Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

BCG X

Product Senior, Strategic Design

> Lead design research and innovation workshops across healthcare, automotive, and agriculture sectors, identifying critical market needs and driving strategic growth.
> Collaborate with diverse management teams to merge design thinking with traditional business processes, elevating innovation and operational efficiency.

Strategic Designer

 Innovation Mission Punjab 

Led the Pollinator in fostering innovation and entrepreneurship at educational institutions, bringing together over 25 startup incubators across Punjab under the PINE network to enhance ecosystem collaboration and quality delivery.

Head - Pollinator

As a founding member, crafted and executed the mission, vision, and strategic direction for a PPP with the state government, including the hiring of key team members.

Volunteer

ScaleFactor Consulting Labs

Senior Partner

AIC - Indian School of Business 

> Worked with ISB leadership and the AIC CEO as a founding member to develop the incubator's strategic framework, integrating research insights and workshop findings.
> Led workshops with state government, startups, SMEs, and research institutions, evaluating the startup ecosystem and developing targeted programs for the region's youth.

Business Designer

DLabs at the Indian School of Business

> Spearheaded key startup acceleration initiatives including the SAP-ISB Jumpstart Social Enterprise, Clean Energy Lab, and Envision Fintech Accelerator Program. Executed impactful accelerator programs by leveraging the expertise of ISB faculty, industry experts, and strategic partners, all enriched through decision-making workshops.
> Equipped early-stage startups with advanced design and innovation methodologies to solidify their problem-solution and product-market fit strategies.

Indian School of Business

> Crafted and delivered educational content across multiple workshops, including Design Thinking and Business Plan creation, focusing on practical skill applications.
> Successfully engaged with 1000 students to foster a problem-solving mindset, guiding the development of their tech ideas into prototypes and business plans, and preparing them to secure seed funding with effective go-to-market strategies.

Design Strategist

Klove Studio - India

Design Manager

Magppie Retail Limited

Assistant General Manager, Design

J.P. Morgan

Intern, PMO, Brokerage Technology Services

Assistant Designer & Project Manager

I am a Strategic Design & Innovation Expert with over 15 years of experience in transforming businesses through human-centered design, design thinking, and venture building. I specialize in identifying market opportunities, crafting value-driven strategies, and delivering high-impact solutions.

My work spans healthcare, automotive, agriculture and more, where I have successfully led design research, innovation workshops, and strategic growth initiatives. By blending creative vision with business strategy, I help organizations unlock new opportunities and stay ahead in an evolving market.

Happy to connect and explore how strategic design can drive businesses forward!

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Archit Raj Thapar

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