Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Yieldnest

YieldNest is a next-generation DeFi protocol that offers simple, high-yielding, risk-adjusted restaking and DeFi strategies. It merges DeFi's best strategies into single, unified, high-powered assets with L1 settlement assurances. Powered & Secured by DeFAI.


- Pioneered with MAX LRTs (ynETHx, ynBNBx)
- Built by a veteran team with over a decade of DeFi innovation
- Part of the Binance MVB 8 Program
- The first LRT launched on BNB Chain
- Raised $5.2MIL Seed Funding
- Supported by DeFi Royalty; Frax, Kyber, Convex, Curve, Algorand & many more
- Audited by Top Tier Audit & Security Protocols (Chain Security, Immunify, Composable Security & Zokyo)
- Powered & Secured by DeFAI (Hypernative & Nest AI)
- Own independent risk team by Llama Risk

Co-Founder

EOI Digital

We are a 360° Digital Solutions company based in Amsterdam & Manila.

Are you looking for a well-defined digital marketing strategy to build
your digital presence or drive more sales? Our result-driven
solutions are all the tools that you need to promote your business online.

Co-Founder & CTO

Fortunafi

Technical Product Lead

Fluid Finance SA

(Interim) CDO (Chief DeFi Officer)

MakerDAO

Helping the Maker DAO ecosystem to become more decentralized and educate people/companies about the Maker DAO protocol all around the world.

Maker DAO Ambassador @The Netherlands

CrescoFin

DotYeti.com

In need of extra help? Our team can help you with unlimited human capital for only $399 per month. We will take care of all your workforce. No inefficient remote freelancers. No lengthy hiring procedures. No contracts. Just your work getting done.

From print media, logo, social media, ads and more. DotYeti.com has now made it cheaper and faster for your business to achieve its design needs.

DeFi Capital 

Partner & CTO 

BlockDevs Asia

Creating a community where we can share, learn and code DLT/Blockchain tech together.

Board Member

Cyber Capital BV

Fundamental Analyst and IT manager

I like to build things!
I Love disruption and new technology especially when it fights inefficient models and corruption!
Now creating incentive models and software architecture using blockchain technology that will create new models of doing business.

#DeFi Evangelist

taplio

The Battle

Ash Ghaemi

Amadeo Brands

Followers

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