Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Atma Degeyndt

Growth Bastards

Are you frustrated with your marketing?

You deserve a better class of marketer, and you deserve honest and frank assessments. At Growth Bastards, we will not coddle you or blow smoke up your back door. We are friendly and opinionated, and we’re only interested in working with clients who allow us to succeed at what we do best: to grow your business.  Welcome to our style of gonzo-marketing. 

Let's talk if you are ready to do what it takes to grow.

Chief Marketing Officer

Savvly

Growth Bastards client:  I design and execute innovative growth strategies, combining behavioral insights, data analytics, aligning marketing with product to drive scalable early-stage traction and establish Savvly as a category leader.

Director of Growth Strategy

Realware LLC

I manage the current team of digital marketing staff, including paid advertising, SEO, and content development. I also work closely with the CEO and assist with the planning and execution of internal marketing projects. Additionally, I lead our new expansion project's product marketing and management.

Director of Marketing

BlockX

Digital Assets are becoming mainstream and need infrastructure that can combine efficiency with real-world required compliance. BlockX provides all that as a new bridge to the world of blockchain finances.  My role is to coordinate the team effort and engage millions of new users!

I am responsible for acquisition strategies through multichannel campaigns, including email, airdrops, social, and search. I manage and drive the marketing team while collaborating with cross-functional teams. I oversee multiple marketing campaigns simultaneously. I am responsible for website and landing page development and optimization as well as the performance of all digital marketing campaigns. I work with company leadership to develop new growth and business strategies.

Chief Marketing Officer (Fractional)

Point Pickup

As the Director of Product Strategy, I am responsible for the productization process determined by the company’s marketing and product strategy. My job is to produce the development team’s product roadmap and the marketing organization’s go-to-market product plans.   
(Role ended due to the entire department being laid off after the market-down turn.)

Director of Product Strategy

Centric Foundation

I worked with Centric as a CMO in an advisory manner.  I help them translate complex ideas into powerful communications that engender conversations and engagement. I feel Centric has the potential to revolutionize the world of crypto. I will be responsible for guiding their user acquisition and adoption strategies.

As Savvly's pre-build head of marketing and product, I produced all their marketing, communications, and product management documentation. I helped them close their first round of funding.

Michelle's Maccs

Took this e-commerce company from launch to an ARR of $1.8 million.  Managed all marketing including paid ads on FB and IG.  Managed email campaigns, social media team, social media influencers, company culture, and team development.

MoneyGoat

Responsible for Marketing and Product Mangement Strategy -  Developed go to market strategy, assessed user profiles, created multiple campaigns to test messaging and targeting, managed funnel development, FB/IG ads management, Google Analytics, Landing page creation, data analysis, and feature development. Unfortunately, the founders shut down two months into the process due to poor leadership.

Omega One

This was a ConsenSys company  - I was responsible for bringing in and setting up the product team.  This included finding engineering support, UX design, Product design, and product management.  I trained the team in scrum and agile frameworks. I introduced assumption tracking. I used my profiling skills to help select new hires.

Chief Product Officer

9 out of 10 startups fail. I’m improving those odds with research-backed methods that WORK.

Hey! I’m Atma. Thanks for stopping by!  Vist my site:  https://www.atma.today/

CAREER HIGHLIGHTS
•	Experienced SAAS, blockchain, crypto, Web3, DeFi marketer and product strategist successful in both B2B and B2C
•	A highly motivated and accomplished author, coach, entrepreneur, and marketing professional with a detailed history of working collaboratively and driving growth, spanning 12+ years.
•	Experienced in product marketing management in addition to growth hacking, digital and social marketing, market research, target audience research, psychological profiling, Agile-Scrum, and strategy.
•	Expertise in psychological profiling as well as Agile and Scrum frameworks and able to hire, train, and develop high-performing, goal-oriented teams.
•	Completed undergraduate studies in Journalism and Mass Communications, graduate studies in Educational Psychology, and currently pursuing a Ph.D. in Marketing Psychology. 
•	Envisions blending a combination of experience and skill to obtain the Head of Marketing/Product Strategy or CMO role for a reputable firm to jointly deliver the utmost in business objectives and performance.

CORE PROFICIENCIES
•	Product Marketing
•	Product Management
•	Blockchain/Crypto
•	Facebook & Google Ads
•	Business Development
•	Growth Hacking
•	Email Marketing
•	Psychological Profiling
•	Thought Leadership
•	Content Management
•	Market/Audience Research
•	Agile & Scrum (Coach)
•	Cross-Functional Leadership
•	Staff Training & Development
•	Coaching & Mentoring
•	Creative Problem Solving
•	Team & Culture Building
•	Multi-Discipline Collaboration
•	Mediation & Negotiation Skills
•	Analytical Skills
•	Automation & Digitation
•	Machine Learning
•	Social Media Ads
•	Strategy Expert

My book site is www.StartupGenius.io
My Agency site is https://growthbastards.com/

taplio

The Battle

Ash Ghaemi

Atma Degeyndt

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