍𝒐𝒏𝒈𝒊𝒏𝒈.

I don’t have a neat answer yet.
Right now, I’m sitting with the question instead of rushing past it. 

Because something tells me this isn’t about working more or less. It’s about updating who I think I need to be in rooms that have already said yes.

PS: I came across a photo of one of my old teams I had the privilege of leading many moons ago. They were one of the first groups that ever held up a mirror to me around this pattern. Seeing that picture again felt like a quiet reminder I needed more than advice.

We’re in a pilot phase rolling out a suite of AI solutions at a PE-backed company.
And the impatience is… Olympic level.

Week 2:
“Why isn’t the AI delivering value yet?”

Because AI isn’t a vending machine.
You don’t insert “tool” and get “pipeline” back.

In the pilot stage, you’re not “deploying AI.”

You’re validating the conditions that make AI worth using

➟ Data integrity (what we think is true vs what’s actually in the system)
➟ Use case fit (what works in generic SaaS ≠ what works in this industry)
➟ Signal quality (which inputs predict response, and which are noise)
➟ Customer reality (how buyers actually reply, in the wild)
➟ Workflow adoption (if humans don’t use it, it doesn’t exist)

So yes, we should push for outcomes. But if you treat a pilot like a finished product, you don’t speed things up, you just create noise, churn, and “AI doesn’t work” opinions before you’ve even set it up properly.

If you’re a revenue leader in a PE-backed company, here’s the better question than “Why isn’t it working yet?”

“What do we need to make this work reliably, and at scale?”

If you’re in the messy middle of an AI pilot right now, what’s the biggest friction point you are navigating?

👉🏾  data, use cases, adoption, or expectations?

AI is not like a vending machine, you cannot put stuff in and hope to get pipeline out.

In a lot of mid-market PE portfolio companies, the issue isn’t lead generation. 

It’s that the company hasn’t agreed on the rules of the funnel, so leads get handled differently depending on who touches them. 

Marketing passes names,
Sales disputes quality, 
follow-up is inconsistent, 

and the CEO ends up asking for “more pipeline” when the real problem is a messy handoff.

There are other things that matter, and deal velocity is increasingly the bigger constraint I’m seeing, but without a clean handoff you can’t tell what’s working, what’s broken, or what to fix next.

When I’m brought in to steady this quickly, I put a basic GTM system in place in the first two weeks:

➟ 𝑫𝒆𝒇𝒊𝒏𝒆 “𝒒𝒖𝒂𝒍𝒊𝒇𝒊𝒆𝒅” 𝒊𝒏 𝒘𝒓𝒊𝒕𝒊𝒏𝒈
One page that Sales and Marketing both agree to. If you can’t say the same sentence, you don’t have a funnel.

➟ 𝑫𝒆𝒇𝒊𝒏𝒆 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒍𝒆𝒂𝒅 𝒔𝒄𝒐𝒓𝒊𝒏𝒈 𝒖𝒔𝒂𝒃𝒍𝒆.
Fit, intent, recency, and engagement, it doesn’t have to be perfect, but consistent enough to run the week on.

➟ 𝑺𝒆𝒕 𝒂𝒏 𝒆𝒏𝒇𝒐𝒓𝒄𝒆𝒂𝒃𝒍𝒆 𝒇𝒐𝒍𝒍𝒐𝒘-𝒖𝒑 𝒓𝒖𝒍𝒆. 
Who responds, how fast, and what happens when it doesn’t happen.

➟  𝑹𝒖𝒏 𝒐𝒏𝒆 𝒘𝒆𝒆𝒌𝒍𝒚 𝒓𝒆𝒗𝒊𝒆𝒘 𝒇𝒐𝒄𝒖𝒔𝒆𝒅 𝒐𝒏 𝒘𝒉𝒆𝒓𝒆 𝒍𝒆𝒂𝒅𝒔 𝒅𝒓𝒐𝒑𝒑𝒆𝒅.
Routing, speed, fit, or follow-through, then fix one failure point each week.

This is not complicated. It’s just missing in more companies than anyone wants to admit.

In a recent engagement, this system helped moved leads from roughly 5–10 SQLs a month to 170+ sales-qualified leads in 60 days. 

Not because we “did more marketing,” but because we stopped debating opinions and installed a system the team could run.

If you’re a CEO and this feels familiar, ask one question in your next commercial meeting: what happens in the first 24 hours after a lead is marked sales-qualified? If the answer isn’t clear, start there.

