Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

ViaVistas

Business Development Manager

• Responsible for managing the internal team of Digital Marketers, Content Writers, and the Production Team (Designers and Video Artists) for their work progress and for ensuring timely fulfillment of the work deliverables.
• The primary point of contact for all the clients for understanding client requirements, discussing brand issues, and communicating strategies with the client.
• Coordinating with external vendors for getting prints done as per requirements by clients.
• Conceptualize and execute ATL and BTL activities with the help of the team
• Responsible for maintaining work trackers for the internal team to track the monthly progress and submitting reports on social media analytics for all our clients
• Interact with customers through email, phone, online, and in-person meetings
• Responsible for working with the Sales team to onboard and integrate new clients and develop existing client relationships
•Meet regularly with the internal teams to discuss progress and find new ways to improve business (Online & Offline)
•Responsible for developing strategies to increase the number of visitors to the clients' website through SEO and Paid media.
• Run facebook lead generation campaign for clients

Account Manager

• Identifying the latest trends and insights and accordingly optimizing spending and performance based on the insights for the clients
• Successful in running ads on Facebook and Instagram to reach the target audience of all our clients
• Brainstorming new and creative growth strategies with the team
• Track the website traffic flow and provide internal reports regularly
• Managing Setup for Google my business and optimization for clients
• Responsible for submitting monthly reports on social media analytics for all our clients

Digital Marketing Executive

As a Business Development Manager at ViaVistas, a Brand Consultant firm, I lead a team of digital marketers, content writers, and production artists to deliver high-quality branding, digital marketing, and print media solutions for our clients. I am the primary point of contact for understanding client requirements, discussing brand issues, and communicating strategies with the client. I also coordinate with external vendors for getting prints done as per client specifications.

With over four years of experience as an Account Manager at ViaVistas, I have successfully conceptualized and executed ATL and BTL activities with the help of my team, as well as tracked and reported on social media analytics and website traffic for all our clients. I have also identified and optimized the latest trends and insights for our clients, and brainstormed new and creative growth strategies with my team. I have a bachelor's degree in marketing from the University of Mumbai, and I am passionate about learning new technologies and innovations in my free time.

taplio

The Battle

Ash Ghaemi

Jigar Shah

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