Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

Swiggy

Manager - Culture & Communication

Yellow.ai

Chief of Staff

1) Initiated Organization Development-Center of Excellence (CoE) subdivision comprising - oversaw People Science, Employee Engagement, and Wellness.
2) Product Managed the internal EX People & Culture bot on Slack for enhanced EX.
3) Project Managed the Culture Team to develop the ‘Culture Code’ with the Leadership (alongside CHRO & CEO) & executed it across 1000+ employees.

Specialist - People & Culture

1) Design bots (voice and chat) based on the client's needs. Such as - BPCL, UltraTech, IFFCO Bazar, Royal Enfield, Loreal, Adidas, Dominos, BBQ Nation, JD.ID and much more.
2) Lead for Voice Conversation Design
3) Collaborated on standardising conversation templates vis-a-vis various industries like - FMCG, Healthcare, Logistics etc.
4) Provide CD trainings across Partners.

Conversation Design Consultant 

Harappa Education

1) Part of Learner Engagement team under Business and Innovation.
2) Learner Interaction and Support for B2B and B2C Cohorts.
3) Solving Learner's Issues, to provide an enhanced experience in their Learning Journey.
4) Review and Analyse Weekly Trends of Learner Support.

Consultant

Walia's Academy LLP

1) Developed institute's innovative ethos by introducing Psychology for the first time. 
2) Delivered 100% result for the students, out of which 28.6% class scored above 90%.
3) Expanded on the student-centred approach such as peer-discussion, classroom activities, movie screenings supplemented with lectures. 
4) Focused on Student's Behaviour and Individual strengths, supplemented with Counselling.
5) Reviewed and authored Psychology's Curriculum Coursebook for 12th graders during the tenure.
6) Displayed effective communication and public speaking skills for other roles and responsibilities as a part of teaching staff during the tenure.

Head of Psychology

The Climber

1)The Climber is an incubated company branched from the Indian Institute of Management, Bangalore. 
2) Identified the client's needs and nudged various ‘MyCaptain’ courses through the Sales Internship.

Sales And Marketing Intern

A jack-of-all-trades by nature and a psychologist by nurture, I have gained work experience across the QSR, EdTech & SaaS industries.

While I haven't discovered my ideal role yet, I have found immense fulfillment in creating a niche for myself by driving excellence and ensuring people satisfaction along with my journey.

As a multitalented individual, I am deeply passionate about driving strategic excellence in people and culture, leveraging my love for the brands through marketing and enhancing user experience design through behavioral science.

From teaching students to transforming leadership and implementing organization-wide culture codes, I have consulted over 100+ exquisite customers and built employee experience AI-bots to engage in empathetic and powerful conversations through generative NLP.

Being a Gen Z, who joined the workforce remotely during the pandemic and whose name loosely translates to knowledge, I keep up with the FOMO by acquiring new skills and being a fervent learning junkie. 
That's why I am currently deeply fine-tuning my product and user experience design skills. 

Meanwhile, my inner child constantly rediscovers happiness and solace by coloring and sketching.

All in all, you can call me an extroverted introvert—a person who thrives on changing gears and hopping cafes to navigate life's roads, in driving, or in personal growth.

taplio

The Battle

Archit Raj Thapar

Baani Kaur

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