Why Private Equity PE Portcos don’t have a Lead Gen Problem. They have a systems problem. “We don’t have enough leads” is the biggest misplaced diagnosis in private equity portcos

Good products don't sell themselves.
At least, they don't do it twice.

Most companies find their first "big win" through sheer grit and a great product. But when they try to launch the second or third product, the wheels usually start to wobble.

If your revenue is plateauing despite a great roadmap, the gap is likely in your Product Marketing foundation. Transitioning from a single-product company to a multi-product powerhouse requires a specific shift in "muscle memory." 

👉🏾 You have to move from selling a tool to selling a solution universe.

I helped a mid-market private equity portfolio company navigate this exact pivot. 

They had the talent and the tech, but their growth was capped by their position. By building a repeatable "pre-commercialisation" engine, they unlocked a 40% revenue lift across their entire portfolio.

1️⃣ Defining the Operating Model: 
↳ Moving away from ad-hoc launches toward repeatable playbooks.

2️⃣ Pre-commercialisation is more than just feedback: 
↳It’s about doing the heavy lifting, market sizing, competitor mapping, and message testing, long before the sales team ever sees the product. If you haven't validated that a "gap in the market" is actually a "market in the gap," you’re just setting your reps up to fail.

3️⃣ Internal Readiness: 
↳ Ensuring Sales knows not only what the product is, but also where it fits in the broader universe.

I’ve attached the one-pager we used to guide this process. If your team is struggling to move beyond your first "big win," I hope this roadmap helps you find some clarity this week.

Roadmap to take your company from a single product to a multi product universe. How to scale your company from a single product to a multi product solution. How Product Marketing can help you grow your product roadmap. How to commercialize your product roadmap.

At Christmas, I was lightly chiding my brother-in-law about how much he cares about football. 

Because I genuinely don’t relate. 

I’m not wired to tie my mood to something I can’t control for three hours on a Saturday/Sunday. My brain files it under: “entertaining… but not emotionally binding.” 

Also, I know basically nothing about American football. 

My strongest credential is still that I once stood on the inside of a football field because I was crowned University Homecoming Queen in 2004. That’s the whole resume!

Fast forward to Saturday, Jan 17. 
The Buffalo Bills lost 33–30 to the Denver Broncos.

My BIL and his entire family are huge Buffalo Bills fans. 
Like it affects the entire "household mood" fans.

So you can imagine, the family chat lit up immediately.

 And it wasn’t just analysis. It turned into people fast:
“He’s such a good guy.”
“He does so much with kids.”
“He deserves a ring.”

Bills fans… I’m sorry. 
That one looked painful.

---
And it made me think about something I see in Private Equity-backed leadership teams after a miss:

𝘐𝘯 𝘗𝘌, 𝘢 𝘮𝘪𝘴𝘴 𝘰𝘧𝘵𝘦𝘯 𝘵𝘶𝘳𝘯𝘴 𝘪𝘯𝘵𝘰 𝘣𝘭𝘢𝘮𝘦 𝘧𝘢𝘴𝘵.

The room starts hunting for the person attached to the number. Usually it is because we want the chaos to make sense, so we pin the story to a person.

In sports, it can swing either way just as fast:
one moment, one person… 
and suddenly it’s either pile-on or protective loyalty.

A few things I’ve seen the best PE teams do instead:

➜ Separate “bad outcome” from “bad decision.” 
Sometimes the call was right and the timing just didn’t cooperate. 
Sometimes you got lucky and you shouldn’t repeat it.

➜ Force specificity. 
Not “we need to execute.”
More like: “3 deals slipped 30 days” or 
“churn ticked up in X segment.”

➜ Make the next step small and real. 
One fix, one owner, one date, before the next LT/board call.

➜ Do a quick ‘what changed’ review. 
What we thought, what happened, what we’re changing. 
No courtroom or character trial.

Pinning it on one person is the quickest way to feel like you’ve explained it. It’s rarely the quickest way to improve it.

PS: Serious question...are you a “watch with people” fan or a “do not speak to me during the game” fan?

Picture credit: AP Photo/Jack Dempsey

As a job search coach, I advocate for job seekers navigating the challenges of today’s competitive job market. 

My journey into Recruitment and career coaching wasn’t traditional it was a path shaped by resilience and determination. 

After being rejected by 100+ companies during my own transition from a Sales leadership role to Recruitment, I understand firsthand the frustration of ghosting, endless resume revisions, and rejections after interviews.

Today, I’m on a mission to make the job search easier and more effective for others. I’ve helped hundreds of job seekers secure multiple offers, guiding them to stand out in this difficult market. 

