Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

I am a dedicated, talented, and innovative Creative Director professional with over 20 years of experience collaborating with and supervising personnel on advertising, design, and content creation projects from concept through to completion. Along with my hands-on leadership style, I bring a unique perspective to any organization. I am always focused on maximizing the customer’s positive experience and perception. My history demonstrates that I am a natural problem solver who works effectively and collaboratively with customers, peers, and managers. I have been instrumental in ensuring procedures and processes are followed. I am always a profoundly committed professional who thrives in fast-paced environments. I revel in the challenges of accomplishing goals where others have failed. I understand the importance of results.

During my career, I have sought opportunities to increase my knowledge and experience in continually improving the customer experience and, most importantly, the bottom line. I meet and exceed objectives and motivate employees to perform at a high level with a lot of enthusiasm.  I excel at what I do and have been a mentor and trainer to many.

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The Battle

Archit Raj Thapar

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