Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Arka Energy

Marketing Director

MICA | The School of Ideas

External Mentor

Consulting with Web3 projects across Defi and NFTs in growth, marketing and community.

Independent Consultant

Evenflow

- built a 16 member team of growth and marketing from scratch  
- part of the $6M raise 
- built the in-house branding function, in house performance marketing function, catalogue function, social media function, PR function 
- contributed to new product launch planning to scaling them on Amazon and Flipkart 
- active part of setting up the overall strategy and planning for the org

Founding Member | Director- Marketing & Growth

- responsible for overall hiring, strategy, planning 
- worked across functions, wore different basis the need of the org
- opening up marketplace relationships and developing them

Founding Member | Chief of Staff

Flipkart

Performance marketing, Brand Communication, PR, Category marketing, for 12 super categories (beauty, household, health, babycare, toys, sports and fitness and others)

Digital Marketing Manager

Times Internet

Built content, performance and brand marketing for a SaaS startup - GetMeAShop which was an e-commerce enabler for sellers

Marketing Manager

Lava International Limited

Handled primary, secondary, tertiary sales and built distribution in tier 3 markets like Moradabad, Bijnor, Nazibabad, across 1200+ retailers

Distribution Manager

Young Leader

TIMES OOH (Bennett Coleman and Co. Ltd.)

-  Analyzed the sponsorship and event market in the metro cities with key focus on Delhi and Mumbai markets.
-  Performed Supply Side Analysis - Airline tie ups, Taxi alliances, Technological innovations etc. in terms of revenue potential for the organization
- Performed Demand Side Analysis – Clients disposition towards non OOH solutions and customized brand solutions.
-  Created a Go-To-Market plan with implementation strategy, recommendations and ways to enhance revenue.

Summer Intern

Performed many FAIT engagements (Financial Audit IT Integration) focusing on Change management, Logical Access management, Backup Management, Incident Management and Privileged User access domains for various Telecommunication, Technology, Manufacturing and Information Security industry. 
 - Performed end to end SOX compliance testing
 - Performed IT Application control testing
 - Performed reviews of the security configurations for the following Operating and Database Systems: AIX, Windows 2003, Windows 2008, OS 400, Oracle 9/10/11g, SQL Servers

Analyst

Passionate about problem solving, scouting and working with the best people and sticking to first principles in all situations.  Biggest strengths are calculated risk appetite, detached decision making and terrific judgement of situations.

taplio

The Battle

Ash Ghaemi

Jyotsana Singh

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