📌Grab the Unicorn System to get started. 

I’m here to empower you with the tools and confidence to take control of your job search. Let’s work together to land your dream role.

Anna Chernyshova

Working while sick isn’t loyalty.

It’s a sign of a toxic work culture.

Someone dragging themselves into work while being sick.
They’re praised for their “dedication” and “loyalty.” 

But what message does this really send?

Encouraging or tolerating work while sick isn’t a badge of honor. 
It’s a sign of a toxic culture that prioritizes output over well-being. 

📌 I created a Unicorn system that will get you job interviews in 7 days.

If you’re applying to hundreds of jobs and hearing nothing back, it’s NOT your qualifications.
It’s your strategy, and I’m going to fix that for you.

This tool will help you regardless of whether you are starting your new job or have been in your career for 20+ years. 

👉 Grab it here: https://lnkd.in/gjiddnvg
If you get it before January 20th, you will also get the Interview Prep Guide for FREE. 

Here’s why this culture needs to change:

1. Health first
↳Working while sick doesn’t just prolong recovery. It puts others at risk. 

2. Loyalty isn't burnout
↳True loyalty comes from mutual respect between employers and employees.

3. Burnout is real
↳By glorifying overwork, companies create burnout, turnover, and low morale. 

What Can We Do?

✅ Lead with empathy
↳Managers and leaders must lead by example and encourage taking sick days.

✅ Encourage well-being
↳Shift from “working through it” to “taking care of yourself.”

✅ Policy changes
↳Let's make sure that leave policies are clear and free from stigma.

No job is more important than your health. 
Working while sick isn’t loyalty. It’s a call for change.

What are your thoughts, do you agree?

♻️ Share to continue this important conversation 
➕ Follow Anna Chernyshova for more

Job Search Coach 🦄 2X Founder | I help job seekers land interviews that lead to JOB OFFERS | Ranked Top #1 HR LinkedIn COACH Worldwide with 100M views | Coached 1,000+ job seekers land multiple job offers

If you have already hired someone, close that job posting. 

Don't leave the candidates hanging. 

Let the candidates know that they are not being selected. 

Candidates spend a lot of time preparing and interviewing.
The least you can do is let them know you've hired someone. 

Let's respect everyone's time and effort. 

Let's not forget that there is a human on the other side. 

For those of you interviewing, send the hiring manager a follow-up email. 
Remind them that you are still waiting for the next steps. 

My thoughts go out to those of you who are looking for a job. 
It is a tough market out there, but you WILL find something great. 

Do you agree? Comment below. 

📌 For the first time ever, I created a system to help job seekers land interviews. 

I share everything I teach in my coaching sessions that has helped over 1,000 job seekers land interviews in 7 days in this brutal job market.

I hold nothing back. After reviewing 20,000 resumes, most job seekers make the same mistakes. 

I teach you the system that ACTUALLY lands interviews. 

If you’re applying to hundreds of jobs and hearing nothing back, it’s NOT your qualifications.
It’s your strategy, and I’m going to fix that for you.

This system will help you regardless of whether you are starting your new job or have been in your career for 20+ years. 

👉 Grab it now: https://lnkd.in/gjiddnvg
Grab it before January 10th, and you will also get the Interview Prep Guide for FREE. 

♻️ Repost to remind hiring teams to send out updates to job seekers
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Job Search Coach 🦄 2x Founder | I help job seekers land interviews that lead to JOB OFFERS | Ranked Top #1 HR LinkedIn COACH Worldwide with 100M views | Helped 1,000+ job seekers land multiple job offers

People don't quit jobs.

They quit micromanagers. 

One of the quickest ways to lose your best people?
 ↳Hire a micromanager.

The best people don’t wait around for better leadership. They leave.

Here are 10 ways to keep your people happy:

1. Trust them to do their job.
↳You hired them for their skills. Let them do their best.

2. Focus on outcomes, not processes.
↳Focus on results, not on controlling the process.

3. Provide regular feedback, but don’t hover.
↳Check-in with your team without hovering.

4. Let them make decisions.
↳Autonomy drives performance and creativity.

5. Celebrate their wins.
↳Recognition makes people feel seen and valued.

6. Invest in their growth.
↳Top talent stays where they can evolve.

7. Encourage fresh ideas.
↳Don’t hurt creativity with strict rules.

8. Respect their time.
↳Cut the unnecessary meetings and emails.

9. Support work-life balance.
↳Burnout will cost you your best people.

10. Lead with trust, not fear.
↳Empathy creates loyalty. Control does not.

Stop managing your team and start trusting their abilities.

