Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

Unbiased

Lead Software Engineer

Deliver.ru

Joining Startup Deliver as a FullStack Engineer, I embarked on an exhilarating journey in the road transport and logistics domain, leveraging the power of Google Cloud to drive innovation. As part of a dedicated team, I played a vital role in elevating the product from a mere "demo" to a thriving business that continues to flourish today.

Key Responsibilities:
- Collaborated with a close-knit group of colleagues to develop and maintain a robust product for road transport and logistics.
- Utilized Laravel extensively, transitioning from version 4.x to the more advanced 5.x, to build scalable and efficient solutions.
- Embraced Gitlab and Docker for streamlined automation, optimizing development workflows and deployment processes.

Key Achievements:
- Transformed the product from a prototype to a fully functional and market-ready solution, contributing to the success of the startup.
- Implemented and maintained a substantial portion of the codebase, which remains in active use and continues to support the business today.
- Demonstrated unwavering enthusiasm and expertise, driving the team towards excellence and fostering a culture of innovation.

Technologies Used:
Laravel (4.x, 5.x), Google Cloud Platform (GCP), Gitlab, Docker, Vue.js

My time at Deliver as a FullStack Engineer allowed me to make a lasting impact by co-creating and maintaining a successful product that thrives in the road transport and logistics industry. Through the strategic utilization of cutting-edge technologies, we built a sustainable business that continues to thrive and make a difference today.

Web developer

Norter development

As the Software Engineer at FlyMeango, I spearheaded the development of a cutting-edge flight search engine, revolutionizing the way travelers find and book their flights. FlyMeango emerged as a formidable alternative to established platforms like Booking.com and Skyscanner, providing users with a seamless and efficient flight search experience.

Key Responsibilities:
- Led a skilled team of developers, overseeing the entire development lifecycle of FlyMeango from ideation to implementation.
- Collaborated closely with product managers and stakeholders to define project goals, prioritize features, and set ambitious milestones.
- Designed and implemented robust algorithms and search functionalities, enabling users to access real-time flight information and competitive prices.
- Ensured the scalability and performance of the platform to accommodate increasing user traffic while maintaining a smooth user experience.

Achievements:
- Successfully launched FlyMeango, gaining significant traction and rapidly expanding the user base within a short timeframe.
- Pioneered innovative features that set FlyMeango apart from competitors, resulting in positive reviews and user satisfaction.

Senior Web Developer

At Touristic Company, I held a key position as a dedicated Web Developer responsible for designing and maintaining the company's web page. Additionally, I was part of a collaborative team of three members, where we embarked on an exciting project to develop a social network catering to the needs of travelers worldwide, which can be accessed at http://ukazatel.ru/.

Key Responsibilities:
- Conceptualized, designed, and implemented the company's web page, creating an engaging online platform to showcase services and attract potential customers.
- Collaborated closely with the team to develop and fine-tune the social network for travelers, catering to their specific interests and travel experiences.
- Ensured seamless functionality and responsiveness of the social network across various devices and browsers, enhancing user experiences.
- Conducted regular maintenance and updates to the touristic company's website, guaranteeing accurate and up-to-date information for visitors.

Achievements:
- Successfully launched the touristic company's website, contributing to increased online visibility and attracting a broader audience of potential customers.
- Played a pivotal role in the development of the social network for travelers, creating a user-friendly platform that gained traction and positive feedback from users.
- Fostered a collaborative environment within the small team, resulting in efficient project management and smooth execution of tasks.

Qodoo

As a co-founder of Qodoo Web Studio, I played a pivotal role in establishing and leading a dynamic web development venture alongside my friend. Together, we successfully designed and developed professional websites that catered to diverse clients' needs.

Key Responsibilities:
- Spearheaded the design and frontend development of websites, ensuring intuitive user experiences and visually appealing interfaces.
- Collaborated closely with clients to understand their requirements, translating their visions into tangible digital solutions.
- Led the coordination of project timelines, milestones, and deliverables, ensuring on-time and high-quality project delivery.
- Utilized my strong communication skills to build and maintain strong client relationships, earning a reputation for exceptional customer service.

Web Studio Co-Founder and Frontend Developer

Lead Software Engineer | Advocate for Work-Life Balance and Efficiency | Passionate about Blockchain & Cybersecurity

Hey, I'm an accomplished Team Lead Engineer specializing in web development with a passion for blockchain and cybersecurity. From childhood, I immersed myself in technology, creating my first website in 2006. I thrive on turning ideas into real working projects and leading teams to success. With an open-minded approach and strong soft skills, I foster collaboration and effective communication, enabling seamless teamwork.
Balancing my career with personal well-being is paramount to me. Meditation has become an integral part of my routine, supporting my journey of personal growth and maintaining a clear and focused mindset.

taplio

The Battle

Archit Raj Thapar

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