Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Ondo Finance

Ondo Finance improves the current DeFi-to-TradFi rails and offers access points to real-world assets, bringing institutional-grade products on-chain.

Conceptually best construed as fleshy connective tissue, Ondo does the heavy lifting, integrating all the required parties and compliance components to deliver on-chain access to real-world assets.

At the highest level, Ondo Finance bridges the decentralized and traditional finance landscapes, offering yields from the latter with the convenience and accessibility of the former.

Vice President of Partnerships

Circle

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide.

Circle is also the principal operator of USD Coin (USDC), which has become the fastest growing, regulated and fully reserved dollar digital currency. 

Unlike some other stablecoins we are backed 1 to 1 with US dollars and short term treasuries and we are audited monthly, we welcome the scrutiny and are helping push for regulation within the space.

Our mission is to raise global economic prosperity through the frictionless exchange of financial value.

Director, Business Development in Web3

BlackRock

Vice President, US iShares Institutional, Fixed Income

William Blair

Director of Fixed Income Sales

Imperial Capital, LLC

Vice President of Institutional Sales

Morgan Stanley

Consulting Group Analyst & Registered Associate

Northwestern Mutual Financial Network

Financial Representative

The Davis Phinney Foundation

Marketing Intern

Lifetouch National School Studios

With over fourteen years of work experience in the financial sector, I am a passionate and innovative leader in the emerging field of decentralized finance (DeFi) and web3. I have a strong background in investment management, financial planning, and business development, and I am always eager to explore new opportunities and challenges in the rapidly evolving digital economy. As the Vice President of Partnerships at Ondo Finance, I am responsible for building and maintaining strategic relationships with key stakeholders, such as Blockchains, Exchanges (CEX/DEX), liquidity providers, and investors, to enable on-chain access to real-world assets and yields.

Prior to joining Ondo Finance, I was the Director of Business Development in Web3 at Circle, a global financial technology firm that operates USD Coin (USDC), the fastest growing and most trusted dollar digital currency. In this role, I leveraged my expertise in web3 and blockchain technologies to identify and execute partnerships and integrations with leading platforms and protocols in the DeFi and crypto space. I also helped to educate and onboard institutional and retail customers to the benefits and opportunities of using USDC for payments, commerce, and financial applications.

taplio

The Battle

Ash Ghaemi

Katie Wheeler

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