Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

Saathi

"When you raise the bottom 50%, Society prospers" 

GreyBlue Ventures is a socially responsible, ‘Profit with Purpose’ tech startup, with the aim to drive Transformational Social Change at scale, with a path breaking Socio-Digital approach to transform South Asia's 1Bn blue collar workforce. 

Building Saathi, a comprehensive AI powered mobile ecosystem, empowering and uplifting blue collar workers become a future-ready skilled workforce, delivering higher productivity and value to their employers and also radically transforming their own lives through digital identity, skills, jobs, communities, savings and financial inclusion, freedom and security. 

We are not just a startup known as the ‘The Netflix of Skilling’ but an AI advantage all-in-one mobile app for the vast blue collar workforce, in the Global South.

Founder & CEO

Phoenix Agrifoods

Over 17 years led the growth of the company’s key agri business verticals and grew the business from Usd 20Mn to Usd 3Bn, across 30 countries and 4,000 colleagues. 

Phoenix grew to become the 2nd largest rice company in the world and the largest brand of rice across Africa. 

The group became one of the most admired in the industry for its professionalism, emphasis on building long lasting trade relationships, agile and pedantic operational excellence, redefining growth possibilities.

Executive Director

Conagra Brands

Trading Manager

Olam

Assistant Trader

A Global Trade veteran turned Social Entreprenuer - a second innings with a clear objective of creating large scale impact and building a truly successful ‘Profit with Purpose’ tech enterprise.  

Eklavya is a seasoned management professional with close to 25 years of experience with leading Global Businesses and a specific focus on developing and scaling emerging & frontier markets across Asia & Africa. 

His varied responsibilities over the last 2 decades have provided him with a unique insight into diverse interconnected aspects of global commodity economics, logistics, process & risk management and technologies to manage these multi dimensional and complex ecosystems. 

He has managed multiple products, businesses, regional portfolios and chaired Risk Mgmt, Human Resources, Corporate Governance and Sustainability committees in his leadership role at the Phoenix Group, actively contributing to its transformation into one of the worlds leading Agri businesses (second largest Rice business in the world) employing over 4,000 people across 30 offices globally, with annual revenues growing from USD 50 Mn to over USD 3 Bn, in a span of 15+ years. 

He was pivotal in spearheading the digital drive of the group and instrumental in developing innovative cutting edge models and tools to process Big Data emanating out of  hundreds of purchase and sales points in more than 30 countries, across multiple currencies and wide product portfolios - with an aim to achieve data transparency, integrity, traceability and governance. 

His contribution to Global Agri Trade been recognized by various forums and governments in South Asia and Africa, towards building sustainable and future-ready trade practices and addressing global food security concerns. 

His new journey at Greyblue Ventures with Saathi is truly what dreams are made of - built with the founding principle of ‘Growth with Good’ : Eklavya is transforming Asia’s blue collar workforce & building the Worlds largest digital Impact Ecosystem. 

taplio

The Battle

Archit Raj Thapar

Eklavya Chandra

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?