Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

SCALIS

Scalis is a next-generation, fully integrated ATS and Job Board platform that rolls up a series of HR recruiting technologies, powered by AI.

Overseeing marketing operations and strategy for Apex, a multimedia platform with 231K subscribers, driving audience growth and engagement. Spearheading digital marketing campaigns, content creation, and community-building initiatives to support SCALIS via Apex.

Director of Marketing

Growing Apex (Acq.) at Scalis, a one-stop-solution multimedia platform to help students transition into their professional life. Currently helping 231,000 students in the United States with our newsletter.

Growth Marketing Manager

MentaY

Co-Founder, Marketing & Product Design

DRINKS AMPLIFY

Increased organic traffic by 120% in six months by leading a team of writers to create SEO-optimized content ranking 30+ high-intent keywords in the top 10 search results.
Drove a 25% increase in customer engagement and 15% higher conversion rates by integrating educational content into the online sales platform of a $50M+ DTC brand.
Boosted lead generation by 40% and reduced customer acquisition costs by 20% through strategic content marketing, inbound SEO, and optimized brand messaging.

Marketing Manager

ICAREUM

Shaped ICAREUM's visual identity, ensuring alignment with the platform's innovative approach, contributing to the company's unique market positioning and brand recognition.
Created 70+ platform UI wireframes and prototypes on Figma, collaborating with stakeholders for iterative design.
Applied spatial design system and unreal engine 5 integration for creating 3D immersive UI for the Vision Pro application.

Visual Designer, UI UX

Gain Ventures

Building Gain Ventures, a multidisciplinary consultancy venture studio focused on Web3 and Blockchain.

Product Marketing Manager, Growth

Doge Pound

Doge Pound is a Web3 dog brand with NFT collections on the Ethereum blockchain.

Creative Lead

Duke University - The Fuqua School of Business

Graduate Research Assistant for Innovation & Cryptoventures under the guidance of Professor Campbell Harvey.

Graduate Research Assistant (Innovation & Cryptoventures)

Neuralink

Integration of Blockchain with Brain Machine Interfaces.

Research Development Consultant (Capstone)

NatureServe

Product: NatureServe Explorer Pro

Conducted strategic market research to identify target markets for NatureServe Explorer Pro, including researching industries needing data on at-risk species and ecosystems across multiple states.
Developed segmentation strategies to identify specific people/roles to market to within each client segment.
Analyzed potential competition, Conducted research on pricing, and used market research tools and software to deliver reports on market sizing, market segregation by estimated value, and price sensitivity to guide pricing strategies.

Product Marketing Analyst Intern

Duke Fuqua Blockchain Club

Leading the Club's as well as Duke Web3 Conference's Design and Marketing team.
Revamped the club identity by designing a new logo and merchandise.
Designed and implemented a marketing plan for the promotion of upcoming club events.
Curated content for the monthly newsletter.

Head of Marketing & Graphic Design

Product, Brand, and Communication Design | Web3 | The Fuqua School of Business, Duke University

Working on client feedback and improving user experience. Shall update by the EOD. 🎨

taplio

The Battle

Ash Ghaemi

Chirayu Arya

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