Your best people won’t wait around to be valued.
They’ll leave, and you’ll be left wondering what went wrong.

What else would you add? Share below. 

📌 For the first time ever, I created a system to help job seekers land interviews. 

I share everything I teach in my coaching sessions that has helped over 1,000 job seekers land interviews in 7 days in this brutal job market.

I hold nothing back. After reviewing 20,000 resumes, most job seekers make the same mistakes. 

I teach you the system that ACTUALLY lands interviews. 

If you’re applying to hundreds of jobs and hearing nothing back, it’s NOT your qualifications.
It’s your strategy, and I’m going to fix that for you.

This system will help you regardless of whether you are starting your new job or have been in your career for 20+ years. 

👉 Grab it now: https://lnkd.in/gjiddnvg
Grab it before January 10th, and you will also get the Interview Prep Guide for FREE. 

♻️Repost if you found this insightful!
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7 things to NEVER say in a job interview. 

And what to say instead.

What you say in an interview can make or break your impression. 

Choose the right words. 

📌 I created a Unicorn system that will get you job interviews in 7 days.

If you’re applying to hundreds of jobs and hearing nothing back, it’s NOT your qualifications.
It’s your strategy, and I’m going to fix that for you.

This tool will help you regardless of whether you are starting your new job or have been in your career for 20+ years. 

👉 Grab it here: https://lnkd.in/gjiddnvg
If you get it before January 20th, you will also get the Interview Prep Guide for FREE. 

❌ Don't say:
"I was fired from my last job."

✅ Say instead: 
Due to a restructuring, my position was affected. It gave me the opportunity to focus on growth areas, such as learning new skills.

❌ Don't say:
"I didn’t like my last manager."

✅ Say instead:
"My previous role presented challenges, but I learned a lot about (specific skills or lessons) that I’m eager to apply here."

 ❌ Don't say:
"I don’t have any questions."

✅ Say instead:
 "What are the key challenges facing the team right now?" or "What does success look like in this role?"

 ❌ Don't say:
"I need this job because I’m in a tough spot."

✅ Say instead:
"I'm interested in this position because it aligns with my skills in (specific skill) and my passion for (aspect of the job)."

 ❌ Don't say:
"I don't have any weaknesses."

✅ Say instead:
 "One area I’m working on improving is (specific weakness), and I’ve been taking (steps you're taking) to address it."

 ❌ Don't say:
"I’m just applying to a lot of places."

✅ Say instead:
"I’m particularly interested in this company because of (reason related to the company’s mission, culture, or role)."

 ❌ Don't say:
"I'm overqualified for this position."

✅ Say instead:
 "I bring a lot of experience and can add immediate value to this role. I’m excited about the opportunity to contribute to your team."

Small changes in phrasing can change how you’re perceived by hiring managers. 
Avoid these common mistakes to make a memorable, positive impression.

♻️ Share this to help fellow job seekers
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7 things to NEVER say in a job interview:

A leader makes people feel safe.

A boss makes people anxious.

When managers focus on defending their egos, they create a culture of fear.
Team members hesitate to speak up, which hurts innovation and progress.

When leaders prioritize the right solution, they create a safe work culture.
Ideas flow freely, diverse perspectives are valued, and people feel empowered. 

📌 I created a Unicorn system that will get you job interviews in 7 days.

If you’re applying to hundreds of jobs and hearing nothing back, it’s NOT your qualifications.
It’s your strategy, and I will help you fix that. 

👉 Grab it here: https://lnkd.in/gjiddnvg
If you get it before January 30th, you will also get the Interview Prep Guide for FREE. 

9 signs to spot a toxic manager:

1. Micromanagement:
↪ They control everything, hurting creativity and causing burnout.

2. Lack of transparency:
↪ They withhold information, creating mistrust.

3. Blame culture:
↪ They avoid responsibility, creating fear instead of accountability.

4. Ignoring feedback:
↪ Dismissing team input limits improvement and open dialogue.

5. Unclear vision:
↪ A weak direction leaves the team feeling lost.

6. Favoritism:
↪ Show bias towards some team members, hurting fairness and morale.

7. Poor conflict resolution:
↪ Avoid addressing issues, allowing problems to grow and disrupt the team.

8. Resistance to change:
↪ Cling to outdated practices that hurt innovation and growth.

9. Self-interest:
↪ Prioritize personal gain over the team’s success, hurting trust.

Bad managers prioritize their interests over the well-being of their team.
This leads to poor team performance and morale. 

