Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Nitin Gaur

Founding CTO, IBM Mobile Payments & IBM Cloud

The Depository Trust & Clearing Corporation (DTCC)

Assisting DTCC Digital leadership on strategic direction, market trends, and the regulatory impact on market structure, with a focus on business and monetization strategies for digital assets. Driving the development of business and technology frameworks to bridge TradFi and DeFi as the industry converges, with emphasis on tokenized capital markets, Stablecoins, and settlement models. Specializing in strategies for crypto assets—from custody to asset servicing—within evolving capital markets infrastructure.

Senior Advisor, DTCC Digital Assets

LedgerLink.ai

LedgerLink is a Web2.5 technology platform engineered to bridge enterprises with the evolving world of digital assets. Designed to integrate seamlessly with digital asset infrastructures, it fosters ledger coexistence and operational harmony while minimizing project costs and reducing the technology debt often associated with implementing digital asset systems.

Founder

Portal Asset Management

Technical Advisor to Portal Asset Management. -Digital Asset Investments

Head of Research and Technical Advisor,  Portal Asset Management

State Street

In this role, I am focused on digital assets and technology design. Our aim is to transition part of the company’s financial market infrastructure and its clients to the new digital economy. With State Street Digital’s aspiration to build the digital bank of tomorrow, I look forward to learning new things and sharing a perspective formed during my extensive journey with blockchain and digital assets. I will commit my time and acumen to :

•	Better understand the impact of digital assets on current and future market structures
•	Apprehend the transformative and disruptive powers of blockchain technology for broader capital markets
•	Gain a deeper understanding of clearing and settlement systems and the impact of digital fiat (e.g., stablecoins, Digital Fiat and Central Bank digital currencies, or CBDCs) on these systems
•	Dedicate energy to bridging traditional finance and emerging decentralized finance with concepts around enterprise-grade digital asset custody, risk model frameworks, tokenization of traditional assets, and fund structures, in an effort to transform and modernize the market infrastructure with a vast partner ecosystem
•	Work within the broader ecosystem to understand the risk models around crypto as an emerging fifth asset class and the disruptive powers of technology on the current market structure, all within the confines of current and emerging regulatory and compliance frameworks.
I aspire to learn and play a pivotal role in reshaping the future of the financial services industry with intelligence, advanced technology, and superior design.

Global Head of Digital Asset & Technology Design

IBM Research
Nitin Gaur currently leads IBM Financial Sciences research practice, as a part of IBM Research. In this role, Nitin leads a team that aspires to play a  pivotal role in reshaping the future of the financial services industry with faculty, advanced technology, and superior design in the field of financial sciences and financial technology. Transforming the financial services industry with technology into a new erawith Blockchain, AI, and ML, qualitative. and quantitative modeling.

In his previous role, Nitin Gaur, served as Founder and Director of  IBM Digital Asset  Labs - serving to devise industry standards, use cases, and working towards making blockchain for the enterprise a reality. In parallel Nitin also served as CTO of IBM World Wire - a blockchain based cross border payment solution utilizing digital assets. Nitin also  Founded IBM Blockchain Labs and led the effort in establishing blockchain practice for the enterprise.

Director, IBM Financial Sciences and Digital Assets

IBM Industry Platform 
Tapped to lead group as an off-shoot of Blockchain Labs to bring the notion of tokenized value in blockchain business networks. Collaborated with central banks and dedicated expertise and acumen to devise a business model around asset tokenization, required trust systems, and overall infrastructure to host a regulated blockchain environment. Pioneered the creation of a stable coin, digital fiat, and tokenized fiat technology infrastructure, business models, and regulatory posture.

•	Devised enterprise digital asset strategy and advised senior leadership on company involvement in heavily regulated space, while crafting go-to-market strategy, services delivery and product approach, and regulatory posturing.
•	Created practice around digital assets in the financial services industry while navigating complex technology infrastructure, business models of blockchain networks, and regulatory and compliance landscape around tokenized assets such as precious metals, commodities, private equity, and fiat or stable coins.
•	Served as Chief Technology Officer (CTO) – IBM World Wire – Cross Border Payment Network and built world-class payment competencies across various geographies addressing a complex global regulatory and compliance landscape, industry standards as ISO20022, and open banking. Built payment network differentiation for stable coin and payment messages on the same network with sustainable business value.

Founding Director, IBM Digital Asset Labs 

IBM Industry Platform 
Hand-picked to build a team from scratch to institute a body of knowledge and organizational understanding around blockchain technology and industry-specific applications. Grew global team to serve the mission of building a “blockchain for enterprise” practice with client-facing accountability and tasked with launching a new business built around industry disruption and disintermediation. Ensured global labs had the tools, direction, and skills to succeed. 

•	Pioneered enterprise blockchain strategy and advised IBM decision-makers, business partners, and clients on industry disruption, emerging application, and services landscape around blockchain technology. Devised business engagement models around blockchain technology stack, services, and regulation.
•	Leveraged knowledge of payment technology landscape by connecting with peers and past payment-industry contacts to devise use cases and business models around payments/remittances that employed blockchain technology.
•	Designed blockchain for the enterprise solutions for large customers in regulated industries by working with various entities such as IBM research, large financial services industry clients, regulators, and startup community to address fragmented blockchain landscape with an existing application and transaction infrastructure.

