Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

Socialtyze

We help brands and ad agencies tell inspiring stories that compel people to act.  

Our clients collaborate with our content strategists and leading social media creators to co-create social media narratives that inspire, entertain and educate while driving brand equity and sales.  

Our philosophy - Social Media is the present and future of marketing; why not create a network of leading creators across industries who are schooled in art of social storytelling and consultation to help brands and agencies win. We don't run your social media, we make it better. 

Our client list includes over 250 leading brands including Dreamworks, Intel, Dole, Toyota, Disney, Kraft, Universal, Del Monte and several other large-cap and emerging brands. 

Socialtyze is made up of a highly-talented team of leading social media content creators, creative strategists, data geeks, media pros and developers, who are passionate about combining storytelling and performance to tell stories that matter and deliver results.  

Core specialties include - Content Creator Economy, Creative Strategy, AI for Marketing & Paid Media (Social + SEM).

CEO + Founder

REVEL

Unlock your best self with wellness by learning the lifestyle habits and rituals used by world-class musicians, athletes, health experts and other celebrities who lead incredibly productive and energy-filled lives. 

REVEL is a music and wellness platform that provides virtual interviews, keynote talks, live performances, and training sessions featuring cultural icons, who empower you to elevate your life. Together, these cultural icons want to help you to make better dietary choices, explore cutting-edge workout techniques, and find the right mindset.

CEO & Co-Founder

TOSN, the Outdoor Sports Network

TOSN specialized in producing sponsorships that improve the lives of action and outdoor sports enthusiasts.

General Manager & Founder

i20Events

Producer of conferences on the future of marketing.    Developed over 30 seminars and conferences in the U.S. and U.K. that featured some of the top names in advertising and marketing.

President and Founder

JC Bohan & Associates LLC

One of early Internet entrepreneurs who evangelized Internet advertising before most people had ever heard of WWW..  Launched and ran one of the first ad networks and generated over $50 Million in advertising revenue in 3 years.  Built one of the first ad tech platforms and sold to DoubleClick.  Repositioned the brand and direction of ValueClick Media (NASDAQ: VCLK) and founded the media division of Apollo Interactive (www.apollointeractive.com)

President & Founder 

Interactive Connection

An early Internet venture funded by Jay Chiat of Ad Agency fame and Jim Robinson, former CEO of American Express.  Interactive Connection developed and marketed web sites for the Fortune 1000.

EVP -- West Coast Office

USA Networks

Account Executive--Ad Sales

The Weather Channel

Producer of Brand Stories. Empower companies and creators to grow by co-creating stories in social media. Speak about #BrandStorytelling #Creators #AI #SocialMedia

We acccelaere the growth of companies and creators by telling stories in social media. 

We co-create narratives with our clients that entertain, inspire and educate while driving brand equity and sales.

We don't run your social media, we make it better.

Please find testimonies from some of our 250+ clients and advisors -  

“Socialtyze has become a great partner to us as we work to activate our customer relationships in innovative and unique ways.” 

-Annie Carlson, Director of Marketing, West, Coca-Cola

“Socialtyze is such a delight to work with. They are experts in their field and they just get it!”

-V Monica Hansen, Associate Digital Marketing Manager, Dole Packaged Goods 

“Socialtyze’s campaign was wildly successful and the content was incredible, resulting in one of our most successful e-commerce product launches to date.”

-Sarah Robinson, Digital Content & Brand Specialist, Village Candle

“I have marketed over a dozen movies with John and his Socialtyze team and they are clearly the best when it comes to executing paid social media. By utilizing the Socialtyze insights, technology and dedicated staff, we are able to optimize our creative in real time. This provides significant savings for each campaign and allows us to find the right audience for our movies through data and testing.”

-Asli Taylor, VP, Worldwide Theatrical Marketing, Warner Bros. 

“Socialtyze was instrumental in our opening night influencer activation. Their team identified the right influencers for our brand and their staff were extremely detail-oriented and thorough leading up to and at the event.” 

-Anthony Zucconi, Director, Team Marketing, Brooklyn Nets

As an advisor to Socialtyze for 5  years, I can attest to the remarkable results that John and his company are generating for brands. 

-Clyde Ostler, Former Vice-Chairman and CFO of Wells Fargo

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Archit Raj Thapar

John Bohan

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