Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

NTT DATA

Junior Software Engineer

IT Academy de Barcelona Activa

I am contributing to the ITA Wiki project, Implementing Atomic Design using React and TypeScript to enhance information accessibility and user interaction.

I am collaborating on building an NPM library and employing Storybook for UI component development and documentation, showcasing my technical skills and dedication to creating reusable, scalable codebases.

Frontend Web Developer

Deverso Labs

At Deverso Labs, as a technical co-founder, I spearheaded the development of Progressive Web Applications (PWA) for the web3 Spanish-speaking market. My contributions have been instrumental in harnessing advanced web development technologies such as React, Next.js, Vue, and TypeScript, coupled with the innovative Deso protocol. This synergy has enabled us to craft cutting-edge, highly functional applications.

Our current flagship project is: https://deverso.io

My responsibilities and achievements include:

🔹 Developing decentralized social networks that significantly enhance user experience.
🔹 Creating solutions for the burgeoning NFT market, expanding possibilities in digital ownership.
🔹 Supporting content creators' economy, enabling efficient monetization and management of their work.
🔹 Implementing Tokenomics models to drive growth and sustainability.
🔹 Maintaining and optimizing nodes on the Deso protocol, ensuring a robust infrastructure for our decentralized applications.

Web Developer & Technical Co-Founder

SAE Institute

I analyzed and standardized operational procedures across seven South West European campuses, focusing on process improvement and legislative compliance.

Faced with varying administrative processes across multiple campuses, the administration department needed to create uniformity and efficiency.

I have implemented standardized Standard Operating Procedures (SOPs) at a regional level, considering unique campus resources and different legislations.

Conducted extensive research on local procedures and crafted an SOP tailored to upper management's needs. Utilized Business Process Management (BPM) tools like 'Process Plan' and Zapier for process automation and tracing. Led the documentation, training, and deployment of new processes, ensuring a focus on continuous improvement.

Successfully unified administrative procedures across the region, leading to standardized reports and communication and enhanced administrative performance in areas like bad debts, enrolments, and reporting. Achieved common output standards across all campuses.

Skills: Demonstrated expertise in Process Mapping and Analysis, BPM Software, and Project Management, alongside Process Improvement Methodologies and Change Management. I exhibited strong communication skills, analytical thinking, stakeholder management, decision-making, creativity, and innovation.

SAE Institute - South West Europe (Ámsterdam, Atenas, Barcelona, Bruselas, Madrid, Milán, París)

Regional Business Process Manager (Europe)

I led a multinational sales team to innovate and unify sales processes across eight European campuses, significantly enhancing market penetration and sales efficiency. Managed sales operations under varying market conditions, necessitating a cohesive strategy to improve sales funnel conversion rates and operational efficiency. Developed and executed a sales strategy, employing Salesforce and Marketo to automate and optimize sales processes. Enhanced team communication and collaboration by standardizing sales processes, implementing advanced lead qualification methodologies, automated workflows in Salesforce, and creating interactive, real-time reports using JavaScript and Google Spreadsheets, facilitating information flow and decision-making across a multinational matrix structure.

Skills: Proficiency in multinational sales strategy, CRM software (Salesforce), reporting platform development, and market analysis. Demonstrated leadership, strategic thinking, team building, problem-solving, and communication skills.

SAE Institute - South West Europe (Amsterdam, Athens, Barcelona, Brussels, Madrid, Milan, Paris, Stockholm)

Regional Sales Manager (Europe)

SAE Institute - South West Europe (Amsterdam, Athens, Barcelona, Brussels, Madrid, Milan, Paris, Stockholm)

Regional Sales and Marketing Manager (Europe)

National Marketing and Recruitment Manager (Spain)

Marketing and Sales Coordinator (Barcelona)

As the founder of Deverso Labs and a passionate Front-End Developer, I bring a unique blend of over a decade of international sales and marketing leadership, an Executive MBA, and a Master in Digital Product Management. This diverse background endows me with a blend of business acumen, product focus, and technical expertise.

Since 2021, I have delved into web development and blockchain technology at Deverso Labs, exploring the potential of blockchain for Spanish-speaking markets. My technical skills include proficiency in HTML, CSS, JavaScript, TypeScript, and Java, alongside mastery of frameworks such as Angular, React, Vue, Next.js, and Spring Boot.

I am driven by the challenge of creating user-centric web solutions, seeking opportunities to merge my strategic business vision, product management experience, and technical knowledge to drive meaningful, high-quality development projects.

Web portfolio: https://ntorres.netlify.app

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The Battle

Ash Ghaemi

Néstor Torres

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