Founding Director - IBM Blockchain Labs

Selected to explore opportunities, risks, and potential long-range value within mobile payments space. Defined research agenda and executed rigorous analyses to understand the market, evaluate the changing technology environment, and develop a strategy to benefit all stakeholders—IBM, retailers, banks, point-of-sale (POS) system developers, Visa, MasterCard, and AmEx—while navigating evolving technology standards and complying with industry regulations.
•	Developed mobile payment strategy and advised IBM decision-makers, business partners, and clients on data-driven and validated insights to position the company as an influential player in the rapidly changing market.
•	Leveraged in-depth knowledge of global business and technology landscape by reaching out to peers in the Silicon Valley and overseas to describe IBM's competitive edge and differentiating factors in mobile payments, and by using statistical analysis to anticipate the impact of new technology releases on a worldwide scale.
•	Led design and development of IBM Mobile Payment solutions based on real-world business knowledge and collective intelligence to scale ideas for global execution and fast-paced growth.

Promoted to serve as technology innovator and lead member of the Technical Leadership Council responsible for creating customer-focused solutions for Fortune 500 corporations in all industries. Devised technology strategies (with proof-of-concept, technical workshops, and specialized engagements) that enabled international clients to understand and adapt to changes in business and technology—while penetrating new markets, expanding revenue streams, and driving profit growth. 

►	Provided vision and direction in developing IBM's middleware product strategy and worked with cross-functional, matrix teams in defining the competitive landscape for IBM's MobileFirst and middleware solutions. 
►	Married new/emerging technologies with incumbent systems of engagement and systems of record to allow customers to keep up with the pace of technology, take advantage of current trends, meet business demands, and achieve optimal return on investment (ROI).
►	Defined digital strategy and digital maturity models for global clients; provided thought leadership and served as a trusted conduit between clients, product owners, and development teams (450+ resources on four continents).
►	Accelerated sales execution, improved customer engagement, and streamlined information sharing by creating a system of communication for global subject matter experts (SMEs).

Technology Executive and Strategist - IBM MobileFirst & Cloud

Influenced OEM clients by driving innovation, shaping technology strategy, and overseeing architecture, functionality, and performance enhancements of WebSphere Application Infrastructure capabilities and product offerings. Traveled worldwide to establish rapport, deliver presentations, and facilitate client value engagements. Implemented industry best practices. Aligned IT processes and architectures with business goals and priorities.

►	Propelled businesses to new levels of performance by advising on customized cloud strategies.
►	Catapulted revenue and market share for WebSphere Virtual Enterprise, eXtreme Scale, Cloudburst, Compute Grid, and other products by taking an entrepreneurial approach to technology strategy and execution.
►	Partnered with R&D in designing and developing new technologies in application virtualization, grid computing, batch processing, and data-intensive processing.

Senior Technology Strategist  - IBM Middleware Infrastructure

Established the foundation for success in early-career roles with IBM Software Group, which led to consistent recognition and promotions for standout performance and contributions.

Staff Software Engineer - IBM WebSphere OEM Team

Software Engineer - IBM Global Services

Stanford University

Advisory Board Member

IBM Digital Asset Labs

Founded Client Facing entity for Digital asset engagement - Stable Coin, CBDC and tokenized assets

Founder IBM WW Digital Asset Labs

CREDITS Blockchain & Smart Contracts

As an advisor my focus and Interest in on scalability and economic viability of blockchain networks.  I also assist with business models and structure.

Member Advisory Board

IBM Blockchain Labs

Founded IBM Blockchain Labs - Client Facing entity to IBM Blockchain Mission.

Founder IBM Blockchain Labs

Leader. Strategist. Innovator. Investor. - FinTech. Decentralized Financing.

Senior leader who designs and develops enterprise infrastructures and applications for Fortune 500 companies globally. Guide 450+ resources worldwide and lead cross-functional teams in complex, matrixed organizations with a proven track record of developing and delivering business strategies and forward-thinking initiatives for multimillion-dollar revenue growth by leveraging: 

DOMAIN EXPERTISE: Acquired tremendous knowledge and experience within digital currency, central banks, digital finance, financial technology (fintech), regulatory technology (RegTech), and decentralized finance (Defi). Recently crafted and devised digital assets regulatory and compliance frameworks.

LEADERSHIP EXPERIENCE: Repeatedly built and led successful multi-disciplinary global teams. Employ honed communication style by distilling complex ideas into easy-to-understand presentations. 

TECHNOLOGY PROWESS: AI, ML, Cloud, Blockchain, cryptoeconomics, and payment technologies.


EXECUTIVE COMPETENCIES
• Corporate Vision & Strategy	• Global Projects & Operations	• Data Analysis, Reporting & Forecasting • Operational Infrastructure	• Enterprise Blockchain Solutions	• Leadership & Team Development • System Optimization	• P&L Management	• Environmental, Social & Governance (ESG)

Select Recent Publications:
“Hands-On Blockchain with Hyperledger: Building decentralized applications with Hyperledger Fabric and Composer” (1st edition: 2018, 2nd edition: 2020)
“Blockchain for Business” (2019)
Extensive List of Publications (Provided Upon Request)
Accomplished Global Speaker and Presenter  & Hold 100+ Patents



Co-Founder & CTO 

We're a pioneering startup with a world-class founding team and advisory board at the forefront of revolutionizing DeFi with cutting-edge innovation, proprietary infrastructure and next-gen solutions. Our mission is to enable the power of decentralized finance with the advanced high speed market interaction capabilities of TradeFi, and to foster the foundational innovation needed to onboard the next trillion dollars into DeFi. Focused on Institutional Adoption of Digital Assets, with LedgerLink is a Web2.5 technology Platform the enables an enterprise to adapt digital assets, by ensuring seamless integration to Digital Asset infrastructure, ledger coexistence and harmonized operations, all of this while reducing project costs and assuming reduced technology debt that comes with digital assets apparatus.

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The Battle

Ash Ghaemi

Nitin Gaur

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