Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Stealth Startup

Founder

Avenify

A better way to pay for nursing school.
Acquired by EDLY.

Investor

CryptoProof

Consultant  Growth

GetAyuda

During Covid many eCommerce stores saw problems with their factories in China.
Shipping a container went from $2K to $20K.

We offered a service to match the quality and price of their production with factories based in Mexico.
So they can focus on selling while we focus on optimizing their supply chain.

-$250,000+ in GMV in 1 year.
-10 clients across different industries.

Co-Founder & CEO

Beitar Jerusalem FC

Co-Founder - Youth soccer academy in Miami

Ross PLLC

Conduct blockchain related research and assists clients with reviewing and evaluating business opportunities. Create tailored in-house training programs for clients. 

Ross PLLC is a New York City-based business law firm with in-depth experience advising on cross-border issues, strategic projects, regulatory applications, and secured financing, across industries.  Our team combines industry, regulator and law firm backgrounds.  We deliver legal advice informed by an understanding of commercial drivers, financial considerations and evolving market standards.  Ross PLLC maintains a close working relationship with select global law firms and overseas counsel, to enable seamless expanded coverage if needed.

Consultant - Blockchain

Blockchain at Berkeley

Founded Blockchain at Berkeley’s LATAM branch, and translated all educational content into Spanish in order to distribute it effectively across Latin America.

Organized Blockchain Educational events for Spanish speakers in Mexico City, Bogota, Miami, and NY.

Blockchain at Berkeley is the largest and most active university-based blockchain organization in the world. Premised on the idea that universities are hubs for cutting-edge research and visionary ideas, Blockchain at Berkeley serves as a neutral party that provides blockchain-based education, consulting, and research initiatives. Blockchain at Berkeley provides knowledge, education, and technical expertise to the rapidly-evolving blockchain space.

Director - LATAM

Yeshiva University

My team and I helped maintain the schools software and I helped design new programs for the faculty computing system. Daily tasks include:

- Assisting undergraduate and graduate students with their software problems and academic computing.

- Teaching students about Office 365 and helping them with modelling Excel spreadsheets and prepare professional PowerPoint presentations.

- Preparing and presenting PowerPoint presentations to multilingual students to teach them about academic computing.

- Managing student software issues through the schools ticketing system called "Snow"

Information Technology Specialist

enminutos

o	Manage weekly newsletter, CRM email using Mailchimp		
o	Post content on the website using Wordpress

Social Media Intern

Comtextile (HK) Ltd

o	Managed, tracked and reconciled inventory				
o	Supplied various useful translations as a multilingual

Intern

I started my journey into sales and entrepreneurship at 15. 

My friend Eli wanted to buy Beats by Dre headphones. But he had a limited $50 budget from his mom. So I found a knockoff brand on eBay for $20 and sold it to Eli for $50. Everyone was happy: Eli with his new headphones, his mom with the savings, and me with my first taste of sales success. 

This experience ignited a spark within me for entrepreneurship.

Since that initial experience, I've launched 15 projects, spanning various industries and challenges. These ventures have been a mix of successes and spectacular failures, each teaching me invaluable lessons. The most notable success was GetAyuda, my attempt to create the Alibaba of Latin America. 

We generated $250K in Gross Merchandise Volume (GMV). And I gained extensive knowledge in sales, email marketing, supply chain management, and B2B Ecommerce.

On the flip side, my biggest failure involved a $100K investment in a crypto media company. Despite the financial loss, the experience enriched me with skills in storytelling, copywriting, newsletter creation, and cold outreach—skills that have proven invaluable in my subsequent endeavors.

Now residing in Jerusalem, I've found a niche ghostwriting Educational Email Courses for Israeli entrepreneurs, VCs, and executives.

I've observed that while Israeli founders excel in tech innovation, they often seek support in sales, content creation, and newsletter strategy. Leveraging the skills I've honed over the past 12 years, I aim to enhance the revenue streams of Israeli startups by filling this gap.

I'm here to offer my expertise and contribute to the success of Israeli startups. If you're an entrepreneur, VC, or executive looking to elevate your sales and content strategies, let's connect and explore how we can collaborate for mutual growth.

taplio

The Battle

Ash Ghaemi

Menajem Benchimol

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