Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

I help authors build their brands and grow their online presence through clear offers, stunning websites, and effective LinkedIn management.

You’re struggling to get your book and profile noticed.
Selling and promoting yourself feels overwhelming, and you have too many things to focus on.

Most authors, speakers, and experts hit the same wall: They write the book but don’t know how to turn it into real opportunities.
Without the right strategy, your message gets lost in the noise.

If you're facing:

A lack of visibility and struggling to reach your audience

Uncertainty about how to market yourself effectively

Difficulty turning your book into speaking or consulting work

You’re not alone. And you don’t have to figure it out alone either.

I Offer Two Author Marketing Packages
Built to help you grow your audience, build authority, and turn your book into a lead magnet, not a dead end.

Marketing Power Pack PRO
A proven system to clarify your offer, upgrade your brand, and turn your book into a business.

What’s Included:

#7 Newsletter Strategy – Start and grow an audience through consistent email marketing.
#8 Content Strategy – Regular guidance on content themes, hooks, and publishing rhythm.
#9 YouTube Brand Building – Develop a presence on YouTube with strategic content, optimization, and positioning.
#10 LinkedIn Content & Profile Management – We fully manage your profile, post content, and grow your reach.
#11 Website Management – We keep your site updated, optimized, and aligned with your goals.
#12 Lead Capture + Email Automation – Build funnels that attract, engage, and convert.

Proven Success
I've helped over 150 authors transform their brands, land paid speaking gigs, grow consulting income, and finally turn their books into assets. My process is shaped by lessons learned working with names like Tucker Max, Charlie Hoehn, and Miles Rote. It’s built to get you seen, booked, and paid.

How to Get Started
We begin with a conversation. No pressure. Just clarity. Message me. Let’s talk.

https://www.rising-authors.com

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Hussein Al-Baiaty — Founder of Rising Authors, a platform that helps nonfiction authors build their brand, websites, and media systems.

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Archit Raj Thapar

Hussein Al-Baiaty

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