Great leaders prioritize their team and build trust and psychological safety.
It's important to spot these leaders to create a safer, positive work culture.

Do you agree?

♻️Repost this if you agree
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Post inspired by Rob Dance

As a recruiter, I've seen a lot behind the scenes. 

Here are 7 things you need to know

(and how to overcome them to get the job).

📌 I created a Unicorn system that will get you job interviews in 7 days.

If you’re applying to hundreds of jobs and hearing nothing back, it’s NOT your qualifications.
It’s your strategy, and I’m going to fix that for you.

This tool will help you regardless of whether you are starting your new job or have been in your career for 20+ years. 

👉 Grab it here: https://lnkd.in/gjiddnvg
If you get it before January 20th, you will also get the Interview Prep Guide for FREE. 

(and how to overcome them to get the job): 

1. They know if you're a fit in 5 minutes.
💡First impressions are everything. Your energy and confidence are deciding factors.
✅ Be polished, confident, and engaging right from the start.

2. They test you outside the interview.
💡How you treat the receptionist is part of the evaluation.
✅ Be courteous to everyone as people talk, and it counts.

3. Cultural fit > skills.
💡 If you don’t align with the company’s culture, your skills won’t matter. 
✅ Research company values and align your answers to show you’ll fit with the team.

4. They might not read your entire resume.
💡They expect you to bring attention to key achievements. They may have skimmed it.
✅ Highlight your top accomplishments in conversation. Don’t assume they already know.

5. They want to see your weaknesses.
💡Your body language and reactions to tricky questions reveal more than words.
✅ Stay calm and show how you’ve learned from challenges without getting defensive.

6. They judge if you're manageable. 
💡 Being difficult, defensive, or resistant to feedback signals you won’t fit.
✅ Show openness to feedback and a positive attitude toward collaboration.

7. Soft skills are just as important.
💡Communication, teamwork, and EQ are harder to teach than technical skills.
✅ Highlight your soft skills, like collaboration and problem-solving, over technical.

Which one surprised you the most? 

If you are struggling to land job interviews, book a Resume Review session with me. 
I will help you position your resume to start landing interviews. 

♻️ Share this to support fellow job seekers
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7 things the hiring manager WON'T tell you:

I grew from 37K to 200K followers in 8 months.

LinkedIn has completely changed my life. 
I was able to grow two successful businesses. 

Having the right mentor can make a huge difference.
I met Chris Donnelly in 2024, and he helped me grow my business. 

His strategies helped me grow from 37k to 100k followers in just 10 Weeks. 
It was a huge honor when he asked me to join his cohort as a coach.

Together, we've helped 600+ creators grow their LinkedIn and businesses. 

The Creator Accelerator by Chris Donnelly - Cohort 6 kicks off January 19th.

Building my personal brand brought many incredible opportunities:

↳I was featured in Times Square.  
↳I've built two successful businesses. 
↳I've ranked as #3 Female LinkedIn creator worldwide. 
↳I met my business partner, who is now my close friend.
↳I've partnered with amazing companies for sponsorships.

But nothing is more rewarding to me than helping others do the same. 

I've supported three cohorts as a coach in The Creator Accelerator. 
There are also amazing other coaches in the cohort. 

It's a 10-week personal brand & monetization program.

In 10 weeks, you will:
↳Transform your life
↳Build a system to automate growth 
↳Learn to rapidly grow your audience
↳Learn how to generate and convert leads

Applicants will also get access to a bonus stack, worth over $2500: 

✅ Creator OS ($99): The system for managing your content
✅ Digital Business Blueprint ($999): 10-week program on building a high-leverage digital business with 10 modules and actionable assignments
✅ All our GPTs ($297): Every GPT we use daily
✅ Chris Coach AI ($999): An AI coach trained on all of my knowledge

Start this year strong and join us tomorrow: https://lnkd.in/eR6DCh3w

This is your LAST CHANCE to join as we start TOMORROW!

If this cohort has helped you, please share in the comments how impactful it was for you👇

I created a Unicorn system that will get you job interviews in 7 days.

If you’re applying to hundreds of jobs and hearing nothing back, it’s NOT your qualifications.
It’s your strategy, and I’m going to fix that for you.

This course will help you regardless of whether you are starting your new job or have been in your career for 20+ years. 

👉 Grab it here: https://lnkd.in/gjiddnvg
If you grab it today, you will also get the Interview Prep Guide for FREE. 

♻️ Share it so people who need it can grab it
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The Battle

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