Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Photography By Mechell

Stock Photographer, Freelance Photographer with
NFT’s in multiple virtual gallery’s.

Freelance Photographer

Google

Google Local Guide Level 10

My photography has been viewed over 140 Million times on Google.

Google Local Guide Level 10

Mechell Lord

Executive Coach / Crypto Onboarding

Citvyerse

Head of Revenue

St. Pete Catalyst

Florists' Review

Established in 1897, Florists' Review has served the global floral industry for over 120 years. Florists' Review and sister titles, Canadian Florist and Superfloral, are the leading trade publications for florists, mass-market retailers, manufacturers, and growers worldwide. 

Florists' Review delivers print and digital publications to over 30,000 subscribers monthly. Through various social communities, we serve over 150,000 highly engaged international followers.

Associate Publisher

Mackey Auto Broker

Chief Connector

Landmark

Personal Coach

Answered Prayers Project

VP Board Of Trustees

The Marketing Posse

Implementing and improving cross-functional collaborative business systems and processes including CRM, Project Management, Standard Operating Procedures and Email Database Projects, resulting in accelerated lead prospecting and closing new business.  

Delivers Keynote for International Franchise Association Women’s Franchise Network on Bridging the Gaps in Social Media. 

For organizations large and small, The Marketing Posse’s mission is to make businesses look good to their customers, sponsors and peers through strategic business and brand communications that drive results.

Mechell's senior sales and marketing executive experience combined with a passion for innovations and blockchain technology is a perfect fit for her passion in decentralized marketing.

Using her expertise in direct response marketing, social media marketing, coaching executives, professional brand management, and growth through strategic partnerships are what drive her. 

During her career at Valpak, COX, Cox Target Media, and SLM Technologies, Mechell focused on the digital strategic planning and implementation and continuous process improvement activities, while leading Sales and Marketing teams including, Digital Sales Development, New Media Business Development, Business Intelligence, Training & Development, and Creative Services. 

Mechell was Interim President, CEO, CMO of SLM Technologies and, Director of Digital Sales Development of Cox Target Media/Valpak prior. 

She led transformational initiatives responsible for developing multi-channel Sales Training expertise across Valpak's 800+ sales representatives., digital specialists, Leaders and Owners. She excels at Coaching, Ingenuity, Leadership, SMB Marketing, and Digital Consumer Marketing.

Mechell attended Plymouth State University.

Specialties: Decentralized Social, Coaching, SMB Market, Strategic Planning and Execution, Franchise Development, Digital Media, Sales Training & Development, Sales, Direct Marketing, Advertising, Social Media Marketing, CRM, and Process Improvement.

https://MechellLord.com
Mechelllord@gmail.com 
Facebook - http://facebook.com/mhlord
Twitter - https://twitter.com/mechelllord
LinkedIn - www.linkedin.com/in/mechelllord/
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Instagram - http://instagram.com/mechelllord

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Ash Ghaemi

Mechell